Monday, March 15th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, March 15, 2010, and this is your first early morning digital briefing.

After trying to reconcile with Chinese authorities over censorship rules, Google is poised to pull its search engine from China according to a report in the Financial Times – the world’s largest internet market with an estimated 384 million users. Last Friday Li Yizhong, China’s Minister of Industry and Information Technology, fired a warning shot across the bow of Google stating that foreign companies would not dictate terms or flout the country’s laws. Government officials have also warned Google’s partners that they should prepare for backup plans if Google stops censoring the results of its searches. If Google exits the search business in China the move will likely hamper its ability to law the groundwork in other important areas, analysts say. 


Qualcomm’s FLO TV mobile broadcast TV service has expanded its partnership with Turner Broadcasting to add CNN Mobile to its line-up, a channel which includes programming from CNN/US, CNN International, HLN and The channel will be available on the FLO TV Personal Television and FLO TV Auto Entertainment platforms, in addition to the FLO TV package offered via AT&T Mobile TV.
The ESPN Mobile TV service has completed a carriage deal with Sprint to add the channel to the Sprint TV video service. ESPN Mobile TV will feature live access to more than 800 live events this year including the 2010 FIFA World Cup, MLB, NBA, Grand Slam tennis, college football and basketball.


Citing privacy concerns, Netflix announced plans to end the second edition of its crowd-sourcing Netflix Prize competition that sought to make improvements to its movie recommendation engine. The company, which announced plans last year to publicly release data containing customers’ ages, gender, zip codes and previously rented movies, was forced to defend its position in a lawsuit and became the target of an investigation by the FTC.
As location-based services like Foursquare steal the spotlight, Twitter unveiled a new tool giving users the option of revealing their locations while they Tweet. The feature is initially being offered to U.S. users with plans to expand it to other countries in the future. Click here to learn how to turn the option on.
Paris-based Zimbalam is a new digital music distribution service that provides artists with streamlined access, tracking tools and marketing widgets to 25 of the top online music outlets including iTunes and Spotify. Artists pay a flat $30 annual fee for the first year ($20 thereafter) but get to keep 100% of the proceeds generated from music sales.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480


A new online ad management platform dubbed AppNexus officially launched on Friday that allows advertisers to analyze and bid on ad impressions on the fly. Trialed by eBay for a full year before launching, AppNexus dynamically examines the suitability of a given impression to determine what the ad is worth to a given advertisers based on pre-set parameters. The company also utilizes data from third party providers to determine what the user has been doing online. The New York-based start-up was founded by veterans of ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick with venture capital from investors such as Marc Andreessen and Ben Horowitz.


Days before Tuesday’s unveiling of the FCC’s new broadband plan, former FCC Chairman Reed Hundt gave a speech at Columbia University stating that the plan will reflect the end of broadcasting and the beginning of the internet as the nation’s new common communications medium, per TVNewsCheck. Whereas in previous eras the government had been committed to expanding spectrum for broadcasters as they prepared for the switch from analog to digital, he said the new administration is “moving in reverse.” He also noted that internet is a richer, more interactive and a more democratic “disintermediating medium” that does not require the distribution intermediaries that broadcast has created.
Chairman Julius Genachowski pledged to examine existing rules governing fee disputes between broadcasters and cable operators in a Senate hearing on the Comcast/NBCU merger, per the WSJ.


