CYNOPSISDIGITAL
04.14.17

Good morning. It’s Friday April 14, 2017 and this is your first early morning digital briefing.

Tracking Pixel: The IAB (Interactive Advertising Bureau) defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in some cases) or that a specific webpage has been accessed.
 
 

 
NBC announced a new agreement with the board that represents its independent TV affiliates. The deal paves the way for local affiliates to opt in to NBCUniversal’s distribution deals with over-the-top streaming services like DirecTV Now and YouTube TV. The goal is to make it easier for those services to gain the streaming rights to local TV programming. In addition, the deal provides a framework for NBC’s affiliates to opt into TV Everywhere platforms for pay-TV subs. “We believe that [over-the-top] distribution can play an important role in ensuring the growth and development of local, network-affiliated television stations,” said Ralph Oakley, Chairman of the NBC Television Affiliates Board.
 
Yikes. As first reported by Politico, Tribune Media has decided to axe its digital news project. The service, originally slated to debut on Tribune.com on April 25, would have included content from Tribune’s local TV stations. The company has also killed plans to bring back Television Without Pity, a site previously owned by NBCU. And Tribune has laid off the entire staff of Screener, its entertainment news site. Josh Cogswell, who has served as Chief Product Officer since 2015, will step down, according to a memo that interim-CEO Peter Kerns wrote to staff. Steve Baron, Tribune’s Head of Product and Engineering, will now oversee digital operations – or, you know, what’s left of them – alongside Larry Wert, President of Broadcast Media.
 
Facebook announced that Instagram Stories, the photo- and short video-sharing service that it cloned from Snapchat last year, now sees more than 200 million active users per day. Here’s where things get scary if you’re Snap Inc.: As of Q4 of 2016, Snapchat saw about 158 million users a day. Not just Snapchat Stories, mind you – all of Snapchat. (Instagram as a whole sees over 600 million daily users.) This is not a good problem for Snap to have, especially so soon after its IPO. If it doesn’t keep finding ways to innovate and attract new users, Facebook may just wind up crushing it like a bug. That is, after all, Facebook’s goal.
 

The TV audience-targeting platform Simulmedia has reached a new pact with Oracle Data Cloud. Under the deal, Simulmedia will use ODC’s to enable data-driven ad deals for linear TV. Advertisers will be able to target audiences based on their in-store purchases using Simulmedia’s Performance TV platform.
 
 

Hulu’s live TV service is almost here – and it’s reportedly got a price tag. According to sources who spoke to TechCruch, the service will cost $39.99 per month. (It’s always possible that Hulu, as other services have done, will ultimate choose to offer more than one pricing tier.) The $39.99-per-month subscription will reportedly include ads. Back in January, Hulu guaranteed that it would charge less than $40 for its TV service. If TechCrunch’s report is accurate, then it looks like Hulu kept its promise by literally one cent. The $39.99 price would be more expensive than any of the entry-level plans offered by Hulu’s major competitors. It is worth noting, though, that the service will come equipped with Hulu’s existing on-demand content.
 
As it prepares to launch a massive new area of its business, it’s probably not a coincidence that Hulu is prepping a huge expansion of its customer support operations. The company is planning to move its customer-support services to a new facility in San Antonio, Texas, later in 2017. By 2018, the company says its customer-service staff will number over 500. Right now, the number is 150, and all of them work remotely. The new operations center will offer 24-hour phone, chat, and email support.
 
 

Roku will soon be able to listen to listen in on what content you’re watching – but only if you let it. A new operating system rolling out over the next few weeks will allow Roku-enabled TVs to recognize what content users are watching, and then make content recommendations based on the information. Called “More Ways to Watch,” the service will be entirely opt-in, and users will be able to turn it off at any time.
 
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: SALES PLANNER/The Weather Group/NYC: Dvlp sales plans/packages for clients that meet the needs of the TV network, clients & sales staff.2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position. Full info/apply HERE (4/25) 

JOB OPENING: TEMP ADMIIN ASST for PROGRAMMING & PRODUCTION/GSN/Santa Monica: 1-2 yrs. exp. assisting sr executives. Studio, agency or prod co. exp  a +. High detail orientation and strong communication skills; Microsoft Office proficiency. Res/CL to [email protected] (4/25)

JOB OPENING: PUBLICIST/NBCU/NYC: The Digital Comm Assoc will work w/Ent Networks group’s Corporate Comm team & help provide PR support for press efforts surrounding Syfy. 2-5 yrs publicity & media relations exp w/focus on media, digital/social media & tech. Full info/apply HERE (4/21)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Convey research findings to all levels of the company incl very sr management. Min 3-5 yrs exp TV research related to syndication TV is pref’d – brdcst & cable network exp a +. Trained in operation of Nielsen systems. Full info/apply HERE (4/21)

JOB OPENING: DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/20)

JOB OPENING: WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA req’d. Apply: [email protected] (4/20)

JOB OPENING: SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: [email protected] (4/20)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)

JOB OPENING: INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)

JOB OPENING: PARALEGAL/MLB/Secaucus NJ: Knwldg, exp & understanding of legal and business affairs issues. Resp to handle a variety of matters incl short-term assignments that often require the application of independent judgment. BA deg req’d. 1-4 yrs of related paralegal exp. Resume/cvr HERE (4/19)

JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp pref’d. Resume to: [email protected] (4/19)

JOB OPENING: DIRECTOR BD & STRATEGY/NYC: Work with the VP of BD & Strategy on identifying, evaluating, and recommending Business Development opportunities in support of our overall growth plan. Full info/apply HERE (4/19)

JOB OPENING: SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)

JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)

JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)

JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)

JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)

JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to [email protected] (4/18)

JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)

JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)

JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)

PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)

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