Cynopsis: Sports
09.11.13

Good morning. It’s Wednesday, September 11, 2013, and this is your first early morning Sports briefing. 

The IOC has a new leader with Thomas Bach selected to replace Jacques Rogge as the new president of the organization. Bach becomes the ninth president in the 119-year history of the IOC after taking the balloting in the second round of voting with 49 votes, ahead of second place Richard Carrion of Puerto Rico with 29 votes. In addition, USOC Chairman Larry Probst was elected to the IOC to become the fourth US member of the organization.

On the Air

More ratings records for the NFL. The first outing of MNF this season set a new high for ESPN with the doubleheader taking the top two telecasts of the night across both broadcast and cable. The opening Eagles/Redskins game pulled a 10.1 rating to represent 11.74 million households to rank as the highest-rated and most-viewed opening game since ESPN started carrying MNF in 2006. The second matchup drew a 7.1 score for the network with an average of nearly 8.2 million households tuning in.

Meanwhile, the league also handed FOX Sports with some new precedents with the network’s doubleheader officially drawing a 12.9/25 Nielsen score with 21.8 million viewers tuning in nationally, according to fast national ratings. Both marked record highs for the company and were up 11% over last season’s opening doubleheader. The NFL on FOX also set Week 1 doubleheader records for Men 18-49 (11.3), Men 25-54 (12.1), Adults 18-49 (8.2) and Adults 25-54 (8.9).

Continuing the football ratings trend, ESPN reports that the company drew its most-viewed college football regular season Saturday of all time, based on Nielsen numbers. ESPN averaged 3,840,000 viewers in the 24-hour day-part with nearly 15 hours of college football studio and game content on Saturday that averaged 5,557,000 viewers and a 3.5 rating. ESPN’s prime-time telecast pitting Michigan and Notre Dame ranked as the weekend’s most-viewed non-NFL sporting event, averaging 8,653,000 viewers and a 5.3 score. Georgia’s win over South Carolina averaged 7,045,000 viewers and a 4.3 rating, while Miami’s upset of Florida averaged 4,596,000 viewers and a 3.1.

Indian actress-singer Priyanka Chopra will replace CeeLo Green to sing the intro to Thursday Night Football. Chopra’s song, In My City, will be featured as the new theme for Thursday Night Football ahead of all 13 primetime games this season starting Thursday at 8p.

Ron Shelton is turning from movies to TV, where the brain behind the likes of Bull Durham and White Men Can’t Jump is teaming up with the Lakers’ Jeannie Buss as well as former Lakers coach Phil Jackson and Kurt Rambis to create a series for Showtime. The various trades say that the series will focus on what happens behind the scenes for a pro basketball team and the family that runs it.

WFAN may soon be switching teams and donning Yankee colors. The radio station is reportedly close to a deal to earn broadcast rights to the Yankees, according to Newsday, that will pay $15-$20 million per year. If the deal is completed, the Mets would be on the hunt for a new home.
 
The third season of NBCSN’s NFL Turning Point returns tonight at 10p with the episode breaking down the Green Bay Packers game against the San Francisco 49ers, and the contribution of Anquan Boldin to the win. The show will also look at head coach Sean Payton’s return to the Saints and feature a film study session with Vikings RB Adrian Peterson.

Former Chicago Bulls guard Nate Robinson is slated to live tweet during a re-air of the 2013 NBA Playoffs, Game 4, pitting the Nets and Bulls tonight at 8p on NBA TV. During the telecast, Robinson scored 34 points including a personal 12-0 run late in regulation. During the NBA TV telecast, Robinson  currently with the Denver Nuggets  will take over the @NBATV handle to tweet his memories from the game and chat directly with fans.

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Moderator: Roberta Caploe, Editorial Director – Cynopsis Media
Speakers:
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Sponsorship & Promotion

Following Rafael Nadal’s US Open victory, ESPN debuted its latest addition to the This is SportsCenter franchise with a spot showcasing Nadal in both English and Spanish that is running on ESPN and ESPN Deportes dubbed Candy Dish. The ad also features John Anderson and anchor Bram Weinstein speculate about what makes the Spanish player so popular in the office.

FC Dallas locked in a long-term agreement with Toyota for the naming rights to the club’s home stadium and soccer complex. The Frisco field will be named Toyota Stadium while the 17 other fields next to the venue will be called Toyota Soccer Center.

Veteran sales and marketing executive Steve Hagen is launching Legacy Health & Tennis, a newly formed sports marketing company that will focus on marketing partnership development and representation, global consulting in the sports, health and tennis industries, as well as the conception and management of exclusive luxury travel and tennis experiences, including at next year’s ATP/WTA BNP Paribus Open, ATP/WTA Sony Open, and Wimbledon Championship. Clients include the United States Professional Tennis Association, Sunshine City Development LLC, and Essential Edibles.

Digital & Technology

HBO Archives is bringing The Classic Sports Collection to its library, which will be available for playback and clip licensing. The exclusive collection features a wide variety of professional and amateur sporting events originally presented on the HBO service beginning in the 1970’s. The material will be immediately available for licensing to all production outlets, including documentaries, feature films, corporate presentations and museum exhibitions. Highlights include Magic Johnson and Larry Bird from their college days, three-time boxing champion Alexis Arguello, bowling legend Earl Anthony, Martina Navratilova and Olympians Mary Lou Retton and Greg Louganis.

Sports social media platform LockerDome surpassed 15 million monthly unique visitors and 1,900 networks of athletes, teams and brands. Notable additions among LockerDome’s 400 networks include media company Lee Enterprises, ESPN analyst and former Super Bowl MVP Ray Lewis, Atlanta Braves’ Outfielders BJ & Justin Upton, Houston Astros two-time All-Star Hunter Pence and both Mayweather Promotions and Golden Boy Promotions.
 
The USA TODAY Sports Media Group officially announced the launch of The Q, a new platform that delivers sports news to fans via a quick-hit, near-real-time stream of curated analysis “designed specifically to provide on-the-go consumption and context.” USA TODAY Sports Media Group is putting The Q at the center of its NFL coverage on Sundays, Monday nights and Thursday nights as a second-screen companion for fans following NFL games.

The Main Event
AL East showdown featuring Red Sox/Rays on ESPN at 7p.

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ON THIS DAY in 1985: Pete Rose gets his 4,192nd hit of his career to break Ty Cobb’s record.

In The Know: The Calder Memorial Trophy is awarded to whom annually? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What country won the 2012 Davis Cup? Answer: The Czech Republic. Kudos: Michael Brown-PGA TOUR/NY; Steven Roach-NBCUniversal/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA; Eric Bates-Tennis Channel/Culver City.

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Later — Chris
Chris Pursell for Cynopsis | Sports
09.11.13

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