04/22/24: Cynopsis Media Tech Update

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Monday April 22, 2024

The House passed legislation on Saturday that calls for a ban on TikTok if the platform’s owner, China-based ByteDance, doesn’t sell its stake. The TikTok ban was part of a larger foreign aid package that focuses on support for Ukraine and Israel, and differs from a former version because it expands the window for ByteDance to sell TikTok to nine months from six. The measure’s next stop is the Senate, though ByteDance has said it will likely go to court to block the law if it passes.

Meanwhile, TikTok is updating its For You eligibility standards to protect users from potentially dangerous content. “We’re introducing a policy to make an entire account temporarily ineligible for recommendation in the For You feed if a creator repeatedly posts content that goes against our For You feed standards,” wrote Adam Presser, Head of Operations and Trust and Safety, in a blog post. Such content includes dieting, extreme fitness, sexual suggestiveness, sadness – such as statements of hopelessness, or sharing sad quotes – and overgeneralized mental health information, like quizzes that claim to diagnose people.

Apple pulled WhatsApp and Threads from its app store in China on Friday. The reason? China’s internet regulator, the Cyberspace Administration, ordered the removal of the Meta-owned apps because of national security concerns. “We are obligated to follow the laws in the countries where we operate, even when we disagree,” said Apple.

Meta has released two new open generative AI models, Llama 3 8B, which contains 8 billion parameters, and Llama 3 70B, which contains 70 billion parameters, with the claim that they are among the best-performing generative AI models available. According to Meta, the new Llama models offer more “steerability,” a lower likelihood to refuse to answer questions, and higher accuracy on trivia questions, questions pertaining to history and STEM fields and general coding recommendations.

NBCUniversal has launched personalized broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in New York, LA, Philadelphia and Miami. “The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, SVP of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.” Created in partnership with Fincons, Ease Live (an Evertz company) and Pearl TV, features of NBCUniversal’s new product include the ability to restart programs when joined in progress; hyper-localized elements integrated into “Today”; and access to personalized weather information. The experience also provides expanded and enhanced access to content, including clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.

Instagram is rolling out a new photo sharing app, Notes, in select markets. “We’re in the early stages of experimenting with a dedicated space for photo and text content with TikTok Notes,” posted the company on X. “TikTok Notes is available for download and limited testing in Australia and Canada.” The app stores’ description says, “TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes.”

Brightcove has launched its new player platforms for Roku, Samsung and LG Smart TVs. The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetization, and analytics reporting capabilities.

FutureSight has unveiled data-driven marketing tools for brands with midmarket advertising budgets across both digital and traditional media channels. The innovation guides users on where to allocate media dollars, forecasts outcomes, and measures historical incremental sales and return on investment. “Today’s marketing landscape is increasingly complex, especially with the challenges of data privacy laws and the vast array of ID solutions and channels available to reach consumers,” said co-founder Jenna Umbrianna. “Each element of a marketing portfolio interacts with others in unique ways, making it essential to understand these dynamics to make informed investment decisions through innovative and non-cookie-dependent methods.”

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ADVERTISING

IPG Mediabrands has launched an initiative to escalate its efforts to protect its clients from misinformation in media, particularly social media, with technology developed by its Kinesso unit. Kinesso has developed custom video algorithms that can identify the “suitability” of brand advertising placed in various media that also optimize video campaign-specific outcomes and KPIs. The effort also includes an expansion of the relationship between IPG Mediabrands’ Magna and brand safety platform Zefr that includes two new features, “pre-campaign media responsibility profiles” leveraging AI technology to block unsuitable categories flagged for misinformation, and “custom misinformation avoidance” for user-generated content to avoid sensitive categories such as the US elections and climate denialism.

TransUnion and GrowthLoop announced a new partnership that aims to help solve the problem of overspending on ad campaigns, by pairing GrowthLoop’s unified audience layer with TransUnion’s TruAudience® Marketing Solutions. Through the partnership, new and existing GrowthLoop customers will have the option to toggle on Enhanced Match Rate within the platform, enabling greater reach and better engagement for GrowthLoop’s enterprise customers in industries including financial services, healthcare, technology, telecommunications, sports, entertainment, retail, consumer packaged goods, and more.

Vericast has named its in-store media platform “nCountR.”. Commercially available later this year, the advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location. “Our research indicates retailers are enhancing the in-store technology footprint to personalize customer experiences,” said Hans Fischmann, VP and GM of nCountR. “At the same time, structural shifts in the ad marketplace have turned in-store retail media into a powerful marketing channel. nCountR will empower brands and retailers to engage shoppers at decision time with contextual experiences through fully integrated display technology, measurement, and attribution. This enables marketers to fully track Return on Ad Spend.”

STREAMING

Watcher Entertainment has launched its own subscription streaming service, offering full series of original content like “Ghost Files” and “Puppet History” on an exclusive basis. The ad-free service is priced at $5.99/month. Watcher has generated over 400 million views on YouTube, and will put the first episode of new seasons on that platform, with the remained available only on the Watcher service.

Frndly TV is adding four SVOD services to its programming offerings, and launching the Frndly TV Channel Store. Lifetime Movie Club, HISTORY Vault, A&E Crime Central and Great American Pure Flix will join Hallmark Movies Now as add-ons for Frndly TV customers. “By making these SVOD services available to our subscribers in one central location, we are further serving our customers with more options for their enjoyment — and providing these services with a national distribution outlet that makes their programming available to millions of potential viewers,” said Michael McKenna, Co-Founder and Chief Programming Officer of Frndly TV.

Ad-supported video-on-demand and streaming media platform Plex boasted it now offers 1112 free-to-stream live TV channels featuring movies, series, news, and more. More than 800 free FAST channels are streamed in the U.S., with others in major international markets, including Canada, the United Kingdom, Australia, Mexico, Brazil, Spain, and Germany.

Scandinavian video streaming service Viaplay, which shuttered its service in North America last year, has launched a channel on Prime Video Channels for $5.99/month. “We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States,” said Vanda Rapti, Viaplay Group, Viaplay Select & Viaplay Content Distribution EVP. “This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before, including Viaplay’s record-setting Swedish-English drama series ‘Börje – The Journey of a Legend’ coming May 2.”

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Job of the day

VICE PRESIDENT, RESEARCH >>
GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS
TV One
SILVER SPRING, MD – HYBRID REMOTE
Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

GENERAL MANAGER
PAC-12 ENTERPRISES
SAN RAMON, CA (HYBRID)
The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. Full info HERE

ADVERTISING TRAFFIC INDIVIDUAL CONTRIBUTOR (INSP) >>
INSP/CHARLOTTE, NC: Traffic Services is critical to the success of the company as it oversees revenue dollars by managing and scheduling programming, commercial and promotional inventory for broadcast as well as assist in the day-to-day operations to ensure prompt and accurate execution of logs, sales orders and copy across all INSP, INI and external clients. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTONER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE