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Cynopsis: Classified Advantage 11.16.10 Good morning – it’s Tuesday, November 16, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. I talked to my HR friend last weekend and I asked him to tell me about a great interview he conducted. He told me of a candidate, was doing well, but then my friend asked him to describe a time when something didn’t go as planned at his job. The candidate said, “I received an email from my boss asking me to create a promotional video about the company. She had several ideas and was firm on the content if not the method of presenting the content. Then she left for an extended business trip and someone else became the point person. Again, I was told to include certain things but the way it was presented was up to me. I would take care of the video, and the audio would be taken care of by them, separately. I worked on, and presented several different videos. Though she liked them all, none of them were to her satisfaction.” “What did you do then?” my friend asked. “I realized that she wanted something very specific, but was having trouble explaining it to me. Though creative and smart, she has never been involved with video production. I then asked her to create a script that illustrated exactly what she had imagined, what graphics she wanted with what voice over and in what order.” ”So did that solved your problem?” ”Not exactly. Normally I would have the voice over first and work the audio, then the video. But the person doing the voice over wasn’t immediately available and time was tight. This makes things particularly difficult because the timing of the audio needs to match the video. So I would have to approximate the timing and hoped it matched the voice over.” ”And did that work?” ”No, for several reasons. First, unknown to me, I was expected to provide background music to be played under the voice over. I chose some copyright free music that had sort of a worldly sound to it. No one liked it. So I asked if she could provide some suggestions for the background music, she agreed. But I know, because I have the very same problem all the time, matching music to a video is a very difficult process. It’s got to feel right. So we got bogged down in the background music. And the video needed to be completed in 36 hours.” ”So what happened then?” ”We finally found a piece a music that worked beautifully, so everything seemed to be on track, but the voice over suddenly became a problem. Their equipment wasn’t working and they couldn’t get the script recorded. I’m able to do decent audio from my home office, so I called my neighbor who has a booming voice and asked him to read the script. We were done in 30 minutes and in another hour and a half, the final edit for the promotional video was done.” ”How did it turn out?” “Really well. We all joked that the video should be called the disaster, because it was while making it. But because I had to do some many different versions of the same material, my knowledge of the program I used to create it, grew tremendously. I became a better editor because of the process and the final product was much better than the first several versions.” “Anything else good come out of it?” “Absolutely, like I said, everyone I work with is really smart, so all of us realized that the process created the problem as much as anything. So we now have in place a very specific schematic for the next time we need a project created.” My friend said the candidate passed on every criteria; that he had worked through a difficult problem without blaming anyone, he was tenacious, he improvised when needed, he recognized that even during a challenging process, he pulled some good from it and that, in unison with his bosses, created a system that would avoid the same situation from happening again. Everything you want in a worker. And then I realized just how good of an interviewer my friend was. Without knowing anything about video production, he asked general questions that allowed him to assess the candidate’s knowledge and abilities, and get a good sense of what kind of worker he is. My friend calls them levels, and in any good interview, there has to be at least five levels to certain questions. This is where he gathers the important information about a perspective employee, not in the original question, but deep into the levels. Not only do these levels allow the interviewer to assess ability, but also the intangibles that never come out in an interview unless the interviewer pursues these layers. Are you ready for this kind of interview? If you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] . We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . Working in the City of Angels can be far from angelic. Los Angeles ranks as the fourth largest economy and the second largest market in America. Now, combine this with the fact that L.A. is one of the top ten most populated US cities, unemployment is up, the commute is still brutal, and for those who are still employed, they must deal with more work and less resources. Believe it or not, there are people who still like their jobs. When the work is satisfying and advancement is evident, we are more productive and don’t mind taking on extra duties when warranted. But, with all the meetings, reports, employee problems and office politics, there is going to be a time when our jobs stress us out. How you cope with stress will determine if you are the kind of career professional who will advance to the upper rings of senior management or die trying. Here are a few lessons to help you deal with workplace stress:
