Friday, March 12th, 2010


Disney XD is All Amplitude
Kids said “bring it”
 and we brought it with double digit audience growth.
We’re putting more pedal to the metal to build upon our successful multi-platform brand
with new live action and animation, movies and series, music and sports.

Watch it. Click it. Live it.
We’re bringing it – and you gotta be part of it!
Call Michelle Scarola, SVP Sales at 212-807-5801

Source:The Nielsen Company via Startrak.2/13/09-12/27/09 vs. 2/15/08-12/28/08, M-Su 6a-12a. K6-14. Live+SD AA(000). Subject to qualif available upon request.

Cynopsis: Kids!

Good morning. It’s Friday, March 12, 2010, and this is your first early morning Kids briefing.

Nickelodeon hosted its star-studded ad sales upfront presentation of its 2010-11 programming schedule yesterday morning in NYC.  Cyma Zarghami, President/Nickelodeon/MTVN Kids and Family Group, said the 1Q 2010 is on track to be the network’s most-watched quarter for the 30-year-old network, with January being its most-watched month ever, and laid out programming plans for 2010-11.  The big and loud morning featured appearances by director/writer/producer M. Night Shyamalan (his Paramount/Nick Movies’ The Last Airbender opens July 2), Miranda Cosgrove (iCarly), Victoria Justice (upcoming Victorious) and Jamie Kennedy (voice on the animated series Fanboy and Chum Chum), as well as performances by the stars of the network’s Big Time Rush and singer Justin Bieber.  For its upcoming season Nickelodeon will launch six new series, most already announced, five new series will debut across its digital networks, TeenNick, Nick Jr. and Nicktoons, most of which were previously announced, and new seasons of 16 returning series.

New series joining Nickelodeon’s line-up include:

  • House of Anubis (working title) – set to debut fall 2010, the long-form live-action mystery series is a Nick partnership with Studio 100 (Belgium).  Originally produced for Nickelodeon Holland, the new series follows eight kids working to solve a mystery at an English boarding school and still do well in school.  House of Anubis is produced by Lime Pictures.
  • Victorious – a live-action music series from Dan Schneider stars Victoria Justice as a kid making her way at a performing arts school.  The show launches Saturday, March 27, immediately following Nickelodeon’s Kids Choices Awards 2010.
  • Kung Fu Panda: The Series -the network’s second project with DreamWorks Animation, is based on the Kung Fu Panda movie.  The animated series is executive produced by Cheryl Holliday (King of the Hill, Still Standing, Father of the Pride) and produced at Nickelodeon’s Animation Studios.
  • Planet Sheen – a spin-off of The Adventures of Jimmy Neutron, Boy Genius, from Steve Oedekerk, Keith Alcorn, and Jim Hope. Produced for Nick by O Entertainment, the series revolves around Sheen Guevera Estevez, the hyper kid from Jimmy Neutron, who crash lands on Zeenu where he must learn to deal with the planet’s strange customs and creatures as he tries to figure a way home.
  • T.U.F.F. Puppy – the new series from creator/exec producer Butch Hartman, and produced by Nickelodeon Animation Studios.  The show revolves around Dudley puppy – a gung-ho but dimwitted dog that is recruited by a crime fighting organization to protect the town from an evil animal organization.
  • Bubble Guppies – an interactive 3D, CGI animated preschool series set in an underwater classroom.  Created by Robert Scull and Jonny Belt, the series builds on ideas the way preschoolers think and discover.

Nickelodeon’s digital networks new series

  • Gigantic – joins the TeenNick line-up, and is the network’s second deal collaboration with Reveille.  The series takes a fictional look at teens growing up in Hollywood. Gigantic’s ensemble cast includes Grace Gummer (Meryl Streep’s daughter) and Gia Mantegna (Joe Mantegna’s daughter).
  • Voltron Panthera Force – premiering on Nicktoons, the series follows a group of five cadets brought together to form Voltron Lion Squad, called Panthera Force.  The series is a World Events Production in conjunction with Kick Start Production.
  • Dragon Ball Z Kai – joining Nicktoons in May 2010, the series is developed by Funimation Entertainment.
  • Teenage Mutant Ninja Turtles – also for Nicktoons, the series is jointly produced by 4Kids Entertainment and Mirage studios.
  • Dino Dan – the new original, mixed CGI animation/live-action preschool series premieres on Nick Jr. channel in fall 2010.  The science/adventure series is developed/produced by Sinking Ship Entertainment and directed by J.J. Johnson.

