Thursday, August 18th, 2011

Cynopsis: DIGITAL
08/18/11

Good morning, it’s Thursday, August 18, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
Sales of virtual goods via social, console, online and other games will rise this year to $2.1 billion, nearly double its haul in 2009, according to a new report from eMarketer, citing data from Inside Network. Much of that growth is being driven by console, casual and mobile games. In fact, half of all gamers say they have used real money to buy virtual goods or currency in connected console games, whereas only 31% of social gamers have bought virtual goods, according to PlaySpan and VGMarket data. However, social games are still growing. The sales of virtual goods in social games will hit $792 million in 2012, up from $653 million this year, eMarketer said. Because of the high consumer engagement in social and online games, marketers are tracking this area closely and spending money to advertise within and around online games.

~ MULTIPLATFORM CONTENT NEWS ~

BET plans to launch a new original Web series 8 Days a Week on Aug 24 that’s based on the book series The Come Up. The scripted Web show is BET’s first in-house produced Web show and will run on BET.com in ten parts.
 
DirecTV added Sportsman Channel to its on-demand lineup. Sportsman On Demand includes short-form and long-form programming that is refreshed every two weeks and includes some of the network’s signature shows. DirecTV said its on-demand lineup now includes more than 6,000 shows and movies.
 
Cross-platform network EPIX said it will carry Britney Spears’ Femme Fatale concert in November on its service on TVs, on-demand, online and on Internet-connected devices.
 
Hulu continues to expand into the originals department with the launch of the new series A Day in the Life with popular documentary director Morgan Spurlock. The six-episode series will look into the life of fascinating people like entrepreneur Richard Branson and rapper will.i.am. 

~ INNOVATORS & START-UPS ~

Another social TV technology firm has landed venture funding. Umami, slated to launch this fall with enhanced second screen technology for TV networks, raised $1.65 million in seed funding from Battery Ventures, NEA and angel investors for its companion TV technology.

~ DIGITAL ADVERTISING ~

Content discovery technology company Rovi Advertising struck a deal with Ford to power interactive ads for various Ford car brands across the Rovi Ad Network that reaches 40 million homes globally. The immersive ads will run on Rovi guides, which deliver TV listings across a range of set-top boxes, Blu-ray players and other TV devices.

Consumers are most inclined to sit through video ads when they run in longer-form online video programming, rather than short videos, according to a new report from online video ad technology firm FreeWheel. The company said in its quarterly report that video ad completion rates are about 81% for content that is more than 20 minutes, compared to 59% for short-form content.

~ TRENDS, RESEARCH, ETC. ~

Amazon is a powerful company indeed. ComScore said that Amazon sites reach the largest global audience among retail and auction sites, logging more than 282 million visitors in June representing 20.4 percent of the world’s Internet population. That puts Amazon ahead of eBay globally and China’s Alibaba.com corporation.
 
Within a year, we’ll reach for our mobile phones nearly as quickly as our laptops to access the web, according to a new study from GlobalWebIndex. About 37% of consumers say they expect to use a mobile phone or tablet first for Internet access 12 months from now, compared to 42% who say a PC will still be their first choice. That’ll be a big change from current habits ­ about 79% of consumers still say a PC or laptop is their first pick for Web access.
 
More than half of consumers in the U.S. Have Internet-connected devices in their living rooms, but only 22% of gaming console owners and only 18% of Apple TV and Roku owners use them to stream a movie or TV show, according to research from New Media Measures.

~ GADGETS & APPS ~

Mobile viewing is commanding a growing portion of Break Media video views, the company said. It’s generated 10 million monthly mobile visits and 100,000 unique mobile app visits per day now. Also, Break has logged more than 1.5 million downloads of its app since launch in early 2010.

Most consumers are turning to apps for pleasure, according to a new research report from MTV Networks Consumer Research. The programming giant looked at mobile app usage and found that 91% of respondents said apps expose them to new things, 70% said apps make the rest of life better, and 87% said apps let them have fun no matter what they’re doing. In addition, 75% of respondents said apps give them time to relax and about the same also said apps give them more time to connect with friends and family. Most people learn about apps through recommendations and word of mouth.

~ EXECUTIVE MOVES ~

Mere days after Google announced plans to acquire Motorola Mobility, the mobile company said William R. Hambrecht, the banker, will step down from the board of directors. Motorola Mobility CEO noted that Hambrecht had played an instrumental role in the sale to Google.

Online video ad network Tremor Video hired Anthony Flaccavento as New York Entertainment Sales Director. He’ll focus on NY-area entertainment clients and TV networks, the company said. Tremor said it’s dedicating more resources to entertainment, one of its strongest verticals.


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~ WEBSITE OF THE DAY ~

Looking for a good book to read? You can go to Amazon and see what it recommends for you. You can seek out picks from your local bookseller or librarian. Or you can check out BookLamp. It’s a new book recommendation engine that scans the text of various books and categorizes them according to pacing, dialogue, themes, writing style and more, much like how Pandora scans and categorizes music. Then by comparing the innards of books you like to others, BookLamp can offer up some new recommendations for you.

Later – Daisy
Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
08.18.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: MGR PROGRAM SCHEDLING/AMC & SUNDANCEGlobal/NY: schedules prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 3+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms. [email protected] (8/25)

JOB OPENING: MGR, OFF-AIR MKTG/NYC: Plan/exec  media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-traditional mktg. 3+ yrs media plan’g/TV/agency exp. Apply: www.nbcunicareers.com/REQ#1865 (8/25)

JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY:  http://www.nbcunicareers.com/ (8/25)

JOB OPENING: NEWS ANCHOR/WESTCHESTER NY: Experienced news anchor needed for early morning news program in Westchester, NY. At least 2 years of news anchoring experience required. Forward resume and reel link to [email protected] (8/25)

JOB OPENING: DIRECTOR/AD SALES MKTG/HGTV/NY. Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, http://www.scrippsnetworks.com & select req 2549 (8/25)

JOB OPENING: ACCT MGR MOBILE MKTG/Vibes Media/CHI: Proven track rec; Drive results for media/ent clients thru design/del. of mobile mktg cmpgns. Create/maint a value-add client relationship & for qual/results.  Apply: www.vibes.com (8/25)

JOB OPENING:  SR WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Oversee production of mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Create and produce mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: DIRECTOR/NESN/MA: Responsibilities include directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. Sure https://home.eease.com/recruit/?id=551450 (8/25)

JOB OPENING: DIR-DEVELOPMENT/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for Animal Planet domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (8/25)

JOB OPENING: PRODUCTION ASSISTANT (TEMP) CREATIVE SERVICES/Hallmark Channel/LA: 1 yr exp in Production or Bachelor’s degree in Film Prod. Prof w Mac and PC req. See full posting and apply @ www.hallmarkchannel.com (8/25)

JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: www.nbcunicareers.com/REQ#2248 (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP www.mynuvotv.com/jobs (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. www.employment.nascar.com (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. www.mtvncareers.com (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. www.mtvncareers.com (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 http://espncareers.com (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply:  www.nbcunicareers.com Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports G4tv.com & E!Online. 3+ yrs. Omniture exp. needed. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=964 (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: www.watermanent.com Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Laila Berzins, Voice-Over Artist: http://www.lailaberzins.com, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: http://jburns.voices.com , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” attitude.B.A.in media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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