A CYNOPSIS MESSAGE FROM AT&T ADWORKS Boldly go where addressable has never gone before. The nationwide leader in addressable TV advertising – now across screens. From TV to mobile devices, maximize return on video advertising with cross-screen, device-level addressable advertising. Serve ads to your target audience at the right time and on the […]
CYNOPSISDIGITAL 04.14.17 Good morning. It’s Friday April 14, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Tracking Pixel: The IAB (Interactive Advertising Bureau) defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify […]
CYNOPSISDIGITAL 04.13.17 Good morning. It’s Thursday April 13, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER The Ku band is primarily used for satellite communications, most notably for fixed and broadcast services, and for specific applications such as NASA‘s Tracking Data Relay Satellite. TOP NEWS Roku has […]
A CYNOPSIS MESSAGE FROM THE FREEWHEEL COUNCIL FOR PREMIUM VIDEO Advancing the Ad Experience: 250 Brands and Agencies Share their Views The FreeWheel Council for Premium Video has released results of a custom research study in partnership with Advertiser Perceptions, revealing that improving the video ad experience was identified as the biggest challenge facing the […]
A CYNOPSIS MESSAGE FROM PHUNWARE Discover Your New Sports & Entertainment Mobile Solution Fans want convenience, fun and the tools to ensure they never miss a moment–in the palm of their hand. Get to market quickly with a brandable, turnkey mobile app offering all that and more. Phunware makes it easy to create unforgettable experiences […]
A CYNOPSIS MESSAGE FROM THE FREEWHEEL COUNCIL FOR PREMIUM VIDEO Advancing the Ad Experience: 250 Brands and Agencies Share their Views The FreeWheel Council for Premium Video has released results of a custom research study in partnership with Advertiser Perceptions, revealing that improving the video ad experience was identified as the biggest challenge facing the […]
CYNOPSISDIGITAL 04.07.17 Good morning. It’s Friday April 7, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Freebooting: Freebooting refers to the act of downloading someone else’s copyrighted material, usually from YouTube, and uploading it to one’s own YouTube channel or social media account. TOP NEWS Say hello […]
CYNOPSISDIGITAL 04.06.17 Good morning. It’s Thursday April 6, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Lossless Compression: Lossless compression is a class of data compression that allows the original data to be perfectly reconstructed from the compressed data. It’s used in cases where it’s important that the original data […]
A CYNOPSIS MESSAGE FROM THE FREEWHEEL COUNCIL FOR PREMIUM VIDEO Advancing the Ad Experience: 250 Brands and Agencies Share their Views The FreeWheel Council for Premium Video has released results of a custom research study in partnership with Advertiser Perceptions, revealing that improving the video ad experience was identified as the biggest challenge facing the […]
A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]
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