Friday, August 24th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, August 24, 2012, and this your first early morning briefing.

Nickelodeon Latin America begins production on its new original telenovela 11 11, En Mi Cuadra Nada Cuadra (75×60). Set to launch across Latin America in 2013, 11 11, En Mi Cuadra Nada Cuadra is being shot in HD both on-set and on location in Miami, and is being produced in Spanish and customized to Portuguese for Nickelodeon Brazil. The telenovela, which is based on an idea by director/producer Luis Llosa and Pablo Vasquez, revolves around Kike (14) whose passion for new technology takes on new meaning and use when his family moves into the mysterious Building 1111. Whenever Kike falls asleep in his new home he becomes Enrique, a 20-year-old version of himself who interacts with the real world and helps Kike find his missing mom and with some romance too. The series is produced and distributed by Somos Distribution, and under the distribution holds the exclusive worldwide rights to Nickelodeon Latin America’s novela. Joining the previously announced cast are Reinaldo Zavarce “Peche”, Kevin Aponte and Karla Cervantes, as well as special star appearances by Ismael de la Rosa, Flor Nuñez and Henry Zakka.


Lionsgate returns to unveiling the cast for its movie The Hunger Games: Catching Fire after its big home entertainment release of the first movie, The Hunger Games last weekend. Joining the cast is Sam Claflin (Pirates of the Caribbean: On Stranger Tides, Snow White and the Huntsman, and the upcoming The Quiet Ones and Mary & Martha), who will take on the role of Finnick who was a District 4 winner of the Hunger Games when he was 14. Based on the second book in Suzanne Collins’ trilogy and Directed by Francis Lawrence, The Hunger Gamers: Catching Fire will release November 22, 2013. The movie is produced by Nina Jacobson’s Color Force with producer Jon Kilik. The studio had a hugely successful release of The Hunger Games Casting on DVD and Blu-ray (total of 3.8+ million sold over last weekend) and via digital on demand and download.

Vivienne Jolie-Pitt, Angelina Jolie and Brad Pitt‘s 4-year-old daughter, will join her mother in the cast of Disney’s new live-action feature film Maleficent, a retelling of the Sleeping Beauty story from Maleficent’s point of view, per Heat Vision. In her first, and small role, Vivienne will play the young Princess Aurora, with Elle Fanning playing the teenage Princess Aurora. Jolie will portray Aurora’s mother the malevolent queen, Maleficent. There is also a possibility that Vivienne’s twin brother Knox Jolie-Pitt will be involved in the movie as well. The movie is slated for a March 14, 2014 release.



Cynopsis: Kids PEOPLE AWARDS
Celebrating leaders & innovators in Kids TV

NominationDeadline: October 3, 2012

Awards Breakfast: December 2012  

More details coming soon…


Italy-based Rainbow names Adore as the new toy distributor for Winx Club in Turkey. The new deal coincides with the debut of the fifth season of Winx Club as well as a new set of dolls. The distribution for the new dolls to retailers in Turkey will include point of sale materials and promotions. There are more then 10 Winx Club doll collections set for release in 2012. The dolls are produced by Witty Toys, a unit of the Rainbow Group, for much of the world, excluding North America, Australia and New Zealand, and the UK where Jakks Pacific is the master toy partner that produces and distributes the dolls. Currently in production, season five of Winx Club is a co-production between Rainbow and Nickelodeon and is set to debut worldwide this fall 2012.

Angelina Ballerina heads to real dance studios in the US and Canada beginning this fall 2012. HIT Entertainment names AB Studio Licensing to license a nine-month Angelina Ballerina Dance Academy ( curriculum to dance studios. Based on the CG animated TV series, Angelina Ballerina The Next Step, which can be seen in the US on PBS and Sprout, the 34-week program is targeted to K3-6 (two different beginner ballet levels) and focuses on one book each month. The curriculum, developed by dance education specialist and author Beverly Spell, features Angelina Ballerina’s voice as she guides young dancers through their movement lessons. Participating studios will also have access to a range of Angelina Ballerina posters and signage, costume items (e.g. tutus and mouse ears), and placement mats. The program has already been implemented in the UK, Ireland, Australia and New Zealand.


