Thursday, September 12th, 2013


Discovery Channel Ranks #1
Among Total Adults in Beta Research Cable Subscriber
 Study – Evaluation of Basic Cable Networks – for 20th Year in a Row

Discovery Channel Ranks #1 and Animal Planet ranks #2 on Importance to the Enjoyment of Cable Among Adults Who Would Definitely Switch Cable Providers If Channel Was Dropped.

Click Here for Source.


Good morning. It’s Thursday, September 12, 2013, and this is your first early morning briefing.

Tonight’s Finales:
ABC: Rookie Blue at 10p
USA: Burn Notice at 9p, Graceland at 10p


HOT IN CLEVELAND Finale Draws 2.5 Million Viewers
THE EXES has Highest Rated Season EVER
Double-Digit Gains in the Summer Season!
And Coming Soon…
Kirstie – Series Premiere – December 2013
The Exes – New Season – December 2013
Hot In Cleveland – New Season – Winter 2014
Only on TV Land. Laugh More.

AMC and Sony Pictures Television have struck a deal for a Breaking Bad spinoff. A prequel, the one-hour drama will focus on Saul Goodman (working title: Better Call Saul). Breaking Bad’s series finale airs Sunday, September 29 at 9p.


NCIS EP Gary Glasberg promised a “pretty damn heart-wrenching” farewell for Ziva David, the popular character played by Cote De Pablo, who quit the show. In an open letter to fans, Glasberg said of upcoming season eleven, “Prepare yourselves for a moment in television history. Images that will end up in the archives.” NCIS returns to CBS Tuesday, September 24 at 8p. 

NBCUniversal CEO Steve Burke said at an investors’ conference Wednesday that while NBC lags behind ABC and CBS in profitability, “Broadcast remains a very, very big opportunity” for the company. Not only does Burke expect to grab more cash in retrans fees as current distribution deals expire, he said ratings should get a boost from February’s Winter Olympics, “a great launch pad for all our spring shows.”

NBCUniversal Cable Entertainment Group chairman Bonnie Hammer explained the thinking behind launching Esquire Network on Style, not G4 as planned. “The brand lanes were pretty clear where Bravo lived, where E! is living and where Oxygen has been,” Hammer told the Hollywood Reporter. “Then we looked at Style, and it overlapped with all three.” Moreover, Style was averaging a much lower 79,000 viewers in A18-49. Esquire debuts Monday, September 23.

CNBC offers a peek inside mansion gates in Secret Lives of the Super Rich. Robert Frank reports, with an assist by NYC super broker Dolly Lenz, on mega-mansions, yachts and Ferraris, and an over-the-top wedding for a wealthy groom and his Playboy playmate. Eight-ep series debuts Wednesday, September 25 at 9p.

The British Academy of Film and Television Arts Los Angeles will honor Sacha Baron Cohen at its 2013 Britannia Awards for the British actor/writer’s “bravery and comic ingenuity,” said BAFTA LA chairman Gary Dartnell. Ceremony takes place in L.A. on Saturday, November 9, and will be broadcast on BBC America November 10 at 8p.

Targeted TV ad specialist Visible World is testing a smart TV app that lets viewers respond to promos by setting on-screen alerts for shows they want to watch. Just before the show starts, the viewer gets a prompt to tune in, no matter what kind of content is being watched (or played). It’s a way for viewers to catch the content they want – and for nets to gauge the effectiveness of their promos.

Target is getting in the digital video game, aiming for a more family-friendly offering than what’s available now. Deals are in place with major studios like Disney and Warner Bros., as well as TV networks, but keeping it simple may be the key: the retailer’s research shows half its customer base has never downloaded or streamed video entertainment.

The Killing is most sincerely dead. AMC canceled the Fox Television Studios drama after season two, then brought it back, but said it won’t invite the show back for a fourth go-round. While the 2011 series premiere drew 2.7 million viewers, the season three finale earned 1.5 million.

Reality show Alaskan Women Looking for Love relocates six women frustrated with the dating pool up north to sunny Miami Beach. Six-part fish-out-of-water series debuts on TLC Sunday, October 6 at 10p.


Fox is bringing back So You Think You Can Dance for an eleventh season, exec producer and judge Nygel Lythgoe announced on the dancing competition’s season finale Tuesday night. (Winners: Fik-Shun and Amy Yakima.)