Stress is part of our lives. As you move up the corporate ladder, you are going to deal with more and more stress. Don’t let stress ruin your career or workplace experience. Take steps to manage your stress level. As a certified professional coach and consultant, Gena Yuvette Davis, MBA, has been inspiring and empowering others to be their best selves for the past 8 years. Through True Synergy, Gena mentors and coaches clients in building their personal brand for career, business and corporate success. You can reach Gena at www.mytruesynergy.com or email her at [email protected]. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE
Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series Upcoming Issues: Baby Boomers (11/29), Across Ethnicities (12/13) Exploring the latest research on viewing patterns and evolving media preferences of specific demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos. Click to view specials on Kids, Tweens, & Teens, Women, & Men
I know you can never be late to an interview, but how early is too early? The general consensus is 10-15 minutes early is fine, anything over that starts to get awkward. In parts of Japan, being early is considered as rude as being late. But in the US, it’s good to be a little early, check in with the receptionist, sit down and calm your nerves. Plus, there may be forms to fill out. I have an interview with a great company, but everyone there is dressed casually. Do I wear a suit and run the risk of appearing to “conservative” or do I dress in accordance to the company’s culture and run the risk of being underdressed for the interview? Wear a suit. It’s always better to be overdressed than too casual, especially for an interview. Dressed in a suit, you show the interviewer that you are serious about this job and a polo shirt and khakis simply don’t have the same impact. John Cox is the Editor of Cynopsis Classified Advantage and produces the nightly video for Cynopsis Media. John has presented at numerous speaking events, job fairs and colleges. You can reach John at [email protected] . Have a question for our experts? Send it to [email protected]
collaborates with VP to formulate strategic direction and plans for Disney and ESPN Media Networks marketing strategies for use by affiliates, including advertising programs, campaigns and promotions
Senior Director, Affiliate Marketing 271464
ESPN Burbank CA http://corporate.disney.go.com/careers/index.html OTHER INDUSTRY JOBS OF INTEREST … the voice of the consumer and leads the rest of the company to deliver customer centric technology driven marketing solutions for our clients successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client work with licensees and agents to develop product/merchandise for HBO’s Global Licensing and Retail Division serve as primary liaison with ad vendors to develop new ad units on EW.com direct and maintain the sale and distribution of inventory to agencies and clients to meet revenue budget requirements lead in the further definition, creation, and management of the Company’s global digital strategy work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue across various categories of business design, deploy, and manage all pay-per-click campaigns on Google, Yahoo, Bing, and other search engines play a key role in developing and implementing customer focus solutions for clients help drive circulation revenue and profits by optimizing existing marketing in new business channels across key Lifestyle brands focusing on direct mail, magazine inserts, email, SEM and brand Web sites manage a senior list of individual sports and digital platforms (e.g. fantasy video, etc) to create seasonal sales decks for pre-season, regular season, playoffs, and other event coverage write and produce promos and branded content as part of the Logo Creative team support the Business Development, Strategy & Operations team in identifying, analyzing and developing strategic and profitable new business opportunities Music & Logo Group Digital collaborate with a team of Web Product Managers in the evolution and optimization of online features and functionality; contribute ideas and advocate for feature improvements manage and oversee digital marketing efforts for all MTV2 shows and series conceptualize and implement marketing partnerships across MTV’s digital properties responsible for maintaining our editorial standards while growing our industry-leading mobile web service process of all change notice requests from the ad sales team working directly with high level clients and agency negotiators to create, negotiate and execute customized integrated proposals that will help the sales department to generate revenue and maximize the value of our clients’ media buys client main point of contact for pre and post sales overarching responsibility for CBS Sports, CBS College Sports Network, and MaxPreps.com mobile initiatives develop ideas for extended and original coverage in concert with team initiate and execute publicity campaigns establish relationships at senior client levels leading and implementing initiatives designed to improve the productivity, efficiency and effectiveness of the Razorfish Search Engine Marketing organization develop and implement designs according to creative direction and art direction for interactive marketing, online campaigns, web-based projects working with his/her assigned Account Supervisor to define client and advertising campaign strategies develop strategic studies and provide analytical solutions to support key site development initiatives work closely with clients to identify their specific needs and business objectives, and then help identify and implement products and services that help achieve the client’s goals lead new business efforts with prospects, including net new clients and new buying centers within existing clients assist in developing and shaping solutions for clients (web sites, web-based applications, etc.) that solve tangible business problems developing content strategy based on client business objectives and user needs manage staff, workflow