Editions

Thursday, November 11th, 2010

Cynopsis: Kids!11/11/10 Good morning. It’s Thursday, November 11, 2010, and this is your first early morning Kids briefing. Every day there are new apps for mobile devices (iPhone/iPad/iTouch, smartphones, etc.), with more and more of them aimed at kids of all ages, including the very youngest.  But are they educational, and are kids actually […]

Wednesday, November 10th, 2010

A CYNOPSIS MESSAGE FROM WE tv Nearly 2 Million people tuned-in to WE tv last Saturday to watch Downsized and The Locator! Don’t miss Downsized Saturdays at 9pm | 8c followed by The Locator at 10pm | 9c www.WEtv.com Source: The Nielsen Company, L+SD, 11/6/10,  9P-1A, WE tv, TP reach, P2+, 6 min qual. […]

Wednesday, November 10th, 2010

Cynopsis: Kids!11/10/10 Good morning. It’s Wednesday, November 10, 2010, and this is your first early morning Kids briefing. Hasbro Studios, Hasbro’s production and distribution division, and Canadian broadcaster Corus Entertainment enter into programming and marketing partnership.  The deal includes Hasbro Studios-produced animated and live-action series to air on Corus Entertainment’s kid-targeted Services, including YTV, […]

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Wednesday, November 10th, 2010

A CYNOPSIS MESSAGE FROM WE tv Nearly 2 Million people tuned-in to WE tv last Saturday to watch Downsized and The Locator! Don’t miss Downsized Saturdays at 9pm | 8c followed by The Locator at 10pm | 9c www.WEtv.com Source: The Nielsen Company, L+SD, 11/6/10,  9P-1A, WE tv, TP reach, P2+, 6 min […]

Tuesday, November 9th, 2010

A CYNOPSIS MESSAGE FROM truTV THE truTV VIEWER: 56% Male / 44% FemaletruTV delivers the hard to reach male viewer without excluding the female audience. And with a Median Age of 45, truTV attracts the desirable audiences sponsors find value in. truTV . Not Reality. Actuality. TM Source: Nielsen Media Research. 9/21/09-9/19/10, Program Based, Prime, […]

Tuesday, November 9th, 2010

Cynopsis: Kids!11/09/10 Good morning. It’s Tuesday, November 9, 2010, and this is your first early morning Kids briefing. John Williams‘ Vanguard Films enters into an overall producing/directing deal with John Stevenson (co-director Kung Fu Panda).  Additionally, Vanguard forms a strategic alliance with former Lakeshore International President Peter Rogers‘ new company, Moviemill, to arrange financing […]

Tuesday, November 9th, 2010

Cynopsis: Classified Advantage11.09.10 Good morning – it’s Tuesday, November 9, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive […]

Tuesday, November 9th, 2010

Cynopsis: DIGITAL11/09/10 Good morning, it’s Tuesday, November 9, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.  Consolidation in the world of online video continues as market leading video ad network Tremor Media has acquired ScanScout in […]

Monday, November 8th, 2010

Cynopsis: DIGITAL   11/08/10 Good morning, it’s Monday, November 8, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.  Google fired back at the perceived hypocrisy of Facebook on Friday, banning the 500 million user social network […]

Monday, November 8th, 2010

Cynopsis: Kids! 11/08/10 Good morning. It’s Monday, November 8, 2010, and this is your first early morning Kids briefing. Disney Channel announced it will officially launch its new Disney Junior K2-7/family multiplatform brand this coming February 2011.  Disney Junior will debut content on the network, in place of its Playschool Disney programming block, as […]

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