A CYNOPSIS MESSAGE FROM THE FREEWHEEL COUNCIL FOR PREMIUM VIDEO
Advancing the Ad Experience: 250 Brands and Agencies Share their Views The FreeWheel Council for Premium Video has released results of a custom research study in partnership with Advertiser Perceptions, revealing that improving the video ad experience was identified as the biggest challenge facing the industry today by more than half of brand and agency executives surveyed. DOWNLOAD HERE.
CYNOPSISDIGITAL
04.05.17 Good morning. It’s Wednesday April 5, 2017 and this is your first early morning digital briefing.
Trick Banner: A trick banner is an online banner that’s designed to trick people into clicking on it. A trick banner is generally designed to imitate the style of an operating system, or to look like an important software error message.
Verizon is out to clarify a few things. On Monday, news broke that, once the Yahoo merger closes, the internet company will merge with Verizon’s AOL, with the combined brands taking on the name Oath. But Verizon now says that AOL and Yahoo will maintain their individual branding. “[The] AOL and Yahoo brands will not only remain, but a core tenet of Oath will be to deeply invest in growing those brands,” said one Verizon spokesman. “Oath is the umbrella and the portfolio of brands will comprise Oath – a house of brands structure.” One reason that Verizon did such a bad job of conveying the details is that unauthorized sources broke news of the rebranding before the company was prepared to talk about it. Or as AOL’s corporate website puts it, “someone snitched.”
What are advertisers doing to prevent their ads from appearing alongside “fake news?” In a surprising number of cases, the answer is nothing. In a survey conducted by Advertiser Perceptions Inc., 29 percent of ad executives said they didn’t know whether or not their ads run on fake news outlets. 7 percent, meanwhile, said that they plan to advertise on such sites intentionally, while another 8 percent said they don’t care one way or another. In case you weren’t doing the math, that adds up to 44% of ad execs. Only a slim majority, 56%, said that they actively avoid publishing on sites they consider to be fake news outlets. Advertiser Perceptions did find, however, that the tendency to avoid fake news outlets increases along with the seniority of the executive surveyed. Marketers from the fields of tech, consumer electronics, and financial services were the most inclined to avoid fake news outlets. Consumer packaged goods marketers were the least so.
A CYNOPSIS MESSAGE
WEDNESDAY, APRIL 12, 2017 | NEW YORK CITY
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Brand safety is the name of the game. Google announced new steps to help marketers track exactly where their ads are appearing on YouTube. (As you’re probably aware, the tech giant recently lost a slew of advertisers over just those concerns.) Google said it will now let third-party measurement companies monitor where ads are being placed. Google already offers similar features when it comes to letting marketers know whether or not their ads are viewable. According to the Wall Street Journal, Google has also told ad agency execs that it will offer video-level reporting across YouTube by the third quarter of 2017. That functionality would allow advertisers to see a full list of specific videos where their ads appeared, and to see how many times their ads showed up on each one.
The sports-centric OTT TV service fuboTV has officially brought its new platform out of beta. The service, which casts $34.99 per month, carries 50 channels. The package includes live events from all major sports leagues and tournaments. It’s called Fubo Premiere.
And that’s that. President Donald Trump has signed a bill repealing FCC privacy rules, passed in October, that would have prevented internet service providers from using private data in ad targeting. The bill narrowly passed both houses of congress last month, with Democrats uniform in their opposition.
Good news for music fans: YouTube will exclusively live-stream the first weekend of Coachella from April 14-April16. Performers include Lady Gaga, Radiohead, and a slew of other major artists. Viewers will be able to choose between three separate live channels, as well as a live 360-degree video mode. It’ll be the seventh straight year that YouTube has streamed the festival.
A recent RIAA report revealed that a majority of listeners are now getting their music through streaming services; the record industry seems to have noticed. Universal Music Group has reached a new multi-year licensing pact with Spotify, giving the music streamer an exclusive window on select album releases. Universal artists are now free to makes albums available exclusively to Spotify’s paying users for two weeks. In addition, Spotify will pay slightly less to UMG in royalty fees, according to The Verge. Don’t be surprised if other record labels reach similar deals with Spotify in the not-too-distant future.
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the season finale of “The Walking Dead” on AMC.
“Brands were very much alive during The Walking Dead finale. Kia scored a big win, earning just over 32% of all online activity prompted by commercials that aired during the show. Kia’s spot, ‘Confidence,’ featured former Mad Men (also an AMC show) star Christina Hendricks discussing the company’s Cadenza mid-size car. Activision and Apple Watch were the only other brands to reach double-digit digital share of voice (DSOV) during the program. TurboTax and Lincoln Motor Company came close, rounding out our DSOV top five.” – iSpot.tv
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The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (3/27/17 – 4/2/17)
![[]](https://www.cynopsis.com/wp-content/uploads/2017/04/listenfirst-tvi-streaming-4-3-171.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Pluto TV has named a new content chief. Robert Magdlen, the former SVP of Program Strategy and Acquisitions for NBCU’s E!, will serve as the online video network’s Chief Programming Officer. In the newly created roll, Magdlen will oversee programming and channel development. The company provides free over-the-top video service in partnership with TV networks, digital media companies, publishers, and movie studios.
Xumo has made a new hire. The OTT platform, which lets users stream content from digital networks to smart TVs and mobile devices, has brought on a new exec. Anthony Layser will serve as VP of Content Partnerships and Programming, reporting to SVP of Content Programming and Acquisitions Stefan Van Engen. Layser joins Xumo from Dailymotion, where he most recently served as Content VP for North America. Xumo is a co-venture between Panasonic and Time Inc.’s Viant.
Our last trivia Question: Facebook has acquired a number of companies over the years. Which one did it pay the most for? Answer: WhatsApp, acquired in 2014. Facebook spent about $19 billion. Kudos to Matt FumPagalli-NBC Sports/IL, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Andy Pittman-TAMU/TX, Holly Hearn-H2 Concierge Marketing/FL, Jerome Finney-NEXTMedia/TX, Tom Moore-Kalt Productions/CA, Faye Kulik-Fox Networks Group/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Aaron Paquette-Screen Engine/ASI/TX
Follow-up: Who’s the CEO of WhatsApp? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards Breakfast
Thursday, April 13 | 8:15-10:30am | NY Athletic Club BEST. YEAR. EVER.
Don’t miss the event, it’s sure to impress!
Finalists | Luminary Honorees | Event Details + Registration
.
A new exhibition at New York’s Times Square shrinks down some of the world’s most famous landmarks – by a factor of 87, to be precise. Courtesy of The New York Times, take a look at that exhibit in 360 degrees – here. (Or you could just go to Times Square – but if you’re an actual New Yorker, you almost certainly don’t want to.)
See you tomorrow,
David Teich
04.05.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/16)
JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)
JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)
JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)
JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)
JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Digital Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)
JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)
JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)
JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)
JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: [email protected] (4/10)
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)
JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)
JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)
JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)
JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE (4/10)
JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)
JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY: Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert [email protected] (4/10)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert [email protected] (4/10)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10)
JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)
PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)
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