Editions

Thursday, October 18th, 2012

Cynopsis: Sports10/18/12 Good morning. It’s Thursday, October 18, 2012, and this is your first early morning Sports briefing.  One-time heavyweight endorser Lance Armstrong lost three major sponsorship contracts Wednesday, and stepped down as the chairman of his Livestrong charity following the doping scandal. After announcing his resignation yesterday, Nike, Anheuser-Busch and Trek bicycles all […]

Wednesday, October 17th, 2012

Cynopsis: DIGITAL10/17/12 Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning digital briefing. comScore has launched validated Campaign Essentials Multiplatform (vCE MP), a new solution aimed at measuring campaign effectiveness across TV, web, and mobile. In measuring reach for web and mobile, vCE MP will encompass both display and […]

Wednesday, October 17, 2012

A CYNOPSIS MESSAGE FROM RLTV RETHINK Reaching 50+ If you’re buying traditional demos to reach 50+, think again. 50+ respond better to content about them and relevant to them. RLTV has original content about topics that matter most to 50+.  For more information, contact Hanna Gryncwajg at 646.490.1425 or hgryncwaig@rl.tv  RLTV […]

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Wednesday, October 17th, 2012

A CYNOPSIS MESSAGE FROM WE tv WE tvWE bring the women who bring it home. WE tv delivers a Breadwinner viewership, and Breadwinners on-air The Breakout Braxton Sister Tamar & Vince Thursdays 9pm | 8cThe Rock IconCyndi Lauper: Still So Unusual Premieres January 2013The Comedy LegendJoan & Melissa: Joan Knows Best? Returns February 2013 Cynopsis10.17.12 […]

Wednesday, October 17th, 2012

Cynopsis: Sports10/17/12 Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning Sports briefing.  Grammy-Award winner Beyonce is officially on deck to perform at the Super Bowl Halftime Show in February. Both CBS and the NFL announced the latest celeb to anchor the event, with the artist performing at the […]

Wednesday, October 17th, 2012

Cynopsis: Kids!10/17/12 Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning briefing. In the UK, BSkyB enters into a deal with Warner Bros. to offer exclusive access to all eight Harry Potter movies via its Sky Movies channel starting next month for three months. Sky Movies will be the […]

Tuesday, October 16th, 2012

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL HALLMARK CHANNEL’S LIFESTYLE BLOCK IS A SUCCESS!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HOME & FAMILY and MARIE build viewers and prove to be early favorites. Our NEW daytime block is UP an astonishing +42%! Source: The Nielsen Company (10/1/12-10/5/12 program average data vs. 9/26/11-9/30/11 time period average), M-F 10a-1p W25-54 L + SD impressions […]

Tuesday, October 16th, 2012

Cynopsis: DIGITAL10/16/12 Good morning. It’s Tuesday, October 16, 2012, and this is your first early morning digital briefing. Providence Equity Partners has completed a deal to sell its stake in Hulu for $200 million. One of the earliest backers of the digital video service, Providence had purchased a 10% stake in the company in […]

Tuesday, October 16th, 2012

JOB OF THE WEEK WRITER-PRODUCERDISNEY CHANNEL BURBANK 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns www.disneycareers.com REQ 66535 Cynopsis: Classified Advantage10/16/12 Good morning.  It’s Tuesday, October 16, 2012, and this is your weekly issue of Cynopsis: Classified Advantage! Willing to Learn Willing to […]

Tuesday, October 16th, 2012

Cynopsis: Kids!10/16/12 Good morning. It’s Tuesday, October 16, 2012, and this is your first early morning briefing. BabyFirst unveils plans to create primetime programming specifically targeted to moms/parents, which it will launch in 2013. To lead its new primetime effort, Paul Frank joins the company as EVP/Series development. Amulet Books, an imprint of […]

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