Monday, November 15th, 2010


What does reaching a larger audience mean to your brands?
Nothing. Unless those viewers are also consumers.

Travel Channel
Sparking emotions. Igniting passions. Inspiring purchase.


Good morning. It’s Monday, November 15, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
GSN: 1 VS. 100 at 7p
LATV: La Sobremesa at 730p
Centric: The Steve Harvey Project at 9p


The Award-Winning Comedy is now on TV GUIDE NETWORK
Growing adult 18-49 viewership by over 85 percent
Available to advertisers for the FIRST TIME!
Contact your AE at (212) 626-2500

Source: 1 Nielsen Explorer, TVGN All Weeds telecasts 10/17-10/31/10 12A-2A vs same time periods 2009. Based on P18-49 (000), Program Live.


TLC will debut a new limited docu-series Bama Belles about a group of women in Alabama as they share their home lives, careers and relationships with viewers. The three one-hour episodes will begin December 5 at 10p and air over three consecutive weeks. Bama Belles is produced for TLC by BBC Worldwide Productions.

On Thursday, Univision aired the 11th Annual Latin Grammy Awards live from Las Vegas at 8p and the broadcast delivered 6.2 million total viewers, a record for the event. Additionally, the Latin Grammy Awards averaged 2.0 million A18-34 and 3.5 million among A18-49.

During its inaugural week, new late-night talk show Conan on TBS averaged nearly 1.5 million A18-34; and a little more than 2.1 million A18-49 viewers; as well as 2.9 million total viewers.

Coleman Jacoby, a veteran television comedy writer who worked during television’s golden age, died October 20 in East Meadow, NY though he lived in Manhattan. He was 95. Mr. Jacoby, along with his partner Arnie Rosen, created many of Jackie Gleason’s characters and also paired up Gleason with Art Carney. Starting in 1950, Mr. Jacoby and Mr. Rosen created such memorable characters for Gleason as Reginald Van Gleason III, the Poor Soul, Joe the Bartender, Charlie Bratton and Loud Mouth in addition to Rudy the Repairman and Fenwick Babbitt. Prior to this, Mr. Jacoby also wrote for Fred Allen’s radio show and more than 50 episodes for Phil Silver’s Sergeant Bilko character.

Top 10 Weekend Box Office Estimates:  November 12-14, 2010
Megamind (Paramount)                       $30.1 million – 2 wk total $90.0m
Unstoppable (20th Century Fox)            $23.5 million – opening weekend
Due Date (Warner Bros.)                     $15.5 million – 2 wk total $59.0m
Skyline (Universal)                              $11.7 million – opening weekend
Morning Glory (Paramount)                  $9.6 million – 1 wk total $12.2m
For Colored Girls (Lionsgate)                $6.8 million – 2 wk total $30.9m
Red (Summit Entertainment)               $5.1 million – 5 wk total $79.8m
Paranormal Activity 2 (Paramount)       $3.1 million – 4 wk total $82.0m
Saw 3D (Lionsgate)                             $2.8 million – 3 wk total $43.5m
Jackass 3D (Paramount)                      $2.3 million – 5 wk total $114.7m
Source: Rentrak

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read Cyn opsis, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!


Advantage Media Group licensed the 24-episode travel series, Swiss Railway Journeys to Travel Channel International. The series will debut in Asia-Pacific countries and also airs on the Travel Channel in Europe, the Middle East and Africa. Advantage Media Group is looking to secure DVD distributors in the various territories.


Tori Spelling is developing a daytime talk show for ABC and has selected Bravo reality star Jeff Lewis, star of Flipping Out as her co-host, cites Los Angeles Times: ShowTracker. The daytime show is described as a talk version of Will & Grace and is also being developed by ABC Media Productions.

Production crew members from NBC’s The Biggest Loser plan on picketing the show today and show producers are expected to hire non-union crew to continue production on the reality series. The International Alliance of Theatrical Stage Employees (IATSE) is supporting the 50 crew members who voted unanimously to strike because The Biggest Loser show producers refused to sign an IATSE agreement. Crew members cite the factors for striking include health coverage and safety issues. The Biggest Loser is the last major reality show that is not union. The series is in its tenth season and is produced Reveille Productions, 25/7 Productions and 3 Ball productions.


Thursday  A18-49 Analysis: CBS was successful among A18-49 Thursday night with a 3.1/9, according to final national ratings from Nielsen. CBS opened the night a winner with the average of its comedies The Big Bang Theory and $#*! My Dad Says at 3.5/10 while FOX’s Bones and UNIV’s Latin Grammy awards presentation tied for second place at 2.6/7 each. At 9p, it was ABC on top with Grey’s Anatomy at 4.0/11 and NBC’s sitcoms The Office and Outsourced averaged a #2 with 3.1/8. Then at 10p, ABC’s Private Practice won by a smidge at 2.9/8 followed closely by CBS’ The Mentalist at 2.8/8.

