Tuesday, February 28th, 2012



  • #1 scripted original Wednesdays, A18-49, W18-49, A25-54, W25-54 & M25-54
  • Tops competitive programs head-to-head, A18-49 & A25-54: TBS’s Big Bang Theory (+5% / +34%) & History’s American Restoration (+41% / +43%)
  • Fans engage with live second-screen ad experience to unlock exclusive Royal Pains content
USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.


Good morning. It’s Tuesday, February 28, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
RLTV: Cash Call With Jean Chatzky at 8p
SPEED: My Ride Rules at 10p

Tonight’s Finales:
NBC: Parenthood at 10p
SCIENCE: Monster Bug Wars at 10p
USA Network: White Collar at 10p


Sunday’s live broadcast of the 84th Annual Academy Awards on ABC from 830-1124p drew in 39.3 million total viewers and delivered an 11.7 rating with A18-49 viewers.  The 2012 Oscars mark ABC’s most-watched telecast in two years.  Comparing the previous year’s telecast Sunday’s awards show attracted 1.4 million more viewers (39.3 million vs. 37.9 million). In addition, the seventh post-Oscar telecast of Jimmy Kimmel Live: After the Academy Awards on ABC, increased by +14% in total viewers (5.061 million vs. 4.453) and also saw a +8% increase among A18-49 (1.873 million vs. 1.738 million.  Sunday’s JKL’s post-Oscar telecast was the most-watched ever. 

An increase in global advertising spending is expected in 2012 at +4.9% which represents $465.5 billion, according to the most recent Global Advertising Forecast released by Boston-based Strategy Analytics.  In 2011, the worldwide advertising expenditures grew by +3.8%.  By media type, global television advertising will likely grow by 5% this year to $188.5 billion; print advertising worldwide is expected to increase by half a percent; while cinema and radio advertising will boost by approximately 4%.  Furthermore, global online advertising is predicted to jump by +12.8% to $83.2 billion in 2012. 

On Saturdays in March, Documentary Channel will air a series of documentaries celebrating a woman’s perspective in Her Take.  The collection of documentaries by female filmmakers include Pink Skies on March 3; The Price of Sex on March 10; The Heretics on March 17; Atomic Mom on March 24; and Love, Lust and Lies on March 31.  These documentaries air at 8p each Saturday. 

This morning between 7-10a, Telemundo will announce the finalists for the 2012 Billboard Latin Music Awards presented by State Farm.  The list of finalists will be broadcast in the network’s morning show Levantate.  The 2012 Billboard Latin Music Awards will take place in Miami on April 26 and will be produced by and broadcast live by Telemundo. 

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


To date, NBCUniversal Domestic Television Distribution has sold new talk show Trisha to station groups covering 80% of the US.  The new one-hour talk show, hosted by TV personality Trisha Goddard has been sold in 27 of the top 30 markets on such station groups as Sinclair, CBS, Hearst, Weigel, Belo, Capitol, Cox, FOX, Granite, Lin, Sunbeam among others.  Trisha is produced by Stamford Media Center in Connecticut where three other NBCUniversal Domestic TV Distribution talk shows, The Jerry Springer Show, The Steve Wilkos Show and Maury are also produced.  Furthermore, Paul Faulhaber was tapped as EP for Trisha; Faulhaber will continue to be EP of Maury, a position he has held for seven years. 

Music documentary series Metal Evolution with 11 one-hour episodes has been sold to multiple international broadcasters by Tricon Films & Television.  The series offers a history of Heavy Metal music produced by Banger Films and was picked up by Sky Arts UK; ABC Australia; NRK Norway; SVT Sweden; Finland’s YLE; ACHT Belgium; Brazil’s Globosat; and Thailand’s True Visions.  The series debuted in November on VH1 Classic in the US and MuchMoreMusic in Canada. 

FX acquired the commercial television premiere rights to this past weekend’s #1 box office film Act of Valor produced by Relativity. 


Late yesterday, NBC revealed James Spader will not be returning to The Office if a ninth season is ordered.  Spader joined the comedy series after playing a two-scene role in the seventh season finale which turned into a full season role portraying the fictional company’s new chief executive, Robert California. 