Join me at our October 17th Cynopsis Future TV Summit! This all-day conference will bring together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “People on Chairs” guerilla Focus Group, and much more! Register here:


The season nine wedding of Bones‘ Dr. Brennan (Emily Deschanel) and Special Agent Booth (David Boreanz) won’t include Deschenal’s sister Zooey (New Girl), who has guested as Brennan’s cousin. But it will include her husband, David Hornsby (It’s Always Sunny in Philadelphia), reports E!. Ep will air later this fall.

Syfy drama Defiance has added William Atherton (Centennial) and Anna Hopkins (Circle of Friends) to its season two cast. Atherton will play jaded Earth Republic official Viceroy Mercado; Hopkins joins the show as fearless soldier Jessica Rai. Sophomore season launches in June, 2014.

Michelle Monaghan (Source Code) joins HBO drama pilot Open, from Ryan Murphy Productions and Fox 21. Monaghan also stars in the net’s eight-ep True Detective, debuting in January 2014.

Covert Affairs has enlisted Jonathan Togo (CSI: Miami) for season four. Togo will play family man Nelson Smith. The USA spy drama ends a ten-ep run on Tuesday, September 17 at 9p, returning for six more on Thursday, October 17.

Caitriona Balfe (Super 8) has won the female lead in Starz‘ adaptation of best-selling book series Outlander, from Sony Pictures Television. Starz placed a 16-ep order for the drama.


On pivot, every Saturday night at 10pm EST starting Sept. 14:
Life is complicated, and that’s what makes it amazing.

Raising McCain follows Meghan McCain as she explores the tough questions you want answered with the people you would want to ask.

Jersey Strong takes you inside the lives of two families from parallel universes – the street and the executive suite.

It’s your turn to watch shows that aren’t afraid to dig deep.
See if you get pivot at


Dan Bucatinsky (Scandal) will write and exec produce an adaptation of his bestseller, “Does This Baby Make Me Look Straight?”, for ABC and Shondaland. Bucatinsky is also a co-exec producer/writer on Shonda RhimesGrey’s Anatomy.


Romance is in the air: Among ITV Studios‘ slate of new formats launching at MIPCOM next month are My Dream Wedding for TLC, about a bride on a budget who gets her dream wedding after all, and How to Find Love Online, a guide to the Internet dating scene. ITV’s slate also includes celeb dance show Stepping Out and Nordic format Saving Jobs, about local businesses trying to go global.

Sony Pictures Television will hit Cannes with cooking competition Grillmaster, already in Denmark and Sweden, and gardening format Grow, Make, Eat, picked up by BBC Two.

FremantleMedia is taking Break the Safe, a quiz format on BBC One, to the global broadcasters’ party, as well as comic reality format Boxing Glove. MIPCOM runs October 7-10.


Netflix is going Dutch. After announcing a U.K. deal on Monday, the streaming service has launched in the Netherlands. Wall Street appears to approve of expansion plans: The company’s stock hit a record high on Tuesday.

Season four of Downton Abbey premieres in the UK on September Sunday 22, with Shirley MacLaine back as Cora’s mother, Martha. The frothy drama returns Stateside to PBS on January 5, 2014.

9 Story Enterprises nabbed global distribution and licensing rights for hit Brazilian animated series Haunted Tales for Wicked Kids. The show was the most-viewed pay-TV program for ages 4-11 April-June 2013, just a month after launch.

The Voice UK has added Kylie Minogue for season three, joining returning and Tom Jones. Series bows on BBC One in January.

The same day Discovery Channel announced it nabbed the rights in Italy for the RBS 6 Nations rugby tournament, came a study showing the net is the most distributed in Europe. TV Channel Distribution in Europe counted 171 platforms for DC, versus 169 for Fox‘s National Geographic Channel and 164 for Eurosport.


NBC‘s Million Second Quiz dropped 12 percent on Tuesday from its 1.5 A18-49 debut on Monday. Good news: this time, it improved in the second half hour. America’s Got Talent fell 8 percent with 2.3, but NBC still won the night with a 2.0 rating/6 share.

So You Think You Can Dance had to take a break in the middle of its tenth season live finale on Tuesday for President Obama’s 9-9:15p address. With a 1.4 A18-49 rating and 4.3 million total viewers, it was up a tenth of a point from last week, but down 13 percent from last year – a finale low.

The week of August 26 was good for for syndicated entertainment magazines, bolstered by interest in Miley Cyrus‘s VMA antics and the Michael Douglas/Catherine Zeta-Jones breakup. Access Hollywood was up 13 percent week to week with a 1.7 rating. Extra bounced up 7 percent, to 1.5, and leader Entertainment Tonight drew 3.4, up 6 percent.

