CYNOPSISDIGITAL
02.27.17

Good morning. It’s Monday February 27, 2017 and this is your first early morning digital briefing.

 
Massively Multiplayer Online Game: A massively multiplayer online game (MMGO or MMO) is an online game that can support large numbers of players at once – ranging from the hundreds to the thousands – simultaneously and in the same world. Blizzard Entertainment’s World of Warcraft is arguably the most well-known example.

Well, no one ever said that Roku devices can make themselves. According to a report from Fortune, The company aims to raise at least $200 million in new funding. That would almost double the $210 million that Roku has raised to date; existing investors include News Corp., Hearst, Viacom, and a number of others. Fortune reports that the new funding goals come with a company valuation of about $1.5 billion.
 
 

Sling TV, Dish Network’s OTT-based live TV service, is getting a little cheaper. Sling announced lower prices for four of its Extras bundles. The four bundles – News, Comedy, Entertainment, and Kids – will now cost $10 a month each, down from $20. In addition, for a single price of $30 per month, customers will be able to get all four packages. Sling says that customers who already subscribe to the packages will automatically see the discount, starting with their next bill.
 
 

As detailed in a recent Business Insider report, it looks like FCC boss Ajit Pai is pushing to put the brakes on a set of Obama-era regulations that would require internet service providers to get consent from consumers before sharing their data with advertisers. The rules, passed on a party-line vote by a Democratic majority, are slated to go into affect on March 2. That Democratic majority is now a Republican majority (Pai, a Trump appointee, replaced outgoing chairman Tom Wheeler). Republicans in general have been critical of the ISP data rules from the get-go. One common complaint is that the regulations unfairly tilt the playing field toward internet companies like Google, which have never faced the same restrictions when it came to data-sharing. An FCC spokesman confirms that Pai is seeking to get a full vote on halting the rules before they go into effect. And if that doesn’t happen before March 2, the spokesman said that the FCC’s Wireline Competition Bureau will block some of the provisions until a broader vote can take place. You can learn more here.
 
 

Almost exactly a year ago, Google launched its Accelerated Mobile Pages (AMP) program – an effort to speed up the mobile web. And according to new findings from Adobe Analytics, AMP has been pretty darn successful. Adobe’s data shows that between April and December of last year, the program grew by 405%. That includes an 896% spike in traffic during November. (You may recall some mildly interesting news events that took place around then.) As of December, Adobe found that 7% of U.S. publishers’ traffic was coming in through AMP pages.
 
 

MEC North America CEO Marla Kaplowitz has been appointed to head up The 4As. (Her official title: President and CEO.) The trade group, which represents U.S. ad agencies, says it employed a ten-person committee to spearhead the selection process. Kaplowitz initially started work at MEC in 2011. Before joining the agency, she spent a dozen years at MediaVest. Before being named to head up the 4As, she was already a member of the trade group’s leadership council.
 
 

 
Hulu’s longest-running original series has a predominantly Latino cast – and its title reflects the fact. What’s it called? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Louis C.K. inked a major deal with Netflix last week, but it’s a different service that recently acquired the streaming rights to his original series Horace and Pete. Which one? Answer: Hulu. It was first available exclusively on C.K.’s website. Kudos to Andy Pittman-TAMU/TX, Matt Volpe-4 String Shark Productions/NJ, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, Matthew Vogrin-PBS/VA, Alejandro Sacasa-Albavision/FL, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Andrew Bellamy-Producers Guild of America/NY
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: DIRECTOR, DIRECT RESPONSE SALES/Edge Media Sales: Seeking an aggressive, well-connected, organized DR sales pro; Lead DR sales efforts across a portfolio of national television products; 3yrs+ DR sales exp, incl track record of sales success; Sports exp a +++; Resume/cvr to [email protected] (3/4)

JOB OPENING: MANAGER, TOYS/Nickelodeon/NYC: Mng all licensing activities for assigned product categories. role directly supports team of three as well as handles projects/assignment for the overall Preschool group. 4-6 yrs exp licensing or other related field. Full info/apply HERE (3/4)

JOB OPENING: SR ACCOUNT MGR, GAMING/RedPeg/DC: Lead our groundbreaking work in the gaming and eSports space. New business development, Project mgmt & client relationship mgmt. 3-7 yrs of experiential marketing/eSports management exp. Full info/apply HERE (3/4)

JOB OPENING: MGR MULTIPLATFORM PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret data from a variety of sources for NBC. 3  yrs TV & Digital analytics experience req. Full info/apply HERE (3/2)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/2)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Stellar digital/social prod to support brand/shows. Implement creative vision; drive content plans, strtgy & social dist for series/tentpole shows thru brand filters to drive awareness, traffic & aud engagement. 5+ yrs exp dig/interactive, TV exp a +. Full info/apply HERE (3/2) 

JOB OPENING: SR PRODUCER, DESIGN BRAND CREATIVE/MTV/NYC: Oversee dvlpmnt of multi-platform Creative, but serve on the front-line of projects. 5-8 yrs of Network Prod exp, ideally in a Design Dept.Roll req’s deep expertise of creative process & strong orgnztn & mngmnt skills. Full info/apply HERE (3/2)

JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Full info/apply HERE (3/1)

JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (3/1)

JOB OPENING: ASSOC., DIGITAL & VIDEO MKTG/NCC MEDIA/NY: Dvlp sales materials & implement mkting programs that create demand for digital adv products within the media industry. 2-3 yrs exp in mktg, media and/or sales preferred. Apply to [email protected] (3/1)

JOB OPENING: ASST. MANAGER, STRATEGIC MARKETING/National CineMedia (NCM)/NYC: Work across multiple divisions to create, plan and execute b2b/trade mktg and emerging mktg. initiatives. strategic, creative, solid comm & PM skills. 5+ years digital/b2b/b2c. Apply HERE (2/28)
 
JOB OPENING: PR & COMMUNICATIONS SPECIALIST/National CineMedia (NCM)/New York: 3-5+ years of PR exp. Key member of the comm team, support & lead initiatives in PR, social media & internal comm. Great writing skills. Passion for advertising, movies & analytics a must! Full info/apply HERE (2/28)

JOB OPENING: SPONSORSHIP COORDINATOR/CROWN MEDIA FAMILY NETWORKS/NY: Track, create & coordinate sponsorship reports. Coordinate added value elements, & interface w/Traffic, Ad Sales, & Promo dept. BS req. & 2 yrs TV or Ad Sales exp. Full info/apply HERE (2/28)

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