Cynopsis: Kids!10/28/10 Good morning. It’s Thursday, October 28, 2010, and this is your first early morning Kids briefing. Bin Weevils, the new kid/tween-targeted hybrid social gaming and VOD entertainment service, enters into a multi-year deal to include Cartoon Network and Nickelodeon programming content on its new social video on-demand service. The pay […]
Editions
Wednesday, October 27th, 2010
Cynopsis: Kids!10/27/10 Good morning. It’s Wednesday, October 27, 2010, and this is your first early morning Kids briefing. Beginning today in India, Disney Channel‘s programming content is available to mobile consumers under a new deal with Apalya TV, a content aggregator for mobile TV services. This marks the first time that Disney Channel’s long-form […]
Wednesday, October 27th, 2010
A CYNOPSIS MESSAGE FROM WE tv “Downsized” on WE tvPremieres November 6, Saturday 9pm | 8c They went from living large, to living paycheck to paycheck after the economy tanked. 2 struggling parents, 7 kids They’re doing without…but they’re doing it together. Click here for an exclusive sneak peek of WE tv’s […]
Wednesday, October 27th, 2010
Cynopsis: DIGITAL10/27/10 Good morning, it’s Wednesday, October 27, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Nothing’s more American these days than baseball, hot dogs, apple pie and carriage disputes. Over three million Cablevision subscribers are […]
Tuesday, October 26th, 2010
A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT What’s Your Digital Strategy? If you don’t have one, your business might not have a future Learn to develop strategies that will help your company stay competitive no matter what new digital disruptions come out in the market ******** Advanced Digital Media Strategies ********Nov […]
Tuesday, October 26th, 2010
A CYNOPSIS MESSAGE FROM truTV The truTV 09/10 SEASON IS A TOP 10 WINNERTop 10 in Key Demos and Growing! A 18-49 +8% M 18-49 +12% A 25-54 +10% M 25-54 +9% Now that’s value you can count on!truTV. Not Reality. Actuality. ™ Source: Nielsen Media Research, Full Season 2009-2010 (9/21/09-9/19/10), Broadcast Prime (M-Sa 8P-11P, […]
Tuesday, October 26th, 2010
Cynopsis: Kids! 10/26/10 Good morning. It’s Tuesday, October 26, 2010, and this is your first early morning Kids briefing. Together again, School of Rock co-stars Jack Black and Miranda Cosgrove star in a new hour-long iCarly TV movie, iStart a Fan War, premiering on Nickelodeon, Friday, November 19 at 8p. The special features Black […]
Tuesday, October 26th, 2010
Cynopsis: DIGITAL10/26/10 Good morning, it’s Tuesday, October 26, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. A group of technology companies took the first step in making it a heck of a lot easier for connected […]
Monday, October 25th, 2010
A CYNOPSIS MESSAGE FROM OXYGEN OXYGEN AND TRU RESEARCH’S “WOMEN IN TRANSITIONHOOD” STUDY CONFIRMS SHE’S A POWERFUL CONSUMER AND IN CONTROL INSIGHT #1 She’s empowered by the expected unexpectedness:· 84% of young women feel very confident in who they are· 73% of young women say they are excited by everything that is going on in […]
Monday, October 25th, 2010
Cynopsis: Kids!10/25/10 Good morning. It’s Monday, October 25, 2010, and this is your first early morning Kids briefing. Build-A-Bear Workshop partners with actress Victoria Justice (Victorious) for several efforts. Build-A-Bear will launch a line of Victoria Justice branded fashions and accessories for its plush collection, which will be available at stores and online beginning […]
CynCity
Cynsiders
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...