and department capabilities responsible for the preparation of Insertion Orders and placement of advertising with media vehicle manage media team staff and workflow across a number of Client accounts manage 1 to 3 Senior Media Planners and/or Media Planners and Assistant Media Planners assist Media and Sr. Media Planners on media plan development leading the strategy behind each specific paid search campaign by providing budget estimates, competitive analysis information, and insight into the category assist with the setup and launch of new clients, including technical implementation support and ongoing technical trouble-shooting managing client relationships, business needs assessments, search engine marketing efforts and client-level P&L for largest clients manage top line and detailed analysis/ratings reporting, audience profiling, and highlights covering Oxygen and its competitors collaborating with Pricing and Planning, IT, Sales and external partners to design and deploy the functional requirements and logic of the first cross-platform advertising industry sales and reporting system works in partnership with the commercial operations team building selling schedules in the future (outside of working week) responsible for the management & service of UK clients & agencies assist Marketing Manager in the co-ordination, development and approval process for creative, media and promotional activity ensuring timely reviews of material profitably and rapidly expand the distribution of the KidsCo channels on major PayTV platforms within designated territories work directly with clients and agencies to maximize sales revenue opportunities by creating bespoke solutions for clients work with Global Head of Marketing on global brand strategies for all five core brands plan programs grids for 2 channels from start to entry into Perspective and Vision managing and overseeing multiple strategy projects within a client, mentoring and growing Senior Consultant and Consultant level employees, and beginning to hone expertise in one area completion of studio log actualization and ESPN Ad Sales billing for ESPN Regional TV including all closing associated packages coordinates with members of the production and technical staffs to create informative and entertaining sports news programs manages all aspects of Project and small Programs up to $5M, regardless of type, from Initiation through Closure, requiring little direction provide technical operational support and daily administration of ESPN’s Enterprise LAN/WAN/WLAN networks makes service calls on existing clients to achieve customer satisfaction and develop new business opportunities determine the time and effort required to complete each submission responsible for writing anchor scripts, package tosses and teases working to develop and sustain a regular flow of lively, insightful and engaging content for CNN.com’s Opinion section edit and produce highly crafted daily news packages, crashing news packages, magazine style pieces, longform productions, opens and promos makes service calls on existing clients to achieve customer satisfaction and develop new business opportunities responsible for editorial content posted on the Sports sections of Telemundo.com support of Marketing & Promotions Department efforts to provide sales materials to international clients in more than 150 countries manage & maintain the existing long-term deals and close new ones within the assigned territories using the extensive library assets of the company as well as implementing product-packaging strategies negotiate and execute for Fox Networks within assigned territory in the Southeast Region provide a range of availability reporting to ensure that agreed levels of availability, reliability, and maintainability are measured and monitored on an ongoing basis experienced media professional who can combine the best of traditional and new media to create innovative media recommendations to achieve client objectives managing and overseeing multiple strategy projects within a client, mentoring and growing Senior Consultant and Consultant level employees, and beginning to hone expertise in one area working established businesses and prospecting new business consult with clients on projects requiring web analytics platform selection, implementation, and/or existing platform remediation establish relationships at senior client levels understanding target audiences’ needs and other motivating factors that drive behavior, and developing key insights and frameworks to help clients and design teams respond to the work coordinate and execute cutting-edge customer, client, vendor, and market research using qualitative and quantitative methods as appropriate work closely with producers on rundowns, scripts, graphics develops and demonstrates an understanding of the client’s business, their needs, expectations, and requirements consult with clients on projects requiring web analytics platform selection, implementation, and/or existing platform remediation produce, analyze and deliver customer insights based on web site behavior, customer surveys, and other quantitative data sources produce, analyze and deliver customer insights based on web site behavior, customer surveys, and other quantitative data sources works closely with all internal and external game project departments to create the project roadmap to ensure the product’s needs are being met throughout the development cycle coordinating the planning, launch, and ongoing success of Advanced Services products, including video on demand, authenticated video, and interactive television manage projects in pre-production, production and post-production and a team of coordinating producers who provide creative notes on outlines, scripts and rough cuts leads interviews with customers to define requirements researches and brainstorms