Friday, February 24th, 2012


Good morning. It’s Friday, February 24, 2012, and this is your first early morning briefing.

Tonight’s Finale:
Discovery Channel: Gold Rush at 9p

Saturday’s Premiere:
BBC America: Being Human at 9p

Saturday’s Finale:
Discovery Fit & Health: Untold Stories of the E.R. at 10p

Sunday’s Specials:
ABC: Oscar’s Red Carpet Live at 7p; The 84th Annual Academy Awards at 830p

Sunday’s Premieres:
Galavision: Adictos at 10p
Investigation Discovery: Unusual Suspects at 10p

Sunday’s Finales:
Galavision: Tercer Milenio at 7p; El Encanto Del Aguila at 8p


Sunday’s season two finale of MASTERPIECE CLASSIC’s Downton Abbey on PBS attracted an average audience of 5.4 million viewers, not factoring in replays, DVRs or online streaming.  Downton Abbey’s finale delivered a 3.5 HH overnight rating based on Nielsen Fast National data which is the highest for a PBS program since the premiere of Ken Burn’s National Parks series in September 2009.  Throughout its second season, Downton Abbey delivered an audience that was more than double the PBS primetime average and its average rating was 25% higher than the first season based on metered market averages.  Downton Abbey is a co-production of Carnival/Masterpiece.

CBS extended its deal with the John F. Kennedy Center for the Performing Arts to keep the Kennedy Center Honors broadcast on CBS through 2018.  The annual special has aired on CBS since its premiere in 1978. 

A fourth season is on tap for animated series Archer on FX produced by FX Productions.  A handful of episodes remain in season three with the finale scheduled for March 22 at 10p. 

During Wednesday’s The Tonight Show with Jay Leno on NBC, news broke of National Geographic Channel’s plans to renew series Rocket City Rednecks for a second season.  Production will begin in March and the network will roll out the season premiere later this year.  Rocket City Rednecks is produced by Flight 33 for NGC.

CMT renewed two original unscripted series airing on Saturdays: Bayou Billionaires and My Big Redneck Vacation.  Both have averaged close to one million total viewers since their January premieres and will air their first season finales on March 31 beginning at 9p.  Bayou Billionaires and My Big Redneck Vacation return on CMT with their second seasons in June.

A trio of series received episode orders from HGTV, reports Variety.  Thirteen episodes each were handed to My Yard Goes Disney which airs new episodes starting in June; Room Crashers hosted by Todd Davis is back for a third season this summer; and Selling New York will open an eighth season.   

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Academy Award-winner Mira Sorvino is in the final negotiations to join CBS’ drama pilot Trooper from Jerry Bruckheimer.  Sorvino would headline the drama playing a common-sense mother-turned-New York state trooper.  Warner Bros. Television is producing.

In further casting news from CBS, Brandon Routh joins comedy pilot Partners, the project from Will & Grace creators, Max Mutchnick and David Kohan and Greg Grunberg joins the cast of Greg Berlanti/Greg Malins’ untitled romantic comedy pilot. 

ABC’s musical drama pilot Nashville added Jonathan Jackson to the cast playing Avery, an aspiring musician who is a bad boy. 

Soon after her stint on FX’s American Horror Story, Mena Suvari and also Kyle Howard landed co-starring roles in the untitled NBC comedy from Hilary Winston. 

Also for NBC, the thriller Midnight Sun added Michael Raymond-James to play opposite Titus Welliver. 

Former Friday Night Lights cast member Aimee Teegarden will star in The CW’s drama pilot The Selection.  Teegarden will play a poor young woman who is selected by lottery to participate in a competition to become the next queen of a war-ravaged nation on the brink of change.  The pilot is based on the upcoming book series by Kiera Cass, an epic romance set 300 years in the future.  Elizabeth Craft and Sarah Fain are on board to write and serve as EPs; Warner Bros. Television is producing. 

TLC is exploring the world of tight wads by ordering the new series Extreme Cheapskates.  Over eight half-hour episodes, the series will look at individuals who look for creative ways to cut costs.  Casting is underway and the network will likely premiere the series this summer.  Last December 28, TLC aired a one-hour special, Extreme Cheapskates which drew in 1.6 million viewers.  Stephen David Entertainment is behind the series for TLC. 

