Wednesday, October 27th, 2010


Cynopsis: DIGITAL
10/27/10

Good morning, it’s Wednesday, October 27, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Nothing’s more American these days than baseball, hot dogs, apple pie and carriage disputes. Over three million Cablevision subscribers are not going to be able to tune into the World Series tonight as its dispute with Fox stretches into extra innings – despite pleadings from the FCC, consumer groups and industry leaders. (Comcast for one would not like to see the dispute scuttle its pending merger with NBC.) The latest chapter in the drama surfaced with a report in the NY Daily News yesterday. It seems a Cablevision rep was taped telling a customer which websites he could visit to illegally view the games online. The two sides have not met to discuss a new deal since last Thursday.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Lifetime has completed an integration with social TV app Miso, enabling viewers to check in and receive badges from the destination site for new show The Fairy Jobmother, debuting Oct. 28.  The network is also utilizing 2D barcode ad platform JAGTAG to promote the premiere. Mobile users can scan tags featured in various print and online publications and big city subways and bus shelters to receive job-hunting tips and tune-in reminders.
 
Discovery Channel‘s new Storm Chasers site is asking fans to log on Wed. night to the Tornado Reports section to report their own tornado experiences and rate existing photos, videos & stories. Log on to the interactive map via Facebook to share your experiences of actual twisters.
 

~ INNOVATORS & START-UPS ~

 
Here’s a way to give a monetized life to a screenplay: the Brothers McMullen director Edward Burns has released a $7.99 electronic version of the screenplay for the feature Nice Guy Johnny using Amazon‘s Whispersync and CreateSpace platforms enabling it to be read on a Kindle, iPad, iPod Touch, iPhone, Mac, PC, BlackBerry and Android-based device. Burns is offering various content from the film in a variety of digital packages – 20 bucks gets you the DVD or digital download and an MP3 of the soundtrack.
 
Austin, TX-based crowdsourced community film site MovieHatch is asking users to vote for which movies they’d like to see made. Users rate trailers and pitches by the star system with the winning scripts being forwarded to a panel of Hollywood pros for consideration. Voting for the first batch of projects ends Dec. 5.
 


A CYNOPSIS MESSAGE


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

Click to view specials on Kids, Tweens, & Teens, & Women


~ DIGITAL ADVERTISING ~

 
Google’s AdMob unit announced the launch of several new interactive video and interstitial ad units for Android devices across its network. Since the launch of its Ad unit for the iPhone in Nov. 2009, AdMob says it has run over 120 video and interactive interstitial campaigns worldwide for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee. 
 
Spoken news digitizer Critical Mention has signed 50 of the top US radio stations to its broadcast intelligence platform, enabling brands to monitor exactly when, where and how they are being talked about across radio programming.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The Obama administration has formed a subcommittee from several government bodies to advise the White House on regulatory and legislative issues regarding the internet, per the Washington Post. The subcommittee will include members of several federal agencies including Commerce, Justice, Homeland Security and State.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Once again, the WSJ was the only major paper to report a significant boost in circulation with just over 2 million subscribers overall and 450k digital subs, according to a biannual report from the Audit Bureau of Circulations. Gannett’s USA Today and the NYTimes remained second and third overall, with a weekly circulation of 1.8 million (down 3.6%) and 877k (down 5.5%), respectively. Predictably, the largest drop among the nation’s top 25 papers was at Cablevision’s Newsday, falling 11.8% over the last 6 months through Sept. 30, one of 3 papers to post declines of over 10%. The publisher erected a paywall last year and tried to bundle newspaper and cable subscriptions. 
 
Average Daily Circulation – Top 10 National Newspapers
Wall Street Journal, 2,061,142, up 1.82%
USA Today, 1,830,594, down 3.66%
The New York Times, 876,638, down 5.52%
Los Angeles Times, 600,449, down 8.67%
The Washington Post, 545,345 down 6.43%
(New York) Daily News, 512,520 down 5.82%
New York Post, 501,501 down 1.29%
Chicago Tribune, 441,508, down 5.23%
The Houston Chronicle, 343,952, down 10.53%
The Philadelphia Inquirer, 342,361, down 5.29%
Source: Audit Bureau of Circulations             
        
The total mobile games market is expected to reach nearly $10bn worldwide by 2014, according to a new report from Futuresource Consulting, with Apple’s App Store alone generating $1.7 bn on games for the iPhone and iPod Touch.
 