The Arsenio Hall Show dipped its second night, with a 1.5 household rating Tuesday, down from 1.9. The Eye Productions Inc. talker scored .7 A18-49 in Nielsen’s Local People Meters, though, indicating the host is holding his own in the demo against the competition: .1 behind Jay Leno, even with Jimmy Kimmel and ahead of David Letterman and Conan O’Brien (.5).

Talk about hot properties – HGTV racked up series highs for two primetime real estate shows. Property Brothers drew a 1.16 rating W25-54 September 4, while Love It or List It scored a 1.17 rating W25-54 on September 9. Brothers airs Wednesdays at 9p; List It airs Mondays at 9p.

Fox News Channel snatched the most viewers for President Obama’s White House address Tuesday night, averaging 4.04 million viewers and 939,000 A25-54. CNN followed, with 1.91 million viewers and 683,000 A25-54.

Top 11 M-F Syndicated Strip Series for the week of  8/26/13-8/30/13 ranked in order by A18-49 Rtg

Big Bang Theory (WB)


Family Guy (2/T)

2.3 AA

How I Met Your Mother (2/T)


Family Feud (2/T)

1.9 AA

Judge Judy (CTD)

1.8 AA

Law & Order (NBU)

1.8 AA

Two and a Half Men (WB)

1.7 AA

Friends (WB) 

1.3 AA

How I Met Your Mother (2/T)

1.7 AA

Wheel of Fortune (CTD)/

King of the Hill (2/T)

1.5 AA

Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of  8/26/13-8/30/13 ranked in order by HH Rtg

Judge Judy (CTD)


Big Bang Theory (WB)


Wheel of Fortune (CTD)

5.9 AA  

Jeopardy ICTD)

5.1 AA

Family Feud (2/T)

4.3 AA

Two and a Half Men (WB)

4.0 AA

Family Guy (2/T)

3.6 AA

Entertainment Tonight (CTD)

3.4 AA

Inside Edition (CTD)

2.7 AA

Law & Order (NBU)

2.6 AA

Source: Nielsen Media Research

Tuesday A18-49 Analysis: NBC won the most A18-49 viewers with 2.0/6, according to final primetime national ratings from Nielsen. UMA’s game averaged 1.7/6 to take the 8p hour, followed by NBC’s Million Second Quiz with 1.5/5. NBC’s America’s Got Talent grabbed the lead at 9p with 2.4/7, over a 2.3/7 for UMA. At 10p Talent stole the show with 2.3/7, versus 1.0/3 for Univision’s Que Bonito Amor.

Live + Same Day Household Ratings: Tuesday, September 10, 2013 – time period averages.  Source: NTI, Galaxy as dated. Live+SD.



Million Second Quiz 3.7/6, America’s Got Talent 5.8/10



NCIS [r] 6.0/10, NCIS: Los Angeles [r] 4.2/7, Person of Interest [r] 3.6/6



So You Think You Can Dance 2.8/4



Shark Tank [r], Bachelor’s Funniest Moments 1.7/3, 20/20 2.7/5



Porque el Amor Manda 1.8/3, Tempestad 1.4/2, Que Bonito Amor 1.5/2



Natl TMS Intl Qlfr 1.8/3, Madame, LA .2/0



Criminal Minds [r] 1.0/2, Criminal Minds [r]r 1.1/2, Criminal Minds 1.0/2



Whose Line Is It Anyway [r] 1.2/2, Whose Line Is It Anyway 1.2/2 [r], Capture .6/1



Dama y Obraro .6/1, Marido en Alquiler .8/1, Santa Diabla .6/1

A18-49:  NBC 2.0/6, FOX 1.4/4, UMA 1.4/4, UNI 1.1/3, ABC .9/3, CBS .9/3, ION .5/2, CW .5/2, TELE .5/1


Sony Pictures Television announced a pair of promotions. Scott Landsman was upped to Senior Vice President, Comedy Development, from VP, Comedy Development. He is replaced in the latter position by Lauren Moffat, who had been Director, Comedy Development.

Viacom International Media Networks tapped Chris Shaw to serve as Executive Vice President, Managing Director of ad sales division, Be Viacom. Shaw was previously SVP, global head of advertising for NBCUniversal International Television.

Comcast appointed Ed Brassel Senior Vice President of its Business Intelligence unit. Brassel was SVP of marketing, strategy and business analytics at DirecTV.