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more:


Top 10 M-F Syndicated Strip Series for the week of 2/6-2/10/12 ranked in order by HH Rtg
Wheel of Fortune (CTD)                                  7.7 AA
Judge Judy (CTD)                                           7.6 AA
The Big Bang Theory (WB)                               7.6 AA
Two and a Half Men (WB)                                6.6 AA
Jeopardy (CTD)                                              6.4 AA
Family Guy (2/T)                                            4.6 AA
Entertainment Tonight (CTD)                            4.0 AA
Dr. Phil Show (CTD)                                        3.5 AA
How I Met Your Mother (2/T)                           3.3 AA
Inside Edition (CTD)                                        3.3 AA
Family Feud (2/T)                                           3.2 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 2/6-2/10/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.6 AA
Two and a Half Men (WB)                                3.5 AA
Family Guy (2/T)                                            3.0 AA
Judge Judy (CTD)                                           2.1 AA
How I Met Your Mother (2/T)                            2.1 AA
Wheel of Fortune (CTD)                                   1.8 AA
Jeopardy (CTD)                                              1.5 AA
Seinfeld (SPT)                                                1.5 AA
Maury (NBU)                                                  1.4 AA
King of the Hill (2/T)                                        1.3 AA
TMZ (WB)                                                      1.3 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  CBS and FOX tied for the top spot Tuesday at 2.8/7 with A18-49 viewers, according to final primetime national ratings from Nielsen.  CBS won the 8p hour with NCIS at 3.6/10 with FOX’s Glee following at 3.0/8.  It was a narrow win though CBS prevailed at 9p with NCIS: Los Angeles at 2.7/7 and FOX’s comedies New Girl and Raising Hope came next at an average of 2.6/7.  CBS ended the night a winner at 10p with Unforgettable at 2.0/5 and NBC’s Parenthood slid into second place at 1.7/5.

Live + Same Day Household Ratings: Tuesday, February 21, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.6/15          NCIS 11.9/18, NCIS: Los Angeles 9.8/15, Unforgettable 7.1/12

FOX: 4.0/6              Glee 4.6/7, New Girl 3.8/6, Raising Hope 2.9/4

ABC: 3.8/6               Last Man Standing 4.6/7, Cougar Town 2.9/4, The River 3.0/5, Body of Proof 4.5/7

NBC: 3.8/6               The Biggest Loser 4.1/6, Parenthood 3.2/5

UNIV: 1.9/3            Una Familia con Suerte 2.0/3, El Talisman 1.7/3, La Que No Podia Amar 2.1/3

ION: 0.9/1             Criminal Minds 1.1/2, Criminal Minds 1.0/2, Flashpoint 0.7/1

TELE: 0.7/1           Maid en Manhattan 0.9/1, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.5/1

CW: 0.7/1             Hart of Dixie [r] 0.6/1, Ringer 0.9/1

TF: 0.3/0              Cine de Las Estrellas Tue 0.3/0, El Capo 0.3/1

A18-49:  CBS 2.8/7, FOX 2.8/7, NBC 2.1/6, ABC 1.7/5, UNIV 1.6/4, TELE 0.5/1, CW 0.4/1, ION 0.4/1, TF 0.3/1

Wednesday A18-49 Analysis:  Week to week, ratings dipped for FOX though the network still won Wednesday at 5.1/14 A18-49, according to final primetime national ratings from Nielsen.  American Idol gave FOX a win at 8p with a 5.0/14 and CBS’ Survivor: One World delivered close to half as much at 2.8/8.  FOX leveled its second punch of the night during 9p as American Idol was #1 at 5.4/14 while ABC’s comedies Modern Family and Happy Endings placed second with an average of 3.6/9.  CBS did best at 10p with CSI at 2.9/8 and Univision’s La Que No Podia Amar was #2 at 1.7/4.