~ GADGETS & APPS ~

 
Another connected TV media center set-top box hit Best Buy on Tues., the $200 WD TV Live Hub from hard drive specialist Western Digital. It features HDMI output, an optional Wi-Fi adapter and the ability to download and store premium content for later viewing including podcasts from CNN, NBC, MTV and ESPN. The unit also integrates with Facebook, Netflix, YouTube and Pandora.
 
Amazon.com launched a brand new portal for iPad users, designed to take advantage of the device’s large screen multi-touch interface.
 
Rock Software released a new free iPad app enabling live viewing of all 14 Championship races at the 2010 Breeders Cup. The app’s Video Vault give you access to every Breeders’ Cup World Championship race ever run (1984-2009).
 

~ EXECUTIVE MOVES ~

 
Israel-based content management firm RRsat Global Communications Network Ltd. has hired Meidad Katz as VP/Engineering and Professional Services and promoted Ziv Mor to VP/Business Development, which will be added to his responsibilities as Chief Technology Officer.
 
Digital news delivery system provider Bitcentral has named Rick Young as its new Director of Business Development. He will be based in Atlanta.
 

~ WEBSITE OF THE DAY ~

 
Even without a valid business model in place, multichannel video providers are caught up in their own digital race to control access to the content their subscribers pay for on as many platforms as possible. Cable has its hands full trying to compete with rivals such as Dish Network, which added Turner to its online offerings last week and is continuing to leverage its Sling subsidiary to roll out cool features and devices. Comcast Interactive Media removed the beta tag from its XfinityTV, giving Comcast customers access to an increasing selection of full-length shows and movies from participating broadcast and cable networks they subscribe to from any ISP. There’s a huge selection – 21.2k shows and over 2,000 movies to be exact – with many in HD. But you still can’t always find what you’re looking for as some networks hold back their best assets. (For instance, the only AMC full-length episodes currently available are from last year’s miniseries The Prisoner, and the most recent episode from FX‘s biker gang drama Sons of Anarchy aired more than a month ago.) The new “My TV” feature allows you to schedule your DVR remotely, prioritize DVR TV series and keep “Watchlists” that are updated when new episodes come online. The company is also working on a recommendation engine and preparing to roll out the iPad viewing app that Brian Roberts showed off at the cable show next month, with full episodes set to stream to it by the end of the year. It may seem a losing battle to convince web savvy users not to cut their subscriptions with all the premium stuff now available to stream – a Sandvine report cited by CNET over the weekend claimed that Netflix is now responsible for 20% of the web’s downstream traffic during peak times. But seamless accessibility, elegant UI and enhanced functionality will at least help the cause.

Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]
10.27.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: SR. MGR,RESEARCH-MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 6-8 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com (11/3)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (11/3)

JOB OPENING: SR CREDIT ANALYST/20TH TV/LA: 5-7yrs collection exp. Resp. for contacting past due cust. & resolving payment discrepancies. Will maint records& prepare rpts.(EOE)  Info/apply:  www.myfoxla.com Email: [email protected]  (11/3)

JOB OPEN NG: ANALYST, MASTER DATA MNGMNT/NBC/NYC/Temp to Hire: Report data quality metrics; ongoing data quality audits for NBCU Advrtsng Sales props. 3 yrs exp in AdSales & 1 yr in database mgmt. Apply: [email protected] (11/3)

JOB OPENING:  SALES POWERHOUSE in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/3)

JOB OPENING:    EDITOR/NYC: Edit PBS documentary on being LGBT in America. Need 10+ years serious docu exp. Must know After Effects and be very technically proficient on AVID PC systems. Cov. letter/resume to [email protected] (11/3)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/Hallmark Channel/New York: 3+ yrs network sales exp w MS Office proficiency. See full posting and apply @ www.hallmarkchannel/jobs.com (11/2)

JOB OPENING: SALES DVLPMNT MGR/CaptionMax: Exp Sales only, Contacts ent media, ntwrk prgmng a plus. Increase caption bus, negotiate rates. NYC, Burb or Mpls. No calls. Res: http://www.captionmax.com/about/careers/ (11/2)

JOB OPENING: PROJECT MGR, PRODUCTION FACILITIES/TV One LLC/Silver Spring MD: Mng, schdlng, orgnzing & providing frontline maintenance for editing & graphic design.; knwldg of Avid Media Composer & Avid Unity. Visit: www.tvoneonline.com (11/2)

JOB OPENING: DIRECTOR, STRATEGIC INSIGHTS & RATINGS RESEARCH/MTV/NYC: 7 + yrs TV ratings research/data analysis exp. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: VP, DIGITAL MARKETING/MTV/NYC. 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Digital ad sales marketing/agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (11/2)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, BUSINESS DVLPMNT/NY: Identify/evaluate potential business opps in dig media (online, mobile, gaming, social, etc.). 3+ yrs of exp. in Bus Dev (Internet/media co). Apply: www.scrippsnetworks.com . Search Req#: 1652 (11/2)

JOB OPENING: SR ANALYST/RSRCH MGR/WME/LA: Provide research support to company/client initiatives. Strong analytic and writing skills required. 2-3+ yrs research exp w/ Nielsen software a must. Apply: [email protected] (11/2)

JOB OPENING: ADMIN ASST/COORDINATOR/WME/LA: Directly support Research Dept activity. Strong organizational, phone and client servicing required. Software intensive. Apply: [email protected] (11/2)

JOB OPENING: AE/GSN/Chicago: promotes/sell inventory on GSN must be extremely organized and driven. Excellent media math skills and comprehension of media terms are a must.Knwldg MS software req’d [email protected] (11/2)

JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ www.nbcunicareers.com Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp www.cablevision.jobs #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: www.king5.com (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. www.disneycareers.com Req 269593 (10/30)

JOB OPENING: PREDITOR /NYC Wanted: Strong Avid & storytelling skills. Min. 5 yrs in reality. Must be creative, decisive, practical & fast. A self-starter who thrives on being part of a team. Resumes: [email protected] (10/29)

JOB OPENING: METADATA QC COORDINATOR/iNDEMAND/NYC: Proof/approve/disseminate monthly movie schedules for VOD. BA + 2 yrs exp in cable. Resume to: [email protected] (10/29)

JOB OPENING: METADATA UPDATE DISTRIBUTION COORDINATOR/iNDEMAND/NYC: Entry level  Oversee metadata update process & pitch content. BA + 1 yr corp exp. Resume to: [email protected] (10/29)

JOB OPENING: DIR. MARKETING SOLUTIONS/Golf Channel/FL: 7+ yrs mktg. solutions/ mktg. integration exp. Resp. for developing key adv initiatives and partner fulfillment/activation www.ecentralmetrics.com/url/?u=8709448694-293 (10/29)

JOB OPENING: DIGITAL AE/GSN/NY: Proven track record; 7+ yrs exp. Must have ext. roster of relationships w/ key client, media, gen. agency decision makers. 4 yr. deg. req. Pls. send resume, c/l to: [email protected] (10/29)

JOB OPENING: MGR, MEDIA PLAN’G/ST Louis: Dvlpmnt/implmntation of strategic media plans for specific AB-In Bev brands. 4+yrs media plan’g or related exp. Strong strategic/ analytical thinker. Apply: www.buschjobs.com Job ID 2010-901 (10/29)

JOB OPENING: MRKTG AD SLS ANALYST/HSW/DC or ATL: supports mktg for multi. digi assets & maint/executes ad flights; 2+ yrs digital mktg & ad ops exp req. Strong Excel a must. [email protected] (10/29)

JOB OPENING: DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com FNG0000024 (10/29)

JOB OPENING:  EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: www.sonypicscareers.com search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply: www.aetn.com/careers/html https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=81857 (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply: www.aetn.com/careers/html  
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=81858 (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: www.mtvncareers.com (10/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER looking for next project be it series or staff. Docusoap, lifestyle, live-to-tape, studio, competition, recreation, animation, clip, etc. Email: [email protected] (11/3)

SITUATION WANTED: ANIMATION PRODUCER/PRODUCTION MANAGER/NY:  20+ years experience in the US and UK, former senior manager at Walt Disney Feature Animation. Staff or Freelance. Email [email protected] (11/3)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (11/3)

SITUATION WANTED: LA – Music Clearance Consultant looking for project based work. Reasonable rates. 20 years+ experience. Other rights clearance and production work available upon request. Email: [email protected] (11/3)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/2)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/2)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. [email protected] (11/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/2)

SITUATION WANTED: WRITER/PRODUCER/POST-PRODUCTION SUPERVISOR: 15+ yrs. Network/cable/syndication credits. Scripted/unscripted. Current focus: multicam live-to-tape. LA based, will travel. [email protected]  (11/2)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! [email protected] (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: [email protected] (10/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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