New seasons of existing series include:

  • Live-action series – iCarly, True Jackson, VP, BrainSurge, Big Time Rush, The Troop, Nick New
  • Animated series – SpongeBob SquarePants, The Penguins of Madagascar, The Fairly OddParents, Fanboy and Chum Chum, and for Nick at Nite Glenn Martin, DDS (season two bows Father’s Day, June 20, 2010)
  • Preschool series – Team Umizoomi, Go, Diego, Go!, The Wonder Pets, The Backyardigans,


Kenn Viselman presents will begin production on the second The Oogieloves movie, The Oogieloves in The Big Family Adventure, next month on location in Detroit.  Negotiations are underway for Matthew Diamond (Camp Rock), who directed the first movie, The Oogieloves in the Big Balloon Adventure, to return for the second movie.

Fox will release the mixed CG animated/live-action Alvin and the Chipmunks 3D on December 16, 2011, per Variety.  Based on Ross Bagdasarian Sr.’s animated singing Alvin and the Chipmunks, this will be the third feature film in the series from Fox, New Regency and Bagdasarian Pictures.  The first Alvin and the Chipmunks movie was released in 2007, followed by Alvin and the Chipmunks: The Squeakquel in 2009.


Yesterday was a double pay cable TV deal day for Disney-ABC Domestic Television with an extended deal with Starz Entertainment and a new deal bringing DreamWorks Studios‘ movies to Showtime Networks.

  • Disney inks a non-exclusive deal with Showtime, under which up to 35 of DreamWorks Studios’ films, which will release theatrically between 2010-2015, will air on the network.  This builds on Showtime’s other movie output deals with Summit Entertainment, The Weinstein Company, Miramax and CBS Films.  You’ll recall that DreamWorks Animation is a separate independent company (as of 2004) with its own pay cable TV output deal in place with HBO.
  • Disney extends its output deal with Starz by entering into a new, exclusive long-term pay TV license deal for theatrical releases from Walt Disney Studios through 2015.  Their previous agreement was set to run through 2012.  The terms of the deal were not announced.  The deal grants Starz the rights to exhibit Disney’s live-action and animated feature films on its Starz, Encore and MoviePlex linear channels, as well as its related on-demand and IP-based services in both standard and HD.  Disney movies featured under the deal include those from Marvel Entertainment, Disney Animation Studios, Disney-Pixar, Touchstone, and Hollywood Pictures.  Kid/family-targeted Disney movies to be featured exclusively on Starz this year include Up, The Princess and the Frog, G-Force, Hannah Montana: The Movie, Alice in Wonderland and Race to Witch Mountain.  Movies from DreamWorks Studios and Miramax Films are not included in the new Starz pact.

Disney Channel will air a Chuggington marathon on Sunday, March 14, 6a-10:30a during its Playhouse Disney preschool programming block.  The train-centric CGI animated Chuggington series is created and produced by Ludorum.  Chuggington airs on Playhouse Disney Tuesdays-Fridays at 10:30a and weekends at 7:30a.

The Twilight Saga: New Moon, the second film in Summit Entertainment’s Twilight movie franchise, will be available to Comcast customers via Comcast On Demand and in HD from Saturday, march 20 at 12:01a, the same day and date as the movie releases on DVD.  Comcast On Demand will also offer its customers an exclusive commentary from director Chris Weitz (13 minutes) about the movie as well as the cable exclusive featurette, Life After Twilight, which looks at the actors’ lives since Twilight hit, both available at the end of the movie.  There are other New Moon extras available via Comcast On Demand, such as Meet the Wolf Pack, Meet the Volturi Coven among other things.