MarVista Entertainment acquires three new teen/young adult targeted TV movies for worldwide distribution. MarVista will showcase these TV movies at Mipcom this fall 2012. The movies include everything from music to teen rivalries, romance, peer pressure and friendship.

Pop Star tells the story of a young singer who is convinced to lend her voice to a celebrity with no vocal talent in exchange for stardom of her own. When it turns out to be a pack of lies, the talented young singer fights to reveal the truth. The movie stars Christian Serratos (Twilight, The Secret Life of the American Teenager), Ross Thomas (Soul Surfer, Beyond the Break), Rachele Brooke Smith (Bring It On: Fight to the Finish), Robert Adamson (Princess Protection Program) and Eric Roberts (The Expendables)
– A music driven story, I Kissed a Vampire revolves around Dylan, a teen who is bitten by an exchange student and begins the transforming into a vampire (including growing fangs) – a process he is desperate to stop. Then there’s the question what to tell his girlfriend. The TV movie stars Lucas Grabeel (High School Musical) and Drew Seeley (Another Cinderella Story).
Circle of Lies follows a popular and cool high schooler, Kirsty, who starts out the school year by vowing to ruin the reputation of classmate, Denise, who has unwittingly become a target. The story is one of friend versus friend and fact versus fiction – all due to one night that changed everything.

Disney-Pixar will release the animated movie Brave on DVD and Blu-ray on November 13, 2012. The Blu-ray release will include the new short animated film The Legend of Mor’du, as well as hours of new bonus content, behind the scenes features, as well as extended and deleted scenes. Brave will be available as the Ultimate Collector’s Edition: 5-Disc Combo Pack, a single DVD, and a 3-Disc Blu-ray Combo Pack. The Legend of Mor’du looks further into the legend of Mordu, which in this short is told by the witch who transformed him.

The animated preschool series Wibbly Pig (26×22) heads to DVD in the US under a new deal between 9 Story Entertainment and NCircle Entertainment. Based on the popular Wibbly Pig books by Mick Inkpen, Canada’s 9 Story co-produced the animated preschool series with UK-based Wish Films, which was originally commissioned by the Cbeebies, TVO and Knowledge Network. Wibbly Pig will join Sprout’s (US) programming lineup this Monday, August 27, during The Good Night Show.

Student reporters from the Scholastic News Kids Press Corp will be on the scene covering 2012 Presidential campaign for kids at both the Republican National Convention next week in Tampa, Florida (August 27-30) and then at the Democratic National Convention in Charlotte, North Carolina (September 3-6). Reports from the team members, all between 10-14 years old, will be available on the Scholastic 2012 Election website The Scholastic News Kid Reporters have been on the case covering the 2012 Presidential Election since last spring, reporting on campaign events in their hometowns and interviewing candidates, campaign surrogates and voters.

