02/21/17: YouTube to phase out unskippable 30-second ads


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Good morning. It’s Tuesday February 21, 2017 and this is your first early morning digital briefing.

Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 13, through Sunday, February 19.
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include supermodel Kate Upton, actress Chrissy Metz (NBC’s This Is Us), and TV personalities Barbara Corcoran and Kevin O’Leary (ABC’s Shark Tank)
Netflix: Trevor Noah: Afraid of the Dark, a new comedy special, debuts today, February 21
Seeso: My Brother, My Brother and Me, a new comedy series, debuts Thursday, February 23
Netflix: I Don’t Feel at Home in this World Anymore, a thriller film, debuts Friday, February 24.
Amazon Video: Patriot, a new drama/comedy series, debuts Friday, February 24
Netflix: Ultimate Beastmaster, a new strength/endurance competition series produced by Sylvester Stallone, debuts Friday, February 24
Netflix: VeggieTales in the City, a new family-friendly spinoff series of VeggieTales in the House, debuts Friday, February 24


Boolean Operators: Most search engines allow users to limit their search or make it more specific by using the words "and", “not”, and "or.” These words are known as Boolean operators.


Got $130 on you? Spectacles, Snapchat’s much-touted video-sharing glasses, are now available for purchase across the U.S. Until now, the glasses were only available in a handful of quirky vending machines situated in select U.S. cities. Consumers can by the hardware on Spectacles.com. The wide launch comes shortly before Snapchat parent Snap Inc.’s IPO, which is expected for late next month.


YouTube is saying goodbye to its unskippable 30-second ads. The Google-owned video giant announced that will no longer support the format, effective next year. “We’re committed to providing a better ads experience for users online,” said YouTube in a statement. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.” Shorter unskippable ads, such as 20-second videos, will still be available to advertisers.
AccuWeather announced the launch of the AccuWeather Mobile Integration Suite, a new package of mobile ad products. AccuWeather touts the “contextual relevancy” of the new products, which use weather-triggered and location specific criteria to target consumers. In a release, AccuWeather highlighted the fact that one prominent brand, Michelin Wiper Blades, has already made use of the suite.



Join CYNOPSIS and your peers on THURSDAY, MARCH 2 in New York City at our 3rd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out so book your company’s table today!.



It’s becoming a rule of thumb: If you’re a Facebook-owned company, you’re probably going to emulate Snapchat’s Stories. Next up is the messaging service WhatsApp, which has begun rolling out a version of the short video feature. Facebook’s Instagram did the same last year, and Facebook’s primary mobile app is currently testing a Stories feature of its own. The WhatsApp version, which has been undergoing beta testing since late last year, is now launching in France and the Netherlands. Next it’ll debut in Spain, Israel, the U.K., and Saudi Arabia. A wider rollout is expected in the coming weeks.


AOL recently conducted a global study across seven markets in an effort to better understand consumer, advertiser and publisher trends surrounding digital video. Some of their findings:
The shorter, the better: Thanks to dwindling attention spans, the shorter a video, the more likely consumers are to watch it: 42% of global consumers reported watching video that runs 5 minute or less every day, and that number shrinks as the videos get longer.
360 video and VR are not just a novelty: 49% of US consumers are experiencing 360-degree video on mobile. 31% of US consumers and 21% of consumers in Southeast Asia report that they expect to watch more video in VR in 2017. Canadian and UK consumers, however, were not as inclined with just 9% of them expecting to watch more VR.
Longer load times are keeping buyers at bay: 43% of US advertisers report spending less on mobile video ads due to long load times. 
Mobile spend is taking from TV budgets: Globally, both advertisers and publishers report increasing their spend on mobile. In fact, 47% of advertisers and 57% of publishers plan to increase mobile ad spend by at least 25% in 2017.


Conde Nast Entertainment, Conde Nast’s digital video arm, has nabbed a new exec. Anthony Galloway will serve as CNE’s Executive Producer of Programming for digital video, reporting to SVP of Programming Croi McNamara. He joins CNE from Vice Media, where he’s worked since late 2015. As an Executive Producer at Vice, Galloway overseen the development of a wide variety of multi-platform video content. He previously held various production roles at NBC News. Galloway officially starts at CNE on March 6.
Verizon has named the first Chief Creative Officer of its newly-established in-house marketing agency. The role goes to Andrew McKechnie. He joins the agency from Apple, where he had served as Creative Director of Apple’s Global Group since 2014.


