CYNOPSISDIGITAL
04.13.17 Good morning. It’s Thursday April 13, 2017 and this is your first early morning digital briefing.
The Ku band is primarily used for satellite communications, most notably for fixed and broadcast services, and for specific applications such as NASA‘s Tracking Data Relay Satellite.
Roku has inked a multi-year intellectual property agreement with TiVo. Under the deal, Roku will gain access to the patent portfolios of TiVo and its parent company, Rovi. (Rovi, which acquired TiVo last year for $1.1 billion, has long been known to boast roughly a zillion tech patents.) The device-maker will also gain access to the OTT patents covered under TiVo’s licensing agreement with Intellectual Ventures. The patents covered under the deal are wide-ranging, including technologies such as mobile device media processes, interactive program guides, and DVR functions.
And there goes another one. Digital media company Studio71 has decided not to hold an in-person presentation for the Digital Content NewFronts, the series of advertiser-oriented events that select digital media companies use to compete with TV networks and the Upfronts. But unlike Yahoo, BuzzFeed, and Fullscreen Media, Studio71 hasn’t axed its presentation altogether. Instead, the company says it will hold its NewFronts event online. The “virtual” event will still feature appearances from the company’s talent partners, which include Dwayne “The Rock” Johnson and YouTube star Lilly Singh, AKA ||Superwoman||.
Looks like Altice USA could be girding for battle with the likes of Verizon and Comcast. The division of Dutch telecom Altice NV has registered for an initial public offering that could raise between $1 billion and $2 billion. Altice has already acquired Cablevision, Audience Partners and Teads as it bulks up in the digital space.
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PlayStation Vue, Sony’s OTT-based live TV service, is getting a designated eSports channel. Called esportsTV, it’ll be the first 24-hour linear TV network in the U.S. dedicated entirely to eSports. The channel hails from ESL, a producer of competitive gaming events.
Just in time for Upfronts, NBCUniversal and Kargo are teaming to offer marketers a single point of access to reach over 170 million mobile users 80+ premium publisher properties across mobile web and apps, collaborating to create opportunities in a “trusted, brand-safe environment,” said Linda Yaccarino, NBCU’s Chairman of Advertising Sales and Client Partnerships.
Privacy-safe, cross-device marketing technology solutions provider Tapad has a new partnership with video marketing platform Innovid. The integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients, including Bank of America, L’Oreal, Microsoft and Procter & Gamble.
The Trustworthy Accountability Group has awarded a second group of companies its TAG Certified Against Fraud Seal, including Forensiq, LKQD, Publicis Groupe, Publishers Clearing House, Receptiv, Sociomantic Labs and Verta Media. These and other companies are deemed to have met TAG’s anti-fraud requirements.
Media agency Assembly has forged a strategic deal with Fox’s true[X], whose products give consumers options in their video ad breaks. The deal, which gives true[X] more access to Assembly’s brand roster, is an extension of the companies’ existing partnership
MEASUREMENT
Twitter is expanding its third-party measurement partnerships by adding Moat and Integral Ad Science. The social platform already uses Nielsen Digital Ad Ratings and comScore validated Campaign Essentials (vCE).
New data from eMarketer show that n 2017, the average U.S. adult will spend two hours and 25 minutes per day using mobile apps, an increase of 10.3% over last year and a bit higher than previously forecast. This means that time spent with mobile apps will reach 19.9% of average daily total media time.
Tweet of the week: @camilascookie: IM SO PROUD OF YOU @NormaniKordei
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from April 5-11 using Twitter data from Nielsen. Insights from the 2,473,382 tweets expressing a specific Emotional Reaction (ER) include:
– Tops in excited ERs: the 2017 Masters Tournament Final Round on CBS where, after being neck-and-neck for 72 holes, Spanish golfer Sergio Garcia beat out Justin Rose in a sudden death playoff to win his first major title.
– Outside of sports, the show that had viewers sending the most congratulatory messages was ABC’s Dancing with the Stars, where fans in particular talked about being proud of contestant (and member of Fifth Harmony) Normani Kordei.
– One show that left viewers noting serious awkwardness was the season finale of Bravo’s Real Housewives of Atlanta, where a dinner between Kandi, Riley and Block had people cringing.
– Excluding sports, the show that had viewers feeling the most amused was Love & Hip Hop: Atlanta on VH1, where people found Joseline in particular super funny.
