Thursday, March 11th, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, March 11, 2010, and this is your first early morning digital briefing.

In the race to make its gaming console the premium content Trojan Horse of choice, Sony Computer Entertainment America (SCEA) has signed distribution deals with 6 major studios to deliver PPV HD movies through the console. Titles from 20th Century Fox, Walt Disney Pictures, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Digital Distribution will initially be available through the PlayStation Network in the U.S., with plans to extend distribution to the U.K., France, Germany, and Spain. Meanwhile SCEA is releasing an update to its PlayStation Home virtual social networking arena on Thursday, streamlining the process of adding friends, navigating personal spaces and keeping up with recommended “hot” spaces. Sony says that “Home” is now home to 12 million registered users worldwide, who average about 60 minutes per session.


Soccer channel GolTV has launched a new mobile service reached through mobile browsers via, offering access to international soccer news, scores, video highlights and player profiles. Mobile content management firm LatCel is helping to power the portal.
The Academy of Television Arts & Sciences Interactive Media Peer Group has announced an April 30th deadline for entries in the 62nd Primetime Emmy Awards competition for Outstanding Creative Achievement in Interactive Media, recognizing creative achievement in both Fiction and Nonfiction categories. Entry info is available at
Call for Content: Pay TV network Ovation is launching a Short Film Contest calling for entries in the categories of Comedy, Drama, Animation and Documentary. Both viewers and a panel of distinguished judges from the arts and entertainment industry will help pick the winners, which will be showcased on Ovation’s air, its website and publicly via an event at LACMA.


Following a similar Q&A with President Obama following his State of the Union address, YouTube will host an interactive session with FCC Chairman Julius Genachowski immediately following the unveiling of the agency’s National Broadband Plan next Tuesday. Submit questions you’d like the Chairman to address about Access and Affordability, Security and Privacy, the Digital Economy, etc. on CitizenTube by Sunday night at midnight.
Live video streaming enabler Kyte unveiled a new backpack device to enable live broadcasting from a remote location. Similar to LiveStream’s Livepack rig, the LivePro Unwired system utilizes a battery-operated backpack powered by LiveU containing data cards that will handle live streaming over a 3G/4G or Wi-Fi network. The system supports any video camera with FireWire output.


YouTube introduced a new ad serving system on its mobile video site. Trackable, clickable banner ads will begin appearing on the home, search and browse pages of the American and Japanese YouTube mobile websites (accessible at from any mobile browser.) The company says that traffic to its mobile site grew by 160% during the past year.
Addressable TV advertising specialist BlackArrow is partnering with Fox Cable Networks to trial its BlackArrow Advanced Advertising System across the VOD content of FX, National Geographic Channel and SPEED. The system includes tools that leverage content information and anonymous subscriber data for audience addressability while managing complex business arrangements between networks and cable distributors.


NAB chairman Paul Karpowicz sent the FCC a letter of his own regarding retransmission-consent rules after a group of pay TV providers suggested that arbitration procedures be enacted, per Multichannel News. He argued that current rules are fair because they provide broadcasters with an opportunity to negotiate for compensation for use of their signals.


While social media users seem to pay more attention to email (26.7%) and internet advertising (28.3%) than the average adult (23.4% and 23.1% respectively), face-to-face recommendations are still the biggest influencer of online searches, according to a new study conducted by BIGResearch for the Retail Advertising and Marketing Association (RAMA). Social media influence also tends to skew based on gender: Men who use social media are much more likely than women to be influenced by internet advertising (32.8% vs. 24.1%), instant messaging (12.0% vs. 7.2%) and blogs (14.3% vs. 10.4%). However, the influence of e-mail advertising and online communities is almost identical between genders. 
Which of the following triggers you to start an online search?
                             (Social Media Usage By Age)
Medi      Social Media Users  18-34     35-54    55+
Blogs                                  17.6%     8.6%    6.7%
Social Networks                   28.4%    19.2% 15.3%
Instant Messaging                16.4%      4.7%   2.5%
Internet advertising              31.9%    26.7%  22.4%
Cable TV                              46.4%    35.7%  26.4%
TV / Broadcast                      37.8%    44.0%  44.9%
Cell Phone                            14.4%      4.1%    1.1%
Text Messaging                     11.6%      3.2%    1.5%
Radio                                   32.7%     32.0%  25.9%
Face-to-Face Communication 43.6%     41.0%  36.6%
Source: BIGresearch SIMM 15, Dec 2009
It’s no wonder that CBS has already sold out is March Madness inventory (according to a report in Mediaweek.) While 83% of fans plan to watch the tournament on TV, 54% plan to watch the games online while another 10% plan to follow the action via mobile, according to a survey from Unicast. Although has exclusive rights to stream the games, dominates site preference with 69%, followed by Yahoo! Sports with 42%. was a distant third with 29%.
Microsoft’s Bing search engine continued to gain market share during February, increasing its overall share by 2/10 of percentage point according to ComScore rankings and more than 3/10 per Hitwise. IAC’s increased its share by 8% over the previous month, according to the latter’s data.
Percentage of U.S. searches among leading search engine providers
Domain         January 2010   February 2010   M/M percentage change
Google              71.49%           70.95%                  -1%
Yahoo               14.57%           14.57%                   0%
Bing                 9.37%              9.70%                    4%             2.64%              2.84%                  8%
Source: Experian Hitwise, Data is based on four-week rolling periods (ending Feb. 27, 2010, and Jan. 30, 2010) from the Hitwise sample of 10 million U.S. Internet users
comScore Core Search Report ­- Feb. 2010 vs. Jan. 2010
Core Search Entity    Share of Searches (%)
                              Jan-10    Feb-10      Point Change Feb-10 vs. Jan-10
Google Sites           65.4%     65.5%           0.1
Yahoo! Sites           17.0%     16.8%          -0.2
Microsoft Sites        11.3%     11.5%           0.2
Ask Network             3.8%      3.7%          -0.1
AOL LLC Network      2.5%      2.5%           0.0
Source: comScore qSearch


