Tuesday, November 16th, 2010


Nearly 2 million people tuned in to WE tv
to watch Downsized and The Locator!

Don’t miss Downsized Saturdays at 9pm | 8c
followed by The Locator at 10pm | 9c

Source: The Nielsen Company, L+SD, 11/6/10,  9P-1A, WE tv, TP reach, P2+, 6 min qual. Subj to quals.


Good morning. It’s Tuesday, November 16, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Cooking Channel: United Tastes of America at 930p
TBS: Glory Daze at 10p

Tonight’s Finale:
truTV: Rehab: Party at the Hard Rock Hotel at 10p

In a memo to staffers released yesterday, Jeff Gaspin, who serves as Chairman/NBC Universal Television Entertainment announced he was leaving NBCU soon after the company’s merger with Comcast is final. Last week, reports speculated that Gaspin would leave NBCU once the merger deal was complete. In his memo, Gaspin said he had “many good conversations with new NBCU CEO Steve Burke about his role at the new NBCU.”  However, Gaspin said he and Burke could not agree on how he would fit into the company following the merger. Gaspin has been with NBCU for 19 years serving in various capacities including finance, news, cable and broadcast and in his current role since July 2009.  Gaspin concluded his memo to fellow staffers by saying, “I leave NBC Universal with an obvious sense of sadness and loss, but I’ll be forever grateful for my relationships with my colleagues and those who gave me a chance to participate in the success of this great company. It’s been an exhilarating ride – and I thank you for sharing it with me.”



Premieres tomorrow, November 17th at 10pm
only on truTV .

Click here to see more!

truTV . Not Reality. Actuality . TM


NBC handed a sixth season renewal to 30 Rock and the sitcom has averaged a 3.1 rating among A18-49 this fall. Additionally, NBC revealed the premiere dates for its new and returning series for midseason:
January 4: The Biggest Loser: Couples at 8p; Parenthood (four eps) at 10p
January 5: Minute to Win It at 8p; Law & Order: SVU (two-hour ep at 9p; regular time slot at 10p with originals)
January 7: Dateline NBC at 9p
January 9: The Cape (two-hour series premiere) at 9p
January 12: Chase at 9p
January 17: Chuck at 8p; Harry’s Law (series premiere) at 10p
January 20: Community at 8p; Perfect Couples (series premiere) at 830p; The Office at 9p; Parks and Recreation at 930p; 30 Rock at 10p; Outsourced at 1030p
January 21: Who Do You Think You Are? at 8p
February 8: Law & Order: Los Angeles at 10p
February 28: The Event at 9p
March 6: The Marriage Ref at 8p; The Celebrity Apprentice at 9p
March 16: America’s Next Great Restaurant (series premiere) at 9p

truTV gave its reality series Hardcore Pawn a second season order consisting of eight new episodes debuting next month. Produced by Zodiak USA, Hardcore Pawn showcases a large pawn shop in Detroit and the family that operates it. When Hardcore Pawn debuted last August, it gave truTV its most-watch series launch ever.

VH1 premieres season two of Brandy and Ray J: A Family Business on December 5 at 11p. Season two follows siblings and former child stars, Brandy and Ray J Norwood as both remain involved with the music industry all the while managing their family business, RnB Productions. The series is produced by 51 Minds Entertainment, LLC, an Endemol Company.

VERSUS launched the new live hockey show, NHL Overtime this last Monday. The one-hour NHL Overtime airs Monday through Thursday at 11p after the post-game coverage on Hockey Central. NHL Overtime offers hockey fans news and updates about the NHL and more.

BBC America serves up the US premiere of Ramsay’s Best Restaurant starting December 7 at 9p. The 11-episode series features Chef Gordon Ramsay selecting his favorite restaurants in the UK basing his choices on eight different culinary categories. The restaurant finalists will then battle it out with one receiving the title of Ramsay’s Best Restaurant. In addition, BBC America will air two holiday special episodes of Gordon Ramsay’s Ultimate Christmas on December 14 at 10p and December 21 at 10p.