– Canvs
OpenSlate Engagement Data for the Beauty & Style vertical, based on the engagement metric for the week ending April 9.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Yuya (9.0) / 67,301,430 / 17,363,405 / 766
Fleur DeForce (8.5) / 3,553,860 / 1,415,173 / 597
Boca Rosa (8.5) / 11,043,720 / 3,664,641 / 672
Kalyn Nicholson (8.5) / 3,324,690 / 1,164,127 / 585
MakeUpKaty(8.5) / 2,845,710 / 792,922 / 575
Karen Lima (8.5) / 7,002,480 / 838,191 / 581
Guy Tang (8.4) / 5,947,770 / 1,546,212 / 573
SecretosdechicasVlog (8.4) / 2,758,920 / 606,954 / 616
Merve Özkaynak (8.4) / 6,424,080 / 612,409 / 569
Claudipia Chic (8.4) / 6,205,620 / 416,668 / 541
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
comScore Co-Founder and CEO Gian Fulgoni has joined a $1.5m round of investment in social media display network UPshow. With more than 3,200 screens in restaurants, sports bars, entertainment venues and family attractions, UPshow enables customers to showcase their social media posts instantly on TVs within a venue.
Harold Geller was promoted to Executive Director from Chief Growth Officer at Ad-ID, the joint venture of the 4As and the Association of National Advertisers for standard registration of advertising assets across all media platforms.
Pandora promoted Susan Panico to SVP, Strategic Solutions from VP of B2B Marketing.
TVision Insights has hired Mark Green as Chief Strategy Officer. He was previously Chief Operating Officer at 4C Insights.
CNBC Digital has made several editorial hires for Make It, including Leah Ginsberg as Senior Editor, from Forbes, where she was Deputy Editor of the Women’s Digital Network; Kathryn Dill as Careers Editor, from Forbes.com where she was Chief of Reporters; and Benjamin Snyder as Leadership Editor, from Odyssey, where he was an editor.
Today’s question: In which year did Netflix add streaming media to its DVD and Blu-ray rental service? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What other well-known comic actress star serves as an executive producer on Difficult People? Answer: Amy Poehler. Kudos to Aaron Paquette, Screen Engine/ASI/TX, Jaime Brand, Fullscreen/NY, Lorrie Shilling/CA, David Westberg, SAG•AFTRA Federal Credit Union/CA, Anjali Desai, Departure Films/NY, Kristi Kilday, KO Creative/CA, Susan Nessanbaum-Goldberg, M and S Entertainment/CA, Matt Meachem, Gracenote/NY, Anne Thomason, Canvas Worldwide/GA, Matt Tombers, Intermat/NY, Louis Lewow, Lewow Media Group/GA, Andy Pittman, TAMU/TX
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The 2nd Annual Cynopsis World eSports Summit was a huge success yesterday, bringing over 250 attendees together in New York City.
Thank you to our sponsors for making this event so incredible:
GO TO Team, The Trade Group, Bruin Sports Capital, eSports Ad Bureau, Promax Games, theScore, Polygon, NAB Show, REVXP, rEvolution
Why is Lexus using English singer/songwriter/producer Mark Ronson in commercials touting the new Lexus LC sports car? Find out in this video about how to take something classic and give it a modern spin. Check it out here.
See you tomorrow,
David Teich
04.13.17
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: PUBLICIST/NBCU/NYC: The Digital Comm Assoc will work w/Ent Networks group’s Corporate Comm team & help provide PR support for press efforts surrounding Syfy. 2-5 yrs publicity & media relations exp w/focus on media, digital/social media & tech. Full info/apply HERE (4/21)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Convey research findings to all levels of the company incl very sr management. Min 3-5 yrs exp TV research related to syndication TV is pref’d – brdcst & cable network exp a +. Trained in operation of Nielsen systems. Full info/apply HERE (4/21)
JOB OPENING: DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/20)
JOB OPENING: WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA req’d. Apply: [email protected] (4/20)
JOB OPENING: SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: [email protected] (4/20)
JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)
JOB OPENING: INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)
JOB OPENING: PARALEGAL/MLB/Secaucus NJ: Knwldg, exp & understanding of legal and business affairs issues. Resp to handle a variety of matters incl short-term assignments that often require the application of independent judgment. BA deg req’d. 1-4 yrs of related paralegal exp. Resume/cvr HERE (4/19)
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp pref’d. Resume to: [email protected] (4/19)
JOB OPENING: DIRECTOR BD & STRATEGY/NYC: Work with the VP of BD & Strategy on identifying, evaluating, and recommending Business Development opportunities in support of our overall growth plan. Full info/apply HERE (4/19)
JOB OPENING: SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)
JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)
JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)
JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)
JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)
JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)
JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to [email protected] (4/18)
JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)
JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)
JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)
JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)
JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)
PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)
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