Thursday, August 18th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, August 18, 2011, and this is your first early morning Kids briefing.

Zephyr Media Group, a media buying agency, is heading a consortium of companies that will launch Vibrant TV, a new ad supported US broadcast outlet that aims to provide programming from international producers and broadcasters across a range of genres and demos.  Scheduled to launch in June 2012, Vibrant TV will be comprised of programming blocks across categories including kids, lifestyle, series and sports.  Dan Zifkin, CEO/Zephyr Media and the channel’s acquisitions team will attend Mipcom this fall where they’ll meet with international broadcasters and indie production companies.  Vibrant TV will be available via a mix of satellite and terrestrial platforms, with Zephyr Media handling ad sales, which will focus on international-centric advertisers including airlines and hotels, and a range of globally manufactured consumer products.


Australia’s ABC Children’s TV biggest budget kid’s live-action series ever, Resistance (26×30), will be the first production to be filmed the South Australia Film Corporation’s new studios in Adelaide this fall.  With a price tag of US$14.7 million, Resistance is a co-production between Australia’s Persistence Productions and Canada’s Shaftesbury Films.  Set to begin production in South Australia this November, the series will launch on ABC3 (Australia) in 2012 and on YTV (Canada).  Resistance is the story of the fate of humankind in the hands of a small group of genius teenage resistance fighters.  Armed with technology that is beyond the cutting edge, and trained by a mysterious young billionaire, they’re the Earth’s last line of defense against an alien invasion.

Brian Cosgrove and Mark Hall (the creative duo/founders behind Cosgrove Hall and animated shows including Dangermouse and Wind in the Willow) have emerged from retirement to join with Francis Fitzpatrick (creator of Jakers!) to establish Cosgrove Hall Fitzpatrick Entertainment (CHF Entertainment) and produce the new animated preschool series Pip! (52×10).  Created by photographer Charlie Ward, Pip!  Simon Hall, also formerly of Cosgrove Hall, serves as MD and head of production for CHF Entertainment.   Designed to encourage kids to use their imagination, the series follows Pip! and his uncle, Skipper, in the fictional seaside town of Salty Cove, which was created by Ward in a series of bedtime stories for his kids while on vacation in the coastal town of Salcombe in Devon.  A pilot for Pip! is currently under way and will be showcased at Mipcom this fall.  CHF is currently in discussions with UK Broadcasters and hope to have a deal in place by the end of the year, followed by a master toy license deal by the end of next year.


The Hub premiers the second season of its hour-long game show Family Game Night with two new back-to-back episodes of the show Friday, September 2 at 7p and 8p.  Following the new season debut, The Hub will host a Family Game Night marathon on Labor Day, Monday, September 5, 10a-7p.  Hosted by Todd Newton, Family Game Night is produced by Hasbro Studios.  To celebrate the new season the network will feature a sweepstakes during the two episodes of Family Game Night on Friday night and the marathon on Monday.  Additionally, Family Game Night is being promoted at Wendy’s restaurants in the US through September 4, as part of a promotion developed in partnership with Hasbro’s promotional licensing arm.

Corus Entertainment‘s kid-targeted channels, YTV, Nickelodeon Canada, and Treehouse are set to launch their new fall 2011 programming lineups, which include:

  • YTV fall 2011 programming highlights includes the launch of new series, and new seasons and new episodes of returning shows:

    • New series premiering on the YTV lineup include: Rated A For Awesome (26×30) on Saturday, September 3 at 8:30a; Life With Boys (13×30) on Friday, September 9 at 6:30p; and Beyblade: Metal Masters on Saturday, September 10 at 11:30a; and making its YTV debut is Friday Night Lights (seasons 1-5/76×60) on Friday, September 9 at 10p.
    • New seasons of returning series include: In Real Life (10×60) premieres October 3 at 7p; The Next Star Season 4 airs Mondays at 7p (with the finale on Sunday, September 25 at 7p); the new season of That’s So Weird bows October 5 at 6:30p
    • New episodes of returning series include: Big Time Rush beginning September 5 at 6:30p; Mr. Young from September 6 at 6:30p; and on September 8 new episodes of How To Be Indie at 6:30p and Splatalot at 7:30p; new episodes of Victorious debut from September 9 at 7p; and new episodes of Sidekick begin October 8 at 10:30a.
    • YTV will feature Big Fun Movies on Sunday afternoons with back-to-back movies at 2p, 4p and 6p in a block hosted by Laura. Movies will include Pink Panther 2, The Tale of Desperaux, Coraline, Monsters vs. Aliens, Madagascar 2 and Cloudy with a Chance of Meatballs.
  • Nickelodeon Canada:

    • New series premiering on the network includes: Supah Ninjas (26×30) on Fridays from September 9 at 8:30p; Bucket & Skinner’s Epic Adventures (26×30) on Saturdays from September 10 at 6:30p; House of Anubis Mondays-Fridays at 7:30p from September 5.
    • Classic Nickelodeon series joining the lineup include: The Amanda Show on Sundays at 8p from September 11; Kenan & Kel on Sundays at 8:30p from September 11.
    • New episodes of returning series include The Troop, Planet Sheen, TUFF Puppy, and True Jackson, VP.
  • For preschoolers Treehouse fall programming lineup includes:
    • The new series Mike the Knight (26×30) will air Thursdays at 6:30p beginning September 8; My Big Big Friend (26×30) is set for Mondays at 6:30p from September 5; and making its network debut is Bubble Guppies, which will air Mondays at 6p from September 5.
    • New episodes of Babar and the Adventures of Badou will air Mondays-Fridays beginning September 5.
    • New episodes of returning series include Franklin and Friends, Max & Ruby, The Cat in the Hat Knows A Lot About That!, Team Umizoomi, Thomas & Friends and Angelina Ballerina from September 5.

Chemical company BASF Corporation is partnering with Kids X-Press, a non-profit literacy organization, to launch a new kid-centric science literacy magazine that is written by kids. Combining articles, poems, illustrations and games, the BASF edition of Kids X-Press is a 32-page multi-lingual magazine showcases the world of science from a kid’s point of view.  Kids X-Press is currently accepting submissions from Kids/Teens 6-18 for the next science edition, which will focus on the International Year of Chemistry and the importance of water as a global resource.  Information about how to submit can found at  The BASF edition of Kids X-Press is distributed to all BASF employees in North America, including Canada and Mexico.  Copies are available to schools and libraries in communities where the company has operations and where Kids X-Press magazine is regularly available.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Moshi Monsters ( ), the K6-12 aimed social online world, jumps into the world of video games for the first time this fall 2011, with the release of Moshi Monsters: Moshling Zoo for Nintendo DS from Activision Publishing and Moshi Monster creators Mind Candy.  The new game offers fans new ways to interact with the characters and content, such as new locations and an exclusive new Moshling, new mini-games and educational puzzles.  Players can win awards and trophies that they can then take back to their zoo.

Disney will host the tween-targeted Disney Fashion Show on Sunday, August 21 at 5:30p, during its annual D23 Expo Fan event.  As part of a collaboration with Disney Consumer Products, the Disney Fashion Show will stream simultaneously on ( ), the tween girl fashion site, which will also host a virtual boutique at the Disney Fashion Lounge (  The fashion show will feature back-to-school and fall fashions as well as holiday looks, and a preview of styles for spring 2012.  Disney Channel stars from its series Shake It Up will make guest appearances at the event.  The lines showcased in fashion show include: D-Signed’s Shake It Up line available at Target stores and online; footwear line based on Shake It Up available at Payless ShoeSource and online; and athletic apparel from ivivva athletica launch in spring at  Target, Payless and ivivva athletica are sponsoring the show.

Toronto-based Skyreader Media launches a back-to-school promotion in the US and Canada, which is designed to encourage kids to read more before school stars this fall.  Some of Skyreader’s top selling interactive eBooks will be available for a limited time on the AppStore for just $.99.  The eBook titles featured in the promotion include Coyote’s Tale (K5-9); Robo Buddy (K5-9); Giant Trouble (Tweens 9-13); Banana Ninja (Tweens 9-13); Mars Colony (Tweens 9-14).


