A CYNOPSIS MESSAGE FROM USA NETWORK USA IS DEFINING SOCIALTV Driving the industry standard by embracing the second-screen Character Chatter: The home base of two-screen sync opportunities providing fans with a real time feed of social buzz around USA series Transmedia Storytelling: Immersive narratives by show creators & partners, includes critically-acclaimed Psych Hashtag Killer […]
Cynopsis
Friday, March 2nd, 2012
A CYNOPSIS MESSAGE FROM USA NETWORK WHITE COLLAR IS CRIMINALLY GOOD #1 original cable drama Tuesdays with A25-54 & A18-49 Tops competitive programs head-to-head, A18-49 & A25-54: FX’s Justified (+8% / +10%) & TNT’s Southland (+55% / + 58%) Alternate Reality Experience Mozzie’s Mission locks up 4.6MM page views with fans spending 8.4 minutes on […]
Thursday, March 1st, 2012
Cynopsis03.01.12 Good morning. It’s Thursday, March 1, 2012, and this is your first early morning briefing. Tonight’s Premiere:NBC: Awake at 10p ~ MORE STUFF ~ Yesterday, The CW revealed one new series premiere and several finales scheduled for April and May: April 4: One Tree Hill (two-hour series finale) at 8p April 17: Ringer […]
Advertisement
Wednesday, February 29th, 2012
A CYNOPSIS MESSAGE FROM USA NETWORK USA IS DEFINING SOCIALTVDriving the industry standard by embracing the second-screen Character Chatter: The home base of two-screen sync opportunities providing fans with a real time feed of social buzz around USA series Transmedia Storytelling: Immersive narratives by show creators & partners, includes critically-acclaimed Psych Hashtag Killer social […]
Tuesday, February 28th, 2012
A CYNOPSIS MESSAGE FROM USA NETWORK ROYAL PAINS DIAGNOSIS: FANS LOVE IT #1 scripted original Wednesdays, A18-49, W18-49, A25-54, W25-54 & M25-54 Tops competitive programs head-to-head, A18-49 & A25-54: TBS’s Big Bang Theory (+5% / +34%) & History’s American Restoration (+41% / +43%) Fans engage with live second-screen ad experience to unlock exclusive Royal Pains […]
Monday, February 27th, 2012
A CYNOPSIS MESSAGE FROM CARTOON NETWORK You wanna know what’s funny? Cartoon Network grew 26% in Prime Time with Kids 6-11 for Q1 2012.* Our comedies are seriously performing! Source: Nielsen Research, based on Live+7data (12/26/11-2/5/12) blended with Live+SD (2/6/12-2/19/12) vs prior year (12/27/10-2/20/11). Based on program based daypart for M-Su 7p-9p using […]
Friday, February 24th, 2012
Cynopsis02.24.12 Good morning. It’s Friday, February 24, 2012, and this is your first early morning briefing. Tonight’s Finale:Discovery Channel: Gold Rush at 9p Saturday’s Premiere:BBC America: Being Human at 9p Saturday’s Finale:Discovery Fit & Health: Untold Stories of the E.R. at 10p Sunday’s Specials:ABC: Oscar’s Red Carpet Live at 7p; The 84th Annual Academy Awards […]
Thursday, February 23rd, 2012
A CYNOPSIS MESSAGE FROM THE STYLE NETWORK STYLE NETWORK’S MOST WATCHED SUNDAY NIGHT EVER JERSEYLICIOUS S4 PREMIERE REACHES 1.5M TOTAL VIEWERSBIG RICH TEXAS S2 PREMIERE REACHES 1.2M TOTAL VIEWERS (MORE THAN TRIPLING S1 PREMIERE)* WORK IT. LIVE IT. BUY IT. STYLE Source: Nielsen, L+SD 000, Most Watched Sun Night 8P-12A (6/24/04-2/19/12)W18-34; Jerseylicious S4 P=1.5M P2+ […]
Wednesday, February 22nd, 2012
A CYNOPSIS MESSAGE FROM USA NETWORK USA’S VIEWERS ARE SUPER-PSYCHED #2 scripted cable original on Wednesdays P18-49, W18-49, P25-54 & W25-54 VOD sneak peek preview event February 22nd Supersized Psych Leap Day Premiere February 29th 10/9c USA Network – Characters Welcomeusanetwork.comSOURCE:Nielsen Media Research. Click here for the full source data. Cynopsis02.22.12 Good morning. […]
Tuesday, February 21st, 2012
A CYNOPSIS MESSAGE FROM USA NETWORK IT’S NOT EASY BEING #1.(But we’ve had 6 years to practice.) Unprecedented 6 year streak as the #1 cable network A18-49 & A25-54 7 of the top 15 scripted originals on cable, surpassing all cable networks (Royal Pains, Suits, Burn Notice, Covert Affairs, White Collar, Necessary Roughness, Psych) Tops […]
CynCity
Cynsiders
The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
