A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS Discovery Channel Ranks #1 Among Total Adults in Beta Research Cable Subscriber Study – Evaluation of Basic Cable Networks – for 20th Year in a Row Discovery Channel Ranks #1 and Animal Planet ranks #2 on Importance to the Enjoyment of Cable Among Adults Who Would Definitely Switch Cable […]
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Wednesday, September 11th, 2013
Cynopsis: DIGITAL09.11.13 Good morning. It’s Wednesday, September 11, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS U.K.’s Virgin Media signed an agreement with Netflix, making it the first pay-TV platform to include the streaming service. Netflix will be integrated into Virgin’s branded TiVo boxes; after a test with […]
Wednesday, September 11th, 2013
A CYNOPSIS MESSAGE FROM RADIO DISNEY MOMS TRUST RADIO DISNEYMoms’ trust in Radio Disney directly benefits your brand Co-listening: 76% of Radio Disney listening by a kid is with an adult Brand purchase: 55% are likely to purchase brands advertised on Radio DisneyBrand trust: 42% are more likely to trust brands advertised on Radio Disney […]
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Wednesday, September 11th, 2013
A CYNOPSIS MESSAGE FROM RADIO DISNEY RADIO DISNEY ROCKS WITH WOMEN!Delivering 7.2 million decision-making women weekly who:Trust the Disney brand and its advertisers Are more influential in household purchasing decisions than average Have more purchasing power Radio Disney is the only network devoted to kids and families! Contact us to learn more about the […]
Wednesday, September 11th, 2013
Cynopsis: Sports09.11.13 Good morning. It’s Wednesday, September 11, 2013, and this is your first early morning Sports briefing. The IOC has a new leader with Thomas Bach selected to replace Jacques Rogge as the new president of the organization. Bach becomes the ninth president in the 119-year history of the IOC after taking the […]
Tuesday, September 10th, 2013
JOB OF THE WEEK VP, CREATIVE DIR LOGONYC Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE. Cynopsis: Classified Advantage09.10.13 Good morning. It’s Tuesday, September 10, 2013, and this is your weekly issue of Cynopsis: […]
Tuesday, September 10th, 2013
A CYNOPSIS MESSAGE FROM TIME WARNER CABLE MEDIA How can you reach passionate football fans in primetime? TWC Media. That’s how.TM Football lives on cable, especially during primetime. Customize your ad in the top markets to the right audience in live College and NFL games, and top College matchups Saturdays or select weeknights, your brand […]
Tuesday, September 10th, 2013
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA ((((oxygen)))) live out loud She’s All About the New and the NowWomen’s Apparel Market $111 BILLION vs. $57 BILLION Men’s (source) Women are also MUCH more likely to serve as retailers’ best marketers – sharing their fashion finds on Facebook and Pinterest ( ( ((((get with the […]
Tuesday, September 10th, 2013
Cynopsis: DIGITAL09.10.13 Good morning. It’s Tuesday, September 10, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Bloomberg BusinessWeek releases HANK: Five Years From the Brink exclusively on Netflix on Sept. 16. The doc, showing the 2008 financial crisis from the perspective of former Goldman Sachs CEO Hank Paulson, […]
Monday, September 9th, 2013
A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK GET INSIDE THE MIND OF A QUARTERBACK NFL Monday QBReturns Today 5 ET Simms, Gannon, Beuerlein, and Schein are back to break down the game from a QB’s POV CBS SPORTS NETWORK24-hour home of CBS Sports CBSSportsNetwork.com. Cynopsis: Sports09.09.13 Good morning. It’s Monday, September 9, 2013, and […]
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