CYNOPSISDIGITAL
03.01.17

Good morning. It’s Wednesday March 1, 2017 and this is your first early morning digital briefing.

 
Online Data Providers: Online data providers are third party companies that help advertisers and ad agencies identify target consumers and their behaviors. There are a wide variety of data providers, with many specializing in specific types of data, ranging from financial data to demographic and psychographic data.
 
 

Looks like Microsoft is about to roll out a new Netflix-style subscription service. The twist: It’s for video games. Called Xbox Game Pass, the service is slated to roll out this spring. It’ll be priced at $10 per month. To start, it’ll feature unlimited access to over 100 game titles. Those titles will include Halo 5: Guardians from Microsoft’s 343 Industries, 2K’s NBA 2K16, 505 Games’ Payday 2, and others. The service will be fairly similar to Sony’s PlayStation Now service, which charge $20 per month for access to 450 titles. The difference is that the games on the latter service are all somewhat older  – they were made for the PS3 console. Like Netflix and other services, Xbox Game Pass will offer a rotating selection of new content.
 
 

 
Looking for funding? Are you ready to take eSports to the next level? Then you need to take part in Bruin Battles! Taking place at the Cynopsis World eSports Summit on April 12 in NYC, and sponsored by Bruin Sports Capital, a select group of inventive attendees will have the opportunity to present their eSports idea (league, game, product, event, etc.) on-stage in front of hundreds of attendees in a Shark Tank-style session. One lucky attendee will have a shot to get their project funded. Click here for more info and to get your plan into the spotlight now.
 
 

Streaming device-maker Roku pulled in close to $400 million in revenue in 2016, the company announced. Notably, not all of that money came from hardware sales. The company says its media and licensing business, including its ad sales efforts, accounted for about $100 million in revenue. The company was also quick to point out some other metrics: For one, it now has more than 13.4 million active accounts. And the company says that those users streamed over a billion hours worth of video and music in the month of December alone. In all of 2016, the company saw about 9 billion hours of streaming activity. The number was 5.5 billion hours for 2015, the company has previously said. While Roku didn’t report its 2015 revenue, Wall Street estimates sat at about $275 million – $300 million. 
 
 

 
Tweet of the week: @Onuora: OMG! Oscars wow! Moonlight! WOW
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Feb. 21-27 using Twitter data from Nielsen. Insights from the 3,641,538 tweets expressing a specific Emotional Reaction (ER) include:
– 37.3% of viewers who said something on TV was crazy were watching (you guessed it) The Oscars on ABC.
– 13.0% of people who said something on TV made them cry were tuned into NBC’s tear-jerker This Is Us.
– 4.1% of people who said what they were watching on TV made them laugh were catching Love & Hip Hop on VH1.
– 60.6% of people who said what they were watching on TV was beautiful were watching (you guessed right again) The Oscars.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Series (2/20/17 – 2/26/17)

    
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 

 
When Daredevil – a series about a blind superhero – first premiered on Netflix in 2015, some people expressed disappointment that the series hadn’t come equipped with a certain feature designed to help visually impaired viewers take in the series. Netflix made said feature available to Daredevil viewers shortly thereafter, and has since added it as an option for a ton of other content. What’s the feature in question? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Netflix’s ‘House of Cards’ isn’t Kevin Spacey’s first foray into politics-heavy entertainment. He played real-life political operative Ron Klain in which HBO movie? Answer: Recount. Kudos to Andy Pittman-TAMU/TX, Mike Ciraldo-Scene Stealerz, Steve Lanzano-TVB, Susan Nessanbaum- Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, Faye Kulik-Fox Networks Group/NY, Matthew Vogrin-PBS/VA, Alejandro Sacasa-Albavision/FL, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tim Conrod-ESPN/CT, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA, Aaron Paquette-Maru/Matchbox/TX, Andrew Bellamy-Producers Guild of America/NY, Tom Hebel-News Channel 8 WFLA/FL, and Anjali Desai-Departure Films/NY
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: SR WRITER PRODUCER/CMT/Nashville: Resp for conception/creation of on-air promotional assets.BA deg TV Prod, Advrtsng, or related field or equiv work exp req’d. 5+ yrs writing/producing promos, presentations, commercials etc for a major brdcst or cbl TV ntwrk, or ad agency. Full info/apply HERE (3/8)

JOB OPENING: SR RESEARCH DIR/TNT/Burbank: Resp for program research and consumer insights for TNT. Support orig series development, marketing, scheduling, finance & more. Min 8 yrs media rsch exp, SVOD background a plus. 15% travel. Full info/apply HERE (3/7)

JOB OPENING: AD EXEC/Today’s Homeowner/West Coast: Highly motivated/aggressive sales professional w/proven track record of establishing/expanding key relationships through consultative selling & custom partnerships. 5 yrs min direct sales exp. Home improvement skills a +. Resumes to [email protected] (3/7)

JOB OPENING: DIRECTOR, DIRECT RESPONSE SALES/Edge Media Sales: Seeking an aggressive, well-connected, organized DR sales pro; Lead DR sales efforts across a portfolio of national television products; 3yrs+ DR sales exp, incl track record of sales success; Sports exp a +++; Resume/cvr to [email protected] (3/4)

JOB OPENING: MANAGER, TOYS/Nickelodeon/NYC: Mng all licensing activities for assigned product categories. role directly supports team of three as well as handles projects/assignment for the overall Preschool group. 4-6 yrs exp licensing or other related field. Full info/apply HERE (3/4)

JOB OPENING: SR ACCOUNT MGR, GAMING/RedPeg/DC: Lead our groundbreaking work in the gaming and eSports space. New business development, Project mgmt & client relationship mgmt. 3-7 yrs of experiential marketing/eSports management exp. Full info/apply HERE (3/4)

JOB OPENING: MGR MULTIPLATFORM PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret data from a variety of sources for NBC. 3  yrs TV & Digital analytics experience req. Full info/apply HERE (3/2)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/2)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Stellar digital/social prod to support brand/shows. Implement creative vision; drive content plans, strtgy & social dist for series/tentpole shows thru brand filters to drive awareness, traffic & aud engagement. 5+ yrs exp dig/interactive, TV exp a +. Full info/apply HERE (3/2) 

JOB OPENING: SR PRODUCER, DESIGN BRAND CREATIVE/MTV/NYC: Oversee dvlpmnt of multi-platform Creative, but serve on the front-line of projects. 5-8 yrs of Network Prod exp, ideally in a Design Dept.Roll req’s deep expertise of creative process & strong orgnztn & mngmnt skills. Full info/apply HERE (3/2)

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