In The CW’s pilot The Carrie Diaries, the role of Carrie Bradshaw was handed to Anna Sophia Robb.   The series is based on the novel of the same name by Candace Bushnell and the plot follows Carrie during her high school years in the 1980s in Manhattan.   In addition, Ellen Wong and Katie Findlay have been cast to play Carrie’s friends in the pilot, according to Variety.  Wong will play Jill “The Mouse” Thompson, Carrie’s smart and loyal best friend and Findlay will play Carrie’s oldest friend, Maggie Landers.  The project is from Warner Bros. Television. 

MTV has ordered a third edition of Teen Mom, the reality series that is a spinoff of the network’s 16 and Pregnant series.  A fourth season of 16 and Pregnant debuts March 27 with back-to-back episodes and Teen Mom 3 is expected to feature four teens from the new edition.  Teen Mom 2 recently ended its second run and will air reunion special tonight at 10p.

Former Breaking Bad villain, Giancarlo Esposito will star in J.J. Abrams’ drama pilot Revolution for NBC.  Esposito will play Captain Neville, a tough military man who also possesses a genteel Southern manner and who may have an alternate personality.  Warner Bros. Television and Bad Robot Productions are producing. 

Bryan Greenberg was cast as the male lead in CBS’ untitled comedy pilot form Greg Berlanti and Greg Malins.  Greenberg will play Nick, a womanizer who after having a health scare realizes his longtime friend Wendy is “The One.”  Wendy (JoAnna Garcia) is engaged to a nice guy (Ryan Gaul). 

Eva Amurri Martino, seen recently in HBO’s Californication, landed a role in FOX’s drama pilot Guilty, cites THR.  Amurri Martino will play Lily, an attorney who works closely with the as-yet-uncast attorney lead role in the project.  The drama is from Warner Bros. Television, Bonanza Productions, Berlanti Productions and Wonderland Sound and Vision. 

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more: http://www.cynopsis.com/sportsawards.


Friday A18-49 Analysis:   CBS won by a narrow margin Friday at 1.6/5 with the A18-49 viewers, according to final primetime national ratings from Nielsen.  CBS’ Undercover Boss won the 8p time period at 1.9/6 though ABC’s Shark Tank was a tenth of a rating point behind at 1.8/6.  In a tight race during 9p, NBC’s Grimm did best at 1.5/5 with ABC’s Primetime: What Would You Do? in second place at 1.4/4.  Then at 10p, CBS was back on top with Blue Bloods at 1.7/5 and Univision’s La Que No Podia Amar was a close #2 at 1.6/5.

Live + Same Day Household Ratings: Friday, February 24, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.2/11         Undercover Boss 5.4/9, A Gifted Man 5.9/10, Blue Bloods 7.3/13

ABC: 3.3/6            Shark Tank 3.6/6, Primetime: What Would You Do? 3.0/5, 20/20 3.3/6

NBC: 3.2/5            Who Do You Think You Are? 3.3/6, Grimm 2.8/5, Dateline 3.4/6

FOX: 2.1/4            Kitchen Nightmares 2.2/4, Fringe 1.9/3

UNIV: 2.0/3          Una Familia con Suerte 2.1/4, El Talisman 1.7/3, La Que No Podia Amar 2.1/4

CW: 0.8/1             Nikita [r] 0.8/1, Supernatural [r] 0.8/1

ION: 0.8/1            Cold Case 0.9/2, Cold Case 0.9/1, Cold Case 0.7/1

TELE: 0.7/1           Maid en Manhattan 0.9/2, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1              Cine de Las Estrellas Fri 0.3/0, El Capo 0.4/1

A18-49:  CBS 1.6/5, ABC 1.5/5, UNIV 1.5/5, FOX 1.3/4, NBC 1.3/4, TELE 0.5/2, CW 0.4/1, ION 0.3/1, TF 0.3/1


Crown Media Family Networks, consisting of Hallmark Channel and Hallmark Movie Channel, named Cheryl Grimley as VP/Advertising Sales, Western Region and Shelly Bayne to the role as Director/Ad Sales Marketing.  Cheryl will manage all facets of advertising sales in the Western territory for both networks while reporting to Chris Ward, SVP/Ad Sales, Midwest Region and Cindy Kelly, SVP/National Ad Sales and Sponsorships.  Cheryl is based in Studio City.  Shelly will create and implement marketing communication and advertising campaigns with the goal to spur ad sales revenue.  Based in New York, Shelly reports to Susanne McAvoy, EVP/Marketing and Creative Services.

