04/22/24: Cynopsis Media Tech Update

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Medias First Morning Read
Monday April 22, 2024

The House passed legislation on Saturday that calls for a ban on TikTok if the platform’s owner, China-based ByteDance, doesn’t sell its stake. The TikTok ban was part of a larger foreign aid package that focuses on support for Ukraine and Israel, and differs from a former version because it expands the window for ByteDance to sell TikTok to nine months from six. The measure’s next stop is the Senate, though ByteDance has said it will likely go to court to block the law if it passes.

Meanwhile, TikTok is updating its For You eligibility standards to protect users from potentially dangerous content. “We’re introducing a policy to make an entire account temporarily ineligible for recommendation in the For You feed if a creator repeatedly posts content that goes against our For You feed standards,” wrote Adam Presser, Head of Operations and Trust and Safety, in a blog post. Such content includes dieting, extreme fitness, sexual suggestiveness, sadness – such as statements of hopelessness, or sharing sad quotes – and overgeneralized mental health information, like quizzes that claim to diagnose people.

Apple pulled WhatsApp and Threads from its app store in China on Friday. The reason? China’s internet regulator, the Cyberspace Administration, ordered the removal of the Meta-owned apps because of national security concerns. “We are obligated to follow the laws in the countries where we operate, even when we disagree,” said Apple.

Meta has released two new open generative AI models, Llama 3 8B, which contains 8 billion parameters, and Llama 3 70B, which contains 70 billion parameters, with the claim that they are among the best-performing generative AI models available. According to Meta, the new Llama models offer more “steerability,” a lower likelihood to refuse to answer questions, and higher accuracy on trivia questions, questions pertaining to history and STEM fields and general coding recommendations.

NBCUniversal has launched personalized broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in New York, LA, Philadelphia and Miami. “The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, SVP of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.” Created in partnership with Fincons, Ease Live (an Evertz company) and Pearl TV, features of NBCUniversal’s new product include the ability to restart programs when joined in progress; hyper-localized elements integrated into Today”; and access to personalized weather information. The experience also provides expanded and enhanced access to content, including clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.

Instagram is rolling out a new photo sharing app, Notes, in select markets. “We’re in the early stages of experimenting with a dedicated space for photo and text content with TikTok Notes,” posted the company on X. “TikTok Notes is available for download and limited testing in Australia and Canada.” The app stores’ description says, “TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes.”

Brightcove has launched its new player platforms for Roku, Samsung and LG Smart TVs. The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetization, and analytics reporting capabilities.

FutureSight has unveiled data-driven marketing tools for brands with midmarket advertising budgets across both digital and traditional media channels. The innovation guides users on where to allocate media dollars, forecasts outcomes, and measures historical incremental sales and return on investment. “Today’s marketing landscape is increasingly complex, especially with the challenges of data privacy laws and the vast array of ID solutions and channels available to reach consumers,” said co-founder Jenna Umbrianna. “Each element of a marketing portfolio interacts with others in unique ways, making it essential to understand these dynamics to make informed investment decisions through innovative and non-cookie-dependent methods.”

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ADVERTISING

IPG Mediabrands has launched an initiative to escalate its efforts to protect its clients from misinformation in media, particularly social media, with technology developed by its Kinesso unit. Kinesso has developed custom video algorithms that can identify the “suitability” of brand advertising placed in various media that also optimize video campaign-specific outcomes and KPIs. The effort also includes an expansion of the relationship between IPG Mediabrands’ Magna and brand safety platform Zefr that includes two new features, “pre-campaign media responsibility profiles” leveraging AI technology to block unsuitable categories flagged for misinformation, and “custom misinformation avoidance” for user-generated content to avoid sensitive categories such as the US elections and climate denialism.

TransUnion and GrowthLoop announced a new partnership that aims to help solve the problem of overspending on ad campaigns, by pairing GrowthLoop’s unified audience layer with TransUnion’s TruAudience® Marketing Solutions. Through the partnership, new and existing GrowthLoop customers will have the option to toggle on Enhanced Match Rate within the platform, enabling greater reach and better engagement for GrowthLoop’s enterprise customers in industries including financial services, healthcare, technology, telecommunications, sports, entertainment, retail, consumer packaged goods, and more.

Vericast has named its in-store media platform “nCountR.”. Commercially available later this year, the advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location. “Our research indicates retailers are enhancing the in-store technology footprint to personalize customer experiences,” said Hans Fischmann, VP and GM of nCountR. “At the same time, structural shifts in the ad marketplace have turned in-store retail media into a powerful marketing channel. nCountR will empower brands and retailers to engage shoppers at decision time with contextual experiences through fully integrated display technology, measurement, and attribution. This enables marketers to fully track Return on Ad Spend.”

STREAMING

Watcher Entertainment has launched its own subscription streaming service, offering full series of original content like “Ghost Files” and “Puppet History” on an exclusive basis. The ad-free service is priced at $5.99/month. Watcher has generated over 400 million views on YouTube, and will put the first episode of new seasons on that platform, with the remained available only on the Watcher service.

Frndly TV is adding four SVOD services to its programming offerings, and launching the Frndly TV Channel Store. Lifetime Movie Club, HISTORY Vault, A&E Crime Central and Great American Pure Flix will join Hallmark Movies Now as add-ons for Frndly TV customers. “By making these SVOD services available to our subscribers in one central location, we are further serving our customers with more options for their enjoyment — and providing these services with a national distribution outlet that makes their programming available to millions of potential viewers,” said Michael McKenna, Co-Founder and Chief Programming Officer of Frndly TV.

Ad-supported video-on-demand and streaming media platform Plex boasted it now offers 1112 free-to-stream live TV channels featuring movies, series, news, and more. More than 800 free FAST channels are streamed in the U.S., with others in major international markets, including Canada, the United Kingdom, Australia, Mexico, Brazil, Spain, and Germany.

Scandinavian video streaming service Viaplay, which shuttered its service in North America last year, has launched a channel on Prime Video Channels for $5.99/month. “We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States,” said Vanda Rapti, Viaplay Group, Viaplay Select & Viaplay Content Distribution EVP. “This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before, including Viaplay’s record-setting Swedish-English drama series ‘Börje – The Journey of a Legend’ coming May 2.”

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Senior Marketing Director
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GREAT AMERICAN MEDIA/NEW YORK:
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ACCOUNT EXECUTIVE DIRECT RESPONSE >>
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ACCOUNT EXECUTIVE

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ACCOUNT EXECUTIVE
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Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

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ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

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ACCOUNT DIRECTOR
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Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
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Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
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Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
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Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
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BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

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>>
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