Cynopsis: Digital

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03/01/17: YouTube unveils upcoming TV service

YouTube TV

CYNOPSISDIGITAL 03.01.17 Good morning. It’s Wednesday March 1, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Online Data Providers: Online data providers are third party companies that help advertisers and ad agencies identify target consumers and their behaviors. There are a wide variety of data providers, with many specializing in […]

02/28/17: Comcast to add YouTube app to Xfinity X1 set-tops

Comcast logo

A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]

02/24/17: Disney is laying off 80 Maker Studios staffers

Maker Studios

CYNOPSISDIGITAL 02.24.17 Good morning. It’s Friday February 24, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   CAVE: A cave automatic virtual environment (better known by the acronym CAVE) is an immersive virtual environment in which images are projected onto between three and six walls of a room-sized cube.     […]

02/23/17: Report: High-end VR headsets struggling to gain market share

Oculus Rift

CYNOPSISDIGITAL 02.23.17 Good morning. It’s Thursday February 23, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Content Marketing: Content Marketing is a marketing approach that focuses on creating and distributing relevant and valuable content. The goal is to attract a clearly defined audience and drive profitable customer action.     […]

02/22/17: Twitter loses its head of talent partnerships

Twitter

CYNOPSISDIGITAL 02.22.17 Good morning. It’s Wednesday February 22, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Brand Advocate: In digital advertising and marketing, a brand advocate is an individual who talks favorably about a product or brand, and passes on positive word-of-mouth about the brand to other people, often on […]

02/21/17: YouTube to phase out unskippable 30-second ads

YouTube TV

A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]

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