Shine USA bolstered its creative ranks with the hire of Paul Franklin to the newly-created position of EVP/Programming, Shine USA. Franklin will relocate from Shine Australia to Shine USA’s headquarters in Los Angeles, CA, to assume responsibility for the creative oversight of Shine USA’s unscripted slate of series that include The Biggest Loser, MasterChef and Tabatha Takes Over. Franklin will report to Company President Eden Gaha.



March 29th, 2012 | NYC | www.postadvertisingsummit.com

What’s next in the Future of Advertising?

Join your fellow advertisers at the Post-Advertising Summit where you’ll engage in keynotes, panel discussions and workshops defining the future of advertising.

Register today and use code “CYN” for an extra $100 off the ticket price! That’s a total of over 50% off the full registration price. But act soon  Prices go up tomorrow!

This day in History:1998 – 1925 – “Tea For Two” by Marion Harris hit #1.

Answer to Our Last Trivia Question: What family owns Ojai Foods? The Walker family from Brothers and Sisters. Kudos to: Jacki Zix/NYC; Douglas Hochstadt-ABC/NYC;Todd Braverman-Cartoon/ADSM/truTV/NYC; Amanda Fields-Media Storm/Norwalk, CT; Roz Seibold-EDA/Tucson; Cortney Naylor-Red Letter Productions Inc/Birmingham;Brenda Calhoun-Spot Plus, Dallas/TX; Kerri Huyck-Idaho Falls/ID;Steven Wishnoff-KLCS-TV PBS, LA; Amanda Zucker-Mark Burnett Productions/LA;Michael Shames-Universal Sports/LA; Adrienne Spitzer/Beverly Hills; Arthur Reinstein-Shaw Media-Toronto; Mira Laufer-Corus Entertainment/Toronto; Stephen Kelley-9 Story Entertainment/Toronto.

Today’s Trivia Question: What character did Jim Phelps replace on Mission Impossible? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIGITAL AE’S/NY & CHICAGO: 3+ years industry ad sales exp in digital, agency & client contacts req, established properties, not a start up, trl and ent required, good benefits send resume to [email protected] (3/6)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive; 10+ yrs exp w/ primary research, test+control data & applied research; Resumes: www.lodgenet.com/careers (3/6)

JOB OPENING: SSE/SALES PLANNER/Current TV/LA: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (3/6)

JOB OPENING: SENIOR ANALYST, OXYGEN NETWORKS, SALES RESEARCH/NBC Universal: Experience with Nielsen NetRatings and ComScore Media Metrics. Please apply at www.nbcunicareers.com Job#4413 (3/6)

JOB OPENING: VP MARKETING, DAILY CANDY/NBCU/NYC: 10+ yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg of DC brand, trends & digital marketplace, Strng Email Mrktg skills, Database Knwlge Apply: www.nbcunicareers.com Job# 4525BR (3/3)

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. [email protected] (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. [email protected] (3/2)

JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: www.hubworld.com (3/2)

JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: www.sho.com/careers (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to [email protected] (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. [email protected] (3/2)

JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: [email protected] (3/2)

JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at www.nbcunicareers.com Job#4530 (3/2)

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. [email protected] call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: [email protected] (3/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. Specializes in talent, tape, paper and packaging, agency and network savvy, runs on Batteries. [email protected] (3/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/6)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/3)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/3)

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, Cougar Town, The River, Body of Proof
AZTECA: Vina del mar 2012, Buenas noches America, Al Extremo
CBS: NCIS, NCIS: LA, Unforgettable
CW: Hart of Dixie [r], Ringer
FOX: American Idol
ION: Criminal Minds, Criminal Minds, Flashpoint
NBC: The Biggest Loser, Parenthood [f]
PBS: The Amish: An American Experience, Frontline
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte; El Talisman, La Que No Podia Amar

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