Wednesday, February 22nd, 2012



  • #2 scripted cable original on Wednesdays P18-49, W18-49, P25-54 & W25-54
  • VOD sneak peek preview event February 22nd
  • Supersized Psych Leap Day Premiere February 29th 10/9c

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.


Good morning. It’s Wednesday, February 22, 2012, and this is your first early morning briefing.

Tonight’s Premiere:
Syfy: Ghost Hunters International at 9p

Tonight’s Finale:
USA Network: Royal Pains at 10p


NBC is placing Community back on its schedule starting March 15 and also released the premiere dates of three other new series: Bent starring Amanda Peet will debut March 21 at 9p from Universal Television and Rosalita Productions; Betty White’s Off Their Rockers after its sneak preview last month will officially open April 4 at 8p; and new female buddy sitcom Best Friends Forever, headlined by Jessica St. Clair and Lennon Parham from Universal Television and American Work will also launch on April 4 at 830p.  With the return of Community, NBC is retooling its Thursday night lineup beginning March 15 with Community, 30 Rock, The Office and Up All Night.  Parks and Recreation will be off for a six-week hiatus after its March 8 episode airs, coming back April 19 at 930p following Up All Night’s 24-episode first season run.  In other NBC scheduling news, Rock Center with Brian Williams will move to 10p on Wednesdays beginning March 7 for five weeks and then return to the 9p slot on April 11.  Law & Order: SVU also is back with new episodes at 10p starting April 11 until its season finale on May 23. 

Comcast is partnering with GMC TV and entrepreneur/NBA Hall of Famer Earvin “Magic” Johnson to launch a new African American network called Aspire.  The network will showcase a combination of original and acquired programming including movies, documentaries, short films, music, comedy, visual and performing arts as well as faith/inspirational programs.  Johnson will serve as Chairman of Aspire and he was awarded one of four, new and minority-owned and operated independent networks from Comcast.  ASPIRE will go live this June and will be based in Atlanta.  Comcast’s agreements for the other three networks include the previously-announced Revolt from Sean “Diddy” Combs and MTV veteran Andy Schuon; El Rey Network, serving the US-born Latino market from Robert Rodriguez, FactoryMade Ventures CEO John Fogelman and Cristina Patwa; and BabyFirst Americas from Constantino Schwarz. 

New original Lifetime drama series, The Client List, starring and executive produced by Jennifer Love Hewitt will premiere April 8 at 10p.  Cybill Shepherd, Loretta Devine and Colin Egglesfield also star in the series that is based on the 2010 Lifetime original movie of the same name.  The network ordered ten episodes of The Client List produced by Fedora Films and Jaffe/Braunstein in association with Sony Pictures Television.

Discovery Channel announced the episode lineup for its natural history series, Frozen Planet from Discovery Channel and the BBC.  The seven-part series, narrated by Alec Baldwin, will open March 18 with two episodes: The Ends of the Earth and Spring; followed by Summer on March 25; Winter on April 1; Frozen Planet: Making Of on April 8; and ending with two episodes on April 15: On Thin Ice and Life in the Freezer. 

The second season premiere of E!’s Khloe & Lamar at 10p on Sunday drew in close to 2.6 million total viewers as well as 1.8 million A18-49 viewers.  At 1030p, the second season of Ice Loves Coco opened with 1.9 million total viewers and 1.3 million among A18-49.

Media professional Jim Quinn died on February 15 following a long illness.  Mr. Quinn’s career included stints at J. Walter Thompson and SFM before he joined Active International in July, 2001, where he served as National Broadcast Supervisor working on high-profile accounts and establishing long-term relationships with clients and colleagues.  Mr. Quinn retired in April 2011.  A wake for Mr. Quinn will be held today from 2-4p and 7-9p at Richards Funeral Home, 4 Newark Pompton Turnpike, Riverdale, NJ 07457.  The funeral services will be held this Thursday at 11a at St. Mary’s Parish, 17 Pompton Avenue, Pompton Lakes, NJ.  Mr. Quinn is survived by his wife, two daughters and a grandchild.  The family has requested donations be made to the American Cancer Society. 

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


REELZCHANNEL picked up the documentary movie The Undefeated that chronicles the rise of former Alaska Governor Sarah Palin.  The film was produced by Glenn Evans and Dan Fleuette of the Victory Film Group.


A new dating game show Take Me Out is in the works at FOX based on a UK series, reports THR.  The show features a single guy who tries to impress a panel of 30 single women who each control a lighted podium.  One by one the women switch off their lights if they lose interest.  If the man survives the first rounds and avoids a “blackout” the scenario changes and the remaining women compete for him until only one remains.  The female contestants are the same each week and viewers will also watch as winning couples go on their dates in later episodes.  FOX is apparently close to a deal with FremantleMedia North America on a series order for Take Me Out and a summer launch is likely. 

BBC America, OLN and Channel 5 have commissioned a new original travel/adventure series titled Wild Things with Dominic Monaghan with eight one-hour episodes.  Production has started on the series that follows actor Dominic Monaghan (Lost, Lord of the Rings) as he seeks out the biggest, scariest and strangest insects on the planet.   Cream Productions and Wildfire Television are producing the series and international distribution is being handled by ITV Studios Global Entertainment.  The series is set to premiere later this year on BBC America.

