03/06/17: NBCUniversal invests $500 million in Snapchat


Good morning. It’s Monday March 6, 2017 and this is your first early morning digital briefing.

Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, March 6, through Sunday, March 12.
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include TV personality Jeff Probst (CBS’s Survivor), actress Brie Larson (Warner Bros. PicturesKong: Skull Island), and TV personality Randy Fenoli (TLC’s Say Yes to the Dress)
Acorn TV: Part one of Midsomer Murders, series 19, makes its exclusive U.S. premiere today, March 6
Netflix: Amy Schumer: The Leather Special, a new comedy special, debuts Tuesday, March 7
Seeso: The Darkest Universe, a new original film, debuts Thursday, March 9
Netflix: Buddy Thunderstruck, a new stop-motion animated action-comedy series, debuts Friday, March 10
Netflix: Burning Sands, a new original film, debuts Friday, March 10
Netflix: Season 2 of Love debuts Friday, March 10
Amazon Video: The second and final season of Hand of God debuts Friday, March 10


Social Media Audit: A social media audit is an examination of a person or organization’s social media presence. It’s designed to examine what’s working, what’s failing, and what can be improved across one’s social media channels. A thorough social media audit generally examines audience data and competitor activity.


A day after Snap Inc.’s IPO boosted the company’s market cap and made multi-billionaires of its founders, the Snapchat parent got some more good news. Comcast’s NBCUniversal announced that it has invested $500 million in the company. The move makes NBCU the only media company to have an official stake in the company. Snap’s stock climbed as much as 20% after the news. The company’s market cap now sits at over $31 billion.
Facebook’s quest for original content is intensifying, according to a new report from the Wall Street Journal. According to the Journal, the social media giant is reportedly soliciting pitches for TV-like programming in genres including sports, science, gaming, pop culture, lifestyle, and teens. The company is reportedly looking for weekly shows, with episodes that run about 30 minutes. Not coincidentally, Facebook is in the process of rolling out its TV app, which has already launched for Apple TV and Samsung Smart TVs. Facebook’s end goal is clear enough: Enticing marketers to redirect even more ad dollars from traditional TV to Facebook video content.
Woven Digital is gone – or at least, its name is. The digital media company has changed its name to Uproxx Media, adopting the name of its flagship website. The company, founded in 2010, is geared toward millennial males. Over the years, it’s acquired properties such as Dime Magazine, HitFix, and BroBible. (Dime and HitFix have since been folded into Uproxx.com.) The company has undergone some transition of late. In November, it named Ben Blank as its third CEO in just over a year. And last fall, the company laid off 20 staffers, saying that it was eliminating redundancies between the HitFix and Uproxx teams. But the company raised $18.5 million in a Series B funding round last summer and, according to comScore data, it saw 28% audience growth between November 2015 and November 2016.


Top Women in Digital
Tuesday, March 21  I  8:15 – 10:30 AM  I  Sponsored by FreeWheel

Join Cynopsis Media in honoring this year’s Top Women in Digital at an awards breakfast celebrating the exceptional, the creative and the bold in the digital media industry. See the list of honorees here: http://www.cynopsis.com/event/2017-top-women-digital-awards-breakfast/

Register Now.



Have an eSports idea? Looking for funding? Take part in our Cynopsis eSports Bruin Battles competition taking place at the Cynopsis World eSports Summit on April 12 in NYC. Sponsored by Bruin Sports Capital, a select group of guests will have the opportunity to present their eSports idea (league, game, product, event, etc.) on-stage in front of hundreds of attendees in a Shark Tank-style session. One lucky attendee will have a shot to get their project funded. Click here for more info and to submit your idea today – it’ll take 2 minutes!


HP has consolidated its global media assignment with Omnicom agency PHD. PHD was already serving as the tech giant’s traditional media agency; now it’s taking on HP’s digital assignment as well. Previously, WPP’s Essence was HP’s digital agency of record. If the past is any guide, Omnicom has plenty of reason for celebration. All told, HP’s reported ad spend for 2016 was $586 million – and $380 million of that went to digital.


NBCU isn’t the only company to put its faith in Snapchat. Over the weekend, iHeartMedia used the app to announce the winners of its 2017 iHeartRadio Music Awards. Artists who weren’t included in the live telecast snapped ten-second acceptance speeches to fans throughout the day. You can learn more here.


