Thursday, November 1st, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, November 1, 2012, and this is your first early morning digital briefing.

For consumers, usefulness is the top-most priority for TV websites and mobile apps, according to a new study from Frank N. Magid Associates, commissioned by TV and TV Guide Mobile. In fact, 86% of the 1,000 study participants surveyed in the study indicated as such. The next-most important attributes for consumers were trustworthiness and high quality, with each tied at 83% of survey respondents. Interestingly enough, and this might say something about the rise of social TV and second-screen services, only 47% of consumers cited “a good way to connect with others” as being an important attribute of TV websites and mobile apps.


Per a multiplatform content distribution agreement between Cinedigm Entertainment Group (CEG) and Alloy Digital, Cinedigm will offer packaged content from Alloy’s SMOSH and Clevver Media YouTube channels on a variety of transactional sales platforms, digital storefronts, VOD and SVOD services, and home entertainment platforms. The two partners say they will also explore a pilot program to distribute Alloy content to movie theatres in the US, as well as work together on developing “recurring alternative content channels for theatres” and other independent film ventures. However, the first phase of the partnership will focus on producing a series of specials that are tailored to the 12-34 demographic. In April, Cinedigm bought New Video, an aggregator and distributor of independent content from across the world, which the company distributes both theatrically and on a variety of digital and home media platforms.

Blip Studios, the production arm of digital media company Blip, and Rooster Teeth Productions, the group behind popular web series such as Red vs. Blue, have teamed up to launch a new original show called The Gauntlet. The video game-centric reality competition series pits four teams against each other in order to test their gaming skills, concentration, agility, and stamina in a fashion that the production partners say is similar to TV shows like Wipeout and The Voice. The reality show, which mixes video game-play with real-life competitions inspired by games, spans 10 episodes and is set to premiere today on Blip and Each episode also features interactive elements on the Blip player that allows viewers to unlock bonus content such as exit interviews and outtakes. The Gauntlet also marks Blip’s first foray into branded entertainment, as Geico signed on to fund, sponsor, and receive heavy placement throughout the show.

Mashable has premiered a new series about online dating called Love in the Time of Robots. Hosted by Emily Gordon (The Indoor Kids) and Gabe Delahaye (Videogum), the show sets to explore the role technology and social media are increasingly playing in people’s love lives. The hosts will offer advice and discover trends related to each week’s topic. For example, the first episode covers the idea of “cyber-celibacy.” New episodes are scheduled to premiere every Monday at 10pm ET on Mashable, Ustream, and HowAboutWe.

Yahoo and Wenner Media are teaming up to cross-promote and offer each other’s entertainment and music news content. Under the agreement, editorial teams from Yahoo’s omg! and Yahoo Music properties and Wenner’s Us Weekly, Rolling Stone, and Men’s Journal publications will collaborate on new editorial franchises that will be available both online and on print. In addition to this, Us Weekly and Rolling Stone will have permanent branded pages on omg! and Yahoo Music, respectively, while omg! and Yahoo Music get their own permanent presences on and, plus ongoing placement in each editorial’s print editions. The partners say this is the first time content from Men’s Journal will be distributed on Yahoo.


Cynopsis Media Asks: “Who are the Most Intriguing People in the Media Industry?” and Asks the Industry to Nominate

Nomination Deadline: Today | Awards Gala: Spring 2013

NOMINATE (for free) NOW:


Interactive video ad tech company Jivox has added support for the iPhone 5 and the iPad Mini. The company says this new capability allows its advertising clients to deliver mobile ads to each new Apple device, without having to worry about inputting additional coding to optimize the ad creative to the different screen sizes. The Jivox platform makes use of a single mobile ad tag to ensure the same user experience across different devices and mobile operating systems. The company says the platform detects the device the user is on and then makes sure the video ads can be delivered to that device without needing to change ad tags or code on the website.

Nokia has launched a new cross-platform ad exchange to help mobile developers monetize their apps. The company says that the Nokia Ad Exchange (NAX) gives developers access to over 120 ad networks and agencies, regardless of the platform on which the app was developed, and is available in 200 countries. Powered via a partnership with Inneractive, a mobile app monetization exchange, NAX offers developers manual control over which ad networks they want to use as well as automatic optimization. Inneractive’s Hybrid Mediation technology, which is central to NAX, also includes a feature that allows developers to take ad revenue from one platform and plug it to their app promotion on other platforms.


