Friday, March 12th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, March 12, 2010, and this is your first early morning digital briefing.

Another brick has been placed in the wall being built to define digital music rights. Pink Floyd won its court case with EMI related to the digital sales of the British rock band’s music, per Reuters. The judge in the case agreed that EMI was unable to sell singles on digital platforms or pieces of individual songs as ringtones without the band’s written consent, per a previous contract that limited sales to full albums only. The two parties continue back-room negotiations over back royalties from digital sales.


Extending a deal that was scheduled to run out next year, Starz and Disney-ABC Domestic Television signed a new, exclusive long-term licensing agreement for theatrical releases from The Walt Disney Studios through 2015. The extension provides Starz with exclusive pay TV rights to Walt Disney Studios live-action and animated feature films (including Marvel Entertainment titles) on its Starz, Encore and MoviePlex linear channels, and its related on-demand and IP-based services – both in standard and high definition.
Capitalizing on Facebook’s growing influence as a news reading platform, MSNBC Digital Network launched a new Breaking News Facebook page aggregating headlines from multiple sources. 
AG Interactive
, the online division of American Greetings Corporation, is teaming with digital comedic content producer Comedy Time to produce a selection of new video e-cards like this one about Hot Flashes. The e-cards include both live and studio performances from a variety of stand-up comics and sketch performers featured at
Discovery’s Military Channel is sourcing the crowd to choose its programming schedule for April for the first time. Every Thursday night’s prime time line-up will be determined by viewer feedback on Military Channel’s website where users can choose among thematic categories.


Call for Content: Babelgum‘s 3rd annual Online Film Festival, which will feature simultaneous online and mobile viewing for the first time this year, is accepting submissions through March 28 for short films in 4 categories: Animation, Narrative, Non-narrative and Documentary. Indie directors Richard Linklater and Sally Potter are among this year’s Jurors. Independent filmmaker group Shooting People is helping to promote the competition this year and Stolichnaya is sponsoring.
Champion is sponsoring the new “Journey to the Tourney,” project on sports-themed blog network Yardbarker. Bloggers will file video, tweets and photos from parties, NCAA tournament venues and from around town. has also signed on as sales and promotion partnership for the effort.


Contextual advertising start-up Vibrant announced that it recorded record revenues and profits in 2009 despite the challenging climate, achieving double digit EBITDA margins with category growth in Consumer Packaged Goods topping 68% Y-Y. Vibrant claims that Q4 growth hit 34%.
Semantic advertising provider Peer39 signed a deal with Akamai to utilize the CDN’s broadband infrastructure and software services.


In what could be a huge win for Microsoft’s new Bing search technology, Microsoft inked a deal with leading handset maker Motorola to power search and mapping functions on all the company’s smartphones that run on Google’s Android mobile operating system. Bing-powered Motorola phones, which will begin to hit the market later this spring in China, will also include a new embedded search app that launches a mobile-optimized version of Bing.
WGA West President John Wells warned senators in a final Congressional committee meeting on the Comcast/NBC Universal merger that the new entity would constitute a media “superpower” that could limit access to TV shows over the internet, cut back on news and raise cable prices even more, per The Wrap.


Motorola continued as the leading handset manufacture in the U.S. over the past three months through Jan. 2010 with a 22.9% overall market share and a 43% market share among smartphone platforms, per ComScore. Smartphone penetration increased to 42.7 million users, up 18% from the previous 3 months with BlackBerry maker RIM the leading platform. Microsoft and Palm lost the most ground dropping to 15.7% and 5.7% of the smartphone market, respectively. Apple held steady with a quarter of the market.
Top Mobile OEMs – 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
                             Share (%) of Mobile Subscribers
                             Oct-09    Jan-10    Point Change
Total Mobile Subs     100.0%    100.0%        N/A
Motorola                    24.1%     22.9%        -1.2
LG                            22.0%     21.7%        -0.3
Samsung                   21.0%     21.1%         0.1
Nokia                          9.3%      9.1%        -0.2
RIM                             6.4%      7.8%         1.4
Source: comScore MobiLens, Total U.S. Age 13+
Top Smartphone Platforms – 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
                                     Share (%) of Smartphone Subscribers
                                       Oct-09    Jan-10    Point Change
Total Smartphone Subs     100.0%    100.0%         N/A
RIM                                   41.3%     43.0%         1.7
Apple                                 24.8%     25.1%         0.3
Microsoft                            19.7%     15.7%        -4.0
Google                                 2.8%      7.1%          4.3
Palm                                    7.8%      5.7%         -2.1
Source: comScore MobiLens, Total U.S. Age 13+
Twitter fans have always suspected that celebrities farm out their tweeting to others. But a new study from online security firm Barracuda Labs analyzing 19 million Twitter accounts suggests that only 21% of Twitter users are “True Twitter Users,” defined as those who have at least 10 followers, follow at least 10 people and have tweeted at least 10 times. The company identifies the Twitter “Red Carpet Era” as a period of huge growth; in April 2009 the site’s growth rate spiked to 21.17% in large part due to celebrity participation but malicious, suspicious or otherwise spurious accounts also grew by 66%, peaking at 12% of all accounts by Oct. 2009.


