Wednesday, September 11th, 2013

Cynopsis: DIGITAL

Good morning. It’s Wednesday, September 11, 2013, and this is your first early morning digital briefing.


U.K.’s Virgin Media signed an agreement with Netflix, making it the first pay-TV platform to include the streaming service. Netflix will be integrated into Virgin’s branded TiVo boxes; after a test with 40,000 Virgin customers – this week, the service will be made available to Virgin’s 1.7 million TiVo homes.

Streaming video service Vimeo is pumping up its OnDemand platform. Updates include new renting and purchasing pricing options, preorder availability, a new checkout experience and promo code generator. In other words: Vimeo is giving video creators tools they need to make money from their content.

Cynopsis Future TV Summit -Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open:


Fox is premiering The Mindy Project’s second season on, Fox On Demand, and Hulu a week before its official debut on Sept. 17, part of a “Mindy Makeover Sweepstakes” promotion with American Express. The free episode will be available to stream until Sept. 16.

Starz Digital Media launched original comedy channel Union Pool on YouTube Tuesday. Episodes of the three live-action and animated series featured on the channel’s line-up will be released every Tuesday and Thursday.

Beauty brand Bobbi Brown Cosmetics announced its first beauty channel on YouTube called I Love Makeup. The channel partners with Collective Digital Studio and Multi-Channel Network to produce comedic, makeover and inspirational programs with assists from established YouTube stars. President of Bobbi Brown Maureen Case says the new channel is “an effort to reach millennials where they are playing today and have a conversation with them in their language.” An interactive campaign using Facebook, Twitter, Instagram and Tumblr allows fans to interact with make-up artists and the channel’s cast.


Streaming online video isn’t just a pastime for the under-30 crowd. An Ericcson’s Consumer lab August 2013 report released Tuesday found 41 percent of people ages 65-69 watch more than one piece of streaming content per week. The study suggests that many in the age group rely on Hulu and Netflix as their main streaming service. In other words: Video-streaming services are becoming popular even among traditional TV’s most adamant supporters.



Cynopsis Webinar  09/18/13 @ 1:30-3:00pm EST
Reaching Millennials: New Ways to Activate Viewership & Revenue

Moderator: Roberta Caploe, Editorial Director – Cynopsis Media
MTV: Joe Ortiz (SVP Marketing)
Fitzgerald + Co: Noel Cottrell (Chief Creative Officer)
Pivot/Participant Media: Kent Rees (EVP Marketing, Scheduling & Operations)
Turner Broadcasting’s Young Adults Group: Patty Gillette (SVP, Integrated Marketing)


Geico takes first for the third month in a row for Top 10 Most Shared Brands, according Unruly Media’s August 2013 report. Here’s who hit the top five spots:

01)     Geico recorded 950,447 campaign shares
02)     DirecTV placed with 453,256 shares
03)     Nike with 385,379 shares
04)     NBC at 253,906 shares
05)     One Direction at 230,067 shares

NBC and One Direction made their first appearance in the chart. Activision (Call of Duty) took sixth place with 216,470 shares, and Rockstar Games nabbed seventh with 204,273 shares. Head & Shoulders (190,359 shares) and Helloflo (139,802 shares) made their debuts on the list at eighth and ninth place. Another first for the list, Qatar Airways, rolled in at the final spot at 132,458 shares.


A Romanian Coca-Cola ad scored by integrating social media real-time response and television advertising. Ad agency MRM Worldwide used real time editing to insert five to seven live-Twitter responses mentioning the ad’s campaign hashtag #LetsEatTogther on a subtitle bar. During the period the campaign aired, Coke’s Twitter followers increased by 15 percent, according to a behind-the-scenes video released by the ad agency. MRM Worldwide’s General Manager Nir Refuah told Mashable the program could be used in U.S. advertisements, adding that in Romania “it made people actually wait for the ad. How often does that happen?”


Apple’s one-hour product event held few surprises on Tuesday. The highlight of the show were the new iPhones that replace the iPhone 5:

  • iPhone 5C: The 5C boasts all the bells and whistles of an iPhone, but it is made of color infused plastic and comes in blue, green, yellow, pink and white. It will sell for $99-$199 in the U.S. with pre-orders starting Sept. 13, and go on sale internationally Sept. 20.
  • iPhone 5S: This is the luxury version, as Apple makes clear with a new gold (as well as white or grey) hue. The new chip in the 5S is apparently five times faster than the 5, and the phone’s security is taken up a notch with a finger print sensor button TouchID that will unlock the phone and verify iTunes purchases, with the current passcode as a backup. The phone will sell for $199-$399, and on sale Sept. 20 in nine countries including the U.S.