Amazon and Lionsgate have got their sites set on the world’s second-most populous country. The companies have reached an exclusive long-term deal to make Amazon Prime Video the exclusive SVOD service for Lionsgate titles in the Indian market. The deal covers films like Deepwater Horizon and Best Picture winner runner-up La La Land. The deal will also cover upcoming Lionsgate releases. Notably, those titles won’t even be available through Indian satellite or pay-TV services.


What’s the first original talk show to feature on Netflix? (It’ll make its season 2 debut in April.) (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: One of Kristen Schaal’s first recurring TV rolls was on a live-action linear series, where she played a struggling band’s only groupie. What was the series?  Answer: HBO’s Flight of the Conchords. Kudos to Bonnie Putnam-Eli Lilly/IN, Kendra Campbell-Milburn-UPtv/GA, Seth Everett-NBC Sports Radio/NY, Denise Dalrymple-Girl Scouts of Southeastern Michigan/MI, Angela Taylor-Inspiration Ministries/SC, Andy Pittman-TAMU/TX, Erica Rubinsky-Available Light/NY, Gabrielle Fredrick-National Geographic/Washington, D.C., Luke Watson-Roker Labs/NY, Karen Chan-Tremor Video/NY, Matt Willence-ITN Networks/NY, Tom Moore-Kalt Productions/CA, Jordan Barton-True Media/MO, Matthew Benedict-Sirens Media/MD, Lorrie Shilling/CA, Aaron Paquette-Maru/Matchbox/TX, Shawn Kopelakis-Inside Job Podcast/CA, Kelly Sorensen-Starcom LA/CA, and Betsy Bozdech-Common Sense Media/CA


Programmatic Data & Measurement Webinar
New Solutions for TV and Digital

Projections from Zenith Media state that programmatic advertising will rise by 31% in 2017 – faster growth than any other digital channel, including social media & online video. And you can throw programmatic TV into that mix as well: According to eMarketer, it’ll be a $4.43 billion industry by 2018.

Are you up to speed? Register today to hear from AOL, Assembly and the The Weather Company during the latest webinar on March 15.



How you can be sure you’re first into the store to buy a much-awaited new gaming console? It’s simple: Wait on line for a month. That’s what one young fellow did to make sure he was the first proud owner of a Nintendo Switch. Seriously. Learn more here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills  second language is a plus. Full info/apply HERE (3/14)

JOB OPENING: FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)

JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)

JOB OPENING: MGR, CONTENT/BLUE 449/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10) 

JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)

JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)

JOB OPENING: MGR, PROGRAMMING ANALYTICS/CHARTER COMMUNICATIONS/Stamford: Answer/assess complex quantitative questions & business challenges using a wide variety of predictive modeling and analytical techniques. 5+ yrs related media exp data analysis & data modeling. Full info/apply HERE (3/9)

JOB OPENING: TAXONOMY & METADATA MGR/AMC/NY: Devlp & implmt effective Taxonomy & Metadata solutions thru content search functionality and discoverability, ensure program data is systematically maintained, protected and available to be leveraged, MUST have 3-5 yrs broadcast or cable network exp. Full info/apply HERE (3/9)

JOB OPENING: COMPLIANCE MGR/AMC/NY: Ensure network prog is compliant with broadcast regulations, enforce FCC requirements for all content across linear & adv pltform, analytical and metric savvy, prod/post prod exp req., paralegal exp. Full info/apply HERE (3/9)

JOB OPENING: IMPLEMENTATION SPECIALIST/WO NETWORK/TELECOMMUTE: Educate/train our new users on WO Network. 2+ yrs exp Cable Network Sales or at a software co. for cable ntwrk prods. Strong knwldg cable network business practices. Travel up to 20% required. Full info/apply HERE (3/9)

JOB OPENING: SR WRITER PRODUCER/CMT/Nashville: Resp for conception/creation of on-air promotional assets.BA deg TV Prod, Advrtsng, or related field or equiv work exp req’d. 5+ yrs writing/producing promos, presentations, commercials etc for a major brdcst or cbl TV ntwrk, or ad agency. Full info/apply HERE (3/8)

JOB OPENING: SR RESEARCH DIR/TNT/Burbank: Resp for program research and consumer insights for TNT. Support orig series development, marketing, scheduling, finance & more. Min 8 yrs media rsch exp, SVOD background a plus. 15% travel. Full info/apply HERE (3/7)

JOB OPENING: AD EXEC/Today’s Homeowner/West Coast: Highly motivated/aggressive sales professional w/proven track record of establishing/expanding key relationships through consultative selling & custom partnerships. 5 yrs min direct sales exp. Home improvement skills a +. Resumes to [email protected] (3/7)

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