60% of agency display ad campaigns, 67% of ad platform campaigns, and 57% of marketer campaigns are using audience targeting today, according to new research conducted by big data provider eXelate in partnership with Digiday. Custom data, that is first-party or performance data modeled to achieve scale, was cited as the best-performing data for branding campaigns among 37% of agency respondents, 48% of ad platform respondents, and 36% of marketing respondents. When it came to direct response campaigns, 43% of agency respondents, 58% of ad platform respondents, and 46% of marketing respondents also cited custom data as the best-performing set. The study surveyed 875 professionals, of which 54%, 15%, and 31% were agency, marketer, and ad platform types, respectively. When asked about the most important data-related KPIs, agency respondents picked online sales, while ad platform respondents elected lift in brand awareness and marketer respondents cited click-throughs to the landing page.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. We’ve got some great speakers lined up, including executives from AOL,, comScore, My Damn Channel, Nielsen, Vuguru, and YouTube. You won’t want to miss it. REGISTER NOW.


Alongside the launch of NBA Game Time on the Xbox 360, the app will also be available on the Kindle Fire HD and seven-inch Android tablets. The tablet and mobile versions are designed to serve as companion apps for when you’re watching an NBA game. They offer access to real-time player and team stats in addition to live scores, a live news ticker, and halftime and postgame video highlights. Other devices carrying the app include the Apple TV, iOS devices, Google TV, select Android devices, and the Roku platform.


Streaming devices provider Roku has made three new additions to its executive team, each at the General Manager position. Steve Shannon has been hired to be Roku’s GM of Content and Services. He will lead the group, which is responsible for establishing new content partnerships to acquire new entertainment and services for the Roku platform. Collette Bunton is joining Roku to be GM of the Devices group, which is responsible for growing sales and awareness of the company’s devices among consumers. The third hire, Chas Smith, will be GM of the OEM group. He will responsible for growing relationships with manufacturers to further integrate the Roku platform into their devices. This won’t exactly be a new responsibility for Smith, as he has already been working at Roku, helping introduce the Streaming Stick to the consumer electronics industry as well as being instrumental in the launch and expansion of the Roku Ready program.


Cynopsis: Kids People Awards

There’s still time to enter! Submission deadline in two weeks  NOV 15!

This is your opportunity to nominate the top talent, innovators and passionate executives and professionals in the kids media industry. We are looking for leaders at all levels, who strive for excellence in management, sales, marketing, production development, production, talent relations, licensing and merchandising, social media and more.

Click here to visit the awards webpage for information on categories & how to enter.


The National Geographic magazine has launched a new iPhone edition beginning with its November 2012 issue. The iPhone edition provides daily updates and rich media content from the magazine, including high-quality videos, photography, audio recordings, maps, and graphic timelines, as well as daily news feeds and Instagram photos from the magazine’s photographers. The app also brings over a photo-based jigsaw puzzle feature from the magazine’s popular iPad version. Exclusive content within the November 2012 issue includes: A cheetah video that gives users a first-hand look at the movement of the world’s fastest land mammal; video of penguins from BBC Wildlife Photographer of the Year Paul Nicklen; and a Sand Dune Formation graphic. The magazine is available for a one-year subscription of $19.99; current subscribers can authenticate immediately.

On a personal note, I would like to thank everyone who reached out to me over the last couple of days to check in and ensure I was safe in the wake of Hurricane Sandy. With the exception of losing power, I was one of those lucky enough to get out of it relatively unscathed. With limited access to email, I wanted to make sure I thanked everyone for the kind thoughts and well wishes. I hope everyone in areas affected by the storm are safe and dry. I hope everyone in areas not affected by the storm are also safe and dry (unless you’re in like a pool or something, because then that’d be weird and physically impossible).

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES RSRCH ASSOC/COMCAST SPOTLIGHT/SAN FRAN: support/execute standardizing sales collateral & analytics across 13 Western mkt. Asst w/ compilation of corp & reg’l ad hoc reports. More info/apply: EOE (11/8)

JOB OPENING: SALES RSRCH AUTOMATION SPEC/COMCAST SPOTLIGHT/SAN FRAN: Act as developmental regional point person for key corporate tools. Must have intermediate + excel/database skills. More info/apply: EOE (11/8)

JOB OPENING: RSRCH MGR/COMCAST SPOTLIGHT/SAN FRAN: Mng/guide mktg rsrch Analysts and Representatives within the Mkt Rsrch & Plan’g team. Must have 6-9 years relevant experience. More info/apply: EOE (11/8)

JOB OPENING: ASSOC ACCT EXEC/COMCAST SPOTLIGHT/MONTEREY: Create customized advertising and marketing solutions for local businesses and advertising agencies. 0-2 years related exp req’d. More info/apply: EOE (11/8)

