CYNOPSISDIGITAL
03.03.17 Good morning. It’s Friday March 3, 2017 and this is your first early morning digital briefing.
Digital Master: A digital master is a file – be it a video recording, PDF, or other digital asset – that’s preserved as the “original” for the purpose of reuse, re-expression, and archive storage.
Snap Inc. has got to like what it’s seeing so far. Soon after the Snapchat-parent began trading yesterday in its much-anticipated IPO, its shares leaped 41%, to $24 per share. The company had initially set a price of $17 per share, amounting to a company valuation of about $24 billion. Now, however, its market cap appears to be over $33 billion. The IPO will give co-founders Evan Spiegel and Bobby Murphy about $5 billion worth of stock holdings. On top of that, they’ll maintain control of all shareholder decisions, as the stock they’re offering through the IPO doesn’t carry any voting rights.
Twitter just landed a ton of eSports content. Thanks to new pacts with ESL and DreamHack, the company says it will live-stream 1,500 hours of competitive gaming events by the end of 2017. The deal covers more than 15 events in the Intel Extreme Masters (IEM), ESL One, and DreamHack eSports circuits. The streams will be available for free worldwide, on the web and via Twitter’s TV apps for Apple TV, Amazon Fire TV, Xbox One, and Android TV. The first event that Twitter will stream is this Saturday’s Intel Extreme Masters Katowice in Poland.
Speakers from brands such as Intel, PepsiCo, Buffalo Wild Wings, Anheuser-Busch and more will be on-hand at the Cynopsis World eSports Summit on 4/12 in Manhattan. Grab your tickets to learn how to monetize eSports and network with the industry’s best.
A CYNOPSIS MESSAGE
Tuesday, March 21 I 8:15 – 10:30 AM I Sponsored by FreeWheel
Join Cynopsis Media in honoring this year’s Top Women in Digital at an awards breakfast celebrating the exceptional, the creative and the bold in the digital media industry. See the list of honorees here:
http://www.cynopsis.com/event/2017-top-women-digital-awards-breakfast/ .
Sony may have introduced its PlayStation VR headset last year, but Microsoft looks set on one-upping its rival. The next version of the Xbox – codenamed Project Scorpio – will come equipped with both VR and Windows Mixed Reality content starting in 2018, the company said. (Microsoft’s Windows Mixed Reality technology, which situates computer-generated imagery within real-world surroundings, is the same tech that powers the Microsoft’s Hololens augmented reality headset.) Microsoft’s announcement came at the Game Developer Conference in San Francisco.
Believe it or not, they have VR startups in the U.K. too. And one of them, the video producer Parable, just landed some big investors. U.K. broadcaster Channel 4 and Studio Lambert chief exec Stephen Lambert have each taken minority stakes in Parable. Lambert has also been appointed as the company’s Chairman. Parable, which intends to make content for the entertainment, brand marketing, and training sectors, has already completed two 360-degree documentaries for The Economist.
Amazon Channels, Amazon’s video subscription ad-on program for partners like HBO and Showtime, has added a new Indian entertainment channel. Called Heera, the channel features movies and TV shows in Hindi, Telugu, Marathi, Tamil and Bengali. It’ll be available only to U.S. users. Like with other Amazon Channels platforms, Access to Hera requires a $99-per-year Prime subscription.
Kick off your weekend right! Scroll through our digital programming guide (Watcheroo) and see what you should be watching. Our pick of the week is the new stand-up comedy special Mike Birbiglia: Thank God for Jokes, now available on Netflix. Check out the guide here: http://www.cynopsis.com/watcheroo/
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To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during ABC’s broadcast of the 89th Academy Awards.
“And the Oscars’ brand winner was… Walmart! The retailer earned 24.1% digital share of voice during the Oscars, the highest percentage of all online activity prompted by ads during the show. The brand aired four spots during the awards show as part of a campaign called ‘Four Award Winning Directors. Three Unique Films. One Walmart Receipt.’ The arty conceit teased the concept of high-quality narratives built around simple purchases: bananas, batteries, paper towels, wrapping paper, a video baby monitor and a scooter. Rolex, AT&T, The New York Times and Cadillac were the other finalists in the category, rounding out the top five in terms of digital share of voice.” – iSpot.tv
Mashable has named a new exec to head up programming and development for Mashable Studios, its original content unit. The newly-created position goes to Polly Auritt, who had previously served as VP of Programming at Fullscreen since the summer of 2015. Auritt will now oversee Mashable Studios’ long-form content, which is slated to debut across OTT services, social media, and even TV. Mashable Studios currently has production partnerships in place with Nat Geo Wild, NBCUniversal’s Bravo, and others.
Music video platform Vevo has named Will Jackson to a newly-created role. Serving as SVP of Strategy and Operations, Jackson will be responsible for defining and executing Vevo’s long-term growth strategies. He joins the company from Pandora, where he served as VP of Corporate Strategy & International Development.
The 2013 and 2014 Yahoo data breaches already caused Verizon to shave $350 million off of its acquisition. But it seems there were other shoes left to drop. Ronald S. Bell, Yahoo’s top lawyer, resigned from the company this week. And CEO Marissa Mayer has lost her 2016 bonus. In addition, Mayer will give up her 2017 equity compensation due to the hacks. “I am the CEO of the company and since this incident happened during my tenure, I have agreed to forgo my annual bonus and my annual equity grant this year,” Mayer confirmed in a statement.
