Monday, November 15th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, November 15, 2010, and this is your first early morning Kids briefing.

Activition Blizzard‘s popular first person shooting game Call of Duty: Black Ops obliterated entertainment records last week, selling 5.6 million resulting in $360 million in its first 24 hours on sale. Activision estimates this is up from 4.7 million units and $310 million for last year’s release of Call of Duty: Modern Warfare 2.  Sure the game is carries and ESRB (Entertainment Software Rating Board) rating of Mature, but, based on the number of parents standing in line with their kids to purchase Black Ops at the Game Stop I visited on release day (November 9), kids were major contributors to the sales success of the new title.

More music for Disney Channel, which is developing a new original music/comedy series, a la Glee, per Deadline.  Not apparently an extension of its High School Musical franchise, the new single camera series is operating on the working title Madison High and will feature tweens and teens telling their stories through song and dance as part of the school’s extended theater program.  Lester Lewis (The Office, Jonas L.A.) is writing the series, which he’ll Executive Produce with Director Paul Hoen (Camp Rock 2, Jonas, Jump In, The Troop, South of Nowhere among others).  Hoen will direct the pilot if it is given the go ahead.


Viacom unveiled a list of movie titles at the end of last week that will be released sometime after fall 2011, per THR.  Among the titles confirmed for release are a new Teenage Mutant Ninja Turtles feature film, which as previously reported is being developed by Michael Bay and his Platinum Dunes with writers Art Marcum and Matt Holloway.  Nickelodeon acquired the property in October 2009 for about $60 million.  Some of the other movies confirmed, though not specifically targeted to kids, include a Zoolander sequel that will be written and directed by Justin Theroux, a second G.I. Joe movie to be penned by Rhett Reese and Paul Wernick, and already announced Star Trek 2, which will release June 29, 2012, with script by Alex Kurtzman, Roberto Orci and Damon Lindelof, J.J. Abrams is producing but he has not yet committed to directing again.


Disney Channel and producers of its live-action series Sonny with a Chance will re-focus the series for at least the start of the upcoming new season, while Sonny’s star Demi Lovato addresses her personal issues, per Variety.  Slated to head back into production on a third season this January 2011, the Sonny with a Chance creative team will re-center the series on the ‘show within a show’, So Random!, a sketch/music-variety show.  So Random! will feature a range of guest stars, sketches and musical performances and short videos.  So Random! has already proven to popular enough to support two full-length episodes, the first of which aired last month and the other to air later this month.  Sonny with a Chance is executive produced by Brian Robbins, Sharla Sumpter Bridgett, Michael Feldman and Steve Marmel.

In Canada, Corus Entertainment‘s kid-targeted networks will feature a range of special holiday programming and a preview this December 2010.

  • YTV will host the Canadian premieres this December of DreamWorks Animation‘s holiday specials Kung Fu Panda Holiday (December 15, 7p) and Merry Madagascar (December 16, 7p), as well as the network’s original production Holly Jolly Special (December 15, 7:30p).  The month will also feature YTV’s premieres of other holiday specials including: The Dog Who Saved Christmas Vacation; Home Alone 2: Lost on New York, The Penguins of Madagascar: The All Nighter Before Christmas; This Christmas; Sidekick: Beneath the Missile-Toe; Pearlie: Jingle Bell Park.  Additionally, other classic holiday specials airing next month include: Blast From Christmas Past; A Charlie Brown Christmas; A Garfield Christmas Special; It’s Christmas Time Charlie Brown; A Flintstone Family Christmas; ‘Tis the Season to be Smurfy; He-Man and She-Ra Christmas Special; and Rudolph the Red Nosed Reindeer.
  • Nickelodeon (Canada) will feature a range of premiere holiday-themed episodes during the network’s free preview beginning Wednesday, December 15, 2010 through Monday, January 31, 2011.  The network will offer premieres of holiday-themed episodes including Back at the Barnyard (December 15, 8p), True Jackson, VP (December 16, 8p), and The Troop (December 17, 8p), as well as existing holiday specials including As Told By Ginger Hannukah, Rugrats Chanukah, and Rugrats Kwanzaa, to name a few.  Nick will also offer daily back-to-back episodes of its new and classic series such as Drake & Josh, True Jackson, VP, and The Troop.  Premiering on Nickelodeon in Canada this January 2011 are the network’s two new series T.U.F.F. Puppy and Planet Sheen.
  • Treehouse will offer premieres of holiday-themed episodes of preschool series this December including: two Olivia holiday episodes; Max & Ruby; Team Umizoomi; and Curious George.

Dailymotion ( ) and Crunchyroll ( ), an online streaming source for anime and Asian dramas, have partnered to feature a selection of Crunchyroll’s catalog to fans via Dailymotion globally.  Crunchyroll simulcast titles will be available via Dailymotion one week after they premiere in Japan, which have been made available through the Crunchyroll Anime Membership.  Some of the titles from Crunchyroll’s library of licensed content, across a range of demos, which will be available include anime series Naruto Shippuden, Shugo Chara!, Eyeshield 21, Reborn!, Bleach and Gintama.

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read the Cyn opsis editions, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!