Hailing in the New Year, Food Network opens a second season of its primetime reality series Worst Cooks in America beginning January 2 at 9p. The eight-week competition series follows sixteen bad cooks, who were nominated by their family and friends as they split up into two teams led by co-hosts Chef Anne Burrell (Secrets of a Restaurant Chef) and new to this season Chef Robert Irvine (Dinner: Impossible). Each one-hour episode witnesses the recruits using techniques they learned from their chef leaders as the teams are put to the test with challenging culinary obstacles. The season finale airing on February 20 at 9p will watch at the two final recruits prepare a three-course, restaurant-quality meal for a panel of culinary experts consisting of Donatella Arpaia, Marc Murphy and Drew Nieporent.

TLC is renewing its food obsession series, Freaky Eaters for a second season, reports THR. The first season averaged 1.2 million viewers each episode since the series premiered in early September. Season two will debut next summer.

In other TLC news, the series premiere of Sarah Palin’s Alaska on Sunday at 9p became the network’s best ever program launch in TLC’s history among HH and total viewers (P2+). The opening episode attracted 4.96 million total viewers, 1.8 million among A25-54 and 1.6 million with A18-49 viewers as well as delivering a 3.5 HH rating.

On January 21, CMT will premiere new half-hour reality series Meet The In-Laws in addition to the fourth season of My Big Redneck Wedding hosted by Tom Arnold. Then on January 28, CMT bows the new scripted comedy series Working Class starring Melissa Peterman with back-to-back episodes.

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read Cyn opsis, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!


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OWN: Oprah Winfrey Network acquired three more documentary films for its documentary film club opening next spring. The film titles are One Lucky Elephant, 65_Redroses and Most Valuable Players.


Discovery Communications and the BBC are extending their current North American co-production partnership spanning 25 years by two more years until 2014. To date, the partnership has produced high-profile worldwide programming events such as Life, Planet Earth, Blue Planet and Wonders of the Solar System. Furthermore, BBC Worldwide is selling its 50% interest in the joint venture global television networks Animal Planet and Liv to Discovery for $156 million. Animal Planet reaches 250 million cumulative subscribers worldwide in more than 170 countries while Liv is a general entertainment network that reaches 24 million cumulative subscribers in 33 Latin American markets. Following this sale, BBC Worldwide has plans to focus solely on its wholly-owned channels including BBC America, BBC Entertainment, BBC Knowledge, BBC Lifestyle, BBC HD and CBeebies which are available to 107 million subscribers in more than 100 countries.

CBS is working on a half-hour comedy based on the life and career of Colin Cowherd, an ESPN radio and TV host. Bill Martin and Mike Schiff (Grounded for Life) will write and serve as executive producers along with Eric Tannenbaum and Kim Tannenbaum. Cowherd will also be a producer on the show from CBS TV Studios. Currently, Cowherd is the host of ESPN’s syndicated radio show, The Herd with Colin Cowherd and SportsNation on ESPN2.

NBC approved an eight-episode reality dating series titled Love in the Wild (wt) with a projected premiere set for next summer. The competition elimination show is described as The Bachelor meets Survivor with some Temptation Island thrown in where ten men and ten women looking for love compete in a series of physically and emotional challenges set in an exotic, remote location. Endemol USA is behind the project and Tom Shelly (Survivor) is executive producing. NBC Alternative President Paul Telegdy said the network’s summer series America’s Got Talent may be paired with Love in the Wild (wt). Endemol USA will also handle international distribution of the series and NBC Universal will be involved with domestic distribution. Endemol USA and NBCU co-own the format.


Friday A18-49 Analysis: In a mostly consistent ratings night compared to the previous week, CBS won Friday at 1.6/5 A18-49, according to final national ratings from Nielsen. CBS’ Medium took first place at 8p with a 1.4/5 while The CW’s Smallville and UNIV’s Eva Luna tied for #2 at 1.3/4 each. UNIV nabbed #1 at 9p as Soy Tu Duena delivered a 2.1/7 and ABC’s Primetime: What Would You Do? was next in line at 1.9/6. During 10p, CBS’ Blue Bloods and NBC’s Dateline shared the top spot at 1.6/5 each while ABC’s 20/20 was a step behind at 1.5/5.

