CYNOPSISDIGITAL 03.06.17 Good morning. It’s Monday March 6, 2017 and this is your first early morning digital briefing. Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, March 6, through Sunday, March 12. – People Now at People.com, Monday-Friday at 8:30a […]
CYNOPSISDIGITAL 03.03.17 Good morning. It’s Friday March 3, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Digital Master: A digital master is a file – be it a video recording, PDF, or other digital asset – that’s preserved as the “original” for the purpose of reuse, re-expression, and archive storage. […]
CYNOPSISDIGITAL 03.02.17 Good morning. It’s Thursday March 2, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Video Capture: Video Capture is the process of converting an analog video signal (e.g., one that’s produced by a DVD player or video camera) into a digital video stream. TOP NEWS […]
CYNOPSISDIGITAL 03.01.17 Good morning. It’s Wednesday March 1, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Online Data Providers: Online data providers are third party companies that help advertisers and ad agencies identify target consumers and their behaviors. There are a wide variety of data providers, with many specializing in […]
A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]
CYNOPSISDIGITAL 02.27.17 Good morning. It’s Monday February 27, 2017 and this is your first early morning digital briefing. Watcheroois Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 27, through Sunday, March 5. – People Now at People.com, Monday-Friday at […]
CYNOPSISDIGITAL 02.24.17 Good morning. It’s Friday February 24, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER CAVE: A cave automatic virtual environment (better known by the acronym CAVE) is an immersive virtual environment in which images are projected onto between three and six walls of a room-sized cube. […]
CYNOPSISDIGITAL 02.23.17 Good morning. It’s Thursday February 23, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Content Marketing: Content Marketing is a marketing approach that focuses on creating and distributing relevant and valuable content. The goal is to attract a clearly defined audience and drive profitable customer action. […]
CYNOPSISDIGITAL 02.22.17 Good morning. It’s Wednesday February 22, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Brand Advocate: In digital advertising and marketing, a brand advocate is an individual who talks favorably about a product or brand, and passes on positive word-of-mouth about the brand to other people, often on […]
A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5