Electronic Arts (EA) and Lucasfilm expand their global publishing deal for the upcoming massively multiplayer online videogame (MMORPG) Star Wars®: The Old Republic ( ), which is set to launch worldwide in 2011.  With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to fall under EA, so that all publishing, marketing and distribution responsibilities can be centralized for efficiency.  Lucasfilm will continue as a partner, collaborating on design and marketing, and as a licensor of the property.  Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare‘s storytelling and emotional human performances to the genre.  Financial terms were not disclosed.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 12-14, 2010:
Megamind (Paramount (DreamWorks)) PG           $30.1m-2 wk total $89.8m
Unstoppable (Fox) PG-13                                    Opening Weekend $23.5m
Skyline (Universal) PG-13                                   Opening Weekend $11.7m
Morning Glory (Paramount) PG-13                       Opening Weekend $12.2m
Red (Summit Entertainment) PG-13                     $5.1m-5 wk total $79.8m
Secretariat (Buena Vista) PG                               $2.2m-6 wk total $54.7m
The Social Network (Sony/Columbia) PG-13          $1.7m-7 wk total $87.7m
Hereafter (Warner Bros.) PG-13                           $1.3m-5 wk total $31.4m
Life as We Know It (Warner Bros.) PG-13             $1.3m-6 wk total $50.8m
Fair Game (2010) (Summit Entertainment) PG-13 $1.1m-2 wk total $2.0m
Source: Rentrak ( )


Kim Palmer is named National Sales Manager, Douglas Company.  Based in New Hampshire, Douglas Company is a maker of plush toys, accessories and home decor, which are available in the US, Canada and Europe.

Indie creative agency David&Goliath makes two new leadership appointments in its LA office, with Brain Dunbar named Managing Partner, Director/Client Services and Claudia Caplan as CMO.  Dunbar will lead the Kia Motors business, the agency’s largest client, as well as direct the client services department and partner with Caplan on business development.  A 25-year industry veteran, Dunbar most recently was President of an agency he started helped start.  He was previously with Goodby, Silverstein & Partners, where he served as Group Account Director and Associate Partner.  Prior to that he spent a decade with DDB.  Caplan has worked on a range of accounts for agencies including Dailey & Associates, Wells, Rich, Greene and Mendelsohn Zien.  She eventually served as CMO Mendelsohn Zien, and prior to that as VP/Brand Marketing, Earthlink.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1421; K6-11 802; TWEENS 9-14 615
DISNEY CHANNEL:     K2-11 1003; K6-11 696; TWEENS 9-14 569
CARTOON NETWORK: K2-11   511; K6-11 367; TWEENS 9-14 308
DISNEY XD:               K2-11   142; K6-11 108; TWEENS 9-14   83
NICKTOONS:              K2-11   123; K6-11   89; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   This creature’s first word was “Smoo” … considered to be a naughty word in this time.  Who spoke this bad word?  BABY on DINOSAURS  Kudos to …. nobody.  Just goes to show, after all these years I still don’t know what is an easy trivia question and what is difficult!

Today’s Trivia Question:  Comedian Colin Mochrie starred in this commercial campaign which began with “Every generation needs a hero. ”  He looked normal, but was billed as what kind of “fairy”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: (11/20)

JOB OPENING:    DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: (11/18)

JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : Req#2789 (11/18)

JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ (11/18)

JOB OPENING: HBO INTERACT ART DIR /NY:  5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: (11/18)

JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: (11/18)

JOB OPENING: SR EDITOR/Promo Post House/NY:  Work in our Avid based facility.  5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +.  Resume: [email protected] (11/18)

JOB OPENING: ACCT EXEC/ or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: [email protected] (11/18)

JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team (11/18)

JOB OPENING: MGR, SLS DVLPMNT/Discovery Communications/NY: Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: Req#2766 (11/17)

JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply (11/17)

JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/NYC: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply: (11/17)

JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs  online ad sales, 2 yrs mgmt. dig/mobile media knwlg  a must. [email protected] (11/17)

JOB OPENING:  ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must!  [email protected]  (11/17)

JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to [email protected] (11/16)

JOB OPENING: VP, ONLINE DIST & NAT’L ACCTS CONT DIST & MKTG/NYC: Work w/ SVP & other team members in all cont dist & partner mktg initiatives. 7-10 yrs work exp, incl 6+ yrs in the media/online dig. ind. (11/16)

JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: Req # 269958 (11/16)

JOB OPENING: FREELANCE MGR AD SALES RESEARCH/AETN/NYC:Develop & execute ad sales research initiatives to better position AETN prgmng. Working knowledge of Nielsen systems. Apply to: (11/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLYJRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email [email protected]  (11/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. [email protected] (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/18)

SITUATION WANTED:  NATIONAL TV HOST, LIFE/FITNESS/RELATIONSHIP COACH appearing soon on major network reality show seeks E.P. with verifiable network/syndicator Rolodex to shop projects. [email protected] (11/17)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST/NY:  Extensive experience in all forms of media..print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/17)

SITUATION WANTED:  DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (11/17)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (11/16)

SITUATION WANTED: Results oriented DIGITAL TECHNOLOGY SALES PRO with proven track record seeking a sales or business development role in Los Angeles CA. Please email [email protected] with interest (11/16)

SITUATION WANTED: PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (11/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (11/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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