Wednesday, August 17th, 2011

Cynopsis: Sports

Good morning. It’s Wednesday, August 17, 2011, and this is your first early morning Sports briefing.

UFC appears set to enter the world of network broadcast, with a deal reportedly complete with Fox Sports that will shift the MMA programming off of Spike TV and Versus and on to Fox, FX and Fuel. Although UFC President Dana White would not confirm that a deal had been struck to reporters, sources say that reports (broken by SBJ) on a seven to eight-year agreement are on base. Fox Sports declined comment but has set a press conference for Thursday for “one of the biggest announcements in Fox Sports 17-year history.” UFC’s television deals expire this year, and new coverage would be set to begin on the Fox channels in 2012. An agreement could call for up to four UFC shows per year to air on the Fox network, with most of UFC’s programming currently carried by Spike TV and Versus moving to FX and Fuel.

On the Air

ESPN has locked in plans for its coverage of the SEC’s men’s college basketball season. SEC Games will appear every Tuesday from January 10 to February 28 on ESPN and tip off at either 7p or 9p. First game action will pit Georgia at Florida on Jan 10, with Florida also appearing in three of the remaining seven games. Kentucky will also be featured four times beginning Jan 17 when they host Arkansas.

ESPN has settled its lawsuit with Conference USA on Tuesday, after accusing the conference of failing to negotiate in good faith when CUSA inked a deal with Fox earlier this year. While Fox retains the bulk of its programming package with the conference, ESPN will now receive the rights to telecast the C-USA football championship game from 2011 through 2015 and will air this year’s contest at 11a on Dec. 3 on ESPN2.

An NHL official announced via Twitter that the NHL will unveil its national television schedule for Versus/NBC Sports Network and NBC on Thursday afternoon.

Former Ferrari General Manager Peter Windsor is returning to SPEED where he will host exclusive interviews for the channel with Formula 1 drivers, engineers and team officials as well as produce and edit materials for He previously worked at the network as the channel’s Formula One grid reporter from 2001 to 2009.

ABC, ESPN and ESPN2 will all play host to the upcoming 2011 Little League World Series, set to begin tomorrow and run through Aug. 28. All 32 games of the tournament will be televised, with ABC airing five games overall including both the International Championship and the United States Championship on Saturday, Aug. 27, at 12p and 3p respectively as well as the Little League World Series Championship on Sunday, Aug. 28, at 3p. ESPN’s coverage of the Little League World Series will include a customized open featuring Disney characters Phineas and Ferb.

Brent Musburger has also been named a co-recipient, along with Verne Lundquist, of the Outstanding Contribution to Amateur Football Award, given by The National Football Foundation & College Hall of Fame (NFF). The award recognized individuals whose efforts and activities in support of the Foundation and its goals have been local in nature as well as individuals or entities who have made significant contributions to the game of football.

The NFL is reporting that the annual supplemental draft, originally scheduled for today this year due to the lockout, has been postponed and that teams will be informed of a new date once it’s rescheduled.

A local story in LA say that AEG President Tim Leiweke has targeted five teams so far in an effort to move an NFL franchise to LA and has spoken with representatives from the Vikings, Chargers, Raiders, Rams and Jaguars about the possibility.

Galavision drew the fourth largest Spanish-language cable telecast in history on Saturday with the channel’s coverage of the 2011 FIFA U-20 World Cup quarterfinal between Mexico and Colombia. The game averaged over 1.3 million total viewers, with over 2.3 million viewers viewing all or part of the telecast.

WWE says that the company’s recent PPV SummerSlam drew a sold out crowd of 17,404 at the Staples Center over the weekend, and grossed more than $1 million.

Speaking of wrestling, CMT will be featuring TNA Tag Team Champion Matt Morgan in tonight’s premiere of CMT Made with a Texas police officer wanting to be made into a professional wrestler. The show runs at 10p.

NFL Network’s telecast of Arena Bowl XXIV on Friday, scored a new ratings high for the AFL. The game featured the Jacksonville Sharks at the Arizona Rattlers and topped the previous best, set four days before, with a .37 rating.

Sponsorship & Promotion

NASCAR is adding a fan event to January’s 2012 NASCAR Hall of Fame Induction Ceremony. Dubbed NASCAR Preview 2012, Presented by Sprint, the event will become part of NASCAR Acceleration Weekend and feature driver and show car appearances, simulators, games, prizes and a host of other fan-friendly and interactive activities. The gathering will take place following the induction ceremony on Sat. Jan. 21.

Canadian channel TSN is joining Kraft Canada for a summer road trip that will feature flagship sports news program Sportscentre broadcasting live from 10 Canadian communities over a period of 10 days, beginning Friday, Aug. 19. All 10 of the communities will receive a $25,000 award as part of the third annual Kraft Celebration Tour. The event will kick off in Armstrong, BC on Friday and continue through Port Hood, NS on Aug. 28.

Digital Fields

MLB Advanced Media is adopting comScore’s UDM methodology for third-party measurement of its general traffic metrics for the first time and will begin with the July 2011 Media Metrix. From April to June, comScore’s tracking, which provides a revised methodology for measuring traffic from work computers, showed an average monthly increase of 81 percent in’s unique visitors over comScore’s past reporting for those three months.

Top Social Programs in Sports for the week ending Aug. 14 (games only), according to’s Social 100:

1) Soccer                Super Cup: Real Madrid vs. Barcelona    GolTV             8/14/11
2) Premier League     West Brom vs. Manchester United         Fox Soccer      8/14/11
3) NFL Preseason      Ravens at Eagles                               Fox                8/11/11
4) Premier League     Newcastle United vs. Arsenal               Fox Soccer      8/13/11
5) Premier League     Liverpool vs. Sunderland                      Fox Soccer      8/13/11

The Main Event

Division leaders Diamondbacks visit the Phillies on ESPN at 7p.


Cyn opsis Media presents:
Special Edition Series: Demographic Viewing Patterns

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach each of these demos.

Upcoming Special Editions:
Kids, Tweens, & Teens (9/22), Women (10/6), Baby Boomers (10/13)

For advertising opportunities contact Mike Farina: 203.218.6480

ON THIS DAY in 1933: Lou Gehrig breaks the record by playing in his 1,308th straight game.

Answer to Yesterday’s Sports Trivia Question: What team did the Kansas State Wildcats play in their only BCS Bowl appearance?  OHIO ST. IN THE 2004 FIESTA BOWL. Kudos: Jonathan McCarthy – MSG Varsity/NY; Adam Licker – ABC Family/NY; Bridget Burke – CBS Interactive/Atlanta; Jeff Miller – Meredith Corporation/Atlanta; Suzy Shoup – Moroch/Dallas; Kristin Conrad – KCPR/LA

In The Know:    Kentucky has won the most SEC men’s basketball tournaments. Who has won the second most?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports

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JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP (8/23)

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JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply: Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports & E!Online. 3+ yrs. Omniture exp. needed. Apply: (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply (8/19)

JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Laila Berzins, Voice-Over Artist:, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys. Exp. w convergence [email protected] (8/18)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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