Cynopsis: Kids!
08/23/12

Good morning. It’s Thursday, August 23, 2012, and this your first early morning briefing.

As part of a growing trend to develop toys that marry the digital with the physical world, Toy maker Mattel rolls out a new line of toys called Apptivity that are screen-safe and designed to be used with iPad apps. Consumers can purchase the toys at retail, then play with the plastic toys on Apptivity apps downloaded from the app store by tapping on the app and placing the toy on the iPad screen. Mattel said it launched the new line of toys to take advantage of the number of kids who are using games on iPads. Apptivity single packs retail for $9.99 and include vehicles for Hot Wheels mini-games, characters from Cut the Rope and Fruit Ninja, action figures of WWE stars for WWE Rumblers, as well as toys for the Batman The Dark Knight Rises app. Monster High toys will be available in October. The Apptivity games can also be played without the toys.

Entertainment company Entertainment One Family strikes deals with major broadcasters across Asia for Peppa Pig and other shows. The deals call for Eastern Broadcasting Corporation in Taiwan to carry Peppa Pig on its children’s pay TV channel Yo Yo, with Taiwan’s broadcaster PTS to run Ben and Holly’s Little Kingdom. In Hong Kong, channel TVB will air both shows, with Mediacorp in Singapore also picking up both shows as well as pre-school series Tractor Tom. In addition, Thailand Cineplex is set to carry Peppa Pig, Humf and Tractor Tom as part of this spate of deal-making.

NEW PRODUCTION & DEVELOPMENT

Universal said it’s targeting a Dec. 19, 2014 release date for The Untitled Minions Project, a planned spin-off to the 2010 hit animated flick Despicable Me. The film grossed more than $540 million worldwide and a sequel is slated for July 2013 release. The Untitled Minions Project, will be produced by Illumination Entertainment and is said to focus on the minions from the original film.

YLE in Finland acquires broadcast rights from producer-distributor Breakthrough Entertainment for Dino Dan, a CGI and live-action adventure series about dinosaurs coming to life via imagination. The show now runs in 85 countries, including on Nick Jr.

A CYNOPSIS MESSAGE

MARKETING

Fox Consumer Products and iStoryTime roll out a digital storybook collection for The Ice Age Movie. The Ice Age Storybook App Collection for iPad, iPhone and iPod touch features character audio narration as well as imagery from the films integrated into the reading experience. The stories relate to the characters’ adventures in the four films. Prices range from $.99 to $2.99

MORE KIDS STUFF

Disney Channel is gearing up to premiere all new episodes of several existing series this Friday Aug. 24. Starting at 8 p, A.N.T. Farm premieres with an episode surrounding concerns about funding for art and music programs, followed by Jessie with an adoption day celebration storyline at 8:30 p. Phineas & Ferb runs at 9 p as the finale of a two-part special surrounding Agent P’s fate, and Gravity Falls airs at 9:30 p about a time machine discovery.

CBeebies launches a new season of Waybuloo on Aug. 25 at 11 a in the United States in the Spanish language. The new season will run during the channel’s “wake-up time” block. CBeebies is distributed by BBC Worldwide Channels Latin America & US Hispanic.

Preschool series Olive the Ostrich is scheduled for an Aug. 27 premiere at 4:50 p on Sprout , marking the American debut of the series, according to Distribution360 and Blue-Zoo animation studio. Olive is an ostrich who likes to help people and solve problems, which can often result in her landing in trouble. Each episode is five minutes and many contain real pictures drawn and submitted by children. The short show has already been available in more than 200 countries around the world.

Correction:
To clarify an item reported in the 8/22 Cynopsis Kids: Lawless Entertainment is representing Constellation for TV production, distribution and ancillary rights and the project is actually targeted to adults.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 18, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11  1179; K6-11  871; TWEENS 9-14  687
NICKELODEON °:            K2-111007; K6-11  670; TWEENS 9-14  510
CARTOON NETWORK **:  K2-11 653; K6-11  390; TWEENS 9-14  285
DISNEY XD:                 K2-11 193; K6-11 161; TWEENS 9-14 159
NICKTOONS:                K2-11 88; K6-1162; TWEENS 9-1440
° Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
** Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 19, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11  1186; K6-11  890; TWEENS 9-14  772
NICKELODEON °:            K2-11  846; K6-11  580; TWEENS 9-14  481
CARTOON NETWORK ** : K2-11 634; K6-11 385; TWEENS 9-14  251
DISNEY XD:                  K2-11 235; K6-11  191; TWEENS 9-14  175
NICKTOONS:                 K2-11  89; K6-11  65; TWEENS 9-1443
° Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
** Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 20, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:         K2-11  957; K6-11  639; TWEENS 9-14  538
NICKELODEON °:            K2-11  823; K6-11  500; TWEENS 9-14  377
CARTOON NETWORK ** : K2-11 610; K6-11 430; TWEENS 9-14  342
DISNEY XD:                  K2-11 227; K6-11  188; TWEENS 9-14  168
NICKTOONS:                 K2-11 104; K6-11  55; TWEENS 9-1457
° Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
** Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What cartoon characters’ last names are Hoek and Cat? Ren & Stimpy. Kudos to: John May-Cartoon Network-[adult swim] /Atlanta; Kathy May-Fisher-Price, Inc./E. Aurora, NY; Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Sherrie Brooks-TBS, Inc/Atlanta; Squirrel Rippley-Dark Horse Media/Tucson; Anthony Dente-Dream Pictures/Studio City; Steve Jarczak-Disney/Los Angeles; Kelly Winger-Massey Hall/Toronto; Jenn Catanzaro-Breakthrough Entertainment/Toronto.

Today’s Trivia Question: What is Doc McStuffins real first name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM WESTDOC

Later — Gwen
Gwen Billings for Cynopsis Kids!
08.23.12

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