Live + Same Day Household Ratings: Wednesday, February 22, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.3/15         American Idol 9.3/15


CBS: 7.2/11            Survivor: One World 6.0/10, Criminal Minds 8.0/12, CSI 7.5/13


ABC: 4.3/7              The Middle 4.5/7, Suburgatory 4.2/7, Modern Family 6.8/10, Happy Endings 3.4/5, 20/20 Special Edition 3.4/6

NBC: 2.8/5             Whitney 2.7/4, Are You There, Chelsea? 2.3/4, Rock Center with Brian Williams 1.9/3, Law & Order: SVU 4.1/7

UNIV: 1.9/3            Una Familia con Suerte 1.9/3, El Talisman 1.7/3, La Que No Podia Amar 2.1/4

CW: 0.8/1              One Tree Hill 1.1/2, Remodeled 0.5/1

TELE: 0.8/1            Maid en Manhattan 0.9/1, Flor Salvaje 0.8/1, Relaciones Peligrosas 0.5/1

ION: 0.7/1             Cold Case 0.8/1, Cold Case 0.7/1, Criminal Minds 0.7/1

TF: 0.3/0               Cine de Las Estrellas Wed 0.3/0, El Capo 0.3/1

A18-49:  FOX 5.1/14, CBS 3.0/8, ABC 2.4/7, UNIV 1.6/4, NBC 1.2/3, CW 0.5/1, TELE 0.5/1, ION 0.3/1, TF 0.3/1




Discovery Fit & Health appointed Laura Giacalone as VP/Marketing in charge of heading and executing marketing campaigns for on-air and off-air and to develop strategic partnerships across multiple platforms for the network.  Based in New York, Laura reports to Rita Mullin, SVP/Content Strategy.  The network also named Libby Richman as Director/Development, promoted Erin Pant to Director/Programming and Tracy Rudolph was added as Executive Producer

Noreen Halpern, President/Dramatic Programming for Entertainment One Television (eOne) is departing the company after serving in her position for three years.  During her time at eOne, Noreen headed all scripted series and long-form projects including the programs Hell on Wheels for AMC; ABC’s Rookie Blue; Haven on Syfy; HBO’s Hung; and NBC’s The Firm.  Noreen is exiting eOne amicably and she will continue with the company for awhile to assist with the transition period.

Chad Bennett, previously serving as Head/Brand Development at Reveille has established Populus Brands, a brand-building company designed to spur franchise growth, new revenue and consumer engagement for clients.  Charter clients of Populus Brands’ include Reveille, Litton Entertainment, Power Music and Quepasa Corp.’s social networking sites and 

Eileen O’Neill, presently Group President for Discovery Channel and TLC under Discovery Communications will be honored with the 2012 Leadership Award from CINE, the film, television and digital media non-profit organization.  Eileen will receive her award May 9, 2012, at La Maison Francaise at the Embassy of France in Washington, D.C.



Cynopsis: Sports Media Awards


Entry Deadline: March 16, 2012  |   Late Submissions: March 30, 2012
Awards Event: Summer 2012 (NYC)

Click here to learn about the Awards program & enter online!

Friday Fun Fact: Johnny Carson’s first guest when he took over The Tonight Show was Groucho Marx.

This day in History: 1821 – Mexico gains independence from Spain

Answer to Our Last Trivia Question: What TV character lived in Ottumwa Iowa? Walter “Radar” O’Reilley. Kudos to: Karen Snow-NYC; Nanette Anderson-MyDiscovery/Silver Spring; Keith Marder-Halstead Property/NY;Larry Kahn-Golf Channel/Orlando; Gretchen Brady-KDAF/Dallas; Ron Salcedo-Zimmerman/Nashville; Rob Williams-WEVV-TV/Evansville, IN; Jaime Horowitz-Grant Stations/Huntsville; Talia Rodriguez-Shakur-Streetropical Media/LA; Greg Stewart-Evolution Media/Burbank;David Smith-Comcast Spotlight/Spokane, WA; Sam Semon-New Wave Entertainment/Burbank; Bruce Nachbar-Outtabrooklyn Productions/Tokyo Japan; Arthur Reinstein-Shaw Media/Toronto.

Today’s Trivia Question: What kind of car did Tess and Monica drive? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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  Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. [email protected] (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. [email protected] (3/2)

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JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to [email protected] (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. [email protected] (3/2)

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JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at (2/29)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank, Primetime: What Would You Do?, 20/20
AZTECA: Extra Normal, Buenos Noches America, Al Extremo
CBS: Undercover Boss, A Gifted Man, Blue Bloods
CW: Nikita [r], Supernatural [r]
FOX: Kitchen Nightmares, Fringe
ION: Cold Case, Cold Case, Cold Case
NBC: Who Do You Think You Are?, Grimm, Dateline NBC
PBS: Washington Week, Need to Know, Great Performances
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte; El Talisman, La Que No Podia Amar

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