The volume of daily video streaming is the U.S. is 33% higher on the weekends compared to during the week, according to online video ad company ScanScout‘s monthly Online Video Insights report which analyzes trends by key video categories, audience segments, day parts and demographics. The video categories that received the biggest weekend lifts were Travel (+53%), Auto (+42%), Sports (+42%), Food & Drink (+42%), Home (+39%), Computer/Tech/Games (+38%) and Entertainment/Music (+32%). The most viewed video subjects in Feb. were Winter Olympics and tax-related videos with a Shawn White video topping the list. The Shutter Island trailer was the top viewed Entertainment/Movie clip.
The launch of Apple’s iPad tablet along with a plethora of other tablet devices will lead to the shipping of 89.9 million tablet PCs worldwide by 2015, with 78% deploying a multi-touch interface and about one-third being 3G-enabled according to IMS Research.
Online video usage declined by nearly 7% month-to-month in Feb. in the U.S. but still topped 10 billion streams, according to Nielsen with top video portal YouTube seeing a decline of over 10% in streams. Time spent per viewer also declined slightly overall. Hulu led all providers in terms of time spent per viewer averaging 244 minutes/per viewer, followed by ABC Family with 203 min./viewer. The fastest growing brands in terms of unique viewers for the month were CNN Digital (up 30.6% to 13.5 million) and Microsoft’s MSN/WindowsLive/Bing services (18.9 million, +21.4%).
Top Online Brands Ranked by Video Streams
Video Brand             Total Streams (000)  MOM Streams % Growth
YouTube                             5,914,160           -10.7%
Hulu                                     647,560              1.9%
MSN/WindowsLive/Bing          218,684            21.7%
Yahoo!                                  196,736           -11.1%
CNN Digital Network               152,406            46.2%
Turner Sports & Enter.            137,468             0.1%
Nickelodeon Kids and Family    130,568           11.5%
ABC Television                        116,245            -9.5%
CBS Entertainment Network     107,590            24.4%
Fox Interactive Media              104,787           -15.8%
Source: The Nielsen Company
Top Online Brands, Raked by Time Spent Viewing per Viewer (250k unique min.)
Video Brand        Time per Viewer (min.)    MOM Time % Growth
Hulu                             244.8                        4.3%
ABC Family                    203.3                      10.8%
Youku                           195.6                        2.1%
Liquid Compass             183.2                     -14.6%
Megavideo                    160.0                     -13.5%                     127.0                     102.9%                   110.8                       -6.8%
YouTube                       108.0                       -3.6%                        104.3                    -35.4%
Internet Archive               95.1                   426.0%
Source: The Nielsen Company


Online collaborative video platform Pixorial has appointed former GM of LookSmart Ari Kaufman as its new CEO with co-founder Andres Espineira transitioning to Chairman and President of Products.
Redwood Shores, CA-based online advertising start-up Rocket Fuel  added Monte Zweben, former founder of Blue Martini, to its board of directors.


Following complaints from consumers that actual broadband speeds vary considerably from their ISP’s advertised rates, the FCC launched a new broadband speed test site at to give consumers a trusted source with which to test their connections at various times during the day. (Actual speeds have been known to lag by as much as 50% or more at peaks usage times.) The test is performed by a basic Java applet that is free to download. Before you call your provider to complain about slow speeds, you may want to check out a few more testing options to arm yourself with additional data. Justin Beech’s (which works for any broadband service) is one of the longest running testing/forum sites that allows you to record your testing histories and compare them with other customers in your footprint. The site also contains dozens of additional tools to help determine what else may be slowing you down. from net metrics provider Ookla is another good site featuring a more visual interface. 

 Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING: VP SERIES DEVELOPMENT REALITY/MTV/LA: 7+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: DIRECTOR, SERIES DEVELOPMENT-REALITY/MTV/NYC: 5+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: ANALYST, SALES PLAN’G/MTVN/NYC: Support Content Dist & Mktg Finance team; Prepare rev budgets & forecasts; Provide finan’l analysis & advice on new deals & growth strategies. 2-3yrs exp. Apply: (3/18)

JOB OPENING: ACCT MGR/Petry Media/Chicago: Sell commercial time on multiple cable networks & new products. 3 + yrs ad sales exp. Cable, broadcast, direct sales prefer. Travel as required. Apply: [email protected] (3/18)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (3/18)

JOB OPENING: PROD MGR/(WEtv)/NY: Oversees day-to-day prod ops. Responsible for reviewing& negotiating prod line-by-line budgets, schedules, cost reports& prod logistics.Min. 5 yr exp. Ref# at Ref: 10858BR  (3/18)

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS  (Film/NBCU/LA): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 4 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (3/19)

SITUATION WANTED: EDITOR/DIRECTOR 10+ years in the industry, from Film to Reality Television. Demos and resume can be seen at , I can be contacted at [email protected] (3/19)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (3/19)

SITUATION WANTED: TALENT COORDINATOR/PRODUCTION ASSISTANT (Miami) Detail oriented, creative, 2+ yrs experience. Extensive experience in music/entertainment industry & live shows & performances. [email protected] (3/18)

SITUATION WANTED:  INTERACTIVE/MEDIA PRODUCER- EDITOR- CREAT. DIRECTOR: Available Now – Boston area or work remotely. 20+ yrs exp. Clients include: IFC, Bravo, NASCAR, Comcast. Online: Email: [email protected] (3/18)

SITUATION WANTED: PARTNERSHIPS/DIGITAL MEDIA/NY: Barbie expert. 10 yrs TV exp building houses in Malibu. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/18)

SITUATION WANTED: POST PRODUCTION PRODUCER/SUPERVISOR: 8+ years exp in post production as Avid Editor and Producer. Skilled in all aspects of post production. Contact: [email protected]   (3/18)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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