A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT Learn to develop strategies that will help your company stay competitive no matter what new digital disruptions come out in the market: *** Advanced Digital Media Strategies *** May 12-14 in Manhattan (executive education)Limited seats. Learn More >> Previous participants of […]
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Tuesday, March 16th, 2010
Cynopsis: Kids! 03/16/10 Good morning. It’s Tuesday, March 16, 2010, and this is your first early morning Kids briefing. Sony Pictures Television introduces a “reimagined” Animax, its cable and satellite network available in 62 countries, which it has re-worked to be broadly targeted to youth viewers 14-29-years-old and will include a new look […]
Tuesday, March 16th, 2010
Cynopsis: DIGITAL 03/16/10 Good morning, it’s Tuesday, March 16, 2010, and this is your first early morning digital briefing. The FCC‘s much ballyhooed National Broadband Plan will be unveiled Tuesday morning and pre-briefings, op-ed pieces and preview stories have given us a clearer picture of how the government plans […]
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Monday, March 15th, 2010
Cynopsis: DIGITAL03/15/10 Good morning, it’s Monday, March 15, 2010, and this is your first early morning digital briefing. After trying to reconcile with Chinese authorities over censorship rules, Google is poised to pull its search engine from China according to a report in the Financial Times – the world’s largest internet market with an […]
Monday, March 15th, 2010
A CYNOPSIS MESSAGE FROM tru TV 1Q’10-to-date: truTV is a …Top 10 NetworkA18-49 (9 th) +20%M18-49 (9 th) +17%A25-54 (8 th) +13%M25-54 (9 th) +8%With SIGNIFICANT Year-to-Year GROWTH across all 4 demos Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, ad-supported basic cable networks, A18-49, M18-49, A25-54, M25-54(000), live + sd data. M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported […]
Monday, March 15th, 2010
Cynopsis: Kids!03/15/10 Good morning. It’s Monday, March 15, 2010, and this is your first early morning Kids briefing. Those meddling kids head back to Cartoon Network in the new Warner Premiere mixed live-action/CG animated TV movie Scooby-Doo! Curse of the Lake Monster. Beginning principle photography today on location in Southern California, the movie will […]
Friday, March 12th, 2010
A CYNOPSIS MESSAGE FROM tru TV Get the MOST out of your media plan. truTV is REACHING 9.4 million Adults 18-49 PER WEEK in PRIME (1Q’10-to-date)UP 6% over the same time last year BIG things are happening at truTV.Come check it out truTV.com Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, average weekly […]
Friday, March 12th, 2010
Cynopsis: DIGITAL 03/12/10 Good morning, it’s Friday, March 12, 2010, and this is your first early morning digital briefing. Another brick has been placed in the wall being built to define digital music rights. Pink Floyd won its court case with EMI related to the digital sales of the British rock band’s music, […]
Friday, March 12th, 2010
A CYNOPSIS MESSAGE FROM DISNEY XD Disney XD is All AmplitudeKids said “bring it” and we brought it with double digit audience growth. We’re putting more pedal to the metal to build upon our successful multi-platform brand with new live action and animation, movies and series, music and sports. Watch it. Click it. Live it.We’re […]
Thursday, March 11th, 2010
Cynopsis: DIGITAL03/11/10 Good morning, it’s Thursday, March 11, 2010, and this is your first early morning digital briefing. In the race to make its gaming console the premium content Trojan Horse of choice, Sony Computer Entertainment America (SCEA) has signed distribution deals with 6 major studios to deliver PPV HD movies through the console. […]
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