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 13, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1221; K6-11 806; TWEENS 9-14 597
DISNEY CHANNEL:     K2-11 1017; K6-11 767; TWEENS 9-14 589
CARTOON NETWORK: K2-11   626; K6-11 429; TWEENS 9-14 344
DISNEY XD:               K2-11   416; K6-11 310; TWEENS 9-14 198
NICKTOONS:              K2-11   117; K6-11   74; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings  Kids Cable Network Averages (000) for Sunday, August 14, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1280; K6-11 944; TWEENS 9-14 697
NICKELODEON:          K2-11 1263; K6-11 827; TWEENS 9-14 602
CARTOON NETWORK: K2-11   702; K6-11 488; TWEENS 9-14 330
DISNEY XD:               K2-11   200; K6-11 168; TWEENS 9-14 124
NICKTOONS:              K2-11     98; K6-11   65; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 15, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1402; K6-11 838; TWEENS 9-14 626
DISNEY CHANNEL:     K2-11 1165; K6-11 888; TWEENS 9-14 635
CARTOON NETWORK: K2-11   687; K6-11 448; TWEENS 9-14 299
DISNEY XD:               K2-11   314; K6-11 261; TWEENS 9-14 191
NICKTOONS:              K2-11   106; K6-11   78; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 16, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1183; K6-11 692; TWEENS 9-14 523
DISNEY CHANNEL:     K2-11 1071; K6-11 741; TWEENS 9-14 568
CARTOON NETWORK: K2-11   665; K6-11 433; TWEENS 9-14 278
DISNEY XD:               K2-11   320; K6-11 256; TWEENS 9-14 187
NICKTOONS:              K2-11   106; K6-11   79; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Media presents:
Special Edition Series: Demographic Viewing Patterns

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach each of these demos.

Upcoming Special Editions:
Kids, Tweens, & Teens (9/22), Women (10/6), Baby Boomers (10/13)

For advertising opportunities contact Mike Farina: 203.218.6480

Answer to Yesterday’s Trivia Question:   What animated kitty was the first cartoon character licensed for use on merchandise? Felix the Cat.  Kudos to:  Brad Stern/Floral Park NY; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Barry Solomon-Retailability Inc/NYC; Joe Swaney-Cartoon Network/AdultSwim/Atlanta; William Beaman-Soundelux Design Music Group/Hollywood; Michael Hawkins-PromoDoctors/Irving TX; Pat Brady-CESD/LA; Derek Bartholomaus-Live Animals, Culver City.

Today’s Trivia Question:   In the cartoon show My Pet Monster, what were the only things that could send Beastor, Monster’s enemy, back to the monster world?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR PROGRAM SCHEDLING/AMC & SUNDANCEGlobal/NY: schedules prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 3+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms. [email protected] (8/25)

JOB OPENING: MGR, OFF-AIR MKTG/NYC: Plan/exec  media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-traditional mktg. 3+ yrs media plan’g/TV/agency exp. Apply: (8/25)

JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY: (8/25)

JOB OPENING: NEWS ANCHOR/WESTCHESTER NY: Experienced news anchor needed for early morning news program in Westchester, NY. At least 2 years of news anchoring experience required. Forward resume and reel link to [email protected] (8/25)

JOB OPENING: DIRECTOR/AD SALES MKTG/HGTV/NY. Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, & select req 2549 (8/25)

JOB OPENING: ACCT MGR MOBILE MKTG/Vibes Media/CHI: Proven track rec; Drive results for media/ent clients thru design/del. of mobile mktg cmpgns. Create/maint a value-add client relationship & for qual/results.  Apply: (8/25)

JOB OPENING:  SR WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Oversee production of mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Create and produce mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: DIRECTOR/NESN/MA: Responsibilities include directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. Sure (8/25)

JOB OPENING: DIR-DEVELOPMENT/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for Animal Planet domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (8/25)

JOB OPENING: PRODUCTION ASSISTANT (TEMP) CREATIVE SERVICES/Hallmark Channel/LA: 1 yr exp in Production or Bachelor’s degree in Film Prod. Prof w Mac and PC req. See full posting and apply @ (8/25)

JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply: Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports & E!Online. 3+ yrs. Omniture exp. needed. Apply: (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply (8/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Laila Berzins, Voice-Over Artist:, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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