A CYNOPSIS MESSAGE FROM PHUNWARE
CYNOPSISDIGITAL
04.11.17
Good morning. It’s Tuesday April 11, 2017 and this is your first early morning digital briefing.
Paid Inclusion: Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The practice, needless to say, is controversial, and has decreased over time.
On Friday, a terrorist attack in Stockholm, Sweden resulted in the deaths of four people. We now that one of those individuals was Spotify executive Chris Bevington. He had served as the company’s Director of Global Partnerships and Business Development for five years. Bevington, who was British, worked from Stockholm. “The only light in this deeply tragic moment is the outpouring of love, compassion and solidarity that we have seen from everyone,” wrote Spotify CEO Daniel Ek in a post. Bevington was 41. May he rest in peace.
LeEco’s North American launch isn’t quite going as planned. The Chinese consumer electronics maker won’t be buying Vizio after all. The two companies reached an acquisition pact last summer. Vizio, a specialist in manufacturing TVs – including those of the smart variety – was to be purchased for $2 billion in cash. But the companies now say the acquisition has been scuttled “due to regulatory headwinds” in China. It’s not the first sign that LeEco’s ambitious plans for U.S. expansion are running into difficulties. Last month, amidst a cash crunch, the company reportedly decided to sell a 49-acre Silicon Valley property it had initially purchased to serve as an office complex.
Dailymotion has long been compared to YouTube. But, well, it isn’t YouTube – and now it looks like it won’t try to be. The video hosting site, owned by French media conglomerate Vivendi, is planning a major relaunch in June. The company certainly isn’t doing away with user-generated content, but that will no longer be its overwhelming focus. Instead, Dailymotion will introduce a curated feed of professionally-produced content. According to the company, the relaunched platform will provide a “daily digest” of programming focused around, news, entertainment, music and sports.
A CYNOPSIS MESSAGE
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ADVERTISING
Facebook announced that it now has 5 million active advertisers using its platform. And that represents some very rapid growth, even for Facebook. The number was 4 million as recently as September, and 3 million as recently as March 2016. And that’s not counting Facebook’s Instagram, which earlier this year announced that it has over a million advertisers of its own.
Programmatic ad tech company SpotX announced a new integration with OmniVirt, a specialist in 360-degree video advertising. Under the deal, OmniVirt’s 360-degree video technology will be available across SpotX’s programmatic platform.
Programmatic market research firm Lucid announced that it has raised $60 million in new funding. The minority investment was led by private equity firm North Bridge Growth Equity. Lucid says the funding will be used to expand its team and to advance product design and development.
Twitter announced that its live-streaming platform Periscope will now enable broadcasters to customize the hearts that appear within their live-streams. When users tap on Periscope’s heart feature to express approval of a video, they might instead see a customized icon or image. (The program, shockingly enough, is called Custom Hearts.) Brands have to work directly with Periscope in order to use the program. Comcast’s NBCUniversal, in a promotion for the upcoming film The Fate of the Furious, was the first company to make use of the feature.
PROGRAMMING + CONTENT ACQUISITIONS
Amazon is expanding its video content in India. The company has inked a new licensing deal with Paramount Pictures, bringing a slew of new film titles to the Indian version of Amazon’s Prime Video service. The new content includes films such as Star Trek Beyond and 10 Cloverfield Lane, as well as older Paramount titles like Shrek and Mission: Impossible. Amazon India already has deals in place with companies such as the BBC and Lionsgate.
Sling TV, Dish Network’s OTT TV service, has expanded its First Look cloud DVR program to customers who access the service through Android and Roku platforms, including Roku players, Roku TVs, Android TV devices, and Android mobile devices. The First Look program grants fifty hours of Cloud DVR storage for $5 per month.
Semi-conductor company AMD has made a new acquisition. According to Forbes, the company has acquired Nitero, which builds wireless chips used for streaming VR content from desktop computers to headsets. The acquisition includes all of Nitero’s intellectual property and personnel. Pat Kelly, Nitero’s co-founder and CEO, will now serve as AMD’s Corporate Vice President of Wireless IP. Deal terms weren’t disclosed.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of April 3-April 9, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Sense8 (Netflix) 160, 4, 40, 1790
2. The Defenders (Netflix) 87, 5, 17, 341
3. Chelsea (Netflix) 76, 25, 3, 432
4. Trailer Park Boys (Netflix) 68, 15, 5, 2026
5. Degrassi: Next Class (Netflix) 63 23, 3, 287
6. Orange Is the New Black (Netflix) 48, 1, 48, 10326
7. BoJack Horseman (Netflix) 47, 4, 12, 938
8. Daredevil (Netflix) 41, 3, 13, 3785
9. Grace and Frankie (Netflix) 40, 11, 4, 440
10. Master of None (Netflix) 35, 8, 4, 205
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (4/3/17 – 4/9/17)
![[]](https://www.cynopsis.com/wp-content/uploads/2017/04/listenfirst-tvi-all-series-4-10-17.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Penthera, a software company specializing in mobile video management systems, announced that it has promoted Josh Pressnell to Chief Technology Officer. He previously served as the company’s iOS Development Led. In his new role, he’ll oversee Penthera’s tech strategy. He’ll also monitor and design apps and services focused on 4K video and virtual reality.
Julie Klausner created and co-stars in what Hulu series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: You’re the Worst’s creator and showrunner previously served as a co-executive producer on Orange Is the New Black. What’s his name? Answer: Stephen Falk. Kudos to Andy Pittman-TAMU/TX, Tom Moore-Kalt Productions/CA, Louis Lewow-Lewow Media/GA, Susan Nessanbaum-Goldberg M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
A CYNOPSIS MESSAGE
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Netflix is out with the new trailer for season 2 of the Netflix sci-fi series Sense8. Check it out here.
See you tomorrow,
David Teich
04.11.17
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JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)
JOB OPENING: INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)
JOB OPENING: PARALEGAL/MLB/Secaucus NJ: Knwldg, exp & understanding of legal and business affairs issues. Resp to handle a variety of matters incl short-term assignments that often require the application of independent judgment. BA deg req’d. 1-4 yrs of related paralegal exp. Resume/cvr HERE (4/19)
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp pref’d. Resume to: [email protected] (4/19)
JOB OPENING: DIRECTOR BD & STRATEGY/NYC: Work with the VP of BD & Strategy on identifying, evaluating, and recommending Business Development opportunities in support of our overall growth plan. Full info/apply HERE (4/19)
JOB OPENING: SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)
JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)
JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)
JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)
JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)
JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)
JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to [email protected] (4/18)
JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)
JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)
JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)
JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)
JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)
JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)
JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)
JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)
JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)
PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)
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