for creative solutions to complex information technology challenges, including white papers, presentations, and other documentation gains an understanding of the business operations, strategy and competitive and market trends preparing the monthly Profit and Loss financial statements, providing detailed variance analysis for senior management and News Corp develops understanding of relevant business processes coordinate efficiencies of creative materials and workflow in marketing department for distribution in all sales of various delivery formats run the Pension, Health & Welfare processes weekly, including validation, reconciliation and maintaining proper prepare & review the U.S. compliance for our foreign operations including preparation of Forms 5471, 8865, and 8858 performing financial analysis related to film acquisition, production and distribution facilitate basic EHS training, and coordinate special technical sessions and workshops as needed support the development and maintenance of project plans including the definition, scheduling, assignment and statusing of tasks and deliverables, leveling of resources, and budget alignment work with business leaders across WBIE, WBG, and, WBDD to identify consumer and market research needs relative to product development, brand and product marketing, and new growth opportunities progressive drama development experience creating/maintaining relationships with comic book companies and creators create and maintain complex, structured business performance models and process do solid live reporting and posses some serious personality for the anchor desk consult with the management team on a broad range of issues related to strategy formulation and execution develop and implement strategies for monetizing Disney Mobile’s freemium and premium games manage new product initiatives, roadmaps and strategy from planning through execution cycles including approval, production and implementation managing client relationships, business needs assessments, search engine marketing efforts and client-level P&L for largest clients collaborates with the senior management team on the de, velopment and execution of the corporate strategy, including short-term and long-range goals and objectives leading the strategy behind each specific paid search campaign by providing budget estimates, competitive analysis information, and insight into the category facilitating news gathering and comprehensive coverage of news stories ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals. We get people all the time around the country asking us for names of local recruiters. Help us out – send us your contact information, name, company, address, phone, email and fax. NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere. We have people to send you! Email your info to [email protected]. JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20) JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20) JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20) JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: http://bit.ly/9bUk9f (11/20) JOB OPENING: DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: www.aetn.com/careers JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : www.discovery.com Req#2789 (11/18) JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ http://careers.own.tv (11/18) JOB OPENING: HBO INTERACT ART DIR /NY: 5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=121099BR&Codes=NLIN (11/18) JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: http://tbe.taleo.net/NA5/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=8&rid=1033 (11/18) JOB OPENING: SR EDITOR/Promo Post House/NY: Work in our Avid based facility. 5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +. Resume: [email protected] (11/18) JOB OPENING: ACCT EXEC/MEDHELP.org/AE or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: [email protected] (11/18) JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team https://jobs-prncorp.icims.com/jobs/1493/job (11/18) JOB OPENING: MGR, SLS DVLPMNT/Discovery Communications/NY: Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: www.discovery.com Req#2766 (11/17) JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply mtvnetworkscareers.com (11/17) JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/NYC: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply: www.COMCAST.com (11/17) JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. dig/mobile media knwlg a must. [email protected] (11/17) JOB OPENING: ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. Disney.com & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must! [email protected] (11/17) JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to [email protected] (11/16) JOB OPENING: VP, ONLINE DIST & NAT’L ACCTS CONT DIST & MKTG/NYC: Work w/ SVP & other team members in all cont dist & partner mktg initiatives. 7-10 yrs work exp, incl 6+ yrs in the media/online dig. ind. www.mtvnetworkscareers.com (11/16) JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: www.disneyabcjobs.com Req # 269958 (11/16) JOB OPENING: FREELANCE MGR AD SALES RESEARCH/AETN/NYC:Develop & execute ad sales research initiatives to better position AETN prgmng. Working knowledge of Nielsen systems. Apply to: www.aetn.com/careers (11/16) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected]. WINTER/SPRING INTERNSHIP CREDITS ONLY: JRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email [email protected] (11/18) ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Comedy Central elevated Val Boreland to the position of SVP/Programming, Promotion and Multiplatform Strategy. Val will continue to manage the network’s programming group encompassing program and promotion scheduling as well as overseeing the network’s content across all digital platforms. Val is based at Comedy