A CYNOPSIS MESSAGE FROM WE tv WE tv takes charge of the women in charge She’s the primary DECISION MAKER for expected categories. Now she’s taking responsibility for financial, auto and technology too! Making choices for the family. Splurging on herself. WE tv’s BREADWINNER VIEWERSHIP are spending without hesitation on quality brands. Talk to us […]
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Wednesday, April 25th, 2012
A CYNOPSIS MESSAGE FROM HISTORY® HISTORY ® DOMINATED 1Q 2012 HISTORY has 5 of the top 10 series in cableH2 is the #1 emerging cable networkHistory.com is up 58% in unique visitors per monthFacebook fans top 16.4 million MAKE HISTORY WITH US Click for sources.. Cynopsis04.25.12 Good morning. It’s Wednesday, April 25, […]
Tuesday, April 24th, 2012
A CYNOPSIS MESSAGE FROM AMC THE BEST STORIES FOR YOUR BRAND are on AMC Mad Men: Cultural phenomenon — most upscale drama series on televisionBreaking Bad: Top critics’ pick for “Best of 2011” — returns this summerThe Walking Dead: Record-setting — #1 drama in basic cable history These hits, along with The Killing, Hell […]
Monday, April 23rd, 2012
Cynopsis Media presents: The Daytime Emmy® Awards 201204.23.12 Good morning. It’s Monday, April 23, 2012. This is the second of two editions focusing on the Daytime Emmy® Awards. In the category of “Talk Show Series”by Daisy Whitney Ellen DeGeneres has taken home a lot of trophies, and the big question surrounding this year’s Daytime […]
Monday, April 23rd, 2012
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS Who says ONE is a lonely number? SCRIPPS NETWORKS#1 Most Upscale Audience in all Cable.#1 Most Ad Receptive Audience in all Cable.#1 Network Group for Inspiring Viewers to Try Your Products.#1 Highest Discretionary Spending of all Network Groups. Scripps Networks. Brands for Life.HGTV – DIY Network – Food […]
Friday, April 20th, 2012
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS Scripps Networks. Brands for Life. The Formula: BUILD Trusted Brands.HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC ENGAGE Upscale Viewers. #1 Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending. INFLUENCE Purchase Decisions. #1 Most Ad Receptive Audience in Cable. […]
Thursday, April 19th, 2012
Cynopsis Media presents: The Daytime Emmy® Awards 201204.19.12 Good morning. It’s Thursday, April 19, 2012. This is the first of two editions focusing on the Daytime Emmy® Awards. In the category of “Legal/Courtroom” by Daisy Whitney The Emmy Award for Outstanding Legal/Courtroom Program was virtually started for Judge Judy. But for fourteen seasons and […]
Thursday, April 19th, 2012
A CYNOPSIS MESSAGE FROM WE tv From Bread Baker to Breadwinner More WE tv viewers are BREADWINNERS! They are 60% more likely to be sole breadwinners And 75% more likely to make more money than their spouses Reach WE tv’s Breadwinner Viewership – the ultimate household provider! For more information contact Allison Clarke at 646-273-3551.
Wednesday, April 18th, 2012
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS Who says ONE is a lonely number? SCRIPPS NETWORKS#1 Most Upscale Audience in all Cable.#1 Most Ad Receptive Audience in all Cable.#1 Network Group for Inspiring Viewers to Try Your Products.#1 Highest Discretionary Spending of all Network Groups. Scripps Networks. Brands for Life.HGTV – DIY Network – Food […]
Wednesday, April 18th, 2012
A CYNOPSIS MESSAGE FROM CBS TELEVISION DISTRIBUTION DR. PHIL. A PHENOMENON UNLIKE ANYTHING ON TELEVISION. • TV’s #1 TALK SHOW celebrates 10 years of changing lives. • DAYTIME’S NEW DESTINATION for major interviews. • EACH EPISODE VETTED by a team of experts often including psychologists and physicians. • A UNIQUE BOND WITH VIEWERS…and with advertisers […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...