| A Cynopsis Message From ITN |
 IN THE NEWS |
| Netflix is thinking big for “Narnia: The Magician’s Nephew.” In a first for the streamer, Greta Gerwig’s big-budget adventure film will open wide in theaters on February 12, 2027 — with sneak previews in IMAX theaters starting February 10 — followed by its Netflix drop on April 2. The origin story for C.S. Lewis’ Narnia is the first ever adaptation of Lewis’s The Magician’s Nephew, which was published in 1955.
The Kentucky Derby on Saturday delivered the most viewers in 36 years, with an average of 19.6 million on NBC and Peacock (up 11% versus last year), and a peak viewership of 24.4 million, according to preliminary data from Adobe Analytics. Next out of the gate: the Preakness on May 16.
New research from Parks Associates finds that a Paramount–Warner Bros. Discovery merger would give the combined entity a footprint spanning 57% of US internet households, placing it firmly in the same tier as the four dominant streaming powers. Netflix, Google, Amazon, and Disney each currently reach close to 60% of consumers through their respective platforms and services. Netflix leads the pack, present in 64% of US internet households, making it the most widely adopted streaming ecosystem. Amazon and YouTube are neck-and-neck behind it, each reaching 61% of households — Amazon through Prime Video and MGM+, YouTube through its broader suite of services. Disney rounds out the top four at 58%, driven by its multi-platform approach across Disney+, Hulu, and ESPN+. |
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| “There is a clear shift in how consumers engage with streaming content,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “Unless you are Netflix, it’s no longer about a single flagship service. Success increasingly depends on building a broad ecosystem of complementary offerings that keep viewers within a single brand family.”
Netflix spy thriller “The Night Agent” will wrap with season four. “Ever since the initial success of ‘The Night Agent’ I’ve been obsessed with eventually delivering a proper and thrilling conclusion to the show and to Peter Sutherland’s journey,” said creator, EP and showrunner Shawn Ryan. “I’m so grateful to Netflix and Sony Pictures Television for partnering with me on ‘The Night Agent’ and for giving us the space to deliver a definitive final season to our worldwide legion of fans.”
Fox has canceled “Going Dutch” after two seasons. The military comedy starring Denis Leary averaged under one million Live + Same Day viewers.
The Coalition for Innovative Media Measurement (CIMM) and TVB have jointly released Guidelines for Local TV & Video Currency Measurement, a new industry resource aimed at bringing greater clarity to what buyers, sellers and measurement providers should expect from currency measurement solutions in the local TV and video space. At the heart of the guidelines are three core principles:
· Inclusive Measurement should reflect the diversity of local audiences, the full range of ways viewers access local TV and video content, and the realities of markets of different sizes across the United States.
· Transactable Measurement should be stable, reliable, and suitable for use in forecasting, audience guarantees, post analysis, and the operational requirements of buying and selling local media.
· Transparent Measurement providers should clearly disclose methodology, communicate changes in advance, support auditability, and provide the market with enough information to evaluate how a service works and how results should be interpreted.
“Local TV and local video remain important parts of the advertising marketplace,” said Jon Watts, Managing Director, CIMM. “As such, the industry will benefit from having a clear, practical framework for evaluating whether measurement solutions are truly ready for local use. These guidelines are intended to help create that shared reference point.”
Every platform is chasing the same thing: an audience that actually pays attention. Gaming already has it. That’s the view of André Swanston, Founder & CEO of PHȲND, who argues that while social feeds compete for seconds and streaming content plays in the background, gamers are fully immersed — engaged for extended sessions, making active decisions, and spending real money. To find out why gaming audiences are becoming as valuable as commerce platforms, go to Cynsiders. |
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| CYNOPSIS SPORTS AWARDS
Meet the Teams Shaping Sports Media & Marketing
The 2026 Cynopsis Sports Awards finalists are live—featuring leaders from FOX Sports, CBS Sports, Barstool Sports, YES Network and more.
This is where the industry comes together.
Don’t miss it—June 4 | NYC.
REGISTER NOW |
| NEW & RETURNING SERIES |
| Tubi has acquired “Why Are You Single?”, a dating game show hosted by comedian Marie Faustin, reports Deadline. In each episode, a hero single dater meets four potential suitors, with Faustin and the audience looking for red flags. The show will launch later this year. |
Today’s Premieres
Hulu: Designed to Last
Vice: Soccer’s American Dream at 10p |
| COMING UP |
| Lifetime is continuing its run of faith-based films with “Thou Shalt Not Commit Adultery,” set to premiere Saturday, June 6 at 8 p.m. The movie explores the complexities of faith, morality, and personal integrity in the face of temptation and betrayal. |
PROGRAMMATIC AI – 2 WEEKS AWAY
Built for Senior Leaders
If you’re at the VP level or above, you may qualify for a complimentary pass to Programmatic AI Las Vegas.