Apple also unveiled the new iOS7 to launch Sept. 18, a new creative suite including iWork – but left out any mention of iPad updates.


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt NYC | ONE-DAY SUMMIT

Speakers Include:
Evan Shapiro: President at Pivot
Justin Fromm: Executive Director at ABC TV Network
Neela Sakaria: Executive Vice President/Managing Director of Latitude
Howard Shimmel: Senior Vice President at Turner Broadcasting System

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB


Looks like the Internet’s been punk’d. Jimmy Kimmel revealed on his show Monday night that he was behind the YouTube “twerk fail” video, which scored over nine million views in under a week. The spot, dubbed Worst Twerk Fail EVER – Girl Catches on Fire!, shows a woman’s dance gone so wrong, she falls into candles and her pants go up in flames. Kimmel interviewed the video’s star, only to expose her as a stuntwoman enlisted for the hoax. “We didn’t send it to any TV station, we didn’t tweet it. We just put it on YouTube and let the magic happen,” Kimmel said about the video gone viral. The moral of the story? YouTube’s still got “it” – and maybe don’t believe everything you see on the web. Check out Kimmel’s reveal at


Cynopsis Digital Webinar
Next Generation Digital Programming Models
October 1 | 1:30 p.m. to 3:00 p.m.

The panelists will give you the hands on perspective of creators and executives who are creating the new world of storytelling and content produced specifically for digital platforms.

Register Now:

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: AD SALES ASST/PLN’R/TEMP (3 months to poss FT)/NYC: Emerging cable network focusing on A50+ is hiring. Book/maintain orders; create media plans, srvc accts. Strong media + excel knwldg a must. EDI helpful. Apply HERE (9/18) 

JOB OPENING: EXEC DIR, RESEARCH/SPT/NY: Support SPT Ad Sales in all areas.Know TV, dig. platforms, 3rd party data. Apply with cover/resume at (9/18)

JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (9/17)

JOB OPENING: DIR, AD SALES MKTG/Discovery/NYC: Seasoned leader to manage/motivate a team to deliver mktg elements for OWN Ad Sales deals, creative project mgmt w/high level customer service. 10+ yrs mktg mgmt exp. req’d. Apply HERE (9/17)

JOB OPENING: DIRECTOR, EMPLOYEE RELATIONS/AMC/NYC: Provide HR support for business units across AMCN. Coach/counsel mgmt & employees. Assist w/performance mgmt, bens, comp, etc. 5+ yrs exp in TV/Media industry. Submit res HERE (9/17)

JOB OPENING: AD SALES EXEC/Temecula/San Diego/LA: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (9/17)

JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

JOB OPENING: VP, CREATIVE DIR/LOGO/NYC: Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE (9/14)

JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (9/12)

JOB OPENING: SALES ASSOCIATE/WEATHER CHANNEL/NYC: support position to Acct Mgr. must be self-motivated, be driven and dedicated to work through projects from beginning to completion. Min 1-2 years Sales or Related Media Exp. Resume to: [email protected] (9/12)

JOB OPENING: AGENCY ACCT COORD/NYC: provides post-sales support to Acct Execs & Sales Planners & admin support, liaises as appropriate w/internal/external contacts & performs data entry duties.
Resume to: [email protected] (9/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/12)

JOB OPENING: COORD, DVLPMNT/LA: Provide creative support for Unscripted Dev. team. Strong writer/rsrcher, knwlg of current trends/prgrmng, detail-oriented, ability to multitask, team-player, at least 1-2 yr exp. Res/cvr: HERE (9/12)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, digital marketing exp. for broadcast/cable. Resume: [email protected] (9/12)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL /SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN: Assist with all aspects of hit TV series entering its third season. Intern will be on location on a farm while filming in the Pittsburgh suburb. Immediate start. Resume: [email protected] (9/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SPORTS AND EVENT MARKETING EXPERT: Corporate Sponsorships, Event Activation and Retail Marketing programs for Fortune 500 brands; 3+ years w/Sports Agencies and Professional Teams; MBA; Contact: [email protected] (9/12)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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