Hallmark Hall of Fame enters into an exclusive international distribution partnership with ITV Studios Global Entertainment to represent its Hallmark Hall of Fame made-for-TV movie library.  The deal includes rights to upcoming productions and more 50+ existing Hallmark Hall of Fame movies, including family-targeted titles such as Sarah: Plain and Tall, Riding the Bus with My Sister and A Dog Named Christmas.  ITV Studios Global Entertainment will showcase the Hallmark Hall of Fame portfolio to international TV and home entertainment buyers at MIPTV 2010 next month in Cannes.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Mobile game publisher Glu Mobile releases it How to Train Your Dragon: Flight of the Night Furry app for iPhone/iPod touch this week.  The game is, of course, based on DreamWorks Animation‘s upcoming feature film How To Train Your Dragon, which opens March 26, 2010.  Glu and DreamWorks Animation have previously teamed on mobile games based on the studio’s movies Madagascar: Escape 2 Africa and Monsters vs. Aliens.


The Women in Toys Association (WIT) appoints Helen Howells, Commercial Director/Target Entertainment and Louise Drabwell, MD/Rare Communications as C0-Chairs in the UK.  WIT ( ) is a non-profit group that recognizes and promotes women in the toy, licensing and entertainment industries


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/1-3/7/10 , 6a-6a:
K2-11                                      Total Delivery (000)
NICK:    iCarly (3/5; 8p)                                   3002
DSNY*: Hannah Montana (3/7; 7:30p)              2891
NICK:    SpongeBob SquarePants (3/6; 9:30a)   2612
NICK:    Big Time Rush (3/5; 8:30p)                  2426
NICK:    SpongeBob SquarePants (3/6; 9a)        2339
NICK:    Penguins of Madagascar (3/6; 10a)       2287
NICK:    SpongeBob SquarePants (3/1; 5:30p)   2219
NICK:    iCarly (3/6; 12p)                                 2206
NICK:    SpongeBob SquarePants (3/2; 5:30p)   2189
NICK:    iCarly (3/2; 6p)                                   2140
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/1-3/7/10 , 6a-6a:
K6-11                                    Total Delivery (000)
NICK:    iCarly (3/5; 8p)                                  2390
DSNY*: Hannah Montana (3/7; 7:30p)              2322
NICK:    Big Time Rush (3/5; 8:30p)                 1939
NICK:    SpongeBob SquarePants (3/6; 9:30a)   1665
DSNY*: Suite Life On Deck (3/5; 8-8:35p)         1600
NICK:    SpongeBob SquarePants (3/6; 9a)        1515
DSNY*: Phineas and Ferb (3/5; 9p)                   1488
NICK:    Penguins of Madagascar (3/6; 10a)       1449
DSNY*: Hannah Montana (3/7; 7-7:25p)            1445
NICK:    iCarly (3/5; 7:30p)                               1430
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/1-3/7/10 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
DSNY*: Hannah Montana (3/7; 7:30p)               2220
NICK:    iCarly (3/5; 8p)                                   1857
FOX:     American Idol (3/2; 8-10:01p)              1484
NICK:    Big Time Rush (3/5; 8:30p)                  1456
DSNY*: Starstruck (3/7; 8-9:30p)                     1418
FOX:     American Idol (3/3; 8-10p)                   1353
DSNY*: Suite Life On Deck (3/5; 8-8:35p)         1298
DSNY*: Hannah Montana (3/7; 7-7:25p)            1248
ABC:     Academy Awards (3/7; 8:30p-11:39p)   1207
FOX:     American Idol (3/4; 8-9:01p)                1166
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/1-3/7/10 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
ABC:     Academy Awards (3/7; 8:30p-11:39p)         1591
FOX:     American Idol (3/2; 8-10:01p)                     1491
DSNY*: Hannah Montana (3/7; 7:30p)                     1451
FOX:     American Idol (3/3; 8-10p)                          1307
FOX:     American Idol (3/4; 8-9:01p)                       1022
FAM:     Secret Life of the American Teen (3/1; 8-9p)  977
NICK:    iCarly (3/5; 8p)                                            916
ABC:     Academy Awards Red Carpet 2010 (3/7; 8p)   874
DSNY*: Starstruck (3/7; 8-9:30p)                              850
FOX:     Family Guy (3/7; 9-9:31p)                             756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 6, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/3; The Replacements 1.1/4; That’s So Raven 1.1/5; That’s So Raven 1.3/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.5/2
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.5/3; Dinosaur King 1.0/5; Dinosaur King 1.2/6; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 1.0/4; Sonic X 0.9/4; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 0.8/3; Chaotic 0.9/4
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.1/0; 3-2-1 Penguins 0.1/0; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1