This is where strategy turns into execution—and where leaders align on what’s next.
Request your pass and join your peers in the room.
REACH OUT TODAY |
| TECH |
TikTok and Vistar Media are teaming up to expand TikTok’s advertising opportunities across Vistar’s digital out-of-home (DOOH) technology suite. Through Vistar’s technology, brands can now take their TikTok-first creative and slap it on billboards, mall screens, urban panels, and more — all delivered programmatically at scale. “TikTok has changed the creative playbook for brands, prioritizing authenticity, speed, and cultural relevance,” said Lucy Markowitz, SVP & GM, Americas Marketplace at Vistar Media. “Out-of-home gives marketers a powerful canvas to bring that same energy off the screen and into the physical world at scale.”
As programmatic advertising and influencer marketing take on a growing role in political campaigns, ad tech platform Nexxen has teamed up with fandom intelligence platform Advolution to bring influencer engagement to political campaigns. Using Nexxen Discovery, Nexxen’s proprietary audience discovery tool, campaigns can pinpoint the desired voter audiences through insights grounded in real voter behavior. From there, advertisers can activate a broad range of audience segments (including those from ADvolution) across CTV, mobile and in-app environments. Advanced measurement will help campaigns continuously optimize for efficiency and demonstrate tangible results at every stage. “Traditional voter data helps define audiences, fandom signals tell you what moves them,” said Kara Puccinelli, Chief Customer Officer, Nexxen. |
| DISTRIBUTION |
| Allen Media Group (AMG) inked a new long-term renewal deal for YouTube TV to carry The Weather Channel, JusticeCentral, Comedy.TV, and Recipe.TV. The Weather Channel and Comedy.TV networks will also be available on select YouTube TV Plans. The AMG free-streaming digital platform, Local Now, will also continue to be provided to YouTube TV subscribers.
Spectrum News 1’s Texas news network, Spectrum News 1, is now available to Xfinity TV customers in the Houston region. Spectrum News’ networks feature 24/7 coverage of the local and national stories. |
| RATINGS |
| Season three of Food Network’s “24 in 24: Last Chef Standing” nabbed its highest-rated season opener yet for P25-54 (.68 Live+3) and W25-54 (.95), with ratings up 6% and 36% respectively vs. last year’s start. “The Ultimate Baking Championship” scored a series-high rating for P25-54 (.56 Live+3) on Monday night with a .69 for W25-54, up 30% and 10%, respectively, versus prior six-week benchmarks. Heading into the finale the series has been seen by more than 11.6 million P2+ cross-platform viewers
FOX News Media closed April having notched 471.9 million video views. On social, the company notes it drew 111.7 million social media interactions across Facebook, Instagram, X and TikTok, according to Emplifi & Comscore Social. |
| EXECUTIVE MOVES |
| Former NBC Entertainment Chairman Robert Greenblatt inked a first-look deal with Universal Television to develop and produce TV projects via his production company, The Green Room, reports Deadline. First up is a series adaptation of bestseller The Lies I Tell, by Julie Clark.
Spectrum has promoted Dave Rodrian to Senior Vice President, Connectivity Products. The appointment coincides with the retirement of Carl Leuschner following a 17-year career with the company, including the last seven as Senior Vice President, Internet and Voice Products.
Daniel Schneider has been named Vice President of Video Content Syndication & Licensing at Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group. Previously, Schneider led distribution and business development at Cheddar, and contributing to the launch Sling TV. |
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This Day in History
1912 — The Soviet Communist Party newspaper Pravda began publishing.
Answer to Our Last Trivia Question
The lead character in which aughts series was an underachiever who talked to items for sale at the gift shop where she worked? “Wonderfalls” (2004). Kudos to: Kayla Moriarty/NYC; Amy Pecorino-Stamford Studios/Stamford, CT; Julie Stowell/Nielsen; Phyllis McQuillan-MSG Networks/NYC; Charles Conner-NTUL Fox 23/Tulsa; Robert E. Black-Lemming Drops Studio/Glendale, CA; Lorrie Shilling/El Segundo, CA; Jeff Adams-Usable Net/Sacramento, CA; Justin Pierce-JP Consulting Group/LA
Today’s Trivia Question
On “I Love Lucy” (1951-57), what was Lucy’s middle name? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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