Live + Same Day Household Ratings: Friday, November 12, 2010  (November Sweep Day 16) time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 5.8/11     Medium 4.3/8, CSI: NY 6.4/11, Blue Bloods 6.6/13


ABC: 3.5/6         Supernanny 3.3/6, Primetime: What Would You Do? 3.8/7, 20/20 3.5/7

NBC: 3.2/6         School Pride 1.5/3, Dateline 4.07

FOX: 1.8/3         House [r] 2.1/4, The Good Guys 1.5/3

UNIV: 1.8/3       Eva Luna 1.7/3, Soy Tu Duena 2.4/4, Lo que No Vio de los Latin Grammy 1.4/3

CW: 1.5/3          Smallville 1.8/3, Supernatural 1.3/2

ION: 0.8/2         Without a Trace 0.7/1, Without a Trace 0.8/1, Criminal Minds 1.0/2

TELE: 0.6/1       Aurora 0.7/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.4/1          Cine de Las Estrellas 0.3/1, India 0.4/1


A18-49: CBS 1.6/5, ABC 1.5/5, UNIV 1.5/5, CW 1.1/4, NBC 1.1/4, FOX 0.9/3, TELE 0.4/2, TF 0.3/1, ION 0.3/1


Former Director of Strategy/Business Development at A&E Television Networks, Benjamin (BJ) Elias was tagged as VP/Advanced Services with Fox Networks (FN) Affiliate Sales and Marketing. In his new position, BJ will be in charge of product management and negotiations involving major cable, satellite, and telco affiliates as well as non-traditional distributors for all of FN’s upper-level services products such as VOD, ITV, 3D, mobile TV, advanced advertising and authenticated internet video. BJ will additionally develop product strategy for television distribution on behalf of emerging digital platforms and new incremental revenue-enhancing products. At FN, BJ reports to Julie Simon, SVP/Advanced Services, FN Affiliate Sales and Marketing.

CNN en Espanol appointed Eduardo Suarez to the newly-minted position of VP/Programming based in Miami. In this role, Eduardo will travel to the network’s bureaus and the Atlanta headquarters in addition to being on location wherever news is happening. Eduardo will head the strategic planning and implementation for the network’s programs, specials and on-location events across the network’s three feeds including pan-regional, Mexico and US. Eduardo’s scope also includes managing production teams in Atlanta and Miami and the development of all new media content.

CBS elevated Phil Gonzales to SVP/Communications, CBS Entertainment and to Lauri Metrose to SVP/Communications, CBS Television Studios. Lauri supervises consumer publicity, strategic business communications, promotions, talent and producer relations and awards campaigns on behalf of the studio. Phil manages CBS’ publicity campaigns for primetime series, specials, long-form, late night and daytime programming. He also is the media contact for network activities in program development, casting and scheduling. Both Lauri and Phil report to Chris Ender, SVP/Communications, CBS.

Steve Krakauer was tapped as Digital Producer for CNN’s upcoming nightly program Piers Morgan Tonight slated to premiere in January. Steve has been serving as Senior Editor of Mediaite.com where he assisted in the site’s launch in July 2009 and covered media and television news.

Steve Forbes, Chairman/Editor in Chief of Forbes Media declared Mike Perlis will become President/CEO of the company. Mike, who joins from SoftBank Capital where he was General Partner, begins his new post at Forbes Media on December 1. Furthermore, Tom Forbes who has served as COO will remain as Chairman of Forbes Digital, a member of the Board of Forbes Media and a chief strategist for the company.



Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers (11/29), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

This day in History:   1952 – In the Peanuts comic strip, Lucy first held a football for Charlie Brown

Answer to Yesterday’s Trivia Question: Two characters on this show often wore baseball caps with the logo VM02 on it.  Who were they?  MAGNUM and TC on MAGNUM PI.  VM02 hats were souvenirs from their days in the naval intelligence unit in Da Nang during the Vietnam War.  Kudos to:  Paul Kelly-MLB Network/NJ; Monica Karloczy/NY; Richard Schilling/NY; Mike Schwartz-WJBF WAGT/Augusta; Brian Fleming-WGNO WNOL/New Orleans; Eric Turner-Fox Station Sales/Dallas; Heidi Cayn Friedman-TV Production Guru/LA; John Amato-Good Day LA/LA; Ronald Chong-WBTV/LA; Paul Blutter-General American Group/Northridge;

Today’s Trivia Question:  What notable phrase immediately follows “Peace and long life”?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.



It’s the beginning of the end for the series that defined a generation and REELZCHANNEL is covering it all with special episodes, exclusive interviews and set visits.