Nickelodeon is set to release the second album from the preschool-targeted group The Fresh Beat Band, both digitally and in stores, on Tuesday, October 9. The new album, titled The Fresh Beat Band: More Music From The Hit TV Show Vol 2.0, will include 20 tracks including the third season of the series, as well as covers of pop songs such as Twist and Shout, Let’s Get Loud and We Got the Beat. Singer Jason Mraz, who was a guest in season three, is also featured on the album in a duet with the Fresh Beats of his song I’m Yours. Additionally, the new album includes a poster and is also available in a deluxe version, which includes five bonus tracks and a sticker sheet. Finally, this week the Fresh Beat Band kicks off the second leg of its nationwide live tour ( that includes 52 cities.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/13-8/19/12 , 6a-6a:
K2-11                                         Total Delivery (000)
DSNY*:  Shake It Up (8/17; 8-9:30p)             2095
DSNY*:  Gravity Falls (8/17; 9:30p)               1665
DSNY*:  Shake It Up (8/19; 8:30-10p)           1443
DSNY*:  Austin & Ally (8/19; 8p)                   1442
DSNY*:  Good Luck Charlie (8/13; 10p)           1378
DSNY*:  Wizards of Waverly Place (8/18; 12p) 1257
DSNY*:  A.N.T. Farm (8/17; 10p)                   1243
DSNY*:  Good Luck Charlie (8/16; 10p)            1211
DSNY*:  A.N.T. Farm (8/18; 11:30a)               1198
DSNY*:  Good Luck Charlie (8/17; 10:30p)        1154
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/13-8/19/12 , 6a-6a:
K6-11                                                  Total Delivery (000)
DSNY*:  Shake It Up (8/17; 8-9:30p)                     2714
DSNY*:  Gravity Falls (8/17; 9:30p)                       2417
TOON:   Ninjago (8/15; 8p)                                   1966
NICK:    SpongeBob Truth or Square (8/18; 10-11a)  1945
DSNY*:  Austin & Ally (8/19; 8p)                            1909
DSNY*:  A.N.T. Farm (8/17; 10p)                           1907
DSNY*:  Shake It Up (8/19; 8:30-10p)                    1857
DSNY*:  Wizards of Waverly Place (8/18; 12p)          1850
DSNY*:  A.N.T. Farm (8/18; 11:30a)                       1817
NICK:    SpongeBob Atlantis SquarePantis (8/18; 9-10a) 1816
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/13-8/19/12 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Shake It Up (8/17; 8-9:30p)               2320
DSNY*:  Gravity Falls (8/17; 9:30p)                 2093
DSNY*:  A.N.T. Farm (8/17; 10p)                    1680
DSNY*:  Austin & Ally (8/19; 8p)                     1580
DSNY*:  Shake It Up (8/19; 8:30-10p)             1575
DSNY*:  Wizards of Waverly Place (8/18; 12p)   1547
DSNY*:  Good Luck Charlie (8/17; 10:30p)         1509
DSNY*:  A.N.T. Farm (8/18; 11:30a)                1500
TOON:   Ninjago (8/15; 8p)                             1469
DSNY*:  Good Luck Charlie (8/13; 10p)             1396
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/13-8/19/12 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
ADSM**: Family Guy (8/13; 11p)                         980
ADSM**: Family Guy (8/13; 11:30p)                     948
ADSM**: Family Guy (8/16; 11:30p)                     904
ADSM**: Family Guy (8/16; 11p)                         896
DSNY*:  Shake It Up (8/17; 8-9:30p)                   869
ADSM**: Family Guy (8/15; 11p)                         807
ADSM**: Family Guy (8/14; 11p)                         795
ADSM**: Family Guy (8/14; 11:30p)                    765
ADSM**: Family Guy (8/15; 11:30p)                    734
ADSM**: Family Guy (8/17; 11:30p)                    670
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 18, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.4/2 Avg. (7a-12p)
Cubix 0.1/2; Cubix 0.2/2; Yu-Gi-Oh Zexal 0.3/2; Yu-Gi-Oh Zexal 0.4/3; Yu-Gi-Oh Zexal 0.4/2; Yu-Gi-Oh Zexal 0.5/2; Yu-Gi-Oh Zexal 0.5/2; Yu-Gi-Oh Zexal 0.7/3; Yu-Gi-Oh Zexal 0.6/3; Yu-Gi-Oh Zexal 0.5/2
NBC (NBC Kids) Avg. 0.2/1 (10a-1p)
Noodle and Doodle 0.1/1; Pajanimals 0.2/1; Poppy Cat 0.3/1; Justin Time 0.2/1; Lazytown 0.2/1; Wiggles 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/2; Busytown Mysteries 0.2/1; Doodlebops 0.2/1; Doodlebops 0.2/1; Danger Rangers 0.1/1; Horseland 0.1/1