Jeanne Tripplehorn, last seen on HBO’s Big Love, landed a multi-episode role on the comedy New Girl on FOX.   Tripplehorn will play the ex-wife of Russell (Dermot Mulroney); Russell is the love interest of Jess (Zooey Deschanel). 

Producers Phyllis Platt, Brian Dennis and Peter Moss have founded PDM Entertainment, a Toronto-based television production company specializing in bringing character-based stories to the screen.  PDM Entertainment currently has several projects in development with the CBC including Louise Penny’s series of books that are being developed as television movies as well as a six-part miniseries based on the political satire by Terry Fallis. 

Casting Call:  The CW’s new show OH SIT! produced by The Gurin Company (The Singing Bee, Shark Tank), is casting now for the musical chairs-style game show for adults.  If you are in the greater Los Angeles area and interested in applying for the game show to compete for a large cash prize, please visit for more information.

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more:


Friday A18-49 Analysis:   ABC topped Friday with a 1.9/6 among A18-49, according to final national ratings from Nielsen.  CBS did best at 8p with Undercover Boss at 2.4/8 followed by Univision’s Una Familia con Suerte at 1.9/6.  ABC’s two-hour 20/20 won the 9p hour with a 1.8/6 and CBS’ A Gifted Man was next at 1.5/4.  ABC’s 20/20 remained at #1 through 10p at 2.3/7 and CBS’ Blue Bloods and Univision’s La Que No Podia Amar tied for #2 at 1.6/5 each.

Live + Same Day Household Ratings: Friday, February 17, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.6/11         Undercover Boss 6.7/12, A Gifted Man 6.1/10, Blue Bloods 6.9/12


ABC: 4.6/8            Shark Tank 3.4/6, 20/20 5.2/9

NBC: 2.3/4            NAACP Image Awards 2.0/3, Dateline 3.0/5

FOX: 1.9/3            Kitchen Nightmares 1.9/3, Fringe 1.9/3

UNIV: 1.9/3          Una Familia con Suerte 2.1/4, El Talisman 1.7/3, La Que No Podia Amar 2.0/3

CW: 1.0/2             Nikita 1.0/2, Supernatural 1.1/2

ION: 0.8/1            Cold Case 0.8/1, Cold Case 0.8/1, Cold Case 0.8/1

TELE: 0.6/1           Maid en Manhattan 0.8/1, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1              Cine de Las Estrellas Fri 0.4/1, El Capo 0.3/1

A18-49:  ABC 1.9/6, CBS 1.8/6, UNIV 1.6/5, FOX 1.2/4, NBC 0.9/3, CW 0.6/2, TELE 0.4/1, ION 0.3/1, TF 0.3/1


Founded by Danny Passman in 2010, Crybaby Media hired Bryan Severance as Director/Development.  Bryan joins the reality television development and packaging firm from Bravo where he worked as a producer for the series Chef Roble & Co.  In his new position at Crybaby Media, Bryan will work to create and develop new reality shows in addition to managing the growing roster of reality talent. 

Effective immediately, SolutionSet MediaWhiz Partnership tapped Jeremy Leonard in the newly-minted role as SVP/Strategy and Operations for the agency’s MediaWhiz division.  Jeremy joins from InterMundo Media in Boulder where he was SVP.  Jeremy will now be based in New York and will report to MediaWhiz President Ed Kats. 

The Weather Channel Companies (TWCC) added Keith Pardy as CMO to manage all facets of brand strategy, brand identity, consumer and partnership marketing for TWCC.  Keith will report to Jennifer Dangar, EVP/Distribution, Business Development and Marketing. 


Cynopsis: Sports Media Awards


Entry Deadline: March 16, 2012  |  Late Submissions: March 30, 2012
Awards Event: Summer 2012 (NYC)

Click here to learn about the Awards program & enter online!

This day in History: 1989 – 1st Spanish commercial on network TV (Pepsi-Cola-CBS Grammy Award).

Answer to Our Last Trivia Question: What are the first names of Crane, Poole & Schmidt? Denny, Edwin & Shirley. Kudos to:Gabe Alfaya-XL Worldwide NYC/NYC; Adam Licker-ABC Family/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Asher Levine-OMG/NY; Cynthia New-CharterMedia/Cape Girardeau, MO; Dory Melman Petsrillo-Petry Media Corp/Dallas; Larry Glazer/WTTW TV/Chicago; Amanda Davis-Weigle Broadcasting/Milwaukee; Brian Sullivan-KHQ-TV/WA; Jerry Jones-A La Carte Comm/San Francisco; Dan Haberer-Creo Entertainment/Playa del Rey, CA; ThomasR. Meredith-Nielsen Entertainment/Hollywood.

Today’s Trivia Question: What radio station did Jimmy James own? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. (2/29)

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JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to #129303BR (2/28)

JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)

JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY,MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply:, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 (2/24)

JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 1 to 3 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/23)

JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. req# FNG0000649 (2/23)

JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: (2/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)

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SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat (2/24)

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle, Suburgatory, Modern Family, Happy Endings, 20/20
AZTECA: Extra Normal, Buenos Noches America, Al Extremo
CBS: Survivor: One World, Criminal Minds, CSI
CW: One Tree Hill, Remodeled
FOX: American Idol
ION: Cold Case, Cold Case, Criminal Minds
NBC: Whitney, Are You There Chelsea?, Rock Center with Brian Williams, Law & Order: SVU
PBS: Nature
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte; El Talisman, La Que No Podia Amar

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