Who plays the title character in Netflix’s Daredevil? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Since its launch, Twitter has had a 140-character limit. Why was that the case to begin with? Answer: Twitter started out primarily as an SMS text messaging based service. The standard SMS character limit was 160. 140 characters left 20 characters for a person’s username. Kudos to Andy Pittman-TAMU/TX, Luke Watson-Roker Labs/NY, Mathew Tombers-Intermat, Inc./NY, Alejandro Sacasa-Albavision/FL, David Quiros-Wiegel Broadcasting/IL, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Tom Moore-Kalt Productions/CA


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The Daily Show’s Trevor Noah may call Comedy Central home, but it looks like he was happy to moonlight at Netflix. Afraid of the Dark, the funnyman’s new stand-up special, debuts today. Check out the trailer here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: ASSOC., DIGITAL & VIDEO MKTG/NCC MEDIA/NY: Dvlp sales materials & implement mkting programs that create demand for digital adv products within the media industry. 2-3 yrs exp in mktg, media and/or sales preferred. Apply to [email protected] (2/28)

JOB OPENING: ASST. MANAGER, STRATEGIC MARKETING/National CineMedia (NCM)/NYC: Work across multiple divisions to create, plan and execute b2b/trade mktg and emerging mktg. initiatives. strategic, creative, solid comm & PM skills. 5+ years digital/b2b/b2c. Apply HERE (2/27)
PR & COMMUNICATIONS SPECIALIST/National CineMedia (NCM)/New York: 3-5+ years of PR exp. Key member of the comm team, support & lead initiatives in PR, social media & internal comm. Great writing skills. Passion for advertising, movies & analytics a must! Full info/apply HERE (2/27)

JOB OPENING: SPONSORSHIP COORDINATOR/CROWN MEDIA FAMILY NETWORKS/NY: Track, create & coordinate sponsorship reports. Coordinate added value elements, & interface w/Traffic, Ad Sales, & Promo dept. BS req. & 2 yrs TV or Ad Sales exp. Full info/apply HERE (2/27)

JOB OPENING: DIGITAL CAMPAIGN MANAGER/NBCUNIVERSAL/NYC: Aid sales force in the overall RFP and pricing and planning process to provide sellable digital media proposals to agencies and direct advertisers. Apply here (2/24)

JOB OPENING: MGR, STANDARDS & PRACTICES/VIACOM/NYC: Pivotal player resp for day-to-day decisions relating to linear & digital advertising and integrate marketing standards across all Nickelodeon channels & platforms. 5 yrs work exp w/3yrs in kids media. Full info/apply HERE (2/24)

JOB OPENING: CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Coord. upfrt & client evnts. Updt ad sales pres., videos, photos & keyart. Asst. in dev of sponship pkgs. Proj mgt & pres. skills req. Mkting degree pref’d. 2+ yrs cable exp in digital/social pref’d. Knowldg of custom show a +. Send res: HERE [email protected] (2/24)

JOB OPENING: SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/24)

JOB OPENING: CONSULTING DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Create & develop research & consulting solutions for brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/23)

JOB OPENING: MGR, CONSUMER PRODUCTS & BIZ OPERATIONS/Viacom/NYC: Assist in evaluating ongoing biz requirements for Consumer Products finance, legal & global sales functions. 3-5 years relevant Consumer Products global licensing industry work exp. Apply HERE (2/23)

JOB OPENING: SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/23)

JOB OPENING: PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/23)

JOB OPENING: ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/22)

JOB OPENING: MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/22)

SITUATION WANTED: Veteran Researcher Looking for New Opportunities/NYC/. 20+ years exp & expertise in Media Research/Communications/Brand Marketing/Programming/Consumer Insights/Digital. Strong Kwldge of Broadcast & Cable. Contact [email protected] (2/24)

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