Monday, October 28, 11 am – 2 pm – Mandarin Oriental, NYC
Millennials Defining a New Media Landscape

MODERATOR: Christine Romans – CNN
Pete Cashmore – Mashable    Kelly Day – Blip Networks
Joan Gillman – Time Warner Cable    Evan Shapiro – Participant TV & Pivot


This Day In History sponsored by Velocity. Drive Your Passion:
1964 – New York’s Shea Stadium held its first football game. 

Answer to Our Last Trivia Question: On Frasier (1982-1993), which shrink does Frasier idolize? Sigmund Freud. Kudos to: Barry Schiffer-WJZ-TV/Baltimore, Kathy Yarbrough-Moore and Scarry/Ft. Myers, FL, Randy Ingram-WBTW-TV/Myrtle Beach, SC, Lara Schuler-Paper Route Productions/Pearl River, NY, Judy Margolis-The Ad Place/Dallas, Ron Salcedo-Zimmerman/Nashville, Rick Pike-InterMedia/Woodland Hills, CA, Alex Petrilli-TRA/ CA, Paul Gygli-NBCUniversal Television/Universal City, CA, Cammie Buerry-Station Casinos/Las Vegas.

Today’s Trivia Question: On The Munsters (1964-1966), where did Herman Munster work? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17|Grand Hyatt|NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing  MTV
Noel Cottrell, Chief Creative Officer  Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations  Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing  Turner Broadcasting’s Young Adults Group
Register here:

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

JOB OPENING: RSCH MGR (TEMP)/CNN Hispanic/Miami: 4+ yrs exp Hispanic brdast/media/rsrch. Exp w/ local or nat’l TV ratings data Working knwlg of Arianna, NPower, Scarborough Prime Lingo, Simmons OneView, &  AdViews req’d. Resume HERE (9/19)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY or ATL: Innovative rsch on brand, xplat, social in fast paced news envir. Need Nielsen tv/Omniture/comScore/data & reporting skills. Stats, primary exper prefd. 8+ yrs rsch exp, apply HERE (9/19)  

JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. CLICK HERE TO APPLY (9/19)

JOB OPENING: AD SALES ASST/PLN’R/TEMP (3 months to poss FT)/NYC: Emerging cable network focusing on A50+ is hiring. Book/maintain orders; create media plans, srvc accts. Strong media + excel knwldg a must. EDI helpful. Apply HERE (9/18) 

JOB OPENING: EXEC DIR, RESEARCH/SPT/NY: Support SPT Ad Sales in all areas.Know TV, dig. platforms, 3rd party data. Apply with cover/resume at (9/18)

JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (9/17)

JOB OPENING: DIR, AD SALES MKTG/Discovery/NYC: Seasoned leader to manage/motivate a team to deliver mktg elements for OWN Ad Sales deals, creative project mgmt w/high level customer service. 10+ yrs mktg mgmt exp. req’d. Apply HERE (9/17)

JOB OPENING: DIRECTOR, EMPLOYEE RELATIONS/AMC/NYC: Provide HR support for business units across AMCN. Coach/counsel mgmt & employees. Assist w/performance mgmt, bens, comp, etc. 5+ yrs exp in TV/Media industry. Submit res HERE (9/17)

JOB OPENING: AD SALES EXEC/Temecula/San Diego/LA: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (9/17)

JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

JOB OPENING: VP, CREATIVE DIR/LOGO/NYC: Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE (9/14)

JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

SITUATION WANTED: AUDIENCE/MARKET RESEARCH/HELP AVAILABLE: Pt-time, Temp, Fl-time. Exp’d media rsrch & insights. Quant/qual analysis, primary research, sales support. Nielsen, STB, comScore, MRI, Scarb., Kantar, WRAP, PP Excel. [email protected] (9/19)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank, Wipeout, Rookie Blue [f]
CBS: The Big Bang Theory [r], CBS Fall Preview, Big Brother, Elementary [r]
CW: The Vampire Diaries [r], America’s Next Top Model [r]
FOX: The X Factor
ION: Without a Trace [r], Criminal Minds [r], Criminal Minds [r]
MyTV: White Collar [r], White Collar [r]
NBC: The Million Second Quiz, Hollywood Game Night [r], Hollywood Game Night [r]
PBS: The This Old House Hour [r], In Performance at the White House [r], Antiques Roadshow [r]
Telemundo: Dama y obrero, Marido en Alquiler, Santa Diabla
UMA: Tornado, La Seleccion, La Madame
Univision: Porque el Amor Manda, La Tempestad, Que Bonito Amor

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