02/28/17: Comcast to add YouTube app to Xfinity X1 set-tops


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Good morning. It’s Tuesday February 28, 2017 and this is your first early morning digital briefing.


Peripherals: A peripheral (or peripheral device) is an add-on device – such as a computer mouse, a scanner, or a webcam – that’s used in conjunction with a computer.


The idea of YouTube and TV being separate entities may one day be a distant memory. Comcast announced plans to launch a YouTube video app for its Xfinity X1 set-top platform. The app is slated to roll out nationwide later this year. The move will place the web’s biggest video platform right alongside traditional TV channels, blurring the line between digital and linear. Terms of the deal between Google and Comcast weren’t disclosed.
The gaming-centric live-streaming platform Twitch is about to get into e-commerce. (No surprise, given that it’s owned by Amazon.) Beginning later this spring, Twitch says it will start allowing its 17,000 game-broadcasting partners to sell games and in-game content, directly from their own Twitch pages, as they’re streaming gameplay. Game publishers will take 70% of the resulting revenue, while partnered Twitch streamers will earn 5%. Twitch will pocket the last 25%. Twitch also says it will offer what it’s calling a “Twitch Crate” – essentially a package of digital goods such as emojis and badges – to consumers who buy games through the e-commerce program. A number of publishers have already signed on to the program, including Ubisoft, Digital Extremes, Telltale Games, and several others.


AOL has inked a major deal with the Germany-based mobile data company Adsquare. Under the new agreement, Adsquare’s data will be integrated into One by AOL, AOL’s programmatic platform for publishers. Adsquare’s first-party data will now be built directly into One by AOL’s ad campaigns. Adsquare’s data exchange aggregates mobile ID, retail purchase data, and location data from about 360 million users. And one of the major goals of the partnership is to improve location-based targeting. For instance, businesses will now be able to serve a mobile ad to people who recently shopped at their store, or even to people who are simply near their store. “By bringing Adsquare’s data on board, we are enhancing our already strong ability to deliver quality, scalable, holistic audiences for advertisers to reach and for publishers to monetize,” said AOL International exec Alex Timbs in a statement.


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When it comes to virtual reality, even the medium’s most bullish champions would acknowledge that the major players in the VR space are still figuring out how best to monetize content. This could be a step forward: At the Mobile World Congress in Barcelona, Adobe showed off a new project for virtual reality advertising. The project – just a prototype right now – focuses on 2D videos within a VR environment. (For instance, a VR video might pause to show viewers an interstitial ad for Coca Cola.) The company told Variety that its ad solutions might be be publisher-ready within 6 to 12 months.
Some more VR news from the Mobile World Congress: Samsung has unveiled the newest version of the Gear VR, its mobile phone-based virtual reality headset. The product’s major update is a new external controller, very similar to the one that comes with Google’s Daydream View headset. The controller comes with a clickable touchpad, a trigger button, a volume rocker, and a back button for easier navigation within VR apps.
VR company Survios announced that its Raw Data virtual reality game is debuting on the Oculus Rift and Touch VR platform. The game launched for the HTC Vive headset last year. Notably, Rift owners and Vive owners will now be able to play cross-platform matches against one another.


SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of February 20-February 26, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Trailer Park Boys (Netflix) 289, 17, 17, 1979
2. Orange Is the New Black (Netflix) 233, 3, 78, 10275
3. Sense8 (Netflix) 130, 5, 26, 1747
4. Degrassi: Next Class (Netflix) 79, 26, 3, 281
5. House of Cards (Netflix) 63, 6, 10, 4207
6. Gilmore Girls (Netflix) 51, 1, 51, 3464
7. VeggieTales (Netflix) 42, 40, 1, 677
8. Chelsea (Netflix) 37, 21, 2, 416
9. Z: The Beginning of Everything (Amazon) 35, 11, 3, 152
10. The Crown (Netflix) 25, 12, 2, 417
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
OpenSlate Engagement Data for the
Pets & Animals vertical, based on the engagement metric for the week ending February 26.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Brave Wilderness (8.9) / 34,031,503 / 1,711,108 / 693
Horses And More! (8.5) / 305,040 / 5,373 / 386
Fresh Step (8.5) / 119,310 / 6,170 / 433
AquaNetTV (8.5) / 98,340 / 10,370 / 394
Kabita’s Kitchen (8.4) / 131,687 / 5,067 / 387
The Food Ranger (8.3) / 12,862,380 / 1,084,230 / 552
Quiero Cupcakes! (8.3) / 5,521,658 / 95,500 / 516
Nisha Madhulika (8.3) / 255,275 / 13,778 / 348
Cookies Cupcakes and Cardio (8.3) / 199,323 / 15,251 / 363
Munchies (8.3) / 323,610 / 28,072 / 397
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (2/20/17 – 2/26/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