Sony’s PlayStation “Move” controller is the company’s answer to the Wii motion sensor, complete with an “Eye” camera that detects precise movements of a player within the 3D space of a game. Sony says that 36 game developers are working with the Move platform at that 20 games are due out later this year.
Turner Sports‘ SportsNOW iPhone app is more geared toward socializing than keeping up on scores. Social media messaging from Twitter or Facebook are integrated on the screen so viewers can watch games live on TV then trash talk during the action. The app supports NCAA hoops, NBA and NHL games initially but subsequent updates will add additional sports.
Foursquare released an updated version of its “check in” iPhone app, featuring improved navigation and easier viewing of check in histories. There’s also a “pull to refresh” feature.
Power-in-numbers online couponing site Groupon launched a new iPhone app that eliminates the need of having to print up coupons purchased from the service.


Tremor Media Chief Financial Officer Mark Pinney has been promoted to Chief Operating Officer at the online video ad network. Mark joined the New York-based firm 2 years go from AOL’s Platform A.


Don’t look now but MySpace is reinventing itself again. The social networking site, which is now controlled by a pair of Presidents after the departure of Owen Van Natta, is placing a renewed emphasis on casual gaming. MySpace unveiled a revamped Games Gallery yesterday at the Games Developers Conference in S.F., along with a new API that will enable third party developers to build 3D-quality games that combine the look of arcade games with social functionality. The platform includes requisite analytics to measure and monetize usage – it’s important to not only measure who’s playing, but also how players are sharing. The system will incorporate a cloud-based technology dubbed GroovyCortex to help cut down on latency for multiplayer networked games. Finally, the new MySpace Neon iPhone app will give users access to their MySpace games on the go. It’s no secret that casual gaming is a hugely popular phenomenon; games like Zynga’s Mafia Wars are the glue that keep folks engaged in Facebook when they tire of sharing trivial matters. A new study commissioned by Lifetime featured on Business Insider suggests that women play more often and longer than men, and that they treasure online gaming as “me time” – words marketers love to hear. The problem is that MySpace is more than a bit late to the party.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP SERIES DEVELOPMENT REALITY/MTV/LA: 7+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP   (3/19)

JOB OPENING: DIRECTOR, SERIES DEVELOPMENT-REALITY/MTV/NYC: 5+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: ANALYST, SALES PLAN’G/MTVN/NYC: Support Content Dist & Mktg Finance team; Prepare rev budgets & forecasts; Provide finan’l analysis & advice on new deals & growth strategies. 2-3yrs exp. Apply: (3/18)

JOB OPENING: ACCT MGR/Petry Media/Chicago: Sell commercial time on multiple cable networks & new products. 3 + yrs ad sales exp. Cable, broadcast, direct sales prefer. Travel as required. Apply: [email protected] (3/18)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (3/18)

JOB OPENING: PROD MGR/(WEtv)/NY: Oversees day-to-day prod ops. Responsible for reviewing& negotiating prod line-by-line budgets, schedules, cost reports& prod logistics.Min. 5 yr exp. Ref# at   Ref: 10858BR  (3/18)

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS (Film/NBCU/NY): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/ min 4 years of exp. in digital marketing, publishing/product development Apply at: (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (3/19)

SITUATION WANTED: EDITOR/DIRECTOR 10+ years in the industry, from Film to Reality Television. Demos and resume can be seen at , I can be contacted at [email protected] (3/19)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (3/19)

SITUATION WANTED: TALENT COORDINATOR/PRODUCTION ASSISTANT (Miami) Detail oriented, creative, 2+ yrs experience. Extensive experience in music/entertainment industry & live shows & performances. [email protected] (3/18)

SITUATION WANTED:  INTERACTIVE/MEDIA PRODUCER- EDITOR- CREAT. DIRECTOR: Available Now – Boston area or work remotely. 20+ yrs exp. Clients include: IFC, Bravo, NASCAR, Comcast. Online: Email: [email protected] (3/18)

SITUATION WANTED: PARTNERSHIPS/DIGITAL MEDIA/NY: Barbie expert. 10 yrs TV exp building houses in Malibu. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/18)

SITUATION WANTED: POST PRODUCTION PRODUCER/SUPERVISOR: 8+ years exp in post production as Avid Editor and Producer. Skilled in all aspects of post production. Contact: [email protected]   (3/18)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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