Final K6-11 Ratings for Saturday, August 18, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.9/22 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.0/29; Doc McStuffins 2.4/26; Mickey Mouse Clubhouse 1.9/16; Jake and the Never Land Pirates 2.2/14; Phineas and Ferb 2.8/15; Phineas and Ferb 3.4/16; Fish Hooks 4.7/21; Gravity Falls 4.2/19; A.N.T. Farm 5.3/24; A.N.T. Farm 6.1/28; Wizards of Waverly Place 6.3/30; Wizards of Waverly Place 4.5/22
NICKELODEON 3.3/19 Avg. (7a-1p)
Team Umizoomi 0.7/10; Dora the Explorer 0.7/7; SpongeBob SquarePants 2.1/17; SpongeBob SquarePants 3.4/22; SpongeBob Atlantis Pantis (1×60) 4.9/24; SpongeBob Truth or Square (1×60) 5.2/23; Robot and Monster 3.8/18; Robot and Monster 3.3/15; Fairly OddParents Movie Channel Chasers (1×90) 3.1/15
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
Johnny Test 1.1/15; Redakai: Conquer the Kairu 0.8/8; Beyblade: Metal Masters 0.9/7; Pokemon B&W: Rival Destinies 1.3/8; Beywheelz: Powered by Beyblade 1.2/6; Beywheelz: Powered by Beyblade 1.4/6; The Green Lantern 1.2/5; Young Justice: Invasion 1.5/7; Amazing World of Gumball 1.9/9; Amazing World of Gumball 2.1/10; Tom & Jerry: Magic Ring (1×83) 1.8/9
DISNEY XD 1.0/5 Avg. (7a-1p)
Zeke and Luther 0.2/3; Phineas and Ferb 0.4/5; Phineas and Ferb Shorts 0.7/6; Pair of Kings 0.7/4; Pair of Kings 1.1/6; Pair of Kings 1.1/5; Kickin It 1.1/5; Kickin It 1.6/7; Kickin It 1.4/7; Randy Cunningham 9th Grade Ninja 0.9/4; Lab Rats 0.8/4; Lab Rats 1.3/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 21, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON° :            K2-11 1061; K6-11 748; TWEENS 9-14 568
DISNEY CHANNEL:          K2-11   764; K6-11 494; TWEENS 9-14 341
CARTOON NETWORK** :  K2-11   606; K6-11 409; TWEENS 9-14 324
DISNEY XD:                   K2-11   213; K6-11 177; TWEENS 9-14 167
NICKTOONS:                  K2-11    96; K6-11   69; TWEENS 9-14   55
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data



Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video

November 14 | JWT, NYC | 12-6pm

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480

Friday’s Fun Fact: The first item sold on eBay was a broken laser pointer. A collector of broken laser pointers bought it for $14.83.

Answer to Our Last Trivia Question: What is Doc McStuffins real first name? Dottie. Kudos to: Jodi Feinstein-Majesco Entertainment/Edison, NJ.

Today’s Trivia Question: What is the name of the parrot in Jake and the Never Land Pirates? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

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JOB OPENING: EXEC DIR/PROG/Tennis Channel/Santa Monica, CA: Sports fan/Cable bkgd to prov strategies/direction/supp of on-air content & mgmt of staff. 7+ yrs Prog Plan/Sched/Acq exp REQ. SIMS/Neilsen pref. Apply: [email protected] (8/31)

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JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. A0200007 (8/30)

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JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: (6772BR)(8/30)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at [email protected] EOE (8/30)

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JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit job#6653BR (8/25)

JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req’d. Dealmaker, VCI exp pref’d [email protected] (8/25)

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FALL INTERNSHIP CREDITS ONLY: NYC production company needs interns to help with production, post-production, set building, admin work. Must commit to minimum 2x/wk. Email [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: Screenvision/CA: SALES INTERN to assist Nat’l Sales team with contracts, research, analysis and account management. Apply: (8/29)

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