04/12/17: Instagram merges permanent and ephemeral messaging on Instagram Direct


Advancing the Ad Experience: 250 Brands and Agencies Share their Views

The FreeWheel Council for Premium Video has released results of a custom research study in partnership with Advertiser Perceptions, revealing that improving the video ad experience was identified as the biggest challenge facing the industry today by more than half of brand and agency executives surveyed.



Good morning. It’s Wednesday April 12, 2017 and this is your first early morning digital briefing.


Location-Based Advertising: Location-based advertising is form of marketing that integrates mobile advertising with location-based services. Location-based advertising technology is used to pinpoint consumers’ location and provide location-specific ads on their mobile devices.



Instagram’s assault on Snapchat is showing no let-up. The Facebook-owned social platform has now placed ephemeral photo and video messaging on the same platform as permanent messaging within Instagram Direct, its messaging platform. Instagram initially launched ephemeral messaging in November, but kept the feature in its own section. Now users will be able to use a combination of traditional permanent text and image messages and ephemeral messaging in the same chat threads. The new feature actually does differ a bit from anything Snapchat has to offer. Namely, Snapchat’s ephemeral messaging feature – while it does let users save specific messages – defaults to deleting all content. 
Say hello to the new Boomerang SVOD service. Equipped with thousands episodes of classic and current cartoon series, the new service comes from Warner Bros. and Time Warner’s Turner. The service won’t supplant Turner’s linear Boomerang network, which will continue to be distributed to pay-TV operators. The Boomerang service, which is ad-free, draws its content from the Warner Bros’ animation library. It starts at $5 per month.


Variety’s Entertainment & Technology NYC on May 9 – 20% off Registration
Variety will host their annual Entertainment and Tech NYC Summit on May 9th at the W New York.
This summit will feature industry leaders from IBM, Spotify, Google, The Coca-Cola Company and HBO to discuss how digital media is transforming technology.
Keynote conversations include Trevor Noah, Host of The Daily Show, Oscar-Nominated Producer Michael De Luca and more!
Register today using the code CM20 to receive 20% off the Best Rate which ends Friday, April 14th.



Facebook is urging a judge to dismiss a class-action lawsuit from six marketers, initiated early this year, stemming from the company’s 2016 admission that it had vastly overstated the average view time spent on Facebook video ads. Facebook argues that the lawsuit shouldn’t be able to proceed since the plaintiffs – including the now-bankrupt tech incubator Quirky – never actually said in their initial complaint that they had relied on Facebook’s video metrics when they bought ads. "Not a single plaintiff – let alone all of them – alleges that he or it ever viewed either [metric] and then spent money on video ads because of an alleged misrepresentation," Facebook argued. The argument ain’t pretty, but it may well get the job done.
Looks like Facebook aims to monetize its messenger app the same way it monetizes everything else. As detailed in a new story from Recode, Messenger’s leadership has been focusing less on payments and commerce, and more on advertising. What’s notable is that this runs counter to the approach that most observers thought Facebook would take, largely because messaging apps like WeChat and Line have built their businesses around commerce and payments. “We’re not going to take cuts of payments,” Messenger chief David Marcus flatly told Recode. “The one thing we traditionally do, and is a decent business for us, is advertising. So we’ll continue focusing on that.”


The Singtel-owned marketing technology company Amobee announced that it has completed an acquisition of Turn, a demand-side platform and data management platform. Amobee says it spent $310 million on the purchase.


Is Instant Articles in a tailspin? The Facebook product, which lets publishers post fast-loading mobile articles, launched with much fanfare in 2015. But as detailed in a new report from Digiday, many of the program’s publishers are growing disenchanted. Specifically, many of them are finding that Instant Articles don’t monetize as well as links that simply take readers to publisher’s own sites. The New York Times, for instance, has left the program altogether. The social giant has responded by launching new features, including call-to-action units that allow publishers to serve messages in Instant Articles stories that invite readers to like their Facebook pages or sign up for a newsletter. The company is also reportedly testing trial subscription signups and mobile app install promos within Instant Articles. You can check out the report here.


Entries are now open!
The Cynopsis 6th Annual Kids !magination Awards
Are you part of a team that works on groundbreaking kids programming, an addictive game or app, an infectious children’s entertainment campaign? Help us shine light on the exciting kids media sector.



Even NASA is getting in on live video. In an event co-produced with Amazon Web Services (AWS), the space agency will present a 4K Ultra HD live-streamed video from space – the first time it’s ever so. The event will originate from the International Space Station. Astronaut Dr. Peggy Whitson will speak remotely with AWS exec Sam Blackman. (The CEO of the AWS-owned video services company Elemental, Blackman will be very much earthbound.) Taking place on April 26, the event will be presented at the 2017 NAB Show in Las Vegas. It’ll also be available to the public for free at live.awsevents.com/nasa4k.