Central’s New York City offices where she reports to David Bernath, EVP/Program Strategy and Multiplatform Programming. Carsey-Werner advanced Paul Schreiber to EVP/Domestic Television Distribution up from SVP/Syndication Sales. Paul will continue to supervise all daily sales management in broadcast syndication for the company and his scope of duties expanded in the areas of marketing, research, sales strategy, ad sales and broadcast group sales. Paul will also have a hand in the sales efforts pertaining to cable and digital entertainment. Jacqueline Cantore was tagged as VP/Programming and Production at A&E Latin America. Based in Miami, Jacqueline will report to Eduardo Ruiz, EVP/GM, A&E Ole Networks. Oasis TV, the multiplatform Body-Mind-Spirit content provider, named Gerald M. Levin as Senior Advisor. In this position, Gerald will direct the company’s capitalization and strategy moving later into the full Chairmanship role when series A-1 funding is finalized. Before this appointment, Gerald was Chairman/CEO of Time Warner from 1992 through 2002. Former Time Inc., executive Marcella Regniault was appointed as VP/Business Operations at TV Guide Digital. Additionally, TV Guide Digital upped TVGuide.com executive David Singer to VP/Product Development. Both positions are effective immediately and Marcella and David will report to Christy Tanner, SVP/GM, TV Guide Digital. Jeff Siegel began a new position last month at Rovi Corporation as SVP/Worldwide Advertising. Prior to this move, Jeff worked for Ensequence The Interactive Video Company and was SVP/Advanced Media Sales and Marketing at ESPN. Tim McNamara is the new Director/Sales at the duopoly WXIA/WATL in Atlanta, owned by Tribune Broadcasting. Reporting to John Deushane, President/GM, Tim will manage the national and local sales efforts of both stations in addition to the associated digital properties. Most recently, Tim was Director/Sales at Tribune’s FOX and CW duopoly in Indianapolis. MTV announced experienced entertainment/television executive David Janollari will become EVP/Head of Programming, effective immediately. Furthermore, Chris Linn will take on the position of EVP/Programming and Head of MTV Production. Specifically, David will manage scripted, comedy, animation and West Coast reality teams and will partner with Chris Linn on East Coast reality development and TV movies that could become back door pilots for series. Chris will also supervise made-for-TV movies, news and specials, studio productions, music development and production management. David will continue to be located at MTV’s office in Santa Monica and jointly report to Van Toffler, President, MTV Networks Music & Logo Group and to Stephen Friedman, GM, MTV. Chris will continue to be based at MTV Networks headquarters in New York and also report to Toffler and Friedman. Mark Snow joined the Cable & Telecommunications Association for Marketing (CTAM) as VP/GM to manage direct marketing services for the organization’s national Cable Mover efforts. Previously, Mark worked for full-service agency SWIRE Marketing as VP/Strategy and Analytics. Tom Scott, Chairman/Co-Founder of Plum TV announced the network is embarking on a major expansion to become a multi-faceted media brand consisting of multiple platforms with the goal to reach a targeted audience of upscale consumers. As a result, Jerry Powers was elected as Executive Chairman/Board Co-Chairman by Plum TV’s Board of Directors. Jerry will serve in his position along with Tom Scott. Furthermore, the Board named Nicholas Lehman, the company’s present GM/EVP as CEO of Plum TV. Jerry and Nicholas will head the company’s expansion to include an integrated grouping of convergent media platforms. Other expansion plans include the launch of new digital experiences and mobile apps as well as national and local events and lifestyle print publications. The company will also launch in new television markets next year. Effective immediately, David Lebow was named to the Board of Directors of Oberon Media, a multi-platform casual games company. Additionally, David was appointed as Acting CEO. Yahoo! Inc. hired Wayne Powers as SVP/Advertising Sales for North America. Prior to this appointment, Wayne was President of Time Inc. Media Group. In his new position, Wayne will be based at the company’s New York office reporting to Ross Levinsohn, incoming EVP of the Americas. Travel Channel added Amy Emmerich as VP/Production and Development. Before this move, Amy was with MTV working on several series including Made, Silent Library, College Life among others. Jonathan Ruane is the new Director/Development at E! Entertainment Television. Most recently, Jonathan served as Editor on The Style Network series Jerseylicious produced by Endemol USA. Discovery Networks International (DNI) established a new production and development unit serving the division to develop global content for Discovery’s networks in 180+ countries worldwide. The new unit will be headed by Luis Silberwasser who was named EVP/CCO. Luis will report to Mark Hollinger, President/CEO, DNI. Lynnore Thames was elevated to Associate Director/Rights and Clearances and Permissions at ABC News. Lynnore previously served as Manager in the Rights and Clearances Department since 2006 and has been an employee at Disney with ABC News and ESPN for more than 13 years. Charlie Holmes was promoted by NCC Media to VP/GM Satellite Sales. In his new position, Charlie will supervise all sales and operations pertaining to the newly-established NCC/DIRECTV arrangement in addition to managing the ongoing emergence of the new ad platform. Charlie has been with NCC Media since 2003 when he was hired as Director/Sales. Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010 To unsubscribe from future mailings, please click here. |
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