Monday November 20, 2023 It was a wild weekend for OpenAI. The company’s board fired CEO Sam Altman on Friday; OpenAI’s president and co-founder Greg Brockman quit in solidarity, and three senior researchers followed suit. On Saturday, reports surfaced saying the board had been pressured into reconsidering its decision by investors like Microsoft, and […]
Monday November 13, 2023 Meta unveiled a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can more easily make purchases by clicking on promotions in their feeds. “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon […]
Monday November 6, 2023 IAB Tech Lab, has introduced the Data Deletion Request Framework as an addition to the Global Privacy Platform. “The ‘Right to Delete’ is a Data Subject Right (DSR) currently protected by the GDPR, 12 US state privacy laws, and additional privacy legislation, including Quebec Law 25,” said Jared Moscow, Director […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2023 CTV/OTT Advertiser Perceptions Study 86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than, or equal to, primetime TV, with 44% saying CTV/OTT is more valuable. DOWNLOAD COMPLIMENTARY REPORT 125+ Leading TV & Media […]
Monday October 23, 2023 Seventy-four percent of X’s most viral pushers of misinformation about the Israel/Hamas conflict during the war’s first week were verified blue check mark accounts, according to a report from NewsGuard. “Collectively, posts advancing these myths received 1,349,979 engagements and were cumulatively viewed by more than 100 million times globally in just […]
Monday October 16, 2023 Google is making passkeys the default authentication method for Google account holders. “This means, next time you sign in to your Google Account, you’ll start seeing prompts to create and use passkeys, simplifying your future sign-ins,” said Google product managers Christiaan Brand and Sriram Karra. “Our goal is the same as […]
Monday October 9, 2023 At Google’s Pixel Event 2023, the company unveiled Pixel 8 and Pixel 8 Pro, the latest versions of its smartphone technology. New features in the phones camera include Magic Editor, enabling background filling and subject repositioning, and Best Take, which allows the combination of multiple shots to create the best group […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2023 CTV/OTT Advertiser Perceptions Study 86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than, or equal to, primetime TV, with 44% saying CTV/OTT is more valuable. DOWNLOAD COMPLIMENTARY REPORT 125+ Leading TV & Media […]
Monday September 25, 2023 Members of the Authors Guild are suing OpenAI, alleging “flagrant and harmful infringements of plaintiffs’ registered copyrights” and “systematic theft on a mass scale.” John Grisham, George R.R. Martin and Jonathan Franzen are among 17 complainants. “It is imperative that we stop this theft in its tracks, or we will destroy […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5