Casual game companies continue to add social features to their titles to enable networking and sharing of high scores. Both Oberon Media and Konami announced new social functionality in its games yesterday via integrations with Facebook Connect. Oberon division I-play’s City Sights: Hello Seattle and Paradise Quest added the capability, along with Konami’s classic Frogger.


Discovery Communications has upped Luis Silberwasser to the new role of International Head of Content for Discovery Networks International (DNI), reporting to Mark Hollinger, President and CEO of the division. He will lead international content initiatives across platforms and territories including the global launch of TLC to more than 75 markets. has appointed former VP/marketing and Editor-in-Chief Christy Tanner as its new GM, responsible for the sites strategy and day-to-day leadership. She will report to Allen Shapiro, Chairman of TV Guide Network and
Ryan Jamboretz has joined TidalTV as Chief Media & Development Officer, effective immediately. Ryan joins TidalTV from WPP’s GroupM, following the promotion of Tom McMahon to President. Kevin Haley has also been upped to Chief Scientist. All three report to TidalTV Founder and CEO Scott Ferber.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480


Continuing with its mission to not be evil, Google unveiled the beta version of a handy online Bicycle mapping option on Google Maps that helps identify the best urban bike routes across 150 U.S. cites. (“By car” and “Public Transit” options are also available.) The feature, timed for release during the National Bike Summit in Washington this week, folds in trail data from the Rails-to-Trails Conservancy combined with other publicly available bike route info. Type in where you’re starting from and where you’re going to and Google Maps will identify the easiest (least hilly/dangerous) route. Of course, the application would be far more useful for smartphones, but rest assured the company is working on a GPS-powered mobile version that will add info about local bike shops, etc. Of course, skeptics will say the app is all a part of Google’s plan to keep tabs on you, no matter what vehicle you may use. This video, produced by Hungry Beast for Australian television, says it all. (Thanks to Consumer Watchdog for the link.)
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ANALYST, SALES PLAN’G/MTVN/NYC: Support Content Dist & Mktg Finance team; Prepare rev budgets & forecasts; Provide finan’l analysis & advice on new deals & growth strategies. 2-3yrs exp. Apply: (3/18)

JOB OPENING: ACCT MGR/Petry Media/Chicago: Sell commercial time on multiple cable networks & new products. 3 + yrs ad sales exp. Cable, broadcast, direct sales prefer. Travel as required. Apply: [email protected] (3/18)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (3/18)

JOB OPENING: PROD MGR/(WEtv)/NY: Oversees day-to-day prod ops. Responsible for reviewing& negotiating prod line-by-line budgets, schedules, cost reports& prod logistics.Min. 5 yr exp. Ref# at (3/18)

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/ min 4 years of exp. in digital marketing, publishing/product development Apply at: (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

JOB OPENING: ADVTG PRODUCER/ VERSUS/ MKTG DEPT/PA: Able to produce award winning TV/print/radio/digital advtg; knowledge of top prod companies, talent & trends. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: (3/12)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/agency. Apply: (3/12)

JOB OPENING: SR EDITOR/VERSUS/CREATIVE SVCS/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: ADVTG COPYWRITER/ VERSUS/CREATIVE SVCS/PA: Develop, concept & produce cutting-edge promo copy and advtg campaigns, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ agency and/or ntwrk. Apply: (3/12)

JOB OPENING: SR COPYWRITER, MKTG/VERSUS/CREATIVE SVCS/PA: Develop, concept & produce cutting-edge promo copy and advtg campaigns, ability to handle mult. proj – Req’d 5-7+ yrs exp. @ agency and/or ntwrk. Apply: (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TALENT COORDINATOR/PRODUCTION ASSISTANT (Miami) Detail oriented, creative, 2+ yrs experience. Extensive experience in music/entertainment industry & live shows & performances. [email protected] (3/18)

SITUATION WANTED:  INTERACTIVE/MEDIA PRODUCER- EDITOR- CREAT. DIRECTOR: Available Now – Boston area or work remotely. 20+ yrs exp. Clients include: IFC, Bravo, NASCAR, Comcast. Online: Email: [email protected] (3/18)

SITUATION WANTED: PARTNERSHIPS/DIGITAL MEDIA/NY: Barbie expert. 10 yrs TV exp building houses in Malibu. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/18)

SITUATION WANTED: POST PRODUCTION PRODUCER/SUPERVISOR: 8+ years exp in post production as Avid Editor and Producer. Skilled in all aspects of post production. Contact: [email protected]   (3/18)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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