Who provides the voice of recurring character Sarah Lynn on Netflix’s BoJack Horseman? (Hint: One of her other credits is as a voice on Fox’s Bob’s Burgers). Answer: Kristen Schaal. Kudos to Kayla Baines-Mindgrub/MD, David Westberg-SAG-AFTRA Federal Credit Union/CA, Anjali Desai-Departure Films/NY, Tom Moore-Kalt Productions/CA, Alexandra Bacharach-Daddi Brand Communications/NY, and Vicky Gregorian-MGM Television/NY
One of Kristen Schaal’s first recurring TV rolls was on a live-action linear series, where she played a struggling band’s only groupie. What was the series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Maximize & Monetize the World of Competitive Gaming
Hear from (and network with) 40+ eSport experts from companies such as AEG, Bruin Sports Capital, ESL, eSports Ad Bureau, Gameslice, Go To Team, Intel, Intersport, Machinima, Magid, NGE, Pepsi, rEvXP, SuperData, Turner/ELeague, Twitch, WESA, World Gaming, Whistle Sports and competitive gaming teams: OpTic, Dignities, and more!
Space is limited. Register before 3/22 to save on the
East Coast’s premiere eSports Summit!
On March 21, Netflix is dropping two new Dave Chappelle comedy specials. Both of them are from Chappelle’s personal vault. (One was shot last year, and one was shot in 2015.) You can check out a quick new teaser here.
See you Monday,
David Teich
03.03.17
Roberta Caploe: Publisher @robertacaploe
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Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)
JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)
JOB OPENING: MGR, CONTENT/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10)
JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)
JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)
JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)
JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)
JOB OPENING: MGR, PROGRAMMING ANALYTICS/CHARTER COMMUNICATIONS/Stamford: Answer/assess complex quantitative questions & business challenges using a wide variety of predictive modeling and analytical techniques. 5+ yrs related media exp data analysis & data modeling. Full info/apply HERE (3/9)
JOB OPENING: TAXONOMY & METADATA MGR/AMC/NY: Devlp & implmt effective Taxonomy & Metadata solutions thru content search functionality and discoverability, ensure program data is systematically maintained, protected and available to be leveraged, MUST have 3-5 yrs broadcast or cable network exp. Full info/apply HERE (3/9)
JOB OPENING: COMPLIANCE MGR/AMC/NY: Ensure network prog is compliant with broadcast regulations, enforce FCC requirements for all content across linear & adv pltform, analytical and metric savvy, prod/post prod exp req., paralegal exp. Full info/apply HERE (3/9)
JOB OPENING: IMPLEMENTATION SPECIALIST/WO NETWORK/TELECOMMUTE: Educate/train our new users on WO Network. 2+ yrs exp Cable Network Sales or at a software co. for cable ntwrk prods. Strong knwldg cable network business practices. Travel up to 20% required. Full info/apply HERE (3/9)
JOB OPENING: SR WRITER PRODUCER/CMT/Nashville: Resp for conception/creation of on-air promotional assets.BA deg TV Prod, Advrtsng, or related field or equiv work exp req’d. 5+ yrs writing/producing promos, presentations, commercials etc for a major brdcst or cbl TV ntwrk, or ad agency. Full info/apply HERE (3/8)
JOB OPENING: SR RESEARCH DIR/TNT/Burbank: Resp for program research and consumer insights for TNT. Support orig series development, marketing, scheduling, finance & more. Min 8 yrs media rsch exp, SVOD background a plus. 15% travel. Full info/apply HERE (3/7)
JOB OPENING: AD EXEC/Today’s Homeowner/West Coast: Highly motivated/aggressive sales professional w/proven track record of establishing/expanding key relationships through consultative selling & custom partnerships. 5 yrs min direct sales exp. Home improvement skills a +. Resumes to [email protected] (3/7)
JOB OPENING: DIRECTOR, DIRECT RESPONSE SALES/Edge Media Sales: Seeking an aggressive, well-connected, organized DR sales pro; Lead DR sales efforts across a portfolio of national television products; 3yrs+ DR sales exp, incl track record of sales success; Sports exp a +++; Resume/cvr to [email protected] (3/4)
JOB OPENING: MANAGER, TOYS/Nickelodeon/NYC: Mng all licensing activities for assigned product categories. role directly supports team of three as well as handles projects/assignment for the overall Preschool group. 4-6 yrs exp licensing or other related field. Full info/apply HERE (3/4)
JOB OPENING: SR ACCOUNT MGR, GAMING/RedPeg/DC: Lead our groundbreaking work in the gaming and eSports space. New business development, Project mgmt & client relationship mgmt. 3-7 yrs of experiential marketing/eSports management exp. Full info/apply HERE (3/4)
JOB OPENING: MGR MULTIPLATFORM PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret data from a variety of sources for NBC. 3 yrs TV & Digital analytics experience req. Full info/apply HERE (3/4)
JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/4)
JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Stellar digital/social prod to support brand/shows. Implement creative vision; drive content plans, strtgy & social dist for series/tentpole shows thru brand filters to drive awareness, traffic & aud engagement. 5+ yrs exp dig/interactive, TV exp a +. Full info/apply HERE (3/4)
JOB OPENING: SR PRODUCER, DESIGN BRAND CREATIVE/MTV/NYC: Oversee dvlpmnt of multi-platform Creative, but serve on the front-line of projects. 5-8 yrs of Network Prod exp, ideally in a Design Dept.Roll req’s deep expertise of creative process & strong orgnztn & mngmnt skills. Full info/apply HERE (3/4)
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