04/04/17: Yahoo to merge with AOL after Verizon acquisition, become “Oath”


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Good morning. It’s Tuesday April 4, 2017 and this is your first early morning digital briefing.


Aggregator: An aggregator is an internet-based tool or application that collects and curates content from many different websites and displays it in one central location. The movie review site Rotten Tomatoes is a good example.


And now Apple may enter the OTT TV space too – kind of. Re/code reports that the tech giant is interested in selling a TV package that consists entirely of HBO, Showtime, and Starz. (Now that’s a skinny bundle.) Apple has already reportedly approached the three networks. Apple actually sells those channels already, but individually. The difference would be selling them as a package, as conventional pay-TV companies do. The difference here is that, unlike with pay-TV providers, users wouldn’t have to subscribe to a basic TV package before accessing the premium bundle. The package would be accessible via iOS devices, as well as through Apple TV set-top boxes.
AOL CEO Tim Armstrong confirmed that, once Verizon’s acquisition of Yahoo closes, AOL and Yahoo will be merged into one entity. Its name? Oath. Current Yahoo CEO Marissa Mayer won’t be joining Oath, according to sources who spoke to Re/code.


Entries are open for the 2017 Cynopsis Kids !magination Awards. With new categories to choose from such as:
Virtual Reality
Best Shortform Content
Best Show Exclusively for a Streaming Platform
and more!
What are you waiting for? Enter by 11:59 PM (ET) on June 8.



By now you’ve heard about the widely-reported advertiser boycotts of YouTube, which came in response to revelations that ads were appearing alongside extremist videos. The question is, how much will it hurt Google? RBC Capital Markets has said that the boycotts won’t have a huge impact. But some estimates project the company’s annual revenue loss at anywhere between $750 million and $1 billion. At a moment like this, it’s helpful to take a look at what’s happening in real time. According to the advertising data firm Pathmatics, YouTube’s overall ad revenue over the past month or so (running through March 30) has actually remained fairly steady. Granted, as Pathmatics acknowledges, its dataset isn’t flawless, and there’s no guaranteeing that things won’t change. But if indeed YouTube’s revenue doesn’t decline, it’s worthwhile to understand why: The video giant draws on an enormous pool of advertisers, and boycotting brands – even major ones – can be replaced.


Michael Bologna and Jamie Power, both veterans of media-buying giant GroupM, have started a new company with backing from Cross MediaWorks. Called one2one Media, the new firm focuses on addressable advertising. It will provide brands and agencies with planning, implementation, and measurement solutions. Bologna, formerly the President of GroupM’s Modi Media, will serve as the new company’s President. Power, who formerly served as Modi Media’s Managing Partner, will serve as one2one Media’s COO.
announced that it will now guarantee demographic targeting for TV advertisers. The device-maker says that marketers can now measure campaigns on its platform using demographic metrics – similar to those used for linear TV – courtesy of Nieslen’s Digital Ad Ratings product.


We’re about to find out if the subscription model is viable when it comes to VR. HTC, maker of the HTC Vive VR headset, is launching Viveport, a $6.99-per-month service featuring VR experiences and games. Subs will be able to download up to five titles every month. The service debuts today; it was initially announced at CES in January.


Just days ago, Hulu acquired a ton of new Spanish-language titles from Sony and Telemundo. That, it seems, was enough. As of March 31, the service lost licensing rights to over 20 Spanish-language shows from Univision Communications. A handful of other Univision shows will leave the service later this month. “Titles come and go on SVOD platforms,” said Univision in a statement. “We are currently in discussions with Hulu regarding the best windowing strategy for Univision’s premier content, which until now included current programming.”
Verizon’s go90 service hasn’t had an easy go of it since its launch in late 2015. It immediately struggled to reach its intended millennial audience, and numerous layoffs came earlier this year. But those struggles were followed by a recent app redesign, which debuted just last week. And in a new sign that go90 is searching for a new direction, the app is now diving heavily into the linear TV pooI. In a deal with Warner Bros., go90 will become the exclusive streaming platform for all past seasons Veronica Mars, Fringe, Stalker, Babylon 5, Believe, Almost Human, and Terminator: The Sarah Connor Chronicles. Six of the seven shows debut on the app today; the other one, Veronica Mars, will debut on g090 in May.


