Wednesday, August 17th, 2011

A CYNOPSIS MESSAGE FROM TREMOR VIDEO


If you’re buying video, you should know better.

You should know what’s inside the video stream.

Site lists are nice, but knowing what’s inside the video stream where your ads run is the secret to meaningful engagements.

Only Tremor Video knows what’s inside the stream.

KNOW BETTER NOW.
www.TremorVideo.com.


Cynopsis: DIGITAL
08/17/11

Good morning, it’s Wednesday, August 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
Wal-Mart is eager for some tablet action, but wants to keep as much money as it can in its own coffers. In an Apple store workaround that could become a new strategy for other content owners, the retail giant is slated to launch its video streaming service Vudu on iPads today, but not in an app form. Instead, users will need to visit Vudu.com on their tablets, then choose which device to view the programs on, enabling Wal-Mart-owned Vudu to keep all the revenue from shows bought and rented on the iPad. The move follows Apple’s recent requirement that publishers pay 30% of the price of any content sold through an app to Apple. Wal-Mart’s iPad strategy avoids that additional Apple toll. Wal-Mart said users can place a Vudu icon on their home screens as a shortcut. The Vudu store includes 20,000 movies and TV shows to buy or rent for instant viewing.

~ MULTIPLATFORM CONTENT NEWS ~

NBC-owned WCAU-TV in Philadelphia linked up with Foursquare in a partnerships that brings local news to the location-based check-in service. Under the deal, users can track news and info from their community via Foursquare. WCAU will assign a reporter each day to check in through his or her smartphone while reporting on news throughout the day, including developments as the story unfolds. Down the road, WCAU will launch individual reporter accounts and offer news-based tips at popular check-in spots and locations around Philadelphia.

Content producers Content Media Corporation launched a spinoff series of its cult classic film Strictly Sexual on Hulu and Hulu Plus yesterday. The weekly series includes six half-hour episodes and builds off the plot of the film.

~ INNOVATORS & START-UPS ~

Video technology firm Thought Equity landed $25 million in venture funds from Shamrock Capital Advisors. Thought Equity will use the cash to build on its technology platform, expand its cloud storage infrastructure and serve clients around the world with its video footage licensing platform. 

~ DIGITAL ADVERTISING ~

Content discovery technology company Cooliris paired up with mobile ad firm Amobee to help brands serve up 3D ads on mobile devices and other emerging media platforms. Amobee will rely on Cooliris’ so-called “Immersive” 3D technology to create the new 3D ads for mobile devices. The 3D ads let users shift and move objects in the ad by touching the screen or by moving their mobile device back and forth. Cooliris recently powered a campaign for Samsung’s Galaxy SII smartphone on iPads.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Google‘s acquisition of Motorola’s Mobility earlier this week could have a far-reaching impact on the set-top box market, given that Motorola is one of the largest suppliers of TV set-top boxes to pay operators around the world, pointed out analysts at VideoNuze, IMS Research and other firms. “This deal allows Google to get closer to the video arena from the services side, versus the consumer side. Also, it allows Google to have direct presence at the front line of the world’s most competitive market for deploying pay-TV applications to tablets and handsets,” said IMS Research in a research note released yesterday. Will Richmond at VideoNuze also pointed out that the deal could help drive more partnerships between Google and service providers, giving the search giant the berth in the living room that it’s been seeking. “This could translate into improved product integration between Google’s software and Motorola’s hardware platforms that could give Google its best shot yet at getting into the living room,” Richmond said.

4A‘s President and CEO Nancy Hill spoke out against new ICANN rules (Internet Corporation for Assigned Names and Numbers) which could limit the way domain names are assigned by letting applicants claim virtually any word as a domain name. “These changes would cost brand owners billions of dollars, severely, if not irreparably, diluting the value of trusted and respected brand names, as well as abrogate the good work 4A’s members have done on behalf of their clients,” Hill said in a statement.

~ GADGETS & APPS ~

Orbit Media launched a kids’ storybook app for “Cowboys & Aliens: The Kids” and will donate a portion of the revenue to the charity Starlight Children’s Foundation to benefit seriously ill children. The storybook app is based on the same graphic novel that spawned the recently released movie Cowboys & Aliens. The app is now available in the Apple App store with an Android version to follow this month. 

Looking for the best-kept secrets of the Big Apple from an insider? Marketing communications firm Maloney & Fox introduced a free iPad app featuring the best local eateries, favorite running routes, and most romantic but not sappy spots in the city. An iPhone version releases in the fall.


~ WEBSITE OF THE DAY ~

Facebook Studio, the page on Facebook designed to share best practices for Facebook marketing from agency pros, is slated to launch a live Web series today at 11 a.m. pacific time called Creatives Talk. The show features interviews with creative thought leaders from fashion, TV, advertising, storytelling and more discussing their creative processes. The next time you’re looking for a quick break from work, but need to justify your Web viewing with your boss, check out the new show.  The first interview is with Brian Seth Hurst, CEO of the Opportunity Management Company, discussing marketing and multiplatform storytelling.

Later – Daisy
Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
08.17.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: www.aetn.com/careers.html (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: www.nbcunicareers.com/REQ#2248 (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP www.mynuvotv.com/jobs (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. www.employment.nascar.com (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. www.mtvncareers.com (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. www.mtvncareers.com (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 http://espncareers.com (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply:  www.nbcunicareers.com Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports G4tv.com & E!Online. 3+ yrs. Omniture exp. needed. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=964 (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/19)

JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: www.watermanent.com Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Laila Berzins, Voice-Over Artist: http://www.lailaberzins.com, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: http://jburns.voices.com , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” attitude.B.A.in media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys. Exp. w convergence [email protected] (8/18)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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