JOB OPENING: LOCAL SALES ACCT EXEC/COMCAST SPOTLIGHT/SACRAMENTO: Resp for creating customized advrtsng/mktg solutions for local businesses & advertising agencies. 1-3 yr related exp req’d. More info/apply:  EOE (11/8)

JOB OPENING: SALES ACCT EXEC/COMCAST SPOTLIGHT/FRESNO CA: Resp for creating customized advertising & mktg solutions for local businesses and advertising agencies. 1-3 yrs related exp req’d. More info/apply: EOE  (11/8)

JOB OPENING: ASSOC MKTG COMS MGR/NYC-Midtwn: Captivate Network-cre8 mktg & sales tools+ vdeos etc – mge brandg+ PR+ evnts+ B2Badv+ web cntnt–U need 1-3yr agncy/sls team suprt exp + mktg &media passion! Great team! [email protected] (11/8)

JOB OPENING: SR RSCH ANALYST/LA: Mng reg reporting for the Aud Ntwrk, incl overall channel perf, prgrm breakdowns & potential acquisition compatibility studies.2 yrs min TV rsch exp, pref within Cable. info/apply: (11/8)

JOB OPENING: MGR. MARKETING SOLUTIONS – G4/NBCUniversal/LA: Develop innovative brand integration ideas and structure pitches for ad sales mktg in an evolving network. 4yrs similar experience req. Job#6796BR (11/7)

JOB OPENING: MANAGER, SALES OPERATIONS, DIGITAL PROPERTIES/NBCUNIVERSAL, INC/LA: projct. mgt. and liaison b/t groups – DART,DFP,Auditude, seeking cand. w/2+ yrs. exp., BA req. Job#7475BR (11/7)

JOB OPENING: TEMP PUBLICIST/STUDIO CITY: Responsible for developing and implementation of comprehensive traditional publicity & social media campaigns. More info & apply: (11/6)

JOB OPENING: EXECUTIVE/PERSONAL ASST: needed for owner of NY based Television Production Company. This is not a stepping stone position – apply only to BE an Executive Assistant. Resumes to [email protected] (11/6)

JOB OPENING: SALES EXEC/ITN/NYC: Self driven Sales Exec for its successful sales operation. provide both sales support to your colleagues & exceptional cust srvc support to US customers. Resume/apply: [email protected] (11/3)

JOB OPENING: DIR POST/PROD/OPS/Discovery Studios/MD: Work through DCI Vendor to manage production, post and operations for all project phases (originals, series, &reversions) email resumes to [email protected] (11/3)

JOB OPENING: CONTRACTS ADMIN/WarnerBros/LA: Temp Contracts Admin will support data conversion project within WB Int’l TV Distribution. Contracts exp & adv Excel skills req. Ent/media exp a big plus. Details: (11/3)

JOB OPENING: INTEGRATED SALES MGR./NYC: Dvlp custom sales materials, proposals for hot digital/video media start up. Min 2 yrs exp. Apply: (11/3)

JOB OPENING: VIEWER MEASUREMENT ANALYST/NEW YORK NY: New York, NY: Working with TV viewership data in order to analyze advance advertising performance and programming trends. BA and 2 yrs exp in media or finance. Email [email protected] (11/3)

JOB OPENING: SPVSR, INTERSTITIAL SCHEDULING/SHOWTIME/NYC: Sched promos for assigned networks, plan & implement on-air media plans. 3+ yrs On-Air Promo, Media Plng, or Agency Traffic and/or Ops exp. Apply @ 12977BR (11/2)

JOB OPENING: EXEC EDITOR/CYNOPSIS MEDIA/NYC OR CT: 7+yrs exp working FT at a media co. Mngmnt exp a must. BA deg journalism/comm. Apply: Res/sal. requirement/writing sample to: [email protected] More info: (11/2)

JOB OPENING: AE, AFFIL SALES & MKTG/WWE/STMFRD, CT:  Mng distrib, sales, mktg affil prods (PPV, VOD, etc); 3-6 yrs direct-related exp, BA deg. Travel req’d. Apply:*B13DC600 (11/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SR. STORY PRODUCER/DIRECTOR/LA: all genres, docu-series. 8+ yrs cable/broadcast/film. Seasoned, resonant leader, strong story/writer + post + savvy director, supervisor. Int’l/ Dom. Great credits & refs.917.716.7277, [email protected] (11/8)

SITUATION WANTED: Voice Over Artist/Singer/Audio Production: ‘One Stop Shop’  Laila Berzins – specialty is character voice work, e-learning and corporate.  Site: Email: [email protected] (11/8)

SITUATION WANTED:STRONG EXEC ASST: Researching, Copy-editing and Organizational Skills. 15 + yrs as key player in primetime. [email protected] (11/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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