ESPN has released a revamped app for Apple TV. One big new update is the addition of automatic live-streaming: For viewers who are authenticated with a pay-TV provider, the app will start playing live content as soon as it’s opened. In addition, the updated app now features a collection of curated on-demand video content from sporting events and studio shows. And the interface now makes it easier for users to browse content based on specific channel or sport.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (3/27/17 – 4/2/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter,Google+, and Tumblr, along withWikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the
Education vertical, based on the engagement metric for the week ending April 2.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
ExpCaseros (9.0) / 83,459,911  / 5,969,877 / 687
Grant Thompson – "The King of Random" (9.1) / 39,809,787 / 7,742,006 / 665
MatthewSantoro (8.7) / 30,374,096 / 5,815,085 / 712
TheRichest (8.6) / 208,538,420 / 7,293,639 / 657
Kurt Von Studios (8.6) / 34,467 / 7,803 / 356
ArteDe Lata (8.5) / 72,435 / 17,825 / 386
The Great War (8.5) / 5,321,209 / 573,355 / 602
Elsever Institute (8.5) / 8,520 / 15,018 / 396
5 minutos de porradaria (8.5) / 15,697 / 10,609 / 361
ACIM Inspiration (8.5) / 30,348 / 5,571 / 364
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Wattpad just hired an exec from the TV world. The site, which focuses on user-generated content such as articles and fan fiction, has named Eric Lehrman as Head of Content Development for Wattpad Studios, its entertainment division. Best known as the former VP of Original Scripted Programming at USA Network, Lerhrman will oversee Wattpad’s TV deals, which currently include first-look pacts with Turner and Universal Cable Productions. In addition, Wattpad has named Abby Ho as head of Wattpad Stars, a platform that offers writers various promotional and paid opportunities to help grow their audiences. Ho formerly served as head of the Canadian Broadcasting Corporation’s digital creator network.
Digital ad tech company Simulmedia has hired Harold Morgenstern and Jerry Canning. Morgenstern, formerly the founder and CEO of the consulting firm Media Pro Consultants, will serve as General Manager of Agency Development and Strategic Partnerships. And Canning, who joins the company from Facebook, will serve as VP of Sales.
The audience-targeting software provider Telmar has named Marcia Swart as Deputy Managing Director for Africa. She previously worked at Mindshare Johannesburg, where she served as Director of Strategy & Business Planning.


has acquired a number of companies over the years. Which one did it pay the most for? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Earlier this year, it was revealed that Crackle had lost its oldest show (and biggest star) to Netflix. What was the show? Answer: Comedians in Cars Getting Coffee starring Jerry Seinfeld. Kudos to Dan Quitério-Understood/NY, Barbara Potasky-NBCUniversal/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Matt Meachem-Gracenote/NY, Lori Paterson-Spectrum Reach/NY, Sheena Das-Disney Media/NY, Andrew Bellamy-Producers Guild of America/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Dan Haberer-Creo Entertainment/CA, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA, Jerry A. Kapner-Kapner Group/NJ, Gary Kleinman-WHAM Network/CA, and Robert Miranda-Twentieth Television/CA


Sponsored by ViewLift & Monumental Sports Network  | April 13  |  8:15-10:30am

CYNOPSIS SPORTS will honor 4 executives and our brand of the year who changed the way their sports entities connected with fans around the country:

HALL OF FAME — John Sterling
LEGACY AWARD — David Levy, President – Turner
VISION AWARD — Michael Whan, Commissioner – LPGA
NAVIGATOR AWARD — Brad Allen, Executive Chairman – NextVR
GEM AWARDMonster Energy



So yeah, this is a real thing. A U.K. entrepreneur built a flight suit that lets him hover around like Iron Man. (Granted, he’s only getting about a foot of altitude, but still.) From TechCrunch, take a look here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)

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JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)

JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Digital Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)

JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)

JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)

JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)

JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: [email protected] (4/10)

JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)

JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)

JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)

JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)

JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE  (4/10)

JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)

JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY: Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert [email protected] (4/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert [email protected] (4/10)

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10) 

JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)

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