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TODAY’S CODEBREAKER
Caching. Caching is the process of copying a web element (i.e., page or ad) for later reuse. On the Web, this copying is usually done in two places: in the user’s browser, and on proxy servers.
TOP NEWS
The past several days haven’t been kind to LeEco, the Chinese consumer electronics company that looked to make a big splash in the North American market this year. A week after the company’s plans to acquire Vizio fell through, and a month since it abandoned plans to utilize a massive Silicon Valley office complex, LeEco has now axed plans to launch a U.S.-oriented SVOD service. Called EcoPass, the service would have served up premium video programming, cloud services, and other features. “We will be replacing EcoPass with 3-months of DirecTV NOW with every purchase of a LeEco ecophone or ecotv,” a LeEco spokesperson confirmed in a brief statement.
PLATFORMS, APPS + DEVICES
Univision
has launched a new digital video site. Called Grandes Historias (“Great Stories”), the Spanish-language platform features nonfiction digital video content based on human-interest topics. The site represents the latest in Univision’s growing list of digital efforts, which include the digital channel Flama, the talent incubator U-Lab, and the Univision Creator Network. Grandes Historias debuted on Saturday, April 15.
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The Cynopsis Kids! Imagination Awards
is almost here and entries are now open!
Enter NOW and you’ll be in good company – Last year’s finalists included:
7ate9 Entertainment, Cartoon Network, Disney, DreamWorksTV, Food Network, FOX, Hasbro, Litton Entertainment, National Geographic, Netflix, Nickelodeon, PBS KIDS, Saban Brands, Sesame Workshop, Steve Rotfeld Productions, The Jim Henson Company, WNET, YouTube and more!
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VIRTUAL MVPDS
YouTube TV, the Google-owned live TV service that started rolling out earlier this month, comes equipped with unlimited cloud-based DVR storage. But as YouTube recently confirmed to the Wall Street Journal, there’s one limitation, and it could prove to rankle its ad-averse millennial target audience: Subscribers can’t fast-forward past commercials in certain popular shows. There’s no such restriction in traditional DVRs, or in cloud DVR services from Dish Network’s Sling TV or Comcast. For new TV episodes that are also available via VOD – which disables fast-forwarding past ads – YouTube TV subs won’t have access to ad-free recordings. The restriction is related to a “tangle of contracts” with companies like Disney, NBCU, and 21st Century Fox, according to the Journal.
OTT + SVOD
Amazon is taking its Film Festival Stars program to lower Manhattan. The rights-holders of any 2017 feature film selections at the Tribeca Film Festival can opt into the program. First introduced at this year’s Sundance Film Festival, the program – will grant bonuses of up to $100,000 – in addition to performance-based royalties – in exchange for an exclusive 24-month SVOD window. Short films are also eligible, with a $50,000 bonus pool to be shared equally amongst the top five shorts streaming on Prime Video. In addition, Amazon will be searching for especially promising Tribeca titles to be acquired under the Amazon Studios banner.
France’s theatrical exhibitors guild, the FNCF, is none too thrilled with Netflix’s inclusion in the Cannes Film Festival. Two of the streaming giant’s movies, Bong Joon-ho’s Okja and Noah Baumbach’s The Meyerowitz Stories, were recently announced as part of the fest’s lineup. The FNCF responded by demanding that both films receive a theatrical release in France. The guild also objected to the fact that Netflix is using the French festival to promote its films despite the fact that the company recent closed its Paris office. (Regardless, Netflix is still paying sales taxes in France.) Much of this could soon be moot: According to sources who spoke to Variety, Netflix is indeed planning to release both films theatrically in France.
RESEARCH
One of the biggest takeaways from RBC’s new survey of America’s streaming habits: Amazon may not be Netflix, but it’s doing pretty well for itself. The survey, which reached more than 1,000 Americans, found that 55% of respondents had watched at least some Netflix content in the past 12 months. Among video services, YouTube came in at second (46%), while Amazon came in at third (31%). Netflix’s upward trajectory – the number was 25% in 2011 – is slightly less shocking when you consider the fact that the streaming giant has been pouring many billions of dollars into original content. (It’s slated to be $6 billion for calendar year 2017; by comparison, HBO spent $2 billion on content last year.) But that 31% number is still fairly decent for Amazon, and suggests that its service is gaining traction. For its part, Amazon will spend $4.5 billion on content in 2017, according to a recent estimate from JPMorgan.
UPCOMING DIGITAL PROGRAMMING
… for the week of Monday, April 17, through Sunday, April 23.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include TV personality Catelynn Lowell Baltierra (MTV’s Teen Mom), actress Vanessa Hudgens (NBC’s Powerless), and actress Bella Thorne (Freeform’s Famous in Love)
– Acorn TV: Genius of the Modern World, a new docu-miniseries, debuts today, April 17
– Acorn TV: Parents, a comedy series, debuts today, April 17.
– Netflix: Lucas Brothers: On Drugs, a new comedy special, debuts Tuesday, April 18
– Seeso: Brent Weinbach: Appealing to the Mainstream, a new comedy special, debuts Thursday, April 20
– Netflix: Bill Nye Saves the World, a new science-focused series, debuts Friday, April 21
– Netflix: Girlboss, a new series set in the fashion industry, debuts Friday, April 21
– Netflix: Hot Girls Wanted: Turned On, a six-episode docu-series, debuts Friday, April 21
– Netflix: Sand Castle, a new drama film set in the early days of the Iraq war, debuts Friday, April 21
– Netflix: Tramps, a new drama film, debuts Friday, April 21
– Amazon: Kid friendly animated series Thunderbirds Are Go makes its season 2 debut Friday, April 21
– Amazon Video: Season 3 of crime drama Bosch debuts Friday, April 21
TRIVIA
House of Cards actress Molly Parker had a major role on an HBO show from 2004-2006. Which one? Answer: Deadwood. Kudos to Louis Lewow-Lewow Media Group/GA, Matt Fumagalli-NBC Sports/Chicago, Joel Dearing-Virtual News Center/IN, Carol Cate-WEtv/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Andy Pittman-TAMU/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling-CA, Tom Hebel-News Channel 8 WFLA/FL, And Andrew Bellamy-Producers Guild of America/NY
Follow-up: Molly Parker isn’t the only Deadwood alum to star in a Netflix show. Deadwood star Timothy Olyphant currently stars alongside Drew Barrymore in which series? (Email [email protected] with your answer and be sure to include your name, company, and state.)
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Here’s hoping all you Cynopsis Digital readers had a happy Easter. And in that spirit, you’ve simply got to check out a new Easter-themed ad from German food retailer Netto Markn-Discount. Who could have known that an ad agency’s imagining of the Easter Bunny’s origins could be so touching? Check it out here
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JOB OPENING: DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/20)
JOB OPENING: WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA reqd. Apply: [email protected] (4/20)
JOB OPENING: SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: [email protected] (4/20)
JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)
JOB OPENING: INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)
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JOB OPENING: COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)
JOB OPENING: DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)
JOB OPENING: RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)
JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)
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JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to [email protected] (4/18)
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