Pandora has a new Chief Financial Officer. The streaming music service has named Naveen Chopra to the post. Chopra replaces Mike Herring, who had served as CFO since 2013. Before joining Pandora, Chopra had held a variety of positions at TiVo since 2006. He took over as TiVo’s CFO in late 2012, and took on the additional title of Interim CEO in January of 2016. He left TiVo last September, after the company was acquired by Rovi. The new hire comes at a crucial moment for Pandora; the company is getting ready to launch a new music subscription service, similar to those offered by Spotify and Apple Music.


Netflix’s ‘House of Cards’ isn’t Kevin Spacey’s first foray into politics-heavy entertainment. He played real-life political operative Ron Klain in which HBO movie? (Email [email protected] with your answer and be sure to include your name, company, city and state.)


Our Last Trivia Question: Hulu’s longest-running original series has a predominantly Latino cast – and its title reflects the fact. What’s it called? Answer: East Los High. Kudos to Andy Pittman-TAMU/TX, Matt Meachem-Gracenote, Inc./NY, Mathew Tombers-Intermat, Inc./NY, Jessica Lane-TV One/Washington, DC, Darren Bleckner-Hulu/NY, Jason Nieves-The Nieves Company/CA, Susan Nessanbaum- Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA,  Anjali Desai-Departure Films/NY, Bernice Fonge/CA, and Josh Pool-Fandom/CA


If you haven’t done so already, REGISTER NOW!


Pretty soon, human parkour enthusiasts may have to bow down to their robot overlords. Robotics company Boston Dynamics is out with some new footage of Handle, it’s versatile (and ultra-athletic) wheeled robot. Check it out here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR RESEARCH DIR/TNT/Burbank: Resp for program research and consumer insights for TNT. Support orig series development, marketing, scheduling, finance & more. Min 8 yrs media rsch exp, SVOD background a plus. 15% travel. Full info/apply HERE (3/7)

JOB OPENING: AD EXEC/Today’s Homeowner/West Coast: Highly motivated/aggressive sales professional w/proven track record of establishing/expanding key relationships through consultative selling & custom partnerships. 5 yrs min direct sales exp. Home improvement skills a +. Resumes to [email protected] (3/7)

JOB OPENING: DIRECTOR, DIRECT RESPONSE SALES/Edge Media Sales: Seeking an aggressive, well-connected, organized DR sales pro; Lead DR sales efforts across a portfolio of national television products; 3yrs+ DR sales exp, incl track record of sales success; Sports exp a +++; Resume/cvr to [email protected] (3/4)

JOB OPENING: MANAGER, TOYS/Nickelodeon/NYC: Mng all licensing activities for assigned product categories. role directly supports team of three as well as handles projects/assignment for the overall Preschool group. 4-6 yrs exp licensing or other related field. Full info/apply HERE (3/4)

JOB OPENING: SR ACCOUNT MGR, GAMING/RedPeg/DC: Lead our groundbreaking work in the gaming and eSports space. New business development, Project mgmt & client relationship mgmt. 3-7 yrs of experiential marketing/eSports management exp. Full info/apply HERE (3/4)

JOB OPENING: MGR MULTIPLATFORM PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret data from a variety of sources for NBC. 3  yrs TV & Digital analytics experience req. Full info/apply HERE (3/2)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/2)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Stellar digital/social prod to support brand/shows. Implement creative vision; drive content plans, strtgy & social dist for series/tentpole shows thru brand filters to drive awareness, traffic & aud engagement. 5+ yrs exp dig/interactive, TV exp a +. Full info/apply HERE (3/2) 

JOB OPENING: SR PRODUCER, DESIGN BRAND CREATIVE/MTV/NYC: Oversee dvlpmnt of multi-platform Creative, but serve on the front-line of projects. 5-8 yrs of Network Prod exp, ideally in a Design Dept.Roll req’s deep expertise of creative process & strong orgnztn & mngmnt skills. Full info/apply HERE (3/2)

JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Full info/apply HERE (3/1)

JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (3/1)

JOB OPENING: ASSOC., DIGITAL & VIDEO MKTG/NCC MEDIA/NY: Dvlp sales materials & implement mkting programs that create demand for digital adv products within the media industry. 2-3 yrs exp in mktg, media and/or sales preferred. Apply to [email protected] (3/1)

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