A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS UPSCALE MEN ARE RACING TO VELOCITY After our BEST QUARTER EVER1 , VELOCITY kick-started July with our BEST WEEK EVER2Velocity is in the TOP 3 for HIGHEST MEDIAN INCOME M18-49 in all of ad-supported cable3In the first three weeks of July Velocity M18-49 ratings are up 44% Burn […]
Editions
Thursday, July 19th, 2012
Cynopsis: DIGITAL07/19/12 Good morning. It’s Thursday, July 19, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. The online video advertising space continues to break records, according to June 2012 data from comScore. The company’s monthly
Thursday, July 19th, 2012
Cynopsis: Kids!07/19/12 Good morning. It’s Thursday, July 19, 2012, and this your first early morning briefing. DeNA Co., a social games, e-commerce and provider of web services for mobile devices and PCs company, and Hasbro ink an exclusive three-year deal to develop and publish Transformers mobile games. The first of the new Transformers games […]
Wednesday, July 18th, 2012
Cynopsis: Kids!07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this your first early morning briefing. DreamWorks Animation is reported the lead bidder for Classic Media, home to iconic characters including Casper the Friendly Ghost, Where’s Waldo, Lassie, He-Man, Noddy and the Lone Ranger among many many others, per NYT. DreamWorks is said to […]
Wednesday, July 18th, 2012
Cynopsis: DIGITAL07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. One of the most prominent new web shows spotlighted during the 2012 Digital Content NewFronts was an animated sci-fi series […]
Wednesday, July 18th, 2012
Cynopsis07.18.12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning briefing. Tonight’s Premieres:DIY Network: America’s Most Desperate Landscape at 9pVH1: Mama Drama at 11p Tonight’s Finales:BBC America: Inside Men at 10pBravo: Around the World in 80 Plates at 10p ~ MORE STUFF ~ A new series on TLC introduces […]
Wednesday, July 18th, 2012
Cynopsis: Sports07/18/12 Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning Sports briefing. The NFL, NBA, MLB, NASCAR and INDYCAR Series are teaming up to press Congress to table an amendment restricting the military branches from utilizing sports sponsorships as a marketing and recruitment tool. The leagues sent a […]
Tuesday, July 17th, 2012
Cynopsis: Sports07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning Sports briefing. Ron Burkle’s Yucaipa Companies is joining with Relativity Media to form Relativity Sports, combining SFX Baseball, football agency Maximum Sports Management and Relativity Media’s basketball agency Rogue Sports. The new entity will rank among the largest […]
Tuesday, July 17th, 2012
JOB OF THE WEEK DIR CLIENT SOLUTIONSCHICAGO Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: semurphy@gannett.com Cynopsis: Classified Advantage07/17/12 Good morning. It’s Tuesday, July 17, 2012, and this is your weekly issue of Cynopsis: Classified Advantage! Aspire to […]
Tuesday, July 17th, 2012
Cynopsis07.17.12 Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning briefing. Tonight’s Premieres:The CW: The L.A. Complex at 9pNational Geographic Channel: American Gypsies at 9pPBS: History Detectives at 9p (check local listings)DIY Network: I Hate My Bath at 10p; I Hate My Kitchen at 1030pNat Geo WILD: Freaks and Creeps […]
CynCity
Cynsiders
AI, Authenticity, and Creative Firepower Redefine Sports Branding
The age of quality over quantity for sports brands is over, according to marketing agency...AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s...Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade,...