The call for entries for our Cynopsis Kids Awards is open! Best Mobile Marketing Campaign, Shortform Content, Virtual Reality Programming, and OTT Series are just a few of the categories available to enter.


The VR industry grew more slowly than many expected last year, but according to a new report from Greenlight Insights, global virtual reality revenues will hit $7.17 billion by the end of 2017. And by 2021, I’ll be clos to $75 billion. The market research firm finds that more than 65% of VR revenue will come from headsets this year, while content will account for 12 percent and cameras will count for 11.6 percent. But between now and 2021, Greenlight expects changes. Specifically, the firm thinks that enterprise – for instance, VR used for education or construction companies – will achieve a greater share of the market, accounting for 24.2 percent of VR revenues by 2021. The firm also thinks that location-based virtual reality in movie theaters and malls will become a significant part of the industry, generating almost $1.2 billion in 2021. All this being said, keep in mind that these are just estimates, and in the long run they could prove to be off. One issue: The major headset manufacturers have so far declined to release sales numbers. Needless to say, that makes life harder for firms like Greenlight.
Expedia thinks virtual reality could be a travel-industry game-changer. The company says that it’s currently working on creating VR versions of its listings, allowing potential customers to virtually explore hotel rooms and other locations. "If you’re going to make the decision of [booking] a cruise, wouldn’t it be cool if you could check out the ship [virtually] before you spend that much money?” said Expedia exec Arthur Chapin during a demo of the technology.


To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the season finale of New Girl on Fox.
“If this was truly the end of New Girl (still TBD), advertisers were ready to score one last time before the show potentially goes away. Volkswagen owned 68.4% of all online activity prompted by commercials that aired during the show. Its tongue-in-cheek spot Luv Bug, about expanding families and the cars they need to fit everybody, was a hit in terms of digital share of voice (DSOV). Though far from the high mark that VW posted, Apple Watch earned a respectable 14% of DSOV, while Target, Verizon and TRESemme closed out the top five.” – iSpot.tv
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (4/3/17 – 4/9/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


Our Last Trivia Question: Julie Klausner created and co-stars in what Hulu series? Answer: Difficult People. Kudos to Louis Lewow-Lewow Media Group/GA, Susan Nessanbaum-Goldberg M and S Entertainment/CA, Fawn Sullivan-Chief Media/NY, David Westberg SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Anjali Desai-Departure Films/NY, Aaron Paquette- Screen Engine/ASI/TX, and Andy Pittman-TAMU/TX
Follow-up: What other well-known comic actress star serves as an executive producer on Difficult People? (Email [email protected] with your answer and be sure to include your name, company, city and state.)


Just ONE DAY Away
Sponsored by ViewLift & Monumental Sports Network
NY Athletic Club | April 13 | 8:15-10:30am
It isn’t too late to join Cynopsis Sports and your peers as we celebrate the work of talented producers, hosts, sponsors and executives alike.  Register NOW.


John Legend, virtual reality star? The music star is voicing one of the main characters in Rainbrow Crow, an upcoming VR series from Baobab Studios. Oh, and he’s also executive producing the series. The series premieres at the Tribeca Film Festival later this month; you can check out thee trailer here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/20)

JOB OPENING: WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA req’d. Apply: [email protected] (4/20)

JOB OPENING: SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: [email protected] (4/20)

JOB OPENING: PUBLICIST/NBCU/NYC: The Digital Comm Assoc will work w/Ent Networks group’s Corporate Comm team & help provide PR support for digital efforts surrounding Syfy’s reboot campaign. 2-5 yrs publicity & media relations exp w/focus on media, digital/social media & tech. Full info/apply HERE (4/20)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (4/20)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)

JOB OPENING: INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)

JOB OPENING: PARALEGAL/MLB/Secaucus NJ: Knwldg, exp & understanding of legal and business affairs issues. Resp to handle a variety of matters incl short-term assignments that often require the application of independent judgment. BA deg req’d. 1-4 yrs of related paralegal exp. Resume/cvr HERE (4/19)

JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp pref’d. Resume to: [email protected] (4/19)

JOB OPENING: DIRECTOR BD & STRATEGY/NYC: Work with the VP of BD & Strategy on identifying, evaluating, and recommending Business Development opportunities in support of our overall growth plan. Full info/apply HERE (4/19)

JOB OPENING: SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)

JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)

JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)

JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)

JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)

JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to [email protected] (4/18)

JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)

JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)

JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)

JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)

JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)

JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)

JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)

JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)

JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)

JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)

PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)

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