Live + Same Day Household Ratings: Thursday, November 11, 2010 (November Sweep Day 15) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.8/13        The Big Bang Theory 7.7/13, $#*! My Dad Says 5.9/9, CSI 8.1/13, The Mentalist 8.5/16


ABC: 5.2/9          Grey’s Anatomy [r] 2.7/4, Grey’s Anatomy 7.2/12, Private Practice 5.7/10

FOX: 4.2/7           Bones 5.5/9, Fringe 2.9/5

NBC: 3.1/5           Community 2.8/5, 30 Rock 3.1/5, The Office 4.1/6, Outsourced 3.2/5, The Apprentice 2.6/5

UNIV: 2.9/5         11th Annual Latin Grammy Awards 2010 2.9/5

CW: 1.8/3            Vampire Diaries 2.1/3, Nikita 1.4/2

ION: 1.0/2           Criminal Minds 1.1/2, Criminal Minds 1.0/2, Criminal Minds 0.9/2

TELE: 0.6/1         Aurora 0.7/1, El Fantasma de Elena 0.6/1, Alguien Te Mira 0.5/1

TF: 0.4/1            Cine de Las Estrellas 0.4/1, India 0.4/1

A18-49: CBS 3.1/9, ABC 2.6/7, UNIV 2.6/7, FOX 2.2/6, NBC 2.2/6, CW 1.2/3, TELE 0.5/1, ION 0.4/1, TF 0.4/1

This day in History:   1926 – The National Broadcasting Co. (NBC) debuted with a radio network of 24 stations. The first network radio broadcast was a four-hour “spectacular.”

Answer to Yesterday’s Trivia Question:  After vacation, this TV host returned with a beard, which he shaved off on Lincoln’s Birthday a week later, commenting he didn’t think it wise to appear in a theatre with a beard.  Who is he?  JOHNNY CARSON in February 1985 Kudos to:  Geraldine Cronin-Newmark Knight Frank Smith Mack/Wayne; Kirstin Burout-Letfield Pictures/NY; Elaine Claspill-KTVI, KPLR/St. Louis; Suzenne Robertson-Lopez Tonight/LA

Today’s Trivia Question:   Two characters on this show often wore baseball caps with the logo VM02 on it.  Who were they?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.



It’s the beginning of the end for the series that defined a generation and REELZCHANNEL is covering it all with special episodes, exclusive interviews and set visits.

Spotlight hosted by Draco Malfoy himself (Tom Felton); fan-voted Harry Potter top ten lists on Hollywood’s Top Ten; daily segments in Hollywood Dailies; all seven Harry Potter trailers on Naked Trailers and more!

Today’s BIGGEST Movies and HOTTEST Stars.
REELZCHANNEL is TV About Movies® .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: (11/20)

JOB OPENING:    DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: (11/18)

JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : Req#2789 (11/18)

JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ (11/18)

JOB OPENING: HBO INTERACT ART DIR /NY:  5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: (11/18)

JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: (11/18)

JOB OPENING: SR EDITOR/Promo Post House/NY:  Work in our Avid based facility.  5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +.  Resume: [email protected] (11/18)

JOB OPENING: ACCT EXEC/ or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: [email protected] (11/18)

JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team (11/18)

JOB OPENING: MGR, SLS DVLPMNT/Discovery Communications/NY: Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: Req#2766 (11/17)

JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply (11/17)

JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/NYC: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply: (11/17)

JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs  online ad sales, 2 yrs mgmt. dig/mobile media knwlg  a must. [email protected] (11/17)

JOB OPENING:  ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must!  [email protected]  (11/17)

JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to [email protected] (11/16)

JOB OPENING: VP, ONLINE DIST & NAT’L ACCTS CONT DIST & MKTG/NYC: Work w/ SVP & other team members in all cont dist & partner mktg initiatives. 7-10 yrs work exp, incl 6+ yrs in the media/online dig. ind. (11/16)

JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: Req # 269958 (11/16)

JOB OPENING: FREELANCE MGR AD SALES RESEARCH/AETN/NYC:Develop & execute ad sales research initiatives to better position AETN prgmng. Working knowledge of Nielsen systems. Apply to: (11/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLYJRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email [email protected]  (11/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. [email protected] (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/18)

SITUATION WANTED:  NATIONAL TV HOST, LIFE/FITNESS/RELATIONSHIP COACH appearing soon on major network reality show seeks E.P. with verifiable network/syndicator Rolodex to shop projects. [email protected] (11/17)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST/NY:  Extensive experience in all forms of media..print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/17)

SITUATION WANTED:  DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (11/17)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (11/16)

SITUATION WANTED: Results oriented DIGITAL TECHNOLOGY SALES PRO with proven track record seeking a sales or business development role in Los Angeles CA. Please email [email protected] with interest (11/16)

SITUATION WANTED: PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (11/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (11/16)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Dancing with the Stars, The Middle, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW:  90210, Gossip Girl
FOX:  House, Lie to Me
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:   Chuck, The Event, Chase
PBS:   Antiques Roadshow,  Baseball: The Tenth Inning [r]
TELE:  Aurora, El Fantasma de Elena, Alguien Te Mira
UNIV:  Eva Luna, Soy Tu Duena, Cristina

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