Final K6-11 Ratings for Saturday, March 6, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/23 Avg. (7a-1p)
All Grown Up 2.2/21; Jimmy Neutron 3.0/21; Fairly OddParents 3.8/20; Fairly OddParents 4.7/21; SpongeBob SquarePants 6.2/25; SpongeBob SquarePants 6.8/27; Penguins of Madagascar 5.9/24; Fanboy & Chum Chum 4.4/18; SpongeBob SquarePants 4.6/20; SpongeBob SquarePants 4.7/21; iCarly 5.8/27; Big Time Rush 5.3/26
DISNEY CHANNEL 2.7/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.8/17; Chuggington 2.0/15; Special Agent Oso 2.0/11; Handy Manny 2.3/11; Mickey Mouse Clubhouse 2.8/11; Imagination Movers 2.8/11; Handy Manny 2.6/11; Phineas and Ferb 3.1/13; Phineas and Ferb 3.5/16; A Goofy Movie (1×85) 3.1/16
CARTOON NETWORK 1.9/9 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 1.1/11; Yu-Gi-Oh 5Ds 1.5/11; Ben 10: Alien Force 1.6/9; Star Wars: Clone Wars 1.6/7; Hot Wheels: Battle Force 1.9/8; Bakugan 1.6/7; Johnny Test 2.1/9; Johnny Test 2.2/9; Chowder 2.4/10; Chowder 2.2/10; Garfield Show 2.4/12; Garfield Show 2.1/10
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas and Ferb 0.7/5; Phineas and Ferb 1.3/7; Kick Buttowski 1.6/7; Jimmy two Shoes Shorts (1×15) 0.7/3; Kid vs. Kat 0.7/3; Phineas and Ferb 1.0/4; Zeke and Luther 1.2/5; Kick Buttowski 1.5/6; Kick Buttowski 1.3/6; Kick Buttowski 1.0/5; I’m In The Band 0.7/3

Friday Fun Fact:   In 1497 in Scotland, the Declaration of the Education Act was passed, introducing compulsory schooling for all Scottish children.

Answer to Yesterday’s Trivia:  When this commercial mascot made his original debut, the first line he spoke was: “I’m a rabbit and rabbits are supposed to like carrots.”  Who is he?  TRIX RABBIT  Kudos to: Bill Graham-Cartoon Network/NY; Keith Manzella-EastWest MG/NY; Meredith Wayne-Cox Reps/NY; Lu Battista-qubo Venture/NY; Stacie Harden/Marshfield; Mike Patterson-CNN Int’l/Chicago; Pat Brady-CESD/LA; Randy Barrios-CBS/LA; Jason Meyers-Law Offices of Jason Meyers/Santa Monica; Clair Wilmut-Boomstone Ent/Ontario

Today’s Trivia Question:  Who is Farfel and what were the TWO products he hawked?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents
Kids! Upfront 2010 Special Edition

Publishing March 24th to the entire Cynopsis Media Audience, Kids! Upfront 2010 will provide an
in-depth look at the 2010 Upfront selling season from both the Buyer and Seller perspectives.

Talk Directly to Your Target Audience.
Influence Brands and Agencies’ Upfront Buying Decisions.

Space is limited. Contact Mike Farina to reserve your advertising today!
[email protected]  203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

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