Spotlight hosted by Draco Malfoy himself (Tom Felton); fan-voted Harry Potter top ten lists on Hollywood’s Top Ten; daily segments in Hollywood Dailies; all seven Harry Potter trailers on Naked Trailers and more!

Today’s BIGGEST Movies and HOTTEST Stars.
REELZCHANNEL is TV About Movies® reelz.com/advertise .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIGITAL DIST ASST/NY: Entry level. Digital distrib division of independent film co. Multitask in envir where priorities always shift a must. Exc orgnzt’l & comm. skills. Resume: [email protected] ASST SUBJ line (11/23)

JOB OPENING: NEW MEDIA SPECIALIST/New York: Launch & mng new media plans, (ie VOD, mobile, iTV). 3 yrs digital media exp. Apply: www.aetn.com/careers  
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=83623 (11/23)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/PMK*BNC/LA: 4-6 yrs exp; must have exp w/ corp brands media relations & exp w/social media and marketing. Resume: [email protected] (11/23)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply www.disneycareers.com Req 269593 (11/23)

JOB OPENING: DIR EVENTS – AFFILIATE SALES/Rainbow Media/NY: 4+yr Evt mktg exp in Cble/Tv/Ent indstry. Plan/execute affiliate sales evts. Budget & acct mgmt skils. Stng indstry contacts prferd. Wil Travl. Rez: [email protected] (11/23)

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: http://bit.ly/9bUk9f (11/20)

JOB OPENING:    DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: www.aetn.com/careers
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=83443 (11/18)

JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : www.discovery.com Req#2789 (11/18)

JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ http://careers.own.tv (11/18)

JOB OPENING: HBO INTERACT ART DIR /NY:  5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=121099BR&Codes=NLIN (11/18)

JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: http://tbe.taleo.net/NA5/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=8&rid=1033 (11/18)

JOB OPENING: SR EDITOR/Promo Post House/NY:  Work in our Avid based facility.  5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +.  Resume: [email protected] (11/18)

JOB OPENING: ACCT EXEC/MEDHELP.org/AE or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: [email protected] (11/18)

JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team https://jobs-prncorp.icims.com/jobs/1493/job (11/18)

JOB OPENING: MGR, SLS DVLPMNT/Discovery Communications/NY: Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: www.discovery.com Req#2766 (11/17)

JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply mtvnetworkscareers.com (11/17)

JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/NYC: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply: www.COMCAST.com (11/17)

JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs  online ad sales, 2 yrs mgmt. dig/mobile media knwlg  a must. [email protected] (11/17)

JOB OPENING:  ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. Disney.com & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must!  [email protected]  (11/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLYJRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email [email protected]  (11/18)


The Award-Winning Comedy is now on TV GUIDE NETWORK
Growing adult 18-49 viewership by over 85 percent
Available to advertisers for the FIRST TIME!
Contact your AE at (212) 626-2500

Source: 1 Nielsen Explorer, TVGN All Weeds telecasts 10/17-10/31/10 12A-2A vs same time periods 2009. Based on P18-49 (000), Program Live.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:TV PRODUCER, NEWS, ECO & SOCIAL MEDIA 15+ years in TV newsroom, segment producer, M.A. Spiritual Psychology, Consciousness, Health & Healing [email protected] (11/19)

SITUATION WANTED:MONSTER SALES, MARKETING & MEDIA/PUBLICITY20+ yrs media, follow up and closer, major list of national media contacts and billionaires, have closed 12 of them for film fundraising. [email protected] (11/19)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT/IP Attorney/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or firm opportunity. [email protected]  (11/19)

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. [email protected] (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/18)

SITUATION WANTED:  NATIONAL TV HOST, LIFE/FITNESS/RELATIONSHIP COACH appearing soon on major network reality show seeks E.P. with verifiable network/syndicator Rolodex to shop projects. [email protected] (11/17)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST/NY:  Extensive experience in all forms of media..print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/17)

SITUATION WANTED:  DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (11/17)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family, Dancing with the Stars, Detroit 1-8-7
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS, NCIS: LA, The Good Wife
CW:  One Tree Hill, Life Unexpected
FOX: Glee, Raising Hope, Running Wilde
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: Biggest Loser, Parenthood
PBS:  Nova, Frontline, Independent Lens
TELE: Aurora; El Fantasma de Elena; Alguien Te Mira
UNIV:  Eva Luna, Soy Tu Duena, Aqui y Ahora

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