Editions

Friday, August 19th, 2011

Cynopsis: Sports08/19/11 Good morning. It’s Friday, August 19, 2011, and this is your first early morning Sports briefing. National networks are in line to broadcast 178 NHL games for the upcoming season. The NBC Sports Group will open the year, the first under the new 10-year partnership, with 100 regular-season games across NBC and […]

Friday, August 19th, 2011

Cynopsis: Kids!08/19/11 Good morning. It’s Friday, August 19, 2011, and this is your first early morning Kids briefing. PBS Kids aims to get kids ready to kick off the school year right and stay healthy and active throughout the year with the PBS Kids Eat Smart for a Great Start multiplatform initiative.  Developed by […]

Thursday, August 18th, 2011

Cynopsis: Sports08/18/11 Good morning. It’s Thursday, August 18, 2011, and this is your first early morning Sports briefing. Is the infamous “death penalty” at hand? This week’s Yahoo! report on a barrage of infractions at the University of Miami that include cash, prostitutes, jewelry, and more from a former booster has ACC officials as […]

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Thursday, August 18th, 2011

Cynopsis: Kids!08/18/11 Good morning. It’s Thursday, August 18, 2011, and this is your first early morning Kids briefing. Zephyr Media Group, a media buying agency, is heading a consortium of companies that will launch Vibrant TV, a new ad supported US broadcast outlet that aims to provide programming from international producers and broadcasters across […]

Thursday, August 18th, 2011

Cynopsis: DIGITAL08/18/11 Good morning, it’s Thursday, August 18, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.   Sales of virtual goods via social, console, online and other games will rise this year to $2.1 billion, nearly double […]

Thursday, August 18th, 2011

A CYNOPSIS MESSAGE FROM FOOD NETWORK   Food Network’s“RESTAURANT: IMPOSSIBLE”with Robert Irvine 15% ratings growth over our premiere season.32% ratings growth in its time period. Restaurant: Impossible .  New Hit Series: Most Definitely. Wednesdays at 10pm ET/PT, on Food Network.Source: The Nielsen Company, 2011. For details, visit scrippsnetworksadsales.com.   Cynopsis08.18.11 Good morning. It’s Thursday, […]

Wednesday, August 17th, 2011

A CYNOPSIS MESSAGE FROM TREMOR VIDEO If you’re buying video, you should know better. You should know what’s inside the video stream. Site lists are nice, but knowing what’s inside the video stream where your ads run is the secret to meaningful engagements. Only Tremor Video knows what’s inside the stream. KNOW BETTER NOW. […]

Wednesday, August 17th, 2011

Cynopsis: Sports08/17/11 Good morning. It’s Wednesday, August 17, 2011, and this is your first early morning Sports briefing. UFC appears set to enter the world of network broadcast, with a deal reportedly complete with Fox Sports that will shift the MMA programming off of Spike TV and Versus and on to Fox, FX and […]

Wednesday, August 17th, 2011

Cynopsis: Kids!08/17/11 Good morning. It’s Wednesday, August 17, 2011, and this is your first early morning Kids briefing. Netflix launches Just for Kids, a new section that allows members to more easily access content for kids 12 and under.  Just for Kids features pictures of popular kid-aimed characters, such as those from SpongeBob SquarePants, […]

Wednesday, August 17th, 2011

A CYNOPSIS MESSAGE FROM FOOD NETWORK   Sunday, August 14th“FOOD NETWORK STAR” FINALE#1 PRIMETIME PROGRAM IN ALL OF CABLE for A25-54 & HHs. FOOD NETWORK#1 NETWORK IN ALL OF CABLE for A25-54 & HHs. Thanks to our Sponsors and 35 million viewers . Join winner Jeff Mauro for the premiere of “Sandwich King,” Sunday, August […]

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