Monday, March 15th, 2010


1Q’10-to-date: truTV is a …
Top 10 Network
A18-49  (9 th)  +20%
M18-49 (9 th) +17%
A25-54  (8 th) +13%
  (9 th) +8%
With SIGNIFICANT Year-to-Year GROWTH across all 4 demos

Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, ad-supported basic cable networks, A18-49, M18-49, A25-54, M25-54(000), live + sd data. M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported basic cable networks, M18-49,A18-49, A25-54, M25-54(000), live + sd data.




Good morning! It’s Monday, March 15, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
BBC America: Top Gear at 8p
HGTV: HGTV Dream Home Giveaway 2010 at 8p; Home Rules at 9p
MTV: True Life at 10p
VH1: The Price of Beauty at 10p; Transform Me at 1030p



BBC America is your #1 choice to deliver an affluent audience
Golf, Bravo, CNBC, Fox News, CNN, MSNBC, Food Network, Travel Channel,
Discovery, ESPN, HGTV, Comedy Central, Style, SyFy

#1 Median Income
#1 in education

For more information on advertising and sponsorship opportunities:

Source: The Nielsen Company. All TV Networks. 4Q08-3Q09. NPOWER, Live+7 Median Income, HHs (Tied with Golf and Fox Soccer). 2009 Mendelsohn Affluent Study, All Respondents, Index, College Degree Or Above, Cable nets in 60 million+ homes


ABC and ESPN are teaming on a new sports programming block on ABC beginning April 3. ESPN Sports Saturday will air from 4-6p, April through mid-August then return with new offerings December through August 2011. The two-hour block will feature a new hour-long series, Winners Bracket preceded by a variety of ESPN’s programs such as films from its 30 for 30 documentary series, episodes of ESPN’s newsmagazine show E:60 and episodes from the interview program Homecoming with Rick Reilly. ESPN SportsCenter’s Hannah Storm will anchor the weekly two-hour block with commentary from ESPN’s studios in Bristol, CT. Also, during the latter part of the block, local ABC affiliates will be able to insert a brief, local update to promote future programming.

Nielsen reported Spanish Language and African-American media sustained declines in ad spending during 2009. Spanish Language saw a -4.7% decline while African-American media was down -7.3%. Overall ad spending for 2009 was down by -9%.

Scheduling note: Lifetime Television temporarily lost its transmission power due to the severe weekend weather along the East Coast. Because of this, the network is re-airing its original movie Who is Clark Rockefeller? tonight at 9p.

Top 10 Weekend Box Office Estimates: March 12-14, 2010
Alice In Wonderland (Disney)                  $62.0 million  2 wk total $208.6m
Green Zone (Universal)                          $14.5 million  opening weekend
She’s Out Of My League (Paramount)      $9.6 million  opening weekend
Remember Me (Summit Entertainment)   $8.3 million  opening weekend
Shutter Island (Paramount)$8.1 million  4 wk total $108.0m
Our Family Wedding (Fox Searchlight)     $7.6 million  opening weekend
Avatar (20th Century Fox) $6.6 million – 13 wk total $730.3m
Brooklyn’s Finest (Overture Films)           $4.3 million  2 wk total $21.4m
Cop Out (Warner Bros.)                          $4.2 million  3 wk total $39.4m
The Crazies (Overture Films)                   $3.7 million  3 wk total $33.4m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Academy Award- winner Jon Voight joins FOX’s drama pilot Midland in the lead role, marking his first regular TV series. Midland is about Bob (Jimmy Wolk) a con artist who has two women in two different Texas cities with one being the daughter of a Texas legend (Voight). Recently, Voight appeared on several episodes of FOX’s 24, playing villain Jonas Hodges.

Former ABC News correspondent Kate Snow switched networks and will soon appear on NBC News’ Dateline starting later this spring. Snow was a correspondent and a co-anchor of Good Morning America Weekend in addition to covering breaking news for other ABC News outlets and programs. Until a replacement is hired for Snow, ABC News assigned Juju Chang as co-anchor with Bill Weir for this past Saturday’s GMA Weekend and Elizabeth Vargas filled in on Sunday.

Summer Glau (FOX’s Firefly, Terminator: The Sarah Connor Chronicles) will star in NBC’s superhero-themed drama pilot The Cape. The plot is about a former cop (David Lyons) who is accused of being a criminal and becomes a superhero to clear his name. Glau will play Orwell, an investigative blogger who goes after corrupt cops and costumed villains.

HBO cast Evan Rachel Wood and Guy Pearce to co-star with Kate Winslet in the five-hour miniseries Mildred Pierce. HBO is co-producing the project with MGM, Killer Films and John Wells Productions. This updated version of Mildred Pierce will be directed by Todd Haynes and is based on the classic noir novel by James M. Cain. Wood will play Veda, Mildred’s (Winslet) daughter while Pearce will play Mildred’s lover.

Food Network host and restaurateur, Chef Bobby Flay will be part of NBC’s new cooking competition series America’s Next Great Restaurant (formerly titled United Plates of America). Flay, one of five top restaurant leaders to be selected, will be an investor, judge and mentor on the show. Magical Elves is behind the series which is likely to premiere next season. In the series, contestants with restaurant concepts will battle to see which one will get the chance to launch a new chain.

TBS cast Constance Zimmer and Kat Foster for its hour-long comedy pilot In Security, thus lifting the contingency on the project, reports THR. The plot is about two sisters (Zimmer and Foster) who take over their dad’s private-security business, protecting their elite clientele while dealing with their own personal problems. TBS also tapped Malcolm McDowell to star along with Breckin Meyer and Mark-Paul Gosselaar in its other pilot Franklin & Bash. This project is about two lawyers, Jared Franklin (Meyer) and Steven Bash (Gosselaar), who after defeating an upscale law firm in a case are recruited by the firm’s patriarch (McDowell).



Home is where the heart is, and it’s where the wallet is, too!

Women are spending more
on “home-based” activities now more than ever. 

Learn more in WE tv’s Resetter study.

WE tv. Simply Fascinating.

Source:  2010 WE tv Resetter Study.


Thursday  A18-49 Analysis: FOX held the #1 spot Thursday among A18-49 at 4.7/13, according to final national ratings from Nielsen. At 8p, FOX was several strides ahead of the competition with American Idol at 6.3/19 with CBS’ Survivor next at 3.6/11. ABC’s Grey’s Anatomy won at 9p with 3.9/11 while CBS’ CSI and the average of NBC’s comedies The Office and 30 Rock tied for second place at 3.3/9 each. CBS had a turn in the winner’s circle at 10p with The Mentalist at 3.4/10 followed by ABC’s Private Practice at 2.8/8 and NBC’s The Marriage Ref in third at 2.6/8.

Live + Same Day Household Ratings: Thursday, March 11, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.7/15           Survivors: Heroes vs. Villains 7.0/11, CSI 9.3/15, The Mentalist 10.0/18

FOX: 7.9/13             American Idol 11.2/18, Kitchen Nightmares, 4.4/7

ABC: 5.2/9              Grey’s Anatomy [r] 3.1/5, Grey’s Anatomy 7.2/12, Private Practice 5.3/9

NBC: 3.6/6            Community 3.0/5, Parks and Recreation 3.0/5, The Office 4.3/7, 30 Rock 3.5/6, The Marriage Ref 3.8/7

UNIV: 1.9/3           Hasta que el Dinero Nos Separe 2.2/4, Corazon Salvaje 1.7/3, Nuestra Belleza 1.6/3

CW: 0.9/2             Vampire Diaries [r] 0.9/2, Supernatural [r] 0.9/1

ION: 0.9/2            Ghost Whisperer 0.8/1, NCIS 1.0/2, NCIS 1.0/2

TELE: 0.6/1           El Clon 0.6/1, Perro Amor 0.6/1, Don Esta Elisa 0.7/1

A18-49: FOX 4.7/13, CBS 3.4/10, NBC 2.7/8, ABC 2.6/7, UNIV 1.5/4, TELE 0.6/2, CW 0.5/1, ION 0.4/1




Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.

Learn what it takes to create a media super brand at:
*** Branding in Media and Entertainment ***
April 20-22 in Manhattan (executive education)
Limited seats. Learn More >>

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.

This day in History:  1954 – CBS television debuted its “Morning Show.”

Answer to Yesterday’s Trivia Question:   If I say the name “Poughkeepsie” a couple of times quietly to myself, who am I?  JOHN CAGE on ALLY McBEAL  Kudos to: Jessica McCadden/Nickelodeon Preschool/NY; Jonelle Brown-Disney ABC/NY; Anne Lamar Meeker-The Nielsen Company/Richmond; Laura Ward-Word and Pictures/Park Ridge; Tim Rank-Cox Reps/St. Louis; Karen Frost-Columbia College Chicago/Chicago; David Chill-DirecTV/LA; Andie Cohen Healy-PSSI Global Services/Sherman Oaks; Craig LaMarsh-Fremantlemedia NA/LA; Susan Torrey-New Day Marketing/Santa Barbara

Today’s Trivia Question provided by Arthur Reinstein/CanWest:  What TV spouse only had to utter the word “Scranton” in order to get her husband to do anything she wanted?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING: VP SERIES DEVELOPMENT REALITY/MTV/LA: 7+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: DIRECTOR, SERIES DEVELOPMENT-REALITY/MTV/NYC: 5+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP (3/19)

JOB OPENING: ANALYST, SALES PLAN’G/MTVN/NYC: Support Content Dist & Mktg Finance team; Prepare rev budgets & forecasts; Provide finan’l analysis & advice on new deals & growth strategies. 2-3yrs exp. Apply: (3/18)

JOB OPENING: ACCT MGR/Petry Media/Chicago: Sell commercial time on multiple cable networks & new products. 3 + yrs ad sales exp. Cable, broadcast, direct sales prefer. Travel as required. Apply: [email protected] (3/18)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (3/18)

JOB OPENING: PROD MGR/(WEtv)/NY: Oversees day-to-day prod ops. Responsible for reviewing& negotiating prod line-by-line budgets, schedules, cost reports& prod logistics.Min. 5 yr exp. Ref# at Ref: 10858BR  (3/18)

JOB OPENING: NBC Universal/NY: Oxygen Media is looking for a DIRECTOR OF STRATEGIC PROGRAM PLANNING, SCHEDULING & ACQUISITIONS . Go to and search for job # 1155620 (3/17)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS/NY: Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (3/17)

JOB OPENING: BIZ DEV. SPECIALIST (NY Entertainment Ad Agency): Needed to line up print/web/online PR campaigns for agency. Position is initially by contract–but open to full time at a later date. Reply to [email protected] (3/17)

JOB OPENING: VP, YIELD MANAGEMENT & ADVERTISING OPERATIONS/ NY: Act as liaison for advrtsng sales mngmnt in plan’g & executing advertising sales strategy & key business proj’s. Apply: (3/17)

JOB OPENING:  VP, COMMUNICATIONS (iVillage/NBCU/NY): Devel & lead creative communications (incld iVillage editrl content & business wins). BA, exp in media industry, & 8 yrs exp in Comm/Publicity #1154745 (3/16)

JOB OPENING: DIRECTOR, BUSINESS & LEGAL AFFAIRS  (Film/NBCU/LA): Provide business & legal support for Partnerships & Lic. Grp. JD, CA Bar, 3+ yrs exp, exp w/ cpyrght, intel prop, & corp transactns. #1154764 4 (3/16)

JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (3/19)

SITUATION WANTED: EDITOR/DIRECTOR 10+ years in the industry, from Film to Reality Television. Demos and resume can be seen at , I can be contacted at [email protected] (3/19)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (3/19)

SITUATION WANTED: TALENT COORDINATOR/PRODUCTION ASSISTANT (Miami) Detail oriented, creative, 2+ yrs experience. Extensive experience in music/entertainment industry & live shows & performances. [email protected] (3/18)

SITUATION WANTED:  INTERACTIVE/MEDIA PRODUCER- EDITOR- CREAT. DIRECTOR: Available Now – Boston area or work remotely. 20+ yrs exp. Clients include: IFC, Bravo, NASCAR, Comcast. Online: Email: [email protected] (3/18)

SITUATION WANTED: PARTNERSHIPS/DIGITAL MEDIA/NY: Barbie expert. 10 yrs TV exp building houses in Malibu. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/18)

SITUATION WANTED: POST PRODUCTION PRODUCER/SUPERVISOR: 8+ years exp in post production as Avid Editor and Producer. Skilled in all aspects of post production. Contact: [email protected]   (3/18)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit m (3/16)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  20/20; Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Rules of Engagement, Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   Life Unexpected, Gossip Girl
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, Time Team